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Implementasi Prinsip Appeal, Exaggeration, dan Squash & Strecth dalam Video Animasi Edukasi Gizi : “MIGI : Makan Minum Bergizi” Yanuar Aldi Allesandro; Rahmat Maulana Sihotang; Rinda Aunillah Sirait; Pandu Watu Alam
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5253

Abstract

Nutritional issues in Indonesia continue to pose a significant public health challenge and necessitate early educational interventions. Children aged 7 to 9, categorized as part of Generation Alpha, are digital natives who are beginning to develop logical thinking abilities and demonstrate a strong preference for audiovisual content. In response, a two-dimensional digital animation entitled “MIGI: Makan Minum Bergizi” was developed as an educational medium. This project aims to implement the animation principles of appeal, exaggeration, and squash & stretch, which serve as the foundation for communication and visual quality in animation. The animation was produced using Adobe After Effects with the keyframe animation technique, resulting in the application of the appeal principle through uniquely simple internal organ character designs, bright and contrasting color palettes, and the use of symbolic language relevant to the target audience. The exaggeration principle was applied to dramatize movement and emotional shifts, while squash & stretch was implemented using scale transformation and puppet tools, maintaining volume consistency. These three animation principles were consciously and conceptually applied to enhance the visual appeal and communicative effectiveness of the educational message, making the work an engaging and potentially impactful learning medium.
Penulisan Naskah Pada Pembuatan Video Feature Berdaya, Berkarya, Bermakna bagi Disabilitas Amanda Putri Julianti; Santi Susanti; Rinda Aunillah Sirait
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.6116

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Abstract: This writing aims to analyze the scriptwriting process in the production of the feature video Empowered, Creative, and Meaningful for Persons with Disabilities, which highlights the potential of persons with disabilities at the Our Dream Indonesia Foundation in creating creative products and achieving economic independence. It also emphasizes the importance of multisectoral collaboration (government, institutions, society) in building an inclusive ecosystem for persons with disabilities and the need to raise public awareness through visual media to break negative stigmas. This 11-minute feature video is designed with an expository narrative divided into three main components—introduction, development, and conclusion—to present facts informatively while evoking audience empathy. The research findings show that the scriptwriting process is carried out through three main stages: pre-production, production, and post-production. This work also demonstrates that expository narratives are effective in conveying educational messages without sacrificing emotional appeal.
Strategi Penyutradaraan Video Animasi 2D “Seduhan Terakhir di Ambang Rimba” sebagai Media Literasi Lingkungan Tesso Nilo Arkhadies Hanif Medina; Puspa Aulia Putri; Iwan Koswara; Rinda Aunillah Sirait
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2103

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The development of the 2D animation entitled ”Seduhan Terakhir di Ambang Rimba” aims to serve as an environmental literacy medium to raise awareness of deforestation issues in Tesso Nilo National Park (TNTN), Riau. This animation adopts a magical realism directing strategy by utilizing symbolism and allegory, with the character Nilo, a Sumatran elephant, serving as an emotional representation of wildlife victims of deforestation. The work seeks to engage audiences through visual storytelling that prioritizes visual expression over explanatory narration. By employing motion comic techniques, parallax layering, and a contrasting color palette, the animation creates a profound atmosphere and evokes empathy toward the ecosystem damage occurring in Tesso Nilo. An eco-cinema approach is also applied, in which nature and wildlife function not merely as background elements but as primary subjects that shape the narrative and conflict. This study demonstrates that 2D animation can be an effective tool for conveying environmental literacy messages, fostering ecological awareness, and encouraging changes in attitudes toward the deforestation crisis. The resulting work is expected to contribute to the development of animation-based environmental literacy media and to offer a new perspective on conveying ecological issues in an emotional and impactful manner. This research also opens opportunities for further studies on the influence of animation on public behavior in supporting environmental conservation.
Perancangan Buku Prosa Visual “Seduhan Terakhir di Ambang Rimba” Sebagai Implementasi Transmedia Storytelling dalam Literasi Lingkungan Tesso Nilo Puspa Aulia Putri; Arkhadies Hanif Medina; Iwan Koswara; Rinda Aunillah Sirait
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2104

