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All Journal JURNAL RISET AKUNTANSI GOING CONCERN Quantitative Economics Journal Journal of Economic, Bussines and Accounting (COSTING) Owner : Riset dan Jurnal Akuntansi Profita : Komunikasi Ilmiah dan Perpajakan FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Samudra Ekonomi dan Bisnis Jurnal Abdi Ilmu Jurnal Mantik JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Darma Agung JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ekonomi Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Journal Liaison Academia and Society Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Journal of Management, Economic, and Accounting Indonesian Journal of Entrepreneurship & Startups Mount Hope Global Economic Journal Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI RECORD Journal of Loyality and Community Development Mesada: Journal of Innovative Research International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Dwita Sakuntala
Universitas Pembangunan Panca Budi
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THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT Kristine; Mila Yulia Herosian; Velix Sun; Dwita Sakuntala
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the effect of social media marketing on consumer purchase intention through consumer interaction in SMEs (Small and Medium Enterprises) in Tanjung Sari Village, Medan Selayang District, Medan City. The research approach used is quantitative with a causal associative method, where social media marketing is the independent variable, consumer purchase intention is the dependent variable, and consumer interaction is the mediating variable. Data were collected through the distribution of questionnaires to 57 respondents who were involved in interaction and purchase of products from SMEs in Tanjung Sari Village. The analysis results using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) indicate that social media marketing has a positive and significant effect on consumer purchase intention and increases consumer interaction with SME products. In addition, consumer interaction was also found to mediate the effect of social media marketing on consumer purchase intention. These findings suggest that SMEs need to improve the management of social media marketing and increase interaction with consumers to drive greater purchase intention and strengthen consumer relationships.
THE INFLUENCE OF MOTIVATION, DISCIPLINE, AND WORK COMPETENCE ON EMPLOYEE PERFORMANCE AT THE BAWASLU SECRETARIAT OF NORTH SUMATRA PROVINCE Elisa Rusmayanti Sianturi; Sapta Pratama Sembiring; Melia Putri; Mila Yulia Herosian; Dwita Sakuntala
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study aims to determine and analyze the influence of motivation, discipline and work competence on employee performance at the Secretariat of BAWASLU of North Sumatra Province. This type of research uses quantitative research. The research sample was 85 respondents. The data analysis method used multiple linear regression analysis. Based on the results of the t hypothesis test, it can be concluded that motivation has a significant effect on employee performance with a calculated tvalue of 3.313>ttable 1.990 and a significance value of 0.001<0.05, discipline has a significant effect on employee performance with a calculated tvalue of 3.835>ttable 1.990 and a significance value of 0.000<0.05 and competence has a significant effect on employee performance with a calculated tvalue of 3.01>ttable 1.990 and a significance value of 0.003<0.05. Based on the results of the F hypothesis test, it can be concluded that motivation, discipline, and competence simultaneously influence employee performance, with an Fvalue of 38.098 > ttable 2.720 and a significance value of 0.000 <0.05. Based on the coefficient of determination analysis, the coefficient of determination or Adjusted R-Square was obtained at 0.570, or 57% of motivation, discipline, and competence influence employee performance, while 43% is the influence of other variables not included in this study.
