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All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Jurnal Pengabdian Masyarakat Bangsa JPNM : Jurnal Pustaka Nusantara Multidisiplin Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business Jurnal Ilmiah Manajemen dan Akuntansi
Aldina Shiratina
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Service Quality and Product Quality on Customer Trust and Loyalty at Perumda Air Minum Jaya (PAM JAYA) Muhammad DAFIQ; Aldina SHIRATINA
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.1117

Abstract

This research aims to determine the service quality and product quality of customer trust and loyalty of PERUMDA AIR MINUM JAYA (PAM JAYA), both directly and through intervening variables or indirect effects. This study uses a quantitative approach to explain the positions of the variables studied and the relationships between one variable and another. This research will demonstrate the causal relationships between variables through hypothesis testing. The data analysis technique is SEM-PLS with a total sample size. The study results show that all seven hypotheses proposed in the SEM-PLS model are accepted. This research implies that the management of PERUMDA AIR MINUM JAYA (PAM JAYA) is advised to conduct regular training for employees to improve their ability to provide responsive and professional services.
Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Yanto Ramli; Dudi Permana; Aldina Shiratina; Erna Sofriana Imaningsih
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Abstract

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance
PERAN KEPEMIMPINAN DALAM IMPLEMENTASI STRATEGI KONTEN MEDIA SOSIAL UNTUK MENINGKATKAN BRAND AWARENESS UMKM TOKO KUE MPOK RUKIAH Siti Nurul Aini; Aldina Shiratina
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/653wmt74

Abstract

This study aims to analyze the role of leadership in the implementation of social media content strategy to enhance brand awareness of MSME Toko Kue Mpok Rukiah, which previously had no digital presence. The primary issue faced by the business was limited market reach due to the suboptimal use of social media. This study employed an implementative approach using the SOSTAC model (Situation, Objectives, Strategy, Tactics, Action, Control) through the management of Instagram and TikTok platforms. In practice, the leader played a key role in formulating content strategies, coordinating content production, and monitoring performance based on Key Performance Indicators (KPIs). The content strategy was categorized into four types: promotional, informational, educational, and entertainment. The findings indicate that each content type contributed differently to social media performance. Entertainment content generated the highest reach, while informational content achieved the highest engagement rate of 3.87%, indicating that information-based content is more effective in driving audience interaction than direct promotional content. Overall, the leader’s role in directing a structured and consistent content strategy contributed to increased visibility and audience engagement, thereby enhancing the brand awareness of the MSME.
Optimalisasi Media Sosial untuk Meningkatkan Brand Awareness UMKM Toko Kue Mpok Rukiah melalui Peran Community Engagement Amanda Aura Zalianty; Aldina Shiratina
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 3 (2026): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i3.4365

Abstract

Ditengah pesatnya perkembangan teknologi digital, banyak pelaku UMKM di Indonesia yang masih belum memanfaatkan media sosial secara optimal sebagai sarana pemasaran, sehingga jangkauan pasar dan daya saing usaha menjadi terbatas. Kondisi ini juga dialami oleh UMKM Toko Kue Mpok Rukiah yang belum memiliki strategi promosi digital, identitas visual, serta pengelolaan media sosial yang terstruktur. Kegiatan ini bertujuan untuk mengoptimalkan pengelolaan media sosial melalui pendekatan community engagement guna meningkatkan brand awareness, keterlibatan konsumen, dan kinerja penjualan. Hasil kegiatan ini menunjukkan bahwa penerapan strategi media sosial yang terencana mampu meningkatkan interaksi audiens, memperluas jangkauan promosi, serta memberikan dampak positif terhadap kinerja keuangan, di mana rata-rata pendapatan meningkat dari Rp 3.398.883 menjadi Rp 5.597.286 atau sebesar 64,7%. Selain itu, interaksi yang responsif, komunikatif, dan konsisten terhadap audiens, serta distribusi konten positif secara konsisten, berkontribusi dalam memperkuat citra dan kepercayaan konsumen. Secara keseluruhan kegiatan ini memberikan dampak positif terhadap peningkatan brand awareness dan pertumbuhan bisnis UMKM.
Peran Content Creator dalam Meningkatkan Brand Awareness pada UMKM Toko Kue Mpok Rukiah melalui Optimalisasi Pengelolaan Media Sosial Anindya Ardaneswari; Aldina Shiratina
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 4 (2026): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i3.4366

