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Pengaruh Leverage Dan Kebijakan Dividen Terhadap Pertumbuhan Laba Pada Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Debi Eka Putri; Anggraini Syahputri; Herlina Theodensia D. Doke; Hermanus Reo; Liper Siregar
Strategic: Journal of Management Sciences Vol. 4 No. 1 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i1.231

Abstract

Objective. This research aims to understand how leverage and dividend policy influence the profit growth of food and beverage sub-sector companies listed on the Indonesia Stock Exchange during 2018-2021. Research Method. In this research, the purposive sampling method was used to select 10 companies. Data analysis techniques involve classical assumption testing, multiple linear analysis, correlation and determination coefficients, and hypothesis testing. Results. The effect of leverage on profit growth is not significant, while dividend policy has a significant effect on profit growth. Conclusion. It is advised that corporate aware to using debt more wisely and increase profit generation in order to increase profit growth.
STUDI FENOMENOLOGI MEDIA SOSIAL DAN PERILAKU KONSUMERISME GENERASI Z Syarif Hidayat; Vivi Candra; Supriyanto; Bambang Arianto; Debi Eka Putri
Strategic: Journal of Management Sciences Vol. 4 No. 3 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i3.278

Abstract

Objective. This study aims to elaborate on the existence of social media and the increase in consumer behavior for generation Z. The digital era has made social media have greatly influenced all aspects of citizen life, to the point of creating dependency for generation Z. Research Method. This study involved three subjects who were generation Z active users of Instagram and Tiktok social media. This study uses a phenomenological study approach with the Interpretative Phenomenological Analysis analysis method. Data were obtained through in-depth interviews and observations with categories based on statements from research subjects who actively use social media in their daily activities. Results. The results of this study found that social media greatly contributed to the creation of consumer behavior and changes in the behavior of generation Z. Conclusion. Subjective experiences in interacting with social media have played an important role in creating changes in consumer behavior among generation Z. Thus, social media has become a new space that emphasizes consumer behavior for generation Z.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN STRUKTUR MODAL PADA PERUSAHAAN PLASTIK DAN KEMASAN YANG TERDAFTAR DI BURSA EEFEK INDONESIA TAHUN 2021-2023 Anggraini Syahputri; Debi Eka Putri; Nelly Ervina; Hendrick Sasimtan Putra
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.387

Abstract

This study aims to analyze the effect of asset structure and profitability on capital structure in plastic and packaging companies listed on the Indonesia Stock Exchange during the 2021–2023 period. Capital structure serves as the dependent variable, while asset structure and profitability are the independent variables. The population in this study includes all plastic and packaging companies listed on the Indonesia Stock Exchange, with a sample of 13 companies selected using purposive sampling. Data were obtained through documentation of annual financial reports and analyzed using multiple linear regression analysis. The results show that asset structure has no significant effect on capital structure, with a significance value of 0.701 (> 0.05). In contrast, profitability has a negative and significant effect on capital structure, with a significance value of 0.050 (= 0.05). These findings indicate that companies with higher profitability tend to rely more on internal financing rather than debt.
Branding Produk Lokal Kopi Kok Tong Serta Pengaruhnya Terhadap Kepuasan Konsumen Simatupang, Sudung; Grace, Ernest; Butarbutar, Marisi; Putri, Debi Eka; Girsang, Rosita Manawari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5113

