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All Journal Ekonomi Bisnis Jurnal Ilmiah Admnistrasi Niaga EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Journal of Economic, Bussines and Accounting (COSTING) BBM (Buletin Bisnis dan Manajemen) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Target : Jurnal Manajemen Bisnis IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Media Ekonomi (JURMEK) Jurnal AkunStie (JAS) International Journal of Community Service & Engagement Jurnal Kewarganegaraan Jurnal Ekonomi KIAT Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Strategic: Journal of Management Sciences BULETIN BISNIS & MANAJEMEN (BBM) Startupreneur Business Digital (SABDA Journal) E-Jurnal Manajemen Trisakti School of Management (TSM) Journal of Management Accounting Business and International Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Journal of Social Science Journal of Business Management and Economic Development International Transactions on Education Technology (ITEE) Journal of Management and Innovation Entrepreneurship (JMIE) Adpebi International Journal of Multidisciplinary Sciences Accounting Studies and Tax Journal Adpebi Science Series Jurnal Media Ekonomi (JURMEK) Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen
Ronal Aprianto
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Green Marketing Terhadap Keputusan Pembelian Point Coffe Dan Citra Merek Sebagai Variabel Intervening Ronal Aprianto; Indrawati Mara Kusuma; Surajiyo Surajiyo; Emiliyan Candra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i3.859

Abstract

Tujuan penelitian adalah  Untuk mengetahui  green marketing berpengaruh terhadap keputusan pembelian secara parsial dan simultan melalui citra merek sebagai variabel intervening pada Point Coffee Indomaret Kota Lubuklinggau. Populasi penelitian ini adalah seluruh pelanggan Point Coffee Kota Lubuklinggau. Teknik yang digunakan untuk pengambilan sampel menggunakan teknik non-probability sampling yaitu accidental sampling dimana konsumen yang telah melakukan keputusan pembelian produk Point Coffee Indomaret Kota Lubuklnggau. Metode pengumpulan data adalah kuesioner secara online. Hipotesis yang diajukan diuji dengan menggunakan teknik analisis Stuctural Equation Modeling (SEM) yaitu Lisrel. Hasil penelitian ini yaitu Green marketing berpengaruh positif dan signifikan terhadap keputusan pembelian Point Coffee Indomaret Kota Lubuklinggau,  Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Point Coffee Indomaret Kota Lubuklinggau, Green marketing berpengaruh positif dan signifikan terhadap citra merek Point Coffee Indomaret Kota Lubuklinggau dan Citra merek memperkuat pengaruh positif dan signifikan antara Green marketing terhadap keputusan pembelian Point Coffee Indomaret Kota Lubuklinggau. Kata kunci : Green Marketing, Keputusan pembelian, Citra Merek.
Pengaruh Literasi Keuangan Terhadap Pertumbuhan Usaha Pada UMKM Kota Lubuklinggau Ronal Aprianto
Jurnal Ekonomi KIAT Vol. 33 No. 2 (2022): desember
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2022.vol34(1).10590

Abstract

Dalam penelitian ini yang menjadi objek penelitian yaitu anggota UMKM yang ada di kota Lubuklinggau, Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jumlah responden yang diteliti sebanyak 98 orang. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan terhadap pertumbuhan usaha pada UMKM Kota Lubuklinggau. Berdasarkan hasil penelitian literasi keuangan berpengaruh terhadap pertumbuhan usaha hal ini berdasarkan nilai t statistik sebesar 17,821 lebih besar dari tabel 1,96 dan nilai sebesar 0,00 lebih kecil dari 0,05, Oleh karena itu hipotesis yang menyatakan bahwa literasi keuangan memiliki pengaruh positif terhadap pertumbuhan UMKM terbukti kebenaranya. Teknik pengumpulan data dalam penelitian ini yaitu dengan melakukan observasi, kuesioner, dan dokumentasi.
Influence Competence And Placement of Employee On Employee Performance At PT. Xylo Indah Pratama in Musi Rawas Regency of Muara Beliti Ronal Aprianto; Fitria; Suyadi; Suwarno; Yulpa Rabeta
Journal of Social Science Vol. 1 No. 3 (2020): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.239 KB) | DOI: 10.46799/jss.v1i3.33

Abstract

This research was conducted to determine the effect of employee competency and placement on employee performance at PT. Xylo Indah Pratama Muara Beliti Musi Rawas Regency. The results of this study indicate that there is a significant effect between Competency and Employee Placement on Employee Performance Keywords : Competence, Employee placement, Employee performance
Literacy and Knowledge of Financial Behavior Indrawati Mara Kesuma; Ronal Aprianto; Nora Puspita; Suyadi Suyadi; Suwarno Suwarno; Weni Susanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4980