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The implementation of transmedia storytelling in the visual prose book "Seduhan Terakhir di Ambang Rimba" represents an effort to construct a profound and emotional medium for environmental literacy. Designed as a narrative extension of the two-dimensional animation of the same title, this book aims to enrich the audience's experience regarding deforestation in Tesso Nilo National Park, Indonesia. The narrative highlights the inner monologue of Nilo, a Sumatran elephant acting as both a witness and a victim of forest destruction, utilizing a reflective and introspective approach. The book employs digital illustrations with a watercolor style and a dominant earth-tone palette to establish a melancholic atmosphere, depicting the isolation and loss experienced by the protagonist. Through a transmedia storytelling approach, this book does not merely retell the story presented in the animation but offers a new, deeply emotional narrative layer, providing space for the audience to contemplate the environmental issues raised. Ultimately, this book aims to deliver a more personal experience, evoking the audience's empathy toward the ecological impact of environmental degradation and strengthening their awareness of the importance of nature conservation.
Implementasi Struktur Tiga Babak dalam Penulisan Naskah pada Video Feature “Jejak Rasa: Akar dari Tanah Priangan” Fazila Safia Utomo; Diya Mirzha Rusyanto; Rinda Aunillah Sirait; Kurnia Lucky Fadillah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1077

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This study aims to explain the implementation of the three-act structure in scriptwriting for the feature video entitled “Jejak Rasa: Akar dari Tanah Priangan.” The background of this research is based on the tendency of audiovisual representations of cassava that remain partial, focusing only on either traditional or modern aspects without integrating both into a cohesive narrative. This study employs a qualitative approach based on creative practice, where the author acts as a scriptwriter responsible for designing the narrative flow using the three-act structure: set up, confrontation, and resolution. The production process consists of three stages: pre-production, production, and post-production, involving literature research, field observation, interviews with key informants, and the development of visual and audio narratives. The findings indicate that the implementation of the three-act structure successfully creates a systematic narrative that integrates historical, cultural, and modern dimensions of cassava transformation. This structure also effectively builds a coherent dramatic flow and enhances audience emotional engagement. The implications of this study are expected to provide references for academics and practitioners in developing research-based audiovisual scriptwriting, particularly in the context of local culture and gastronomy.
Penerapan Teknik Sinematografi oleh Director Of Photography pada Produksi Video Feature “Jejak Rasa: Akar dari Tanah Priangan” Diya Mirzha Rusyanto; Fazila Safia Utomo; Rinda Aunillah Sirait; Kurnia Lucky Fadillah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1079

Abstract

IIn the process of creating the feature video "Jejak Rasa: Akar dari Tanah Priangan," the author serves as the Director of Photography, responsible for managing the visual aspects to effectively and comprehensively convey the message. This is achieved through the application of various cinematographic techniques, such as careful selection of camera angles, types of shots, camera movements, and in-depth composition. The main goal of this feature video production is to showcase the cultural value of cassava as an essential part of the culinary identity of Tanah Priangan, while also highlighting its transformation from traditional food to modern culinary innovation with contemporary relevance and appeal. This work is expected to provide a more comprehensive visual representation of local food culture and raise public awareness about the importance of preserving culinary heritage as part of the nation's cultural wealth. The application of cinematographic techniques used not only strengthens the delivery of information but also effectively enhances the aesthetic quality of the work as a visual communication medium that can impact the audience emotionally and intellectually.
Pendekatan Ekspositoris tentang Kuliner Tionghoa Selatan di Kota Bandung dalam Penulisan Naskah Film Dokumenter “Jejak Rasa” Vania Annora Martsa Awanti; Rinda Aunillah Sirait; Jimi Narotama Mahameruaji
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1084