Abstract

Saat ini merek dari suatu produk merupakan modal utama dari perusahaan untuk mampu bersaing dan juga memberi kepuasan kepada konsumen, terutama merek dari produk lokal. Tujuan dari penelitian ini untuk mengetahui pengaruh dari branding produk lokal kopi Kok Tong terhadap kepuasan konsumen. Hasil untuk uji intrumen validitas dan reliabilitas ditemukan bahwa branding produk dan kepuasan konsumen memiliki kriteria valid, demikian juga untuk uji reliabilitas bahwa branding produk dan kepuasan konsumen memiliki kriteria handal. Untuk uji persamaan regresi ditemukan hasil bahwa Y = 37.600 + 0,377X, dimana dari persamaan ini terdapat suatu kesimpulan bahwa branding produk memiliki koefisien arah yang positif terhadap kepuasan konsumen. Kemudian untuk hipotesa dapat ditemukan suatau jawaban bahwa branding produk memiliki pengaruh yang positif dan signifikan terhadap kepuasan konsumen, hal ini berarti bahwa branding produk memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen karena branding yang kuat meningkatkan kepercayaan, kepuasan emosional, dan keseluruhan pengalaman konsumen terhadap produk.
Cash Flow Management and Working Capital Planning to Accelerate Sales Growth in Culinary MSMEs: Study at Lynn’s Kitchen Sisca; Andy Wijaya; Debi Eka Putri; Hendrick Sasimtan Putra; Eliza Arshandy; Novita Butarbutar
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.362

Abstract

This community service activity aims to improve cash flow management and working capital planning to support sales growth in a culinary Micro, Small, and Medium Enterprise (MSME), Lynn’s Kitchen. The main challenge faced by the business was managing fluctuating cash flows to achieve its targeted increase in daily sales capacity. The program was conducted through conceptual training, the implementation of a digital cash flow tracking system, and on-site mentoring. The results show a significant improvement in the owner’s understanding of cash flow management, along with increased accuracy and consistency in recording financial transactions. In addition, the program successfully developed a measurable sales acceleration plan supported by clear working capital calculations. The findings indicate that proper cash flow management and effective working capital planning enable business owners to make more informed and confident financial decisions. Furthermore, the use of a simple digital system supports financial transparency and operational control. This study demonstrates that a practical and integrated approach can enhance financial management capabilities and support sustainable growth in small-scale culinary MSMEs.
Optimizing The Use of Social Media and The Importance of Financial Management For Smes/Smes In Pematang Siantar City Darwin Lie; Nana Triapnita Nainggolan; Lora Ekana Nainggolan; Heri Pandapotan Silitonga; Debi Eka Putri
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.194

Abstract

MSMEs are the foundation of the people's economy that supports the nation's economy. In Indonesia, MSMEs contribute a lot to the regional budget. The position of MSMEs is considered very significant because this sector is not only a source of livelihood, but also provides direct and indirect employment opportunities for people with relatively low levels of knowledge and skills. During Covid-19, MSMEs experienced a significant decline. Do not escape MSMEs in Pematangsiantar City. Many MSMEs are confused because their companies are hindered and cannot even develop. Globally, supply chains have weakened due to the impact of Covid-19 due to restrictions in several surrounding areas, commodity prices have fallen, and the possibility of a global economic crisis has increased. The urgency of carrying out this community service activity with the theme of the Workshop on Optimizing the Use of Social Media and the Importance of Financial Management for IKM/UKM Actors in Pematang Siantar City is to provide additional understanding and knowledge to IKM/UKM owners as well as strategies to increase turnover from sales made. The method used in carrying out this activity is through lectures and discussions related to the topic of service. The stages of implementing this event include opening and explaining social media that is often used by consumers, strategies for using social media, explaining the importance of financial management and existing financial reports for a business. After the community service activities are completed, follow-up interviews are conducted regarding the impact of the community service activities. In accordance with the results of the interviews, it is known that the understanding of SME/UKM actors regarding social media knowledge and financial management has increased by 90%.  
STRATEGI PENGEMBANGAN KOMPETENSI KARYAWAN DALAM MENGHADAPI TRANSFORMASI DIGITAL: STUDI KUALITATIF BERBASIS LITERATUR Hendrick Sasimtan Putra; Marto Silalahi; Sudung Simatupang; Debi Eka Putri
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8748

