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<![CDATA[WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA APLIKASI BLIBLI.COM DI DKI JAKARTA ]]>
<![CDATA[Kartio Handoko]]>;
<![CDATA[Aldina Shiratina]]>
<![CDATA[ Jurnal Manajemen Sinergi Vol 11, No 1 (2023): JURNAL MANAJEMEN SINERGI (EDISI APRIL) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun ]]>
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DOI: 10.33387/jms.v11i1.6635
<![CDATA[Objective: The research aims to identity the influence of Brand Image, Celebrity Endorser, andElectronic Word of Mouth towards Consumer’s Buying Decision on Blibli.com. Population in this study are consumers who know and use the Blibli.com application as transaction in DKI Jakarta. The sample used in this study was 200 respondents. The sampling technique using a purposive sampling.Methodology: This research uses a quantitative descriptive approach. Therefore the data analysis used is statistical analysis in the form of SEM-PLS.Finding: H1, H2, and H3 are accepted at a confidence level of 5% and t calculated is greater than t table.Conclusion: The results of this study indicate that brand image has a significant and positive effect on purchasing decisions. Celebrity Endorsers do not have a significant influence on Purchasing Decisions, but celebrity Endorsers should be considered in product sales. In addition, Electronic Word of Mouth has a significant and positive influence on Purchasing Decisions.]]>
<![CDATA[PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAIN RAJUT ]]>
<![CDATA[Shiratina, Aldina]]>;
<![CDATA[Afiatun, Pipit]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v7i1.472
<![CDATA[This event will be based on research with the decline in sales of products fabric knit in 2015. This drop in sales followed the presence of decreased consumer purchasing decisions on products fabric knit amid intense competition. The purpose of this research is to know the perceptions of consumers, consumer motivations, and decision-making, influence the perception of consumers against purchasing decision making, motivation of consumers against purchasing decision-making and influence consumer perceptions and motivations of consumers against purchasing partial decision-making and simultaneous. The methods used in this research is a method of descriptive approach and verificative approach to qualitative. The unit of analysis in this study is the consumer perception, motivation, and consumer purchase decisions in CV. SINAR AGUNG. The technique of determining the data used are the judgmental methods as much as 80 respondents. To know the influence of consumer perceptions and motivations of consumers against purchasing decisions used Statistics analysis i.e. using multiple linear regression analysis, correlation coefficient, coefficient of determination, and test the hypothesis with trials F and t-test, using the help application programs 20 SPSS for windows. Results of the study showed there was consumer perception influence consumer motivations and simultaneous purchase of knitting fabric products in CV. SINAR AGUNG. Faithful. Based on the results of partial test can be seen that consumer perceptions and motivations of consumers in a positive and significant effect of product purchase fabric knit on CV. SINAR AGUNG. Summary of the research is the higher the perception of consumers and consumer motivation then knit fabric product purchasing decision in the CV. SINAR AGUNG will be increasing. Keywords: Motivation, perceptions of consumers and consumer purchase decisions]]>
<![CDATA[Pemanfaatan Barang Bekas Skala Rumah Tangga dengan Metode Reduce, Reuse dan Recycle sebagai Upaya Mencapai Kemandirian Ekonomi dan Kepedulian Lingkungan di Kelurahan Srengseng Jakarta Barat ]]>
<![CDATA[Affini, Dinar Nur]]>;
<![CDATA[Shiratina, Aldina]]>;
<![CDATA[Putranto, Panji]]>
<![CDATA[ Jurnal Medika: Medika Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/r3mp7233
<![CDATA[Kegiatan ini merupakan Program Pengabdian Masyarakat (PPM) yang bertujuan untuk memanfaatkan barang bekas yang sudah tidak dipergunakan dan menumpuk di rumah. Kegiatan pengabdian ini dilakukan dengan cara memberikan pelatihan bagaimana mengolah barang bekas dengan dengan menggunakan metode Reduce, Reuse, dan Recycle (3R). Kegiatan ini diharapkan dapat mencapai kemandirian ekonomi rumah tangga dan menjadi alternatif bisnis yang berkelanjutan atau hijau sehingga dapat meningkatkan kepedulian lingkungan masyarakat serta menurunkan dampak negatif yang minimal terhadap lingkungan. Metode pelaksanaan dilakukan dengan pendekatan yang akan diterapkan dalam kegiatan ini meliputi: pendekatan partisipatif, pendekatan kelompok, dan pendekatan komprehensif.]]>
<![CDATA[The Influence of Service Quality, Ease of Use, and Trust on User Satisfaction of BNI Mobile Banking ]]>
<![CDATA[Apriandika, Putra]]>;
<![CDATA[Shiratina, Aldina]]>
<![CDATA[ Jurnal Manajemen Sinergi Vol 12, No 2 (2024): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun ]]>
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DOI: 10.33387/jms.v12i2.8846