Abstract

The purpose of this study was to analyze and measure the effect of financial literacy and financial knowledge on financial management behavior in active students of private universities in Lubuklinggau City. The total population in this study was 8,071 students and the sample technique used was random sampling using the slovin formula. Data was collected using a questionnaire method from 381 students who were the sample in this study. The data analysis technique used in this research is descriptive statistical analysis, data quality test, classical assumption test (outer model and inner model) with the help of the PLS version 3.0 software program. The results of this study indicate 1) that financial literacy has a negative and significant effect on financial management behavior in active students of private tertiary institutions in Lubuklinggau City with a statistical value showing a number of 1.600 which is <1.96 and it can also be proven that the P values ​​are 0.110 or called more greater than 0.005 2) that financial knowledge has a positive and significant effect on financial management behavior in active students of Lubuklinggau City Private Higher Education with a statistical value showing a number of 14.446 which is> 1.96 and it can also be proven that the P Values are worth 0.000 or are called smaller of 0.005 and 3) that financial literacy and financial knowledge have a positive effect on financial management behavior in active students of private universities in Lubuklinggau City. This is evidenced by the R-Square value of 0.628.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PELANGGAN DALAM PEMBELIAN MOBIL BEKAS DI SHOWROOM AGUNG JAYA MOTOR KOTA LUBUKLINGGAU Ronal Aprianto; Rudi Azhar; Renita Puspa Sari
Jurnal Media Ekonomi (JURMEK) Vol 23 No 1 (2018): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v23i1.476

Abstract

This study with the results of preliminary observations can be seen that the identification of problems in this study are related to promotion, price and purchasing decisions of used cars, the title of this study is the influence of promotion and price on the decision to buy used cars in Agung Jaya Motor Showroom Lubuklinggau City, with 3 formulation of the problem of whether there is a promotion and price influence on the used car purchase decision, is there any influence of promotion on the used car purchase decision, and whether there is a price effect on the used car purchase decision. The method used is quantitative, with the technique of collecting observation data, documentation and questionnaires. Respondents in this research are 74 customers. The results showed that there were promotional effects on customer decisions in purchasing used cars in the Agung Jaya Motor Showroom in Lubuklinggau City, there were price effects on customer decisions in buying used cars in the Agung Jaya Motor Showroom in Lubuklinggau City, and there were promotional and price influences on customer decisions in purchase of used cars at the Agung Jaya Motor Showroom in Lubuklinggau city.
PENGARUH KUALITAS PRODUK DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN BINGKAI FOTO PADA TOKO PASUNDAN GALLERY LUBUKLINGGAU Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 22 No 1 (2017): Jurnal Media EKonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v22i1.500

Abstract

The purpose of this study is to find out the effect of product quality and advertising together on purchasing decisions. The sampling technique used in this study was accidental sampling technique. Data collection techniques using a questionnaire (questionnaire) that has been tested first using validity and reliability testing. The data analysis technique used is the classical assumption test (linearity test and normality test), multiple linear regression, coefficient of determination, and F test, where the researcher uses the help of SPSS version 20. The regression analysis results obtained the equation: Y = 0.960 + 0.582 X1; + 0.646 X2 which means that purchasing decisions are influenced by product quality and advertising. The results of the regression analysis also obtained a coefficient of determination (R2 = 0.474) or equal to (47.4%). This means that (47.4%) purchasing decision variables are influenced by product quality and advertising variables. The remaining (52.6%) is explained by other variables, such as consumer behavior, service, product quality service, product quality services, and customer satisfaction. The conclusion is that Product Quality and Advertising together have a significant effect on Photo Frame Purchase Decisions at the Pasundan Shop Gallery Lubuklinggau. This is evident from the results of the F test which obtained calculated as 75,477 received at the 15% significance level.
PENGARUH PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR PADA PD UTAMA MOTOR LUBUKLINGGAU Yusup Yusup; Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 21 No 3 (2016): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v21i3.523

Abstract

The sample of this study was 90 respondents who were consumers of PD Utama Motor Lubuklinggau. Based on the results of the study, the regression equation is Y = 19,296 + 0,282 X1 + 0,405 X2. The meaning of the equation is that the value of constant is 19,296, this means that if there is no promotion and service variable then the decision is 21,986, while the promotion coefficient value (b1) is 0.282 means that every increase in one variable promotion unit will increase the purchasing decision by 0.282 units. Then the service regression coefficient value of b2 = 0.405 means that every increase in one service unit variable will increase the purchase decision by 0.405. From the calculation of the Model Summary, it can be seen that the value of R2 (R Square) or determination is 0.536, the contribution of promotion and service variables on consumer purchasing decisions of Lubuklinggau PD Utama Motorbike motorcycles is 53.6%, while the remaining 45.4% is influenced by other factors.
PENGARUH PENEMPATAN KARYAWAN DAN PROMOSI JABATAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. BANK DANAMON CABANG LUBUKLINGGAU Ronal Aprianto; Dika Ardani
Jurnal Media Ekonomi (JURMEK) Vol 22 No 3 (2017): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v22i3.538

