Article Per Year (5 Year)
p-Index From 2021 - 2026
5.351
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business
Aldina Shiratina
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
The Effect of Information Security, User Perceived Convenience and Brand Image on the Decision to Use the Neo Bank M-Banking Application Through Trust as an Intervening Variable Lutfi, Ridwan; Shiratina, Aldina
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5497

Abstract

This study aims to determine the Influence of Information Security, Perceived Ease of Use of the Mobile Banking Application by Users and Brand Image on the Decision to Use the Neo Bank Mobile Banking Application through Trust as an Intervening Variable. The research method used is a quantitative causal survey method, where the variables used in this study include 3 (three) independent variables, namely perceived ease of use, information security and brand image, while the dependent variable is the Decision to Use with a total of 183 respondents. Data analysis used in this study is the Partial Least Square (PLS) method using SmartPLS 3. The results of the study indicate that information security, ease of use, brand image, and trust have a significant positive effect on the decision to use the application. Information security and ease of use not only increase the decision to use directly, but also through increasing user trust. Similarly, a positive brand image is able to build trust, which in turn encourages the decision to use. Trust is proven to be an important factor that mediates the influence of these variables, so that the higher the level of security, ease, and brand image, the greater the tendency of users to use the application actively and continuously
Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Ramli, Yanto; Permana, Dudi; Shiratina, Aldina; Sofriana Imaningsih, Erna
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Abstract

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance
The Influence of Service Quality, Ease of Use, and Trust on User Satisfaction of BNI Mobile Banking Apriandika, Putra; Shiratina, Aldina
Jurnal Manajemen Sinergi Vol 12, No 2 (2024): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v12i2.8846

Abstract

ABSTRACTObjective: This study aims to analyze the effects of service quality, ease of use, and trust on user satisfaction with mobile banking in Indonesia, specifically at Bank BNI.Methodology: This research employs a quantitative approach with the population consisting of users of BNI's mobile banking. A total of 160 respondents aged 18 to 55 years were selected as samples using the Hair formula and purposive sampling technique. Data was collected through a survey using a questionnaire distributed via Google Form. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS softwareFindings: The analysis results indicate that service quality has a positive and significant effect on user satisfaction, with an original sample value of 0.220 and a T-statistic of 2.166. Ease of use also shows a positive and significant effect with an original sample of 0.439 and a T-statistic of 5.268. Additionally, trust positively and significantly affects user satisfaction with an original sample of 0.214.Conclusion: These findings indicate that factors such as service quality, ease of use, and trust have a significant influence on user satisfaction with mobile banking at Bank BNI. This research provides important insights for the bank in efforts to enhance mobile banking services and user satisfaction.
The Relationship of Training, Work Commitment, and Work Behaviour on Career Development of Police Officers in Jatiasih Somantri, Nurcahyani Dewigita; Shiratina, Aldina
Jurnal Manajemen Sinergi Vol 12, No 1 (2024): JURNAL MANAJEMEN SINERGI (EDISI APRIL)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v12i1.7826

Abstract

Objective: The aim of this study is to investigate the effects of training, job dedication, and work behaviour on career progression. This study's sample included 41 police officers from the Sector Police (Polsek) of Jatihasih Village, Jatiasih District, Bekasi City, West Java Province.Methodology: This research was analyzed statistically using SEM Smart PLS 4.0, namely a multivariate analysis method whose focus is statistical analysis involving measurements and variables.Findings: At a 5% confidence level, hypotheses H1, H2, and H3 are accepted. Work attitude is the most influential variable (as measured by its coefficient value).Conclusion: This study showed that training had a good and significant impact on career development. Work Commitment has a favourable and significant impact on career development. This implies that workplace behaviour has a favourable and significant impact on career advancement. The most important work behaviour to remember while on duty in the field is to nurture, protect, and aid the community.
WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA APLIKASI BLIBLI.COM DI DKI JAKARTA Handoko, Kartio; Shiratina, Aldina
Jurnal Manajemen Sinergi Vol 11, No 1 (2023): JURNAL MANAJEMEN SINERGI (EDISI APRIL)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v11i1.6635