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This study aims to examine the application of an expository approach in the scriptwriting of the documentary film "Jejak Rasa," which highlights Southern Chinese cuisine in Bandung as a representation of cultural acculturation. The background of this research is based on the declining interest of the younger generation in traditional culinary arts due to the influence of globalization and social media trends. The methods used included literature research, field observations, and interviews with relevant sources, such as culinary entrepreneurs and museum officials. The results show that the expository approach is effective in conveying information systematically, factually, and easily understood through the use of voice-over narration as the main direction of the story. Furthermore, the use of an implied first-person perspective creates an emotional connection between the audience and the material presented. This documentary serves not only as an information medium but also as a means of education and preservation of Peranakan Chinese culinary culture. By combining visual elements, narrative, and interviews, this documentary comprehensively presents historical, social, and cultural values. Therefore, this work is expected to raise public awareness of the importance of preserving culinary cultural heritage amidst modern developments.
Penerapan Pengambilan Gambar Naturalistik Dalam Film Dokumenter “Jejak Rasa” Shafa Najla Amira; Rinda Aunillah Sirait; Jimi Narotama Mahameruaji
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1085

Abstract

The development of audiovisual media in the digital era provides a significant opportunity for conveying information, particularly regarding social and cultural issues. One interesting phenomenon is the acculturation of Peranakan Chinese cuisine in Indonesia, which is currently becoming less well-known among the younger generation. This study aims to represent this acculturation process through a documentary film entitled "Jejak Rasa" (Traces of Taste), using a naturalistic visual approach. The method used is a qualitative approach with field observation, interviews, and documentation strategies, integrated with a community organizing process. The research subjects included Peranakan Chinese culinary practitioners in Bandung, such as culinary business owners and museum guides. The production process consisted of three main stages: pre-production, production, and post-production. The naturalistic approach was implemented through the use of predominantly eye-level camera angles, minimal camera movement, and the use of natural lighting to produce authentic visuals. The results of the study indicate that documentary films can be an effective medium for representing cultural values, history, and culinary identity as part of the acculturation process. Thus, this work serves not only as a medium of information but also as an effort to preserve culture relevant to the development of modern media.
Komodifikasi Konten di Radio Berita Lokal: (Studi Kasus Intrinsik Radio PRFM 107.5 News Channel Bandung) Nadya Yasmine Khaerunnisa; Achmad Abdul Basith; Rinda Aunillah Sirait
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2330

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Radio PRFM 107.5 News Channel Bandung has established its reputation as a citizen journalismbased local news radio through the slogan "Andalah Reporter Kami" (You Are Our Reporter). However, economic imperatives have steadily blurred the boundary between journalistic function and business logic, raising concerns about editorial independence in local broadcast media. This study aims to analyze content commodification practices at PRFM across both production and multiplatform distribution stages. Employing Vincent Mosco's (2009) political economy of communication theory, a qualitative approach with Robert E. Stake's intrinsic case study design was adopted. Data were collected through nonparticipant observation, indepth interviews, and literature study, subsequently validated through source triangulation. Findings reveal that content commodification operates systematically across two stages. During production, commodification manifests through marketdriven issue selection, sensational headline construction, and the strategic management of talkshow programs as advertiser recruitment instruments. During distribution, multiplatform content repurposing practices encompassing rhetoric of recombination, augmentation, and reversioning enable a single piece of information to be capitalized across multiple platforms simultaneously. Furthermore, PRFM's financial dependence on government advertisers, accounting for 85% of total advertising revenue, demonstrably erodes editorial independence and shifts the station's function from press watchdog to a media outlet vulnerable to external intervention. These findings imply that economic pressures in local media ecosystems require stronger institutional safeguards to protect journalistic integrity.
Implementasi Penggunaan Media Audiovisual Sebagai Sarana Pembelajaran Produksi Konten Video Tiktok Kecamatan Jatigede Nadia Febriani; Rinda Aunillah
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Mei 2024
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v4i2.397

