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Ronal Aprianto
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Journal : Adpebi Science Series

 1 
Promotion Strategy And The Impact Of Covid-19 On Msme (Micro, Small And Medium Enterprises) In Lubuklingga Ronal, Ronal Aprianto
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

The problem in this research was how the impact of covid-19 on micro, small and medium enterprises at food and beverage industry in Lubuklinggau and how to overcome the impact of covid-19 on micro, small and medium enterprises at food and beverage industry in Lubuklinggau . This study uses qualitative methods, data collection technique by using observation, interviews and documentation. This study aims to determine the impact and how to overcome the impact of covid-19 on micro, small and medium enterprises in Lubuklinggau. The results of research and discussion conducted on several micro, small and medium business in Lubuklinggau, almost all of the micro, small and medium enterprises have felt the impact of the COVID-19 pandemic, such as decreased sales turnover and they need appropriate promotion strategies to increase their income
Co-Authors Adi Diana Adyatama, Rendhika Agung Saputra Amelia, Yolanda Anggraini, Susia Angiasari, Heni Arisky Andrinaldo Arisky Andrinaldo Asep Sutarman Asma Elmar Mansurzade bella, Bella Sagita Betti Nuraini Busairi, Busairi Candra Parwansah Darman Usman Deni Apriadi Dian Caesaria Magdalena Dian Wulan Sari Dika Ardani Ellen Dolan Elmayati, Elmayati Emiliyan Candra Eri Triharyati Ermawati Ermawati Etty Puji Lestari Firmansya, Randi Fitria Fitria Fitria Fitria Fitria Fletcher, Eamon Hami Pratama, Jodika Hardi Mulyono Herman Paleni Hery Widijanto Husaini Husaini Idayati, Irma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Kesuma, Indrawati Mara Krisda Siagian Lilik Setiawan MALIKA YULIANI Melvin Melisa Muhamad Yusup Mulyono, Hardi Murlina Nisusmiati Nasruddin Nasruddin Nasruddin Nazief, Erisa Nila Kusumaningtyas Nila Kusumaningtyas, Nila Nora Puspita Nur’aini, Betti Nurlael, Sarifa Oktavianie, Rian Paleni, Herman Pokkali, Krishna Chaitanya Puspita, Hani Rabeta, Yulpa Rahman, Elzanti Renita Puspa Sari Richard Andre Sunarjo Rifqa Nabila Muti Rindi Ningmas Rizki, Fido Rofik Sany Rudi Azhar Sadan Santia, Yeyen Sari, Wisdalia Maya Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Suryana, Titik Sutarman, Asep Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Wulan Dari, Sinthiya Yuli Nurhayati Yuliani, Malika Yulpa Rabeta Yusup Yusup