Co-Authors Addnan Nur Nasution Ade Alison Adela Nursafira Adinda Arafah Afiq Yasfa Assaumi Ritonga Afriza Ulfa Ritonga Alfarizi Alifah Humairah Amin Hou Andreas Fourtunando Simanjuntak Andria Zulfa Annisa Syafriani Aqil Muhammad Hsb Arsyaf Tampubolon Aryani, Yuli Aurelia, Gabrella Bagus Hermansyah Barus , Muhammad Arif Bernice Erin Buulolo, Elisabet Mariani Catherine Michelle Samsul Chani Dinayu Cheong Shiau Wie Christin Kacaribu Christina Simanjuntak Christine Junita Daryan Muhsin Hadi Batubara Daulay, Nadia Nurhaliza Dayu Rizki Nurhamda Dea Dellia Debora Natalia Hutagalung Devi ana Sinaga Dhita Adriani Rangkuti Dinda Hartini Dini, Siti Dio Pranata Ditiya Puspita Dwi Ananda Dwi Anggraini Eka Martyna Theodora Elisa Rusmayanti Sianturi Elsa Nurhabibi Erinta Sijabat - Ertines Karmenisa Lubis Fadillah, Rizka Faisal Aqasah Farhan Kaustari Fadia Farhan Kaustari Fadia Fauzan Pratama, Muhammad Febti Latreia Missi - Feryanda Feryanda Firdan Fitriani Tobing Fransisca Gozelia Boelova Friska Novi Limbong Hana Salsabila, Na’imi Salwa Purba, Raehanun Aisyah Fitri, Zhafirah Salsabila Helvionita Br Sitepu Hendy Hendy Herosian, Mila Yulia Hizri Al Husein Hutagaol, Lambok Hutri Panjaitan Imelda Krisdamayanti Indah Khairunnisa Sihotang Indaniaty Hasanah Sari Ira Santika Sinaga Iratania, Dian Isyahruna Primadani Jholant B. L Amelia Br. Sinaga Jimmy Kuo July Meliza Justin Novanta Kristian Zai Kelvien Kelvien Kelvin Kosasih Kevin Bambang Setiawan Khairul Akhyar Khayriza Sinambela Komeel Karisma Kristine Kurniawan S., Amri Darma Laia, Sarifin Lambok Hutagaol Lia Nazliana Nasution Lia Nazliana Nasution Lilis Apriyaningsih Lola Irmayunda Lumban Gaol, Sri Futrica Luthfi Hidayat Siregar M Rizky Audiva M Rizky Audiva M. Daffa Raihan Buulolo M. Raihan Amri Manaek Simamora Manda Dwipayani Bhastary Masdinar Sihite Masitah Khairani Melia Putri Melinda Melinda Meltry Anggita Sihombing Merry Mhd Akbar Mila Yulia Herosian Mila Yulia Herosian Muhammad Alyaafii Muhammad Ridho Muhammad Sami Rabbani Hutasuhut Mutiara Annisa Najma Azhira Lubis Nanda Syafira Afriyani Nasution, Isna Asdiani Nelsem Ningrum, Eka Milia Ningsih, Nuri Rahayu Nona Lastri Sinurat Nove Rianto Sanjaya Noviana Siska Nur Fadillah Hayati Nursani Alvia Siregar Nursani Alvia Siregar, Nur Fadillah Hayati, Putri Amirah Hajarani, Sabilla Cahya Kinanti Puput Almiah Br. Sinulangga Puput Deminar Br Rajagukguk Purba, Ahmad Fauzan Putri Amirah Hajarani Putri Br Sibarani Putri Husyada Fi’lma - Putri Sari Sihombing Putri Valentine Putri Yohana Sinaga Qoffariani Nur Fadila Raffi Andhera Rafida Khairani Raissa Puan Andrina Ranah Santri Dongoran, Sakinatul Rahmi, Ahmad Rasyid Randa Wildesta Tambunan Raudah Raudah Rendy Rinardy Revina Auliasah Ricky Joedani Ridhani, Ridhani Rifyal Alwi Rihma Hani, Suci Wulandari, Ulfa Rahmayani Assyfa Hasibuan Rima Umami Hasibuan Riska Amaliah Rivaldo Rivaldo Rizky Ananda Sidabutar Rizky Padlan Rizky Tri Ramadhani Rizqi Syahdila Robi Saputra Ronaldo Sihombing Rosalina Marpaung Rusdianto, Budi Ryan Syahputra Sabilayana Sabilayana Sabilla Cahya Kinanti Sabrina Natasya Matondang Santika, Widia Sapta Pratama Sembiring Sari Wildani Guci Sarifin Laia Selfia Putri Johana Eka Ningsih Simatupang Sheila Mangunsong Sherly Ogestine Sidabutar, Rizky Ananda Sihite, Ayu Sihombing, Yeni Rafita Silvia Yolanda Oktavia Simamora, Manaek Sinaga , Mu’arya Sinaga, Anggiat Sinaga, Putri Yohana Sinaga, Sinta Anna Magdalena Sinta Anna Magdalena Sinaga Sinurat, Nona Lastri Siregar, Ina Namora Putri Siregar, Kardina Sitepu, Helvionita Br Siti Dini Siti Sara - Sri Futrica Lumban Gaol Sri Indah Siregar Sri Rahmanita Sry Yanti Hutabarat Stephany Suci Ramadhana Suci Ramadhini Suhardina, Suhardina Suhendi Suhendi Sulaiman Sidabutar Surita Surita Tanjung , Dava Maulana Thalia Anggiani Theodora, Eka Martyna Tiara Ajeng Dewita Tiara Ajeng Dewita, Sri Rahmanita, Raissa Puan Andrina, Bagus Hermansyah Timoria, Timoria Tina Novianti Sitanggang Toni Trya Handayani Tutiana Bayati Tutiana Bayati Valensia Yeovin Velix Sun Vina Ramadhani Siregar Vincent Arlonso Wahyu Indah Sari Widia Santika Willi Ardianto Windi Aulia Yanti Veronika Naibaho Yolanda Widya Anggreni Situmorang Yonas Pernando Haloho Yovie Ernanda Yunior, Khomeiny Zalmi, Fony Yurika