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The rapid and continuous advancement of digital technologies has significantly reshaped organizational practices, extending beyond operational processes to include communication patterns, decision-making mechanisms, and value creation. In this context, human resource readiness becomes a critical determinant of organizational success, positioning employee competency development as a strategic priority. This study aims to explore and synthesize various strategies that organizations can adopt to enhance employee competencies in the era of digital transformation. A qualitative approach was employed using a literature review design, drawing upon relevant academic sources such as peer-reviewed journal articles, scholarly books, and prior empirical studies. The analysis was conducted systematically through identification, categorization, and synthesis to generate comprehensive insights.The findings reveal that employee competency development plays a pivotal role in strengthening organizational readiness in response to technological disruption. Effective strategies include the adoption of digital-based learning systems, the implementation of continuous skill development initiatives (reskilling and upskilling), and the cultivation of an organizational culture that fosters learning and innovation. These strategies contribute not only to improving employees’ digital capabilities but also to enhancing organizational sustainability and competitiveness in an increasingly dynamic environment.
ANALISIS FINANCIAL DISTRESS DENGAN MENGGUNAKAN METODE FULMER SCORE DAN ZMIJEWSKI SCORE PADA PT GOZCO PLANTATIONS, TBK Debi Eka Putri; Nelly Ervina; Eliza Arshandy; Anggraini Syahputri
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

This study aims to analyze the financial distress condition of PT. GozcoPlantations, Tbk using the Fulmer Score and Zmijewski Score methods anddetermine the more accurate method. The research data are secondary dataobtained from the Indonesia Stock Exchange website (www.idx.co.id). The dataanalysis techniques used are descriptive qualitative and comparative analyses. Theresults show that: First, the Fulmer Score method indicates that the company wasat risk of bankruptcy during the 2014-2023 period due to declining profits,negative operating cash flows and working capital, as well as decreased assets andequity. Second, the Zmijewski Score method indicates that the company was notat risk of bankruptcy due to reduced debts and its ability to generate profits. Third,the Fulmer Score method is more accurate in measuring bankruptcy risk, with80% of results in the danger zone compared to 20% for the Zmijewski Score.
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA GURU DI SMP TAMAN SISWA PEMATANGSIANTAR Hendrick Sasimtan Putra; Vivi Candra; Debi Eka Putri; Farida Hanum
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

This study aims to analyze the representation of OrganizationalCitizenship Behavior (OCB) and teacher performance at SMP Taman SiswaPematangsiantar, as well as evaluate the influence of OCB on teacherperformance. The research employs a quantitative design with a descriptiveapproach through literature and field studies, involving a population of 24individuals. Data were collected through questionnaires, interviews, anddocumentation, and analyzed using normality tests, descriptive analysis, andquantitative analysis. The results indicate that OCB and teacher performanceare categorized as good. Furthermore, it was found that OCB has a positive andsignificant influence on teacher performance. The relationship between OCBand teacher performance is strong, with OCB making a significant contributionto explaining the teacher performance variable. These findings highlight thestrategic role of OCB in enhancing teacher performance, making theoptimization of OCB a crucial factor in improving the quality of education.
PENGARUH CURRENT RATIO, RETURN ON EQUITY, EARNING PER SHARE, DAN SUKU BUNGA TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR OTOMOTIF Rizal Riyadi; Heri Sastra; Nelly Ervina; Eliza Arshandy; Debi Eka Putri
Jurnal Ilmiah Satyagraha Vol. 9 No. 1 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i1.170