<![CDATA[ABSTRACTObjective: This study aims to analyze the effects of service quality, ease of use, and trust on user satisfaction with mobile banking in Indonesia, specifically at Bank BNI.Methodology: This research employs a quantitative approach with the population consisting of users of BNI's mobile banking. A total of 160 respondents aged 18 to 55 years were selected as samples using the Hair formula and purposive sampling technique. Data was collected through a survey using a questionnaire distributed via Google Form. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS softwareFindings: The analysis results indicate that service quality has a positive and significant effect on user satisfaction, with an original sample value of 0.220 and a T-statistic of 2.166. Ease of use also shows a positive and significant effect with an original sample of 0.439 and a T-statistic of 5.268. Additionally, trust positively and significantly affects user satisfaction with an original sample of 0.214.Conclusion: These findings indicate that factors such as service quality, ease of use, and trust have a significant influence on user satisfaction with mobile banking at Bank BNI. This research provides important insights for the bank in efforts to enhance mobile banking services and user satisfaction.]]>
<![CDATA[Improving the Sustainability of MSMES Businesses Through Digital Business Development in Tegal Parang Urban Village, Mampang Prapatan Sub-District, South Jakarta ]]>
<![CDATA[AFFINI, Dinar Nur]]>;
<![CDATA[SHIRATINA, Aldina]]>;
<![CDATA[SETYANINGRUM, Retno Purwani]]>
<![CDATA[ Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I ]]>
Publisher : <![CDATA[Indonesia Strategic Sustainability ]]>
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DOI: 10.38142/ahjpm.v3i2.1116
<![CDATA[Business development in Indonesia is happening fast and has given birth to many examples of digital businesses with diverse business models. This requires every business owner to be able to adapt and find new opportunities for business growth. This digital business model also aligns with the government program that targets 30 million MSME businesses to go digital by 2024. MSME players must keep up with technological developments to spread to a broader market, so they must try to familiarize MSME players with digital behavior. This activity is a Community Service Programme (PkM) that aims to improve the sustainability of MSME businesses through digital business development training for MSME participants. This activity is expected to provide meaningful benefits for the participants, where the participants, after attending the training, can better understand the importance of digitalization in the businesses they run. Also, the participants are expected to be able to be more effective and efficient in running their businesses using digital technology. The final result to be obtained is that MSMEs can maintain the sustainability of their business by being able to compete in the global market, have high innovation, and be strong in facing future challenges.]]>
<![CDATA[The Influence of Green Marketing and Digital Marketing on the Competitiveness of MSMEs Tempeh Chips in Malang City with Brand Image as a Mediating Variable ]]>
<![CDATA[NAFISAH, Jauharotun]]>;
<![CDATA[SHIRATINA, Aldina]]>
<![CDATA[ International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep ]]>
Publisher : <![CDATA[PT Keberlanjutan Strategis Indonesia ]]>
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DOI: 10.38142/ijesss.v5i5.1206
<![CDATA[This research aims to analyze the effect of green marketing and digital marketing on the competitiveness of MSMEs mediated by brand image. The object of this research is MSME players in the tempeh chips sector in Malang City, with data collected from 150 respondents. This research uses a quantitative approach. Sample measurement in this study used saturated sampling technique with SmartPLS 4.0 analysis tool. The results showed that green marketing has a positive and significant effect on brand image. Digital marketing has a positive and significant effect on brand image. Brand image is also proven to have a positive and significant effect on the competitiveness of MSMEs. Green marketing mediated by brand image has a positive effect on competitiveness. Digital marketing mediated by brand image has a positive effect on competitiveness. Researchers recommend that tempeh chips MSMEs in Malang City optimize digital communication tools, strengthen branding strategies, set prices according to product added value, and implement environmentally friendly practices. Future research is recommended to consider other variables that affect MSME competitiveness and adopt a multi-method approach for more comprehensive insights.]]>
<![CDATA[PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PRODUK ES TEH INDONESIA ]]>
<![CDATA[Andini, Zagita]]>;
<![CDATA[Shiratina, Aldina]]>
<![CDATA[ Manis: Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): MANIS : Jurnal Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura ]]>