Abstract

Penelitian ini bertujuan mengoptimalkan pengelolaan media sosial untuk meningkatkan brand awareness UMKM Toko Kue Mpok Rukiah di Jakarta Barat. Sebelum proyek dilaksanakan, pemanfaatan media sosial belum dilakukan secara strategis sehingga jangkauan pasar dan visibilitas usaha masih terbatas. Metode yang digunakan adalah perencanaan pemasaran digital melalui model SOSTAC yang didukung analisis SWOT untuk mengidentifikasi kondisi internal dan eksternal usaha. Strategi pelaksanaan difokuskan pada penentuan segmentasi pasar, target audiens, posisi merek, serta penyusunan konten promosi yang menarik melalui platform Instagram dan TikTok. Kegiatan optimalisasi dilakukan melalui pembuatan identitas visual, penyusunan kalender konten, produksi materi promosi, serta evaluasi performa berdasarkan insight media sosial. Hasil penelitian menunjukkan adanya peningkatan jangkauan akun, keterlibatan audiens, dan penguatan citra merek secara digital. Dengan demikian, pengelolaan media sosial yang terencana, konsisten, dan sesuai kebutuhan pasar terbukti efektif dalam memperluas pasar serta meningkatkan brand awareness UMKM.
The Influence of Service Quality, Ease of Use, and Trust on User Satisfaction of BNI Mobile Banking Putra Apriandika; Aldina Shiratina
Jurnal Manajemen Sinergi Vol 12 No 2 (2024): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v12i2.8846

Abstract

ABSTRACTObjective: This study aims to analyze the effects of service quality, ease of use, and trust on user satisfaction with mobile banking in Indonesia, specifically at Bank BNI.Methodology: This research employs a quantitative approach with the population consisting of users of BNI's mobile banking. A total of 160 respondents aged 18 to 55 years were selected as samples using the Hair formula and purposive sampling technique. Data was collected through a survey using a questionnaire distributed via Google Form. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS softwareFindings: The analysis results indicate that service quality has a positive and significant effect on user satisfaction, with an original sample value of 0.220 and a T-statistic of 2.166. Ease of use also shows a positive and significant effect with an original sample of 0.439 and a T-statistic of 5.268. Additionally, trust positively and significantly affects user satisfaction with an original sample of 0.214.Conclusion: These findings indicate that factors such as service quality, ease of use, and trust have a significant influence on user satisfaction with mobile banking at Bank BNI. This research provides important insights for the bank in efforts to enhance mobile banking services and user satisfaction.
Improving the Sustainability of MSMES Businesses Through Digital Business Development in Tegal Parang Urban Village, Mampang Prapatan Sub-District, South Jakarta Dinar Nur AFFINI; Aldina SHIRATINA; Retno Purwani SETYANINGRUM
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1116

Abstract

Business development in Indonesia is happening fast and has given birth to many examples of digital businesses with diverse business models. This requires every business owner to be able to adapt and find new opportunities for business growth. This digital business model also aligns with the government program that targets 30 million MSME businesses to go digital by 2024. MSME players must keep up with technological developments to spread to a broader market, so they must try to familiarize MSME players with digital behavior. This activity is a Community Service Programme (PkM) that aims to improve the sustainability of MSME businesses through digital business development training for MSME participants. This activity is expected to provide meaningful benefits for the participants, where the participants, after attending the training, can better understand the importance of digitalization in the businesses they run. Also, the participants are expected to be able to be more effective and efficient in running their businesses using digital technology. The final result to be obtained is that MSMEs can maintain the sustainability of their business by being able to compete in the global market, have high innovation, and be strong in facing future challenges.
Pemanfaatan Barang Bekas Skala Rumah Tangga dengan Metode Reduce, Reuse dan Recycle sebagai Upaya Mencapai Kemandirian Ekonomi dan Kepedulian Lingkungan di Kelurahan Srengseng Jakarta Barat Dinar Nur Affini; Aldina Shiratina; Panji Putranto
Jurnal Medika: Medika Vol. 3 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/r3mp7233