Abstract

Abstrak – Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio, Return on Equity, Earning per Share, dan suku bunga terhadap harga saham perusahaan sub sektor otomotif yang terdaftar di Bursa Efek Indonesia periode 2018–2022. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan. Sampel penelitian terdiri atas 11 perusahaan yang dipilih menggunakan teknik purposive sampling, sehingga diperoleh 55 unit observasi. Metode analisis yang digunakan meliputi statistik deskriptif dan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial Return on Equity berpengaruh positif terhadap harga saham, sedangkan Current Ratio, Earning per Share, dan suku bunga tidak berpengaruh signifikan terhadap harga saham. Secara simultan, Current Ratio, Return on Equity, Earning per Share, dan suku bunga berpengaruh signifikan terhadap harga saham perusahaan sub sektor otomotif.   Kata kunci: current ratio, return on equity, earning per share, suku bunga, harga saham   Abstract – This study aims to analyze the effect of Current Ratio, Return on Equity, Earning per Share, and interest rates on the stock prices of automotive sub-sector companies listed on the Indonesia Stock Exchange during the 2018–2022 period. This research employs a quantitative approach using secondary data obtained from companies’ annual financial statements. The sample consists of 11 companies, selected through purposive sampling, resulting in 55 observations. Data were analyzed using descriptive statistics and multiple linear regression analysis with the assistance of SPSS software. The results indicate that, partially, Return on Equity has a positive and significant effect on stock prices, while Current Ratio, Earning per Share, and interest rates do not have a significant effect on stock prices. Simultaneously, Current Ratio, Return on Equity, Earning per Share, and interest rates have a significant effect on stock prices of automotive sub-sector companies.   Keywords: current ratio, return on equity, earning per share, interest rate, stock price
Co-Authors Acai Sudirman Ady Inrawan Amlys Syahputra Silalahi Andre Steven Tambunan Andy Wijaya Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Annisa Hamzah Arshandy, Eliza Aswatama, Gian Bambang Arianto Banjarnahor, Astri Rumondang Bayu Sudargo Beatrice Chrisna Romaito Sirait Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Chrisna Romaito Sirait, Beatrice Christine Loist Darwin Lie Desi Susanti Desyinta, Devi Devi Desyinta Edy Dharma Efendi Efendi Efendi Efendi Efendi, Efendi Eka Purnama Sari Eka Purnama Sari Eka Purnama Sari, Eka Purnama EKO HAMDANI Eliza Arshandy Elly Susanti Emi Masyitah Erbin Chandra Erna Ningsih Mokodongan Ernest Grace Farida Hanum Farida Hanum Fedianty AUGUSTINAH Fitria Halim Fry Melda Saragih Fuadi Fuadi Girsang, Rosita Manawari Hendrick Sasimtan Putra Heri Pandapotan Silitonga Heri Sastra Herlina Theodensia D. Doke Hermanus Reo Irada Sinta Irpan Januarsah Isfenti Sadalia Juan Anastasia Putri Jubi Jubi Jubi, Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kartini harahap Kesuma, Indrawati Mara Khairul Azwar Lase, Agustian Zisokhi Lieyadi, Gilbert Likdanawati Lilinesia Lilinesia Liper Siregar Lora Ekana Nainggolan Mangasi Sinurat Mangasi Sinurat Manurung, Sepbeariska Martin Yehezkiel Sianipar Marto Silalahi Masyitah, Emi Maulana Majied Sumatrani Saragih Mita Dwi Yanti Musa Fernando Silaen Nana Triapnita Nainggolan Nelly Ervina Nelly Ervina Ni Wayan Dian Irmayani Nilam Cahyariani, Vivi Nur Safitri Prasetio, Edy Teguh Purnama Sari, Eka Rico Nur Ilham Rizal Riyadi Rizal Riyadi Robert Tua Siregar Rosita Manawari Girsang Rosma Simangunsong Rukmana, Suci Indah Saprudin Saprudin Siallagan, Shintauli Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinaga, Sarman Siregar, Liper Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Subhan Subhan SUDUNG SIMATUPANG Sudung Simatupang Suhartini Suhartini Supitriyani, Supitriyani Supriyanto Susi Susanti Agustina Syahputri, Anggraini Syarif Hidayat Tondang, Claudia J Tondang, Claudia J. Vivi Candra Vivi Candra Vivi Wahana Wahana, Vivi Wati, Yenny Wisang Candra Bintari Yansen Siahaan Yenny Wati Yerisma Welly Yuni Rezki Hutasoit Yusrizal