Article Per Year (5 Year)
p-Index From 2021 - 2026
5.351
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business
Aldina Shiratina
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
Investigating The Effect Of Marketing Mix Through Motivation On Purchase Intention In Perumnas Griya Jetis Permai Mojokerto PUSPITO, Atras Radifan; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.697

Abstract

This research aims to examine the direct and indirect effects of Product, Price, Promotion, Place, and Motivation on Purchase Intention at Perumahan Griya Jetis Permai Mojokerto. The research sample consists of 255 respondents who are buyers that have gone through the marketing and sales process. Non-Probability Sampling method was used for data collection, employing a Likert scale questionnaire. The data analysis method used in this study is Partial Least Square-Structural Equation Modelling (PLS-SEM) through Outer Model, Inner Model, and Resampling Bootstrap. The results of the study show that Product, Price, Promotion, and Place have a positive and significant influence on Motivation. Motivation also has a positive and significant effect on Purchase Intention. Additionally, Product and Promotion have a positive and significant impact on Purchase Intention. However, Price and Place do not have a positive and significant effect on Purchase Intention. Overall, the research results indicate that Motivation plays a mediating role as an intervening variable between Product, Price, Promotion, and Place on Purchase Intention at Perumahan Griya Jetis Permai Mojokerto. The findings of this study can be used as a guide for Perumahan Griya Jetis Permai Mojokerto in designing effective marketing strategies to enhance Purchase Intention.
Coffee Shop Business Performance As Deduction of Motivation and Innovation CHRISTANTYO, E. Hartojo; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.717

Abstract

This study aims to analyze the performance of the coffee shop business and identify the factors that influence it and their relationship with the motivation and innovation of coffee shop workers during the Covid-19 pandemic. This research is directed to determine the relationship between variables that have an influence on business performance and competitiveness as an indicator of marketing carried out by coffee shops which are included in the micro, small and medium enterprises (MSMEs) to maintain and improve their business performance, through motivation and innovation through mediation. Competitiveness based on descriptions and previous studies. The population of this non-franchise coffee shop study is estimated at 150 coffee shops. Hence, the researchers used the Google form to determine a random sample of 103 coffee shops in the Tangerang and South Tangerang areas. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. In contrast, the innovations made by coffee shop entrepreneurs proved to affect the business performance of their coffee shops significantly. The implications of this research are discussed in full in the article.
The Role of Small and Medium Enterprises (SME) Innovation and Lifestyle in Enhance Revisit Intention Through Destination Image at Tourist Attraction of Untung Jawa Island SETIAWAN, Angga; SHIRATINA, Aldina
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.906

Abstract

This research aims to analyse the role of Small and Medium Enterprises (SME) Innovation and Lifestyle in enhancing Revisit Intention Through Destination Image at the tourist attraction of Untung Jawa Island. The population for this research comprises tourists who have visited Untung Jawa Island at least once, with a sample size of 280 respondents selected using a stratified random sampling method. Data analysis is conducted using Structural Equation Model-Partial Least Squares (SEM-PLS). The study results show that SME Innovation and Lifestyle have a positive and significant influence on Destination Image. Destination Image also has a positive and significant effect on Revisit Intention. Additionally, Lifestyle has a positive and significant impact on Revisit Intention. However, SME innovation has a positive impact, but not a significant effect on Revisit Intention. Overall, the research results indicate that SME Innovation and Lifestyle have a positive and significant effect on Revisit Intention through Destination Image. Destination Image plays an intervening variable between SME Innovation and Lifestyle in relation to Revisit Intention. The implications of this study suggest that the relevant parties of Untung Jawa Island can enhance Revisit Intention by focusing on SME Innovation, Lifestyle, and Destination Image.
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Ali, Anees Janee Ananda, Wahyu Eka Andini, Zagita Angga Setiawan Apriandika, Putra Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo DAFIQ, Muhammad Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Nafisah, Jauharotun Nandan Limakrisna Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Pipit Afiatun Putranto, Panji RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Somantri, Nurcahyani Dewigita Surip, Ngadino Susanto, Peri Tobing, Yehezkiel Lamora Lumban Utama, Andyan Utama, Andyan Pradipta Yanto Ramli Yudi Aziz