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All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) JPNM : Jurnal Pustaka Nusantara Multidisiplin Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business Jurnal Ilmiah Manajemen dan Akuntansi
Aldina Shiratina
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Pemasaran Untuk Menjaga Keberlanjutan Kehidupan Umkm Peran Motivasi Dan Teknologi Di Era Pandemi Covid-19 SHIRATINA, Aldina; SURIP, Ngadino
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.109 KB) | DOI: 10.38142/ahjpm.v1i2.275

Abstract

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan para pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya dalam meningkatkan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media, yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lain untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Selain itu, terapkan motivasi bagi pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang baik serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.
Strategi Pemasaran UMKM di Saat Pandemi Covid-19 Dengan Penerapan E-Marketing Untuk Menjaga Keberlanjutan Usaha SHIRATINA, Aldina; AFFINI, Dinar Nur
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.781 KB) | DOI: 10.38142/ahjpm.v1i2.322

Abstract

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan oleh pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya di sektor peningkatan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lainnya untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan oleh UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, para pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Serta menerapkan motivasi bagi para pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang menguntungkan serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.
The Role of the Use of Social Media Marketing in Achieve Business Sustainability SHIRATINA, Aldina; RACHBINI M, Didik J; AFFINI, Dinar nur
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1092

Abstract

Based on the results of a survey conducted by the Central Statistics Agency in 2019, from the 3,504 block census, 15.08% of perpetrators undertook activity through the Internet. Using the online method, most of the data from this sale from 2017 until 2018 was 45.31%. Perpetrators undertaking sales via the Internet in 2018 as much as 72.83 %. Meanwhile, the perpetrator's new venture made sales via the Internet in 2019 by as much as 25.11 %. Temporarily, frequent payments carried out in the sales process via the Internet are paid on the spot or COD (cash on delivery), i.e., as much as 83.73%. Several perpetrator businesses use method delivery directly by the party seller, which is as much as 55.96%. Competition increases effort and strictness, so business people must implement effective strategies to avoid losing to competitors.  There is a technique of marketing that can give Lots of benefits to development companies, and that is digital marketing. Micro is starting to use social media to promote the product actively, so it is necessary to apply digital marketing, mainly via social media. Micro-business actors who become subject to research determine social media platforms. Based on the Analysis Situation moment, Devotion To this Community is done as a role strategy use of Social Media Marketing in.
Peran Penggunaan Social Media Management Pada UMKM Kripik Pisang “Cau Gelis” Berdasarkan Perspektif Community Engagement (Studi Kasus pada Kripik Pisang Cau Gelis di Kembangan) Ridwan, Muhammad Dzaki; Shiratina, Aldina
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6642

Abstract

The "Cau Gelis" Banana Chips Micro, Small, and Medium Enterprise (MSME) faced growth challenges due to conventional marketing and the absence of structured operational management. To address this, a social media management project was implemented using the Social Commerce System method, which integrates the Instagram and TikTok platforms to create a unified transaction flow. This article analyzes the project's outcomes from the perspective of the strategic role of community engagement, encompassing partner interaction, social media financial management, crisis management, and online reputation. The implementation yielded significant impacts, evidenced by an increase in monthly net profit from IDR 3,616,000 to IDR 5,899,000 and a Return on Investment (ROI) reaching up to 47.8. From a community engagement perspective, this success was driven by strong partner collaboration and effective reputation crisis handling. This project proves that the application of a Social Commerce System, when evaluated through the lens of community engagement, is an effective strategy for improving financial performance and building a strong digital foundation for MSMEs.
Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

Abstract

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
Investigating The Effect Of Marketing Mix Through Motivation On Purchase Intention In Perumnas Griya Jetis Permai Mojokerto PUSPITO, Atras Radifan; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.697