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DOI: 10.30598/manis.8.1.45-53
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, persepsi harga, dan kualitas pelayanan terhadap minat beli ulang produk Es Teh Indonesia. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian dan mengetahui Es Teh Indonesia. Sampel yang digunakan adalah yang pernah membeli Es Teh Indonesia, Konsumen yang mengunjungi Es Teh Indonesia gerai Srengseng, konsumen yang pernah membeli Es Teh Indonesia minimal 2 kali pembelian. Sampel Penelitian yang digunakan sebanyak 140 responden menggunakan metode Purposive Sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. (PLS 4.0). Desain penelitian ini adalah penelitian kausal dengan metode analisis data menggunakan PLS SEM. Penelitian ini membuktikan bahwa Citra Merek berpengaruh Positif dan signifikan terhadap Minat Beli Ulang, Persepsi Harga berpengaruh Positif dan signifikan terhadap Minat Beli Ulang dan Kualitas Pelayanan berpengaruh Positif dan signifikan terhadap Minat Beli Ulang. Kata Kunci: Citra Merek, Persepsi Harga, Kualitas Pelayanan, dan Minat Beli Ulang]]>
<![CDATA[PENGARUH LABEL HALAL, CITRA MEREK, DAN PACKAGING DESIGN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK WARDAH ]]>
<![CDATA[Firmansyah, Aldhi]]>;
<![CDATA[Shiratina, Aldina]]>
<![CDATA[ Manis: Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): MANIS : Jurnal Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura ]]>
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DOI: 10.30598/manis.8.1.12-21
<![CDATA[Penelitian ini bertujuan untuk menganalisis Pengaruh Label Halal, Citra Merek dan Packaging Design Terhadap Keputusan Pembelian Pada Produk Wardah. Objek penelitian ini adalah Responden yang menggunakan dan membeli produk Wardah di Official Store Lippo Mall Puri yang berdomisili di wilayah Jakarta Barat, Indonesia. Sampel yang digunakan dalam penelitian ini adalah sebanyak 175 responden. Teknik pengambilan sampel menggunakan purposive sampling dan pendekatan yang digunakan adalah Structural Equation Model (SEM) dengan alat analisis SmartPLS 3. Hasil penelitian ini menunjukkan bahwa Label Halal, Citra Merek dan Packaging Design berpengaruh positif dan signifikan terhadap Keputusan Pembelian Pada Produk Wardah]]>
<![CDATA[ANALISIS KEPUTUSAN PEMBELIAN PADA GEN Z TERHADAP DISKON, PROMOSI, DAN KEPERCAYAAN KONSUMEN DI MARKETPLACE SHOPEE ]]>
<![CDATA[Firlyana, Muhamad R]]>;
<![CDATA[Shiratina, Aldina]]>
<![CDATA[ Manis: Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): MANIS : Jurnal Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura ]]>
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DOI: 10.30598/manis.8.1.1-11
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh Diskon, Promosi dan Kepercayaan Konsumen terhadap Keputusan Pembelian di marketplace Shopee pada Gen Z. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah analisis deskriptif. Metode penelitian ini dilakukan dengan analisis memakai software Partial Least Square (Smart-PLS) versi 4.1.0.6 dengan sampel yang digunakan sebanyak 200 responden Gen Z yang dimana merupakan Mahasiswa/I Program Studi Manajemen Univerusitas Mercu Buana Meruya dengan metode pengambilan sample menggunakan purposive sampling. Hasil penelitian ini menunjukkan bahwa Diskon berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian tetapi Kepercayaan Konsumen berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian.]]>
<![CDATA[The Influence Of Country Image And Destination Image On Intention To Visit South Korea ]]>
<![CDATA[NURHAYAT, Kartika]]>;
<![CDATA[SHIRATINA, Aldina]]>
<![CDATA[ International Journal of Environmental, Sustainability, and Social Science Vol. 2 No. 3 (2021): International Journal of Environmental, Sustainability, and Social Science (Nov ]]>
Publisher : <![CDATA[PT Keberlanjutan Strategis Indonesia ]]>
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DOI: 10.38142/ijesss.v2i3.86
<![CDATA[The purpose of this study is to examine and analyze the influence of country image, destination image and destination familiarity on visit intentions to South Korea with destination familiarity as a moderating variable. The data used in this study is the result of a questionnaire that was distributed directly in March 2021. Sampling was carried out through a purposive sampling method, where the researcher had set several criteria. There are 150 respondents in this study. This research method uses PLS-SEM with the help of SMART PLS. The results in this study indicate that country image, destination image and destination familiarity has a positive significant influence on intention to visit, as well as the moderating relationship between destination image and country image on intention to visit The managerial implications suggest where innovations need to be improved that are more attractive and take advantage of the great potential of South Korea's image. For further research, researchers are advised to look at the Visit more broadly so that they can better observe and explore the problems that exist in South Korea]]>
