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All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) JPNM : Jurnal Pustaka Nusantara Multidisiplin Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business
Aldina Shiratina
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Investigating The Effect Of Marketing Mix Through Motivation On Purchase Intention In Perumnas Griya Jetis Permai Mojokerto PUSPITO, Atras Radifan; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.697

Abstract

This research aims to examine the direct and indirect effects of Product, Price, Promotion, Place, and Motivation on Purchase Intention at Perumahan Griya Jetis Permai Mojokerto. The research sample consists of 255 respondents who are buyers that have gone through the marketing and sales process. Non-Probability Sampling method was used for data collection, employing a Likert scale questionnaire. The data analysis method used in this study is Partial Least Square-Structural Equation Modelling (PLS-SEM) through Outer Model, Inner Model, and Resampling Bootstrap. The results of the study show that Product, Price, Promotion, and Place have a positive and significant influence on Motivation. Motivation also has a positive and significant effect on Purchase Intention. Additionally, Product and Promotion have a positive and significant impact on Purchase Intention. However, Price and Place do not have a positive and significant effect on Purchase Intention. Overall, the research results indicate that Motivation plays a mediating role as an intervening variable between Product, Price, Promotion, and Place on Purchase Intention at Perumahan Griya Jetis Permai Mojokerto. The findings of this study can be used as a guide for Perumahan Griya Jetis Permai Mojokerto in designing effective marketing strategies to enhance Purchase Intention.
Coffee Shop Business Performance As Deduction of Motivation and Innovation CHRISTANTYO, E. Hartojo; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.717

Abstract

This study aims to analyze the performance of the coffee shop business and identify the factors that influence it and their relationship with the motivation and innovation of coffee shop workers during the Covid-19 pandemic. This research is directed to determine the relationship between variables that have an influence on business performance and competitiveness as an indicator of marketing carried out by coffee shops which are included in the micro, small and medium enterprises (MSMEs) to maintain and improve their business performance, through motivation and innovation through mediation. Competitiveness based on descriptions and previous studies. The population of this non-franchise coffee shop study is estimated at 150 coffee shops. Hence, the researchers used the Google form to determine a random sample of 103 coffee shops in the Tangerang and South Tangerang areas. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. In contrast, the innovations made by coffee shop entrepreneurs proved to affect the business performance of their coffee shops significantly. The implications of this research are discussed in full in the article.
The Role of Small and Medium Enterprises (SME) Innovation and Lifestyle in Enhance Revisit Intention Through Destination Image at Tourist Attraction of Untung Jawa Island SETIAWAN, Angga; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.906

Abstract

This research aims to analyse the role of Small and Medium Enterprises (SME) Innovation and Lifestyle in enhancing Revisit Intention Through Destination Image at the tourist attraction of Untung Jawa Island. The population for this research comprises tourists who have visited Untung Jawa Island at least once, with a sample size of 280 respondents selected using a stratified random sampling method. Data analysis is conducted using Structural Equation Model-Partial Least Squares (SEM-PLS). The study results show that SME Innovation and Lifestyle have a positive and significant influence on Destination Image. Destination Image also has a positive and significant effect on Revisit Intention. Additionally, Lifestyle has a positive and significant impact on Revisit Intention. However, SME innovation has a positive impact, but not a significant effect on Revisit Intention. Overall, the research results indicate that SME Innovation and Lifestyle have a positive and significant effect on Revisit Intention through Destination Image. Destination Image plays an intervening variable between SME Innovation and Lifestyle in relation to Revisit Intention. The implications of this study suggest that the relevant parties of Untung Jawa Island can enhance Revisit Intention by focusing on SME Innovation, Lifestyle, and Destination Image.
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Aldina Shiratina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
The Effect of Service Quality, Promotion and Price On Minicalore Purchase Decisions (Study at Minicalore) Muhammad Nur Zaman; Aldina Shiratina
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.1078

