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All Journal Jurnal Mirai Management YUME : Journal of Management Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL ILMIAH ADVOKASI International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) U-NET Jurnal Teknik Informatika Economics and Digital Business Review Journal of Social Responsibility Projects by Higher Education Forum Jurnal Bisnis Mahasiswa Jurnal Minfo Polgan (JMP) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Riwayat: Educational Journal of History and Humanities JSE: Jurnal Sharia Economica Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) Journal of Innovative and Creativity Celebes Journal of Community Services
Hasibuan, Muhammad Irwansyah
Fakultas Ekonomi Dan Bisnis Universitas Labuhanbatu, Sumatera Utara
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PENGARUH CUSTOMER EXPERIENCE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PADA MARKETPLACE LOKAL DI LABUHA NBATU Arya Syahputra; Muhammad Irwansyah Hasibuan
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12760

Abstract

This study aims to analyze the effect of customer experience and consumer trust on purchase intention in local marketplaces in Labuhanbatu. This research uses a quantitative approach with a survey method by distributing questionnaires to 150 respondents who are users of local marketplaces. The data analysis technique used is multiple linear regression analysis with the help of SPSS software. Before conducting the analysis, the data were tested using validity, reliability, and classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results showed that all statement items were valid and reliable. The classical assumption tests also indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity problems. The results of the t-test showed that customer experience has a positive and significant effect on purchase intention with a regression coefficient of 0.498 and a significance value of 0.000. In addition, consumer trust also has a positive and significant effect on purchase intention with a regression coefficient of 0.421 and a significance value of 0.000. The F-test results indicate that customer experience and consumer trust simultaneously have a significant effect on purchase intention with an F value of 51.872 and a significance value of 0.000. The coefficient of determination (R Square) of 0.692 indicates that 69.2% of the variation in purchase intention can be explained by these independent variables, while the remaining is influenced by other variables outside this study. Thus, it can be concluded that improving customer experience and consumer trust are important factors in increasing purchase intention in local marketplaces.
Pendampingan Akselerasi Legalitas Usaha (NIB) dan Sertifikasi Halal Bagi Pelaku UMKM di Desa Bandar Kumbul Guna Peningkatan Akses Permodalan dan Perlindungan Usaha : Pengabdian Rosna Sahara Lubis; Muhammad Irwansyah Hasibuan; Mulkan Ritonga
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5829

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berperan penting dalam perekonomian nasional, namun masih menghadapi rendahnya legalitas usaha dan keterbatasan akses permodalan formal. Permasalahan ini juga dialami UMKM di Desa Bandar Kumbul yang sebagian besar belum memiliki Nomor Induk Berusaha (NIB) dan Sertifikasi Halal sehingga akses pembiayaan dan perlindungan hukum belum optimal. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pemahaman dan kemampuan pelaku UMKM dalam pengurusan NIB melalui sistem Online Single Submission Risk Based Approach (OSS-RBA) serta pengajuan Sertifikasi Halal melalui pendampingan langsung. Metode yang digunakan adalah pendekatan aksi partisipatif dengan melibatkan 30 UMKM melalui observasi, sosialisasi, pendampingan teknis, dan evaluasi selama Agustus–Desember 2025. Hasil menunjukkan 4 UMKM (13,3%) memperoleh NIB dan 2 UMKM (6,7%) memproleh Sertifikasi Halal, disertai peningkatan kesiapan administratif, literasi digital, serta keberanian mengakses mencakup seperti Kredit Usaha Rakyat. Pendampingan legalitas efektif mendorong formalitas, daya saing, dan keinginan usaha.
Co-Authors Abdillah Menri Munthe Ade Parlaungan Nasution, Ade Parlaungan Afgandhi, Maulana Afrida, Nur Alwi Singgih Amanda Dwi Putri Amin, Mhd Amin, Mhd. Andrianto Anike Putri, Anike Arya Syahputra Ayla Siregar Basyarul Ulya Budiman, Syahrul Bunayya, Haris Dela Septia Rambe Dwi Pratama, Sherly Edwin Agung Wibowo, Edwin Agung Elida Florentina Sinaga Simanjorang Elvina Elvina Erlia Utami Panjaitan Fitri Panca Novita Sari Gulo, Nur’Ainun Hanif, Khairil Hansyah, Praida Harahap, Junaidi Mustapa Harahap, Mariani Harahap, Novita Sari Hayanuddin Syafri Herliansyah, Debi Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Junaidi Mustapa Harahap Kartika Harahap Khairul Anwar Lestari, Sri Evi Lubis, Junita M Fauzi Romadhon Marpaung Marantina.P, Megawana Mhd Amin mhd amin Mhd. Amin Mhd. Amin Monica, Khansa Nasution, Siti Lam’ah Nova Jayanti Harahap NST, Ridho Ramdani Nurhalizah*, Siti Praida Hansyah Putri Widia Astuti Raden Sri Ayu Ramadhana Rafika, Mulya Raja Saul Marto Hendry Rina Asriani Levianti Ritonga, Mulkan Ritonga, Rizki Amelia Rizki Kurniawan Rangkuti Ronal Watrianthos Rosna Sahara Lubis Safri, Hayanuddin Salsabila Pramudistya Elvisyahfri Shabrina Rasyid Munthe Shabrina Rasyid Munthe Simanjorang, Elida Florentina Sinaga Siregar, Marlina Siregar, Muhammad Safi'i Sukandar Sukandar Suryadi, Sudi Syafaruddin Siagian Syahfitra, Defri Syahrul Budiman Syahyunan, Hengky Syaiful Zuhri Harahap Wahyu Azhar Ritonga Yanto Zelibu Yolanda Ritonga