Abstract

This research aims to examine the direct and indirect effects of Product, Price, Promotion, Place, and Motivation on Purchase Intention at Perumahan Griya Jetis Permai Mojokerto. The research sample consists of 255 respondents who are buyers that have gone through the marketing and sales process. Non-Probability Sampling method was used for data collection, employing a Likert scale questionnaire. The data analysis method used in this study is Partial Least Square-Structural Equation Modelling (PLS-SEM) through Outer Model, Inner Model, and Resampling Bootstrap. The results of the study show that Product, Price, Promotion, and Place have a positive and significant influence on Motivation. Motivation also has a positive and significant effect on Purchase Intention. Additionally, Product and Promotion have a positive and significant impact on Purchase Intention. However, Price and Place do not have a positive and significant effect on Purchase Intention. Overall, the research results indicate that Motivation plays a mediating role as an intervening variable between Product, Price, Promotion, and Place on Purchase Intention at Perumahan Griya Jetis Permai Mojokerto. The findings of this study can be used as a guide for Perumahan Griya Jetis Permai Mojokerto in designing effective marketing strategies to enhance Purchase Intention.
Coffee Shop Business Performance As Deduction of Motivation and Innovation CHRISTANTYO, E. Hartojo; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.717

Abstract

This study aims to analyze the performance of the coffee shop business and identify the factors that influence it and their relationship with the motivation and innovation of coffee shop workers during the Covid-19 pandemic. This research is directed to determine the relationship between variables that have an influence on business performance and competitiveness as an indicator of marketing carried out by coffee shops which are included in the micro, small and medium enterprises (MSMEs) to maintain and improve their business performance, through motivation and innovation through mediation. Competitiveness based on descriptions and previous studies. The population of this non-franchise coffee shop study is estimated at 150 coffee shops. Hence, the researchers used the Google form to determine a random sample of 103 coffee shops in the Tangerang and South Tangerang areas. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. In contrast, the innovations made by coffee shop entrepreneurs proved to affect the business performance of their coffee shops significantly. The implications of this research are discussed in full in the article.
The Role of Small and Medium Enterprises (SME) Innovation and Lifestyle in Enhance Revisit Intention Through Destination Image at Tourist Attraction of Untung Jawa Island SETIAWAN, Angga; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.906

Abstract

This research aims to analyse the role of Small and Medium Enterprises (SME) Innovation and Lifestyle in enhancing Revisit Intention Through Destination Image at the tourist attraction of Untung Jawa Island. The population for this research comprises tourists who have visited Untung Jawa Island at least once, with a sample size of 280 respondents selected using a stratified random sampling method. Data analysis is conducted using Structural Equation Model-Partial Least Squares (SEM-PLS). The study results show that SME Innovation and Lifestyle have a positive and significant influence on Destination Image. Destination Image also has a positive and significant effect on Revisit Intention. Additionally, Lifestyle has a positive and significant impact on Revisit Intention. However, SME innovation has a positive impact, but not a significant effect on Revisit Intention. Overall, the research results indicate that SME Innovation and Lifestyle have a positive and significant effect on Revisit Intention through Destination Image. Destination Image plays an intervening variable between SME Innovation and Lifestyle in relation to Revisit Intention. The implications of this study suggest that the relevant parties of Untung Jawa Island can enhance Revisit Intention by focusing on SME Innovation, Lifestyle, and Destination Image.
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Aldina Shiratina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Ali, Anees Janee Ananda, Wahyu Eka Andini, Zagita Andyan Pradipta Utama Angga Setiawan Apriandika, Putra Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Muhammad DAFIQ Muhammad Nur Zaman Nafisah, Jauharotun Nandan Limakrisna Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Panji Putranto Pipit Afiatun RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Siti Nurul Aini Somantri, Nurcahyani Dewigita Surip, Ngadino Susanto, Peri Syahputra, Ozzamma Tobing, Yehezkiel Lamora Lumban Utama, Andyan Wardana, Nandi Yanto Ramli Yudi Aziz