Abstract

Meningkatnya persaingan dalam industri sepatu online telah memengaruhi keputusan konsumen dalam memilih merek tertentu, salah satunya adalah sepatu merek Bata pada platform e-commerce Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kesadaran nilai, dan pengalaman terhadap minat beli sepatu merek Bata di Shopee. Metode penelitian yang digunakan adalah non-probability sampling dengan teknik purposive sampling, yang melibatkan 155 responden. Data dikumpulkan melalui kuesioner yang disebarkan secara online dengan pengukuran menggunakan skala Likert. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4, yang meliputi analisis outer model dan inner model. Hasil penelitian menunjukkan bahwa kualitas produk dan kesadaran nilai tidak berpengaruh terhadap minat beli, sedangkan pengalaman memiliki pengaruh positif dan signifikan terhadap minat beli sepatu merek Bata di Shopee. Temuan ini menunjukkan bahwa faktor-faktor seperti kualitas produk yang baik, kesadaran terhadap nilai produk yang ditawarkan, serta pengalaman berbelanja yang positif sangat penting dalam meningkatkan minat beli pada platform e-commerce seperti Shopee.
The Influence of Green Awareness and Green Perceived Value on Green Purchase Intention at Coffee Shops in DKI Jakarta with Green Trust as a Mediating Variable in the Perspective of Sustainable Business Syahputra, Ozzamma; Shiratina, Aldina
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.319

Abstract

Objectives: This study aims to analyze the influence of green awareness and green perceived value on green purchase intention among coffee shop consumers in DKI Jakarta, while exploring the mediating role of green trust.Methodology: A descriptive quantitative approach was employed, involving 200 respondents selected through probability sampling using a cluster sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Smart-PLS to test the hypotheses and mediating effects.Finding: The results indicate that green awareness and green perceived value have a positive and significant impact on both green purchase intention and green trust. Furthermore, green trust significantly influences green purchase intention and effectively mediates the relationship between green awareness and green perceived value toward consumers' purchase intentions.Conclusion: These findings underscore that green trust is a pivotal factor in strengthening green purchase intention. Consequently, coffee shop businesses in DKI Jakarta are advised to consistently enhance education and communication regarding eco-friendly practices to solidify consumer trust and intention to purchase green products.
Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention Wardana, Nandi; Shiratina, Aldina
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.320

Abstract

Objectives: This study aims to examine the effects of Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Purchase Intention, with Green Trust as a mediating variable, in the context of green housing projects developed by Perum Perumnas in West Java, Indonesia. Methodology: This research employs a quantitative approach using a survey method, with data collected from consumers who have an interest in purchasing green housing developed by Perumnas. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating relationships among the research variables. Finding: The results indicate that Green Promotion has a positive and significant effect on Green Trust and Green Purchase Intention. Green Trust also has a significant effect on Green Purchase Intention. Demographic Characteristics are found to have a significant effect on Green Purchase Intentionbut do not significantly influence Green Trust. Meanwhile, Green Lifestyle does not have a significant effect on either Green Trust or Green Purchase Intention. Mediation analysis shows that Green Trust only mediates the relationship between Green Promotion and Green Purchase Intention. Conclusion: This study concludes that in high-involvement purchasing decisions such as green housing, Green Promotion and Green Trust play a more critical role in shaping Green Purchase Intentionthan Green Lifestyle or Demographic Characteristics.
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Ali, Anees Janee Ananda, Wahyu Eka Andini, Zagita Angga Setiawan Apriandika, Putra Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo DAFIQ, Muhammad Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Muhammad Nur Zaman Nafisah, Jauharotun Nandan Limakrisna Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Pipit Afiatun Putranto, Panji RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Somantri, Nurcahyani Dewigita Surip, Ngadino Susanto, Peri Syahputra, Ozzamma Tobing, Yehezkiel Lamora Lumban Utama, Andyan Utama, Andyan Pradipta Wardana, Nandi Yanto Ramli Yudi Aziz