Abstract

Objective: The research aims to identity the influence of Brand Image, Celebrity Endorser, andElectronic Word of Mouth towards Consumer’s Buying Decision on Blibli.com. Population in this study are consumers who know and use the Blibli.com application as transaction in DKI Jakarta. The sample used in this study was 200 respondents. The sampling technique using a purposive sampling.Methodology: This research uses a quantitative descriptive approach. Therefore the data analysis used is statistical analysis in the form of SEM-PLS.Finding: H1, H2, and H3 are accepted at a confidence level of 5% and t calculated is greater than t table.Conclusion: The results of this study indicate that brand image has a significant and positive effect on purchasing decisions. Celebrity Endorsers do not have a significant influence on Purchasing Decisions, but celebrity Endorsers should be considered in product sales. In addition, Electronic Word of Mouth has a significant and positive influence on Purchasing Decisions.
Strategi Pemasaran Untuk Menjaga Keberlanjutan Kehidupan Umkm Peran Motivasi Dan Teknologi Di Era Pandemi Covid-19 SHIRATINA, Aldina; SURIP, Ngadino
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.109 KB) | DOI: 10.38142/ahjpm.v1i2.275

Abstract

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan para pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya dalam meningkatkan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media, yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lain untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Selain itu, terapkan motivasi bagi pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang baik serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.
Strategi Pemasaran UMKM di Saat Pandemi Covid-19 Dengan Penerapan E-Marketing Untuk Menjaga Keberlanjutan Usaha SHIRATINA, Aldina; AFFINI, Dinar Nur
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.781 KB) | DOI: 10.38142/ahjpm.v1i2.322

Abstract

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan oleh pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya di sektor peningkatan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lainnya untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan oleh UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, para pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Serta menerapkan motivasi bagi para pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang menguntungkan serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.
The Role of the Use of Social Media Marketing in Achieve Business Sustainability SHIRATINA, Aldina; RACHBINI M, Didik J; AFFINI, Dinar nur
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1092

Abstract

Based on the results of a survey conducted by the Central Statistics Agency in 2019, from the 3,504 block census, 15.08% of perpetrators undertook activity through the Internet. Using the online method, most of the data from this sale from 2017 until 2018 was 45.31%. Perpetrators undertaking sales via the Internet in 2018 as much as 72.83 %. Meanwhile, the perpetrator's new venture made sales via the Internet in 2019 by as much as 25.11 %. Temporarily, frequent payments carried out in the sales process via the Internet are paid on the spot or COD (cash on delivery), i.e., as much as 83.73%. Several perpetrator businesses use method delivery directly by the party seller, which is as much as 55.96%. Competition increases effort and strictness, so business people must implement effective strategies to avoid losing to competitors.  There is a technique of marketing that can give Lots of benefits to development companies, and that is digital marketing. Micro is starting to use social media to promote the product actively, so it is necessary to apply digital marketing, mainly via social media. Micro-business actors who become subject to research determine social media platforms. Based on the Analysis Situation moment, Devotion To this Community is done as a role strategy use of Social Media Marketing in.
Peran Penggunaan Social Media Management Pada UMKM Kripik Pisang “Cau Gelis” Berdasarkan Perspektif Community Engagement (Studi Kasus pada Kripik Pisang Cau Gelis di Kembangan) Ridwan, Muhammad Dzaki; Shiratina, Aldina
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6642

Abstract

The "Cau Gelis" Banana Chips Micro, Small, and Medium Enterprise (MSME) faced growth challenges due to conventional marketing and the absence of structured operational management. To address this, a social media management project was implemented using the Social Commerce System method, which integrates the Instagram and TikTok platforms to create a unified transaction flow. This article analyzes the project's outcomes from the perspective of the strategic role of community engagement, encompassing partner interaction, social media financial management, crisis management, and online reputation. The implementation yielded significant impacts, evidenced by an increase in monthly net profit from IDR 3,616,000 to IDR 5,899,000 and a Return on Investment (ROI) reaching up to 47.8. From a community engagement perspective, this success was driven by strong partner collaboration and effective reputation crisis handling. This project proves that the application of a Social Commerce System, when evaluated through the lens of community engagement, is an effective strategy for improving financial performance and building a strong digital foundation for MSMEs.
Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

Abstract

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Ali, Anees Janee Ananda, Wahyu Eka Andini, Zagita Angga Setiawan Apriandika, Putra Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo DAFIQ, Muhammad Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Nafisah, Jauharotun Nandan Limakrisna Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Pipit Afiatun Putranto, Panji RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Somantri, Nurcahyani Dewigita Surip, Ngadino Susanto, Peri Tobing, Yehezkiel Lamora Lumban Utama, Andyan Utama, Andyan Pradipta Yanto Ramli Yudi Aziz