Abstract

Kegiatan ini merupakan Program Pengabdian Masyarakat (PPM) yang bertujuan untuk memanfaatkan barang bekas yang sudah tidak dipergunakan dan menumpuk di rumah. Kegiatan pengabdian ini dilakukan dengan cara memberikan pelatihan bagaimana mengolah barang bekas dengan  dengan menggunakan metode Reduce, Reuse, dan Recycle (3R). Kegiatan ini diharapkan dapat mencapai kemandirian ekonomi rumah tangga dan menjadi alternatif bisnis yang berkelanjutan atau hijau sehingga dapat meningkatkan kepedulian lingkungan masyarakat serta menurunkan dampak negatif yang minimal terhadap lingkungan. Metode  pelaksanaan dilakukan dengan pendekatan yang akan diterapkan dalam kegiatan ini meliputi: pendekatan partisipatif, pendekatan kelompok, dan pendekatan komprehensif.
The Influence of Green Marketing and Digital Marketing on the Competitiveness of MSMEs Tempeh Chips in Malang City with Brand Image as a Mediating Variable Jauharotun NAFISAH; Aldina SHIRATINA
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 5 (2026): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1206

Abstract

This research aims to analyze the effect of green marketing and digital marketing on the competitiveness of MSMEs mediated by brand image. The object of this research is MSME players in the tempeh chips sector in Malang City, with data collected from 150 respondents. This research uses a quantitative approach. Sample measurement in this study used saturated sampling technique with SmartPLS 4.0 analysis tool. The results showed that green marketing has a positive and significant effect on brand image. Digital marketing has a positive and significant effect on brand image. Brand image is also proven to have a positive and significant effect on the competitiveness of MSMEs. Green marketing mediated by brand image has a positive effect on competitiveness. Digital marketing mediated by brand image has a positive effect on competitiveness. Researchers recommend that tempeh chips MSMEs in Malang City optimize digital communication tools, strengthen branding strategies, set prices according to product added value, and implement environmentally friendly practices. Future research is recommended to consider other variables that affect MSME competitiveness and adopt a multi-method approach for more comprehensive insights.
The Effect of Service Quality, Promotion and Price On Minicalore Purchase Decisions (Study at Minicalore) Muhammad Nur Zaman; Aldina Shiratina
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.1078

Abstract

Meningkatnya persaingan dalam industri sepatu online telah memengaruhi keputusan konsumen dalam memilih merek tertentu, salah satunya adalah sepatu merek Bata pada platform e-commerce Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kesadaran nilai, dan pengalaman terhadap minat beli sepatu merek Bata di Shopee. Metode penelitian yang digunakan adalah non-probability sampling dengan teknik purposive sampling, yang melibatkan 155 responden. Data dikumpulkan melalui kuesioner yang disebarkan secara online dengan pengukuran menggunakan skala Likert. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4, yang meliputi analisis outer model dan inner model. Hasil penelitian menunjukkan bahwa kualitas produk dan kesadaran nilai tidak berpengaruh terhadap minat beli, sedangkan pengalaman memiliki pengaruh positif dan signifikan terhadap minat beli sepatu merek Bata di Shopee. Temuan ini menunjukkan bahwa faktor-faktor seperti kualitas produk yang baik, kesadaran terhadap nilai produk yang ditawarkan, serta pengalaman berbelanja yang positif sangat penting dalam meningkatkan minat beli pada platform e-commerce seperti Shopee.
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Janee Amanda Aura Zalianty Ananda, Wahyu Eka Andini, Zagita Andyan Pradipta Utama Andyan Utama Anees Ali Angga Setiawan Anindya Ardaneswari Apriandika, Putra Ardheta, Firza Intan Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Jauharotun NAFISAH Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Muhammad DAFIQ Muhammad Nur Zaman Muhammad Nur Zaman Muliawan, Adi Nafisah, Jauharotun Nandan Limakrisna Nandi Wardana Ngadino Surip Diposumarto, Ngadino Surip Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Ozzamma Syahputra Panji Putranto Pipit Afiatun Putra Apriandika RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Siti Nurul Aini Somantri, Nurcahyani Dewigita Susanto, Peri Tobing, Yehezkiel Lamora Lumban Yanto Ramli Yudi Aziz