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Artikel ini bertujuan menyajikan implementasi program pengabdian pada masyarakat (PPM) yang diselenggarakan Program Studi Manajemen Produksi Media Universitas Padjadjaran berupa penggunaan media audiovisual, khususnya dalam bentuk video, sebagai sarana pembelajaran produksi konten video TikTok bagi masyarakat Kecamatan Jatigede, Kabupaten Sumedang. Metode yang dilakukan berbentuk workshop luring yang melibatkan dosen dan praktisi bidang produksi konten video, dengan pendekatan pembelajaran kelompok. Hasil kegiatan pengabdian mencakup deskripsi penggunaan materi bahan ajar audiovisual mengenai teknik pengambilan gambar video menggunakan perangkat ponsel pintar serta manfaatnya dalam meningkatkan kreativitas, retensi informasi, dan keterlibatan peserta pelatihan. Selain itu, artikel ini juga menyoroti pentingnya integrasi penggunaan teknologi dalam konteks pendidikan pada masyarakat, seperti Kecamatan Jatigede, untuk memastikan relevansi dan keberlanjutan pembelajaran di era digital. Diharapkan, artikel ini dapat memberikan wawasan bagi para pendidik, pelaku pendidikan, dan pemangku kepentingan lainnya yang tertarik dalam mengoptimalkan penggunaan media audiovisual dalam pembelajaran di masyarakat.
Co-Authors Abie Besman Aceng Abdullah Aceng Abdullah Achmad Abdul Basith Aisyah Islamiati Akmalia, Shobihatunnisa Alam, Pandu Watu Aldehead Marinda Merfonsina Uparatu Allesandro, Yanuar Aldi Amanda Putri Julianti Arkhadies Hanif Medina Aura Diva Rizky Budi Gustaman Dadang Rahmat Hidayat Damayanti, Adinda Afifah Dandi Supriadi Dandi Supriadi Desyandri Desyandri Dhiya, Silvi Alin Dian Wardiana Sjuchro Diya Mirzha Rusyanto Dwi Masrina Edwin Rizal Eleora, Vanessa Valencia Encang - Saepudin Encang Saepudin Encang Saepudin Evi Rosfiantika Fathinah, Alya Fazila Safia Utomo Feliza Zubair Ghathfan Ariiq Muhammad Hanny Hafiar Henny Sri Mulyani Rohayati Herawati, Irna Herlina Agustin Hosana Solagracia Sifra Ika Merdekawati Kusmayadi Iwan Koswara Iwan Koswara iwan koswara, iwan Jimi Narotama Mahameruaji Jimi Narotama Mahameruaji Kurnia Lucky Fadillah Linda Kurniawati Maimon Herawati Muh. Fadli Rumpak Muhamamd Naufal Sukandi Muhammad Dzaki Ammar Ramdhan Muhammad Naufal Sukandi Nadia Febriani Nadia Febriani Nadya Yasmine Khaerunnisa Nisya Aprilya Nunik Maharani Hartoyo Nuraini, Nisrina Nurmaya Prahatmaja Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Pandu Watu Alam Puspa Aulia Putri Rahadian Ngabanga Rahmat Maulana Sihotang Rahmatika, Chaerunnisa Rap Yobel Nathania Rasyid, Nur Aini Ridha Rizqiyanty Robina Rully Khairul Anwar Sakinah, Salwa Santi Susanti Santi Susanti Selma Kirana Haryadi Shafa Najla Amira Sihotang, Rahmat Maulana Silvi Alin Dhiya Tarigan, Inggit Yulis Sutari Teddy K. - Wirakusumah Ufayra Syahidina Vallencya Alberta Vanessa Valencia Eleora Vania Annora Martsa Awanti Yalatama, Regita Nada Yanuar Aldi Allesandro Zidan Dwi Fatwa Aulia