Abstract

Employee Placement has not yet matched the level of education achieved by employees with the work provided by the company, and also still lack of experience in completing work. Furthermore, promotion of positions given less attention to the elements of education and work performance achieved by employees and employee work performance is still not optimal. This research was conducted to determine the Effect of Employee Placement and Job Promotion on Employee Performance at PT. Bank Danamon Lubuklinggau Branch. In this study, a three-item variable questionnaire method was used, namely Employee Placement (X1), Job Promotion (X2), and Employee Performance (Y) using the SPSS 17.0 Program. The data analysis technique used is the Analysis of Multiple Linear Regression, Determination Coefficient (R2), and F Test. From the results of Multiple Regression Analysis the equation Ŷ = 3.685 + 0.743X1 + 0.149 X2 is obtained.
PENERAPAN METODE ACTIVITY BASED COSTING SYSTEM DALAM MENENTUKAN HARGA SEWA KAMAR PADA HOTEL TRANSIT KOTA LUBUKLINGGAU Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 21 No 1 (2016): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v21i1.545

Abstract

This study aims to determine the price of hotel room rental using the Activity Based Costing System method and to find out the difference in room rental prices using the traditional method (Unit Cost) with the Activity Based Costing System method in Lubuklinggau City Transit Hotels. The data in this study uses primary data, where data is processed by the researcher himself. The method of data analysis researchers used a qualitative method where quantitative analysis is a non-statistical analysis that helps in research. The data obtained either in the form of numbers or in the form of tables that are interpreted properly. In accordance with the data obtained, qualitative analysis is used to explain the relationship between variables that are affected or that affect. In other words, qualitative analysis is carried out for qualitative data collected from exploratory research (interviews, discussions, projection techniques) that is in the form of words or sentences and data collection methods using interviews and documentation. The results of the research on room rental prices using the Activity Based Costing System method produce for the type of rooms that are oversized namely room type suit rooms, superior "tripple", superior rooms, and standard. Whereas for the type of room that is Understanding is the Junior Suit Room and Deluxe Room Type.
Perceived Organization Support and Work Engagement toward Employee Performance with Motivation as Mediating Variable Suwarno, Suwarno; Kesuma, Indrawati Mara; Aprianto, Ronal; Anggraini, Susia; Nuraini, Betti; Paleni, Herman; Surajiyo, Surajiyo
Journal of Business Management and Economic Development Том 1 № 02 (2023): May 2023
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.136

Abstract

PT. Pos Indonesia is a company that is State-Owned Enterprise (BUMN) engaged in courier services, logistics and financial services throughout Indonesia. This study aims to determine the perception of organizational support and work involvement on performance with motivation as a mediating variable. The research method used is quantitative and the sample in this study is 33 employees at PT. Pos Indonesia Lubuklinggau and collected 33 respondent questionnaires. The data analysis technique uses SEM Partial least squares with the help of the smart PLS 3.2.9 application to collect data using a questionnaire. The results of this study indicate 1. Perceived organization support has a positive but not significant effect on motivation 2. Work engagement has a positive and significant effect on motivation 3. Perceived organization support has a positive and significant effect on performance 4. Work engagement has a positive and significant effect on motivation 5 Motivation has a positive and significant effect on motivation significant to performance 6. Motivation cannot mediate perceived organizational support on performance 7. Motivation has been shown to mediate work engagement on performance.
Co-Authors Adi Diana Adyatama, Rendhika Agung Saputra Amelia, Yolanda Anggraini, Susia Angiasari, Heni Arisky Andrinaldo Arisky Andrinaldo bella, Bella Sagita Betti Nuraini Busairi, Busairi Candra Parwansah Darman Usman Deni Apriadi Dian Caesaria Magdalena Dian Wulan Sari Dika Ardani Elmayati, Elmayati Emiliyan Candra Eri Triharyati Ermawati Ermawati Etty Puji Lestari Firmansya, Randi Fitria Fitria Fitria Fitria Fitria Fletcher, Eamon Hami Pratama, Jodika Hardi Mulyono Hery Widijanto Husaini Husaini Idayati, Irma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Kesuma, Indrawati Mara Krisda Siagian MALIKA YULIANI Melvin Melisa Muhamad Yusup Mulyono, Hardi Nasruddin Nasruddin Nasruddin Nazief, Erisa Nila Kusumaningtyas Nila Kusumaningtyas, Nila Nora Puspita Nur’aini, Betti Nurlael, Sarifa Oktavianie, Rian Paleni, Herman Pokkali, Krishna Chaitanya Puspita, Hani Rabeta, Yulpa Rahman, Elzanti Renita Puspa Sari Rindi Ningmas Rizki, Fido Rudi Azhar Sadan Santia, Yeyen Sari, Wisdalia Maya Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Suryana, Titik Sutarman, Asep Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Wulan Dari, Sinthiya Yuli Nurhayati Yulpa Rabeta Yusup Yusup