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All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business
Aldina Shiratina
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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PENGARUH LABEL HALAL, CITRA MEREK, DAN PACKAGING DESIGN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK WARDAH Firmansyah, Aldhi; Shiratina, Aldina
Manis: Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.8.1.12-21

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Label Halal, Citra Merek dan Packaging Design Terhadap Keputusan Pembelian Pada Produk Wardah. Objek penelitian ini adalah Responden yang menggunakan dan membeli produk Wardah di Official Store Lippo Mall Puri yang berdomisili di wilayah Jakarta Barat, Indonesia. Sampel yang digunakan dalam penelitian ini adalah sebanyak 175 responden. Teknik pengambilan sampel menggunakan purposive sampling dan pendekatan yang digunakan adalah Structural Equation Model (SEM) dengan alat analisis SmartPLS 3. Hasil penelitian ini menunjukkan bahwa Label Halal, Citra Merek dan Packaging Design berpengaruh positif dan signifikan terhadap Keputusan Pembelian Pada Produk Wardah
ANALISIS KEPUTUSAN PEMBELIAN PADA GEN Z TERHADAP DISKON, PROMOSI, DAN KEPERCAYAAN KONSUMEN DI MARKETPLACE SHOPEE Firlyana, Muhamad R; Shiratina, Aldina
Manis: Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.8.1.1-11

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Diskon, Promosi dan Kepercayaan Konsumen terhadap Keputusan Pembelian di marketplace Shopee pada Gen Z. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah analisis deskriptif. Metode penelitian ini dilakukan dengan analisis memakai software Partial Least Square (Smart-PLS) versi 4.1.0.6 dengan sampel yang digunakan sebanyak 200 responden Gen Z yang dimana merupakan Mahasiswa/I Program Studi Manajemen Univerusitas Mercu Buana Meruya dengan metode pengambilan sample menggunakan purposive sampling. Hasil penelitian ini menunjukkan bahwa Diskon berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian tetapi Kepercayaan Konsumen berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian.
The Influence Of Country Image And Destination Image On Intention To Visit South Korea NURHAYAT, Kartika; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 2 No. 3 (2021): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v2i3.86

Abstract

The purpose of this study is to examine and analyze the influence of country image, destination image and destination familiarity on visit intentions to South Korea with destination familiarity as a moderating variable. The data used in this study is the result of a questionnaire that was distributed directly in March 2021. Sampling was carried out through a purposive sampling method, where the researcher had set several criteria. There are 150 respondents in this study. This research method uses PLS-SEM with the help of SMART PLS. The results in this study indicate that country image, destination image and destination familiarity has a positive significant influence on intention to visit, as well as the moderating relationship between destination image and country image on intention to visit The managerial implications suggest where innovations need to be improved that are more attractive and take advantage of the great potential of South Korea's image. For further research, researchers are advised to look at the Visit more broadly so that they can better observe and explore the problems that exist in South Korea
PERILAKU KEWARGANEGARAAN KONSUMEN TERHADAP KINERJA USAHA: KECERDASAN ARTIFICIAL SEBAGAI MODERASI DALAM UKM Utama, Andyan; Shiratina, Aldina; Marlapa, Eri; Ali, Anees
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.17383

Abstract

The purpose of this study is to analyze the influence of Customer Experience (CE) and Brand Commitment (BC) on Business Performance (BP) and to examine the mediating role of Customer Citizenship Behavior (CCB). The study also aims to evaluate the moderating role of Artificial Intelligence (AI) in the relationship between CE and BC with BP. This research employs a quantitative approach with a survey design. The sample consists of 150 MSMEs in Tasikmalaya City, analyzed using SEM-SmartPLS4. The findings reveal that CE and BC have a positive and significant effect on CCB and BP. Additionally, CCB has a positive and significant impact on BP and mediates the influence of CE and BC on BP. However, AI does not moderate the relationships between CE and BP or BC and BP.
Analysis of the Decision to Use Jastip (Personal Shopper) through Trust as a Mediating Variable Brahmana, Selvina Tawanta; Shiratina, Aldina
Journal of Sustainable Economic and Business Vol. 1 No. 4 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i4.34

Abstract

Objectives: In the digital era, the phenomenon of "jastip" or personal shopping has become a popular choice for online shopping. However, consumer trust in this service is often disrupted by cases of fraud, which in turn affects users' decisions. Methodology: The population of this study consists of users of Jastip (Package Delivery Service) in the Jabodetabek area. The data collection method used is purposive sampling with a total of 240 respondents. Data analysis was performed using SEM-PLS. Conclusion: The results show that Reputation and Service Quality have a positive and significant effect on Trust, while Social Media Marketing has a positive but insignificant effect on Trust, and Trust has a positive and significant effect on the Decision to Use
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Shiratina, Aldina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises Shiratina, Aldina; Utama, Andyan Pradipta; Ali, Anees Janee
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23342

Abstract

Research aims: This research aims to analyze how customer satisfaction and costumer citizenship behavior (CCB) are impacted by price justice and product quality. Design/Methodology/Approach: A quantitative methodology was employed utilizing survey data from patrons at several rest stops along the Cipali Toll Road. To examine the relationship between variables, structural equation modeling was utilized. The research population consists of customers who utilized the Cipali Toll rest area facilities at least occasionally over the past year. The research sample was selected using a judgmental sampling method as an element of non-probability sampling according to the target population. Research findings: The study findings indicate that CCB and customer satisfaction are positively and significantly impacted by price justice and product quality. While strong product quality boosts customer satisfaction and stimulates positive customer behavior, price justice has a substantial impact on both customer satisfaction and voluntary product promotion. Furthermore, costumer satisfaction mediates the relationship between price justice and CCB, as well as between product quality and CCB.Theoretical Contribution/Originality: This study emphasizes how crucial customer satisfaction is in enhancing the positive impact of fair prices and high-quality products on customers' voluntary behavior. It offers empirical support for the argument that fair prices and high-quality products are important in promoting positive behavior and customer loyalty.Practitioners/Policy Implications: To gain the trust and loyalty of customers, businesses must maintain excellent product quality, comprehend and apply fair pricing strategies, and guarantee price justice. Emphasizing excellent customer service and delivering high-quality items should be the primary focus in boosting client loyalty and positive behavior. Research Limitations/Implications: To determine whether the study results are applicable to other sectors and locations, more research is recommended in the rest areas along the Cipali Toll Road. Longitudinal studies are suggested to monitor changes in customer satisfaction and CCB over time to furrther understand the connection and spot patterns and shifts in customer perceptions.
The Role of Corporate Social Responsibility, Sales Promotion, and Service Quality Programs on Marketing Performance Mediated by Customer Satisfaction Tobing, Yehezkiel Lamora Lumban; Shiratina, Aldina
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3871

Abstract

This study aims to observe the relationship between CSR programs, sales promotions and service quality on marketing performance mediated by customer satisfaction on Adem Sari Chingku RTD products, which takes a case study in Bogor City. The data analysis method used descriptive and inferential statistics using Partial Least Square (PLS). Analysis used is test of validity, reliability test and coefficient of determination. This study found that CSR has a positive and significant effect on marketing performance, sales promotion has a positive and significant effect on marketing performance, service quality has a positive and significant effect on marketing performance. Customer satisfaction mediates the effect of CSR on marketing performance, customer satisfaction mediates the effect of sales promotion on marketing performance, customer satisfaction mediates the effect of service quality on marketing performance.
Peran Community Engagement untuk Meningkatkan Daya Beli Masyarakat dan Membangun Brand Image terhadap Produk UMKM Hilwah Food Susanto, Peri; Shiratina, Aldina
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6556

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya beli konsumen dan membentuk citra merek UMKM Hilwah Food melalui strategi media sosial. Masalah utama yang dihadapi mitra adalah kurangnya branding digital, promosi yang tidak terstruktur, dan absennya pencatatan keuangan. Kegiatan dilaksanakan melalui pelatihan, pembuatan konten, manajemen akun media sosial, serta pembukaan kanal penjualan digital. Hasilnya menunjukkan adanya peningkatan pengikut dan interaksi akun Instagram dan TikTok, peningkatan penjualan dari 100 menjadi 150–180 bungkus per minggu, serta peningkatan pendapatan dan ROI menjadi 28,64%. Program ini berhasil memberdayakan mitra secara digital serta menciptakan model pengabdian yang berkelanjutan.
Pengaruh Penggunaan Social Media Management Pada Umkm Kripik Pisang “Cau Gelis” Berdasarkan Perspektif Leader Studi Kasus pada UMKM Kripik Pisang Cau Gelis di Kembangan) Ananda, Wahyu Eka; Shiratina, Aldina
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6557

Abstract

Proyek ini bertujuan untuk menganalisis peran penerapan Social Media Management terhadap perkembangan UMKM Kripik Pisang “Cau Gelis” dari sudut pandang seorang leader. Dengan memanfaatkan media sosial seperti Instagram dan TikTok, proyek ini difokuskan untuk meningkatkan brand awareness dan volume penjualan produk melalui strategi konten digital, kolaborasi dengan influencer, serta penggunaan iklan digital. UMKM Cau Gelis yang sebelumnya hanya mengandalkan pemasaran konvensional mengalami peningkatan keterlibatan konsumen serta pertumbuhan signifikan dalam visibilitas merek. Penerapan manajemen media sosial tidak hanya membantu dalam promosi, tetapi juga dalam pencatatan keuangan dan efisiensi operasional UMKM. Hasil akhir dari proyek ini menunjukkan bahwa strategi digital melalui media sosial mampu menjadi solusi efektif dalam pengembangan usaha kecil dan menengah di era digital.
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Ali, Anees Janee Ananda, Wahyu Eka Andini, Zagita Angga Setiawan Apriandika, Putra Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo DAFIQ, Muhammad Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Nafisah, Jauharotun Nandan Limakrisna Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Pipit Afiatun Putranto, Panji RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Somantri, Nurcahyani Dewigita Surip, Ngadino Susanto, Peri Tobing, Yehezkiel Lamora Lumban Utama, Andyan Utama, Andyan Pradipta Yanto Ramli Yudi Aziz