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All Journal Ekonomi Bisnis Jurnal Ilmiah Admnistrasi Niaga EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Target : Jurnal Manajemen Bisnis Journal of Social Science MEDIA BISNIS IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Media Ekonomi Jurnal AkunStie (JAS) International Journal of Community Service & Engagement Jurnal Kewarganegaraan Jurnal Ekonomi KIAT Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Manajemen Strategic: Journal of Management Sciences BULETIN BISNIS & MANAJEMEN (BBM) Startupreneur Business Digital (SABDA Journal) E-Jurnal Manajemen Trisakti School of Management (TSM) Journal of Accounting Management Business and International Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Journal of Social Science Journal of Business Management and Economic Development International Transactions on Education Technology (ITEE) Journal of Management and Innovation Entrepreneurship (JMIE) Adpebi International Journal of Multidisciplinary Sciences Accounting Studies and Tax Journal Adpebi Science Series Jurnal Social Society Management Dynamics: International Journal of Management and Digital Sciences Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ronal Aprianto
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Facing Global Dynamics with Effective Strategy: A Tasted Organizational Change Management Approach Ronal Aprianto; Chandra Lukita; Asep Sutarman; Richard Andre Sunarjo; Rifqa Nabila Muti; Ellen Dolan
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 5 No. 1 (2025): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v5i1.177

Abstract

In an era of rapid globalization and digital transformation, organizations must adopt adaptive strategies to navigate complex market shifts. This study explores a tested Organizational Change Management (OCM) approach to enhance business resilience and sustainability. Using a quantitative research methodology, we conducted a structured survey involving 200 business executives across various industries to analyze the effectiveness of strategic OCM models. The results indicate that organizations implementing structured OCM frameworks experience a 35% increase in operational efficiency, a 28% improvement in employee adaptability, and a 40% reduction in resistance to change. Our study introduces a novel hybrid model, integrating Kotters Change Model with Agile methodologies, ensuring a balance between structured change and adaptive flexlibility. The findings contribute to existing literature by demonstrating how real time data driven decision making enhances the success rate of organizational transformations. This research provides valuable insights for business leaders and policymakers in aligning corporate strategies with global market dynamics, fostering innovation, and maintaining competitive advantages.
Pengaruh E-Promotion, E-Wom dan Lokasi Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian sebagai Variabel Intervening pada Toko Elektronik Lubuklinggau Bujang Putri; Ronal Aprianto; Apandi Apandi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6787

Abstract

This study aims to determine the effect of e-Promotion, e-WOM, and location on consumer satisfaction through purchasing decisions as an intervening variable in Lubuklinggau electronics stores. The research design used an associative approach, where the study was conducted to determine the influence, relationships, and to test hypotheses. The population and sample in this study were 165 people. Data analysis used t-tests and F-tests. The results showed that 1) There is an effect of e-Promotion on consumer satisfaction in Lubuklinggau electronics stores, with t-test (2.292) < t-table (1.697). 2) There is an effect of e-WOM on consumer satisfaction in Lubuklinggau electronics stores, with t-test (2.292) < t-table (1.697). 3) There is an effect of location on consumer satisfaction in Lubuklinggau electronics stores, with t-test (1.598) > t-table (1.697). 4) There is an influence of E-Promotion on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Lubuklinggau Electronics Stores, namely F count (5.849) > F table (4.17). 5) There is an influence of E-Wom on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Lubuklinggau Electronics Stores, namely F count (5.849) > F table (4.17). 6) There is an influence of Location on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Lubuklinggau Electronics Stores, namely F count (5.849) > F table (4.17).
E-Trust dan Online Review sebagai Determinan Keputusan Pembelian Produk Fashion Muslim dengan Pengalaman Belanja sebagai Variabel Intervening pada Platform E-Commerce Safitri, Tiansi; Aprianto, Ronal; Azhar, Azhar; Surajiyo, Surajiyo
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1234

Abstract

Urgensi dalam penelitian ini adalah semakin canggihnya teknologi tentu memberikan pengaruh besar kepada para industri content creator atau influencer dalam berbisnis secara online. Namun, berjualan secara online tentu banyak yang perlu di perhatikan seperti e-trust dan online review terhadap keputusan konsumen dalam pembelian produk fashion muslim melalui platform e-commerce. Penelitian ini bertujuan untuk menganalisis pengaruh e-trust dan online review terhadap keputusan pembelian produk fashion muslim pada platform e-commerce dengan pengalaman belanja sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah konsumen yang pernah membeli produk fashion muslim melalui e-commerce, sedangkan sampel penelitian berjumlah 93 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert lima poin kepada mahasiswa Universitas Bina Insan Lubuklinggau yang pernah melakukan pembelian produk fashion muslim secara online. Data dianalisis menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa e-trust dan online review berpengaruh positif dan signifikan terhadap pengalaman belanja. Selain itu, online review dan pengalaman belanja terbukti berpengaruh signifikan terhadap keputusan pembelian, sedangkan e-trust tidak memiliki pengaruh langsung terhadap keputusan pembelian. Temuan ini juga menunjukkan bahwa pengalaman belanja berperan sebagai variabel intervening dalam hubungan antara e-trust dan online review terhadap keputusan pembelian produk fashion muslim pada platform e-commerce.
Co-Authors Adi Diana Adyatama, Rendhika Agung Saputra Amelia, Yolanda Anggraini, Susia Angiasari, Heni Apandi Apandi Arisky Andrinaldo Arisky Andrinaldo Asep Sutarman Asma Elmar Mansurzade Azhar Azhar bella, Bella Sagita Betti Nuraini Bujang Putri Busairi, Busairi Candra Parwansah Darman Usman Deni Apriadi Dian Caesaria Magdalena Dian Wulan Sari Dika Ardani Ellen Dolan Elmayati, Elmayati Emiliyan Candra Eri Triharyati Ermawati Ermawati Etty Puji Lestari Firmansya, Randi Fitria Fitria Fitria Fitria Fitria Fletcher, Eamon Hami Pratama, Jodika Herman Paleni Hery Widijanto Husaini Husaini Idayati, Irma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Kesuma, Indrawati Mara Krisda Siagian Lilik Setiawan MALIKA YULIANI Melvin Melisa Muhamad Yusup Mulyono, Hardi Murlina Nisusmiati Nasruddin Nasruddin Nasruddin Nazief, Erisa Nila Kusumaningtyas Nila Kusumaningtyas, Nila Nora Puspita Nur’aini, Betti Nurlael, Sarifa Oktavianie, Rian Paleni, Herman Pokkali, Krishna Chaitanya Puspita, Hani Rabeta, Yulpa Rahman, Elzanti Renita Puspa Sari Richard Andre Sunarjo Rifqa Nabila Muti Rindi Ningmas Rizki, Fido Rofik Sany Rudi Azhar Sadan Safitri, Tiansi Santia, Yeyen Sari, Wisdalia Maya Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Suryana, Titik Sutarman, Asep Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Wulan Dari, Sinthiya Yuli Nurhayati Yuliani, Malika Yulpa Rabeta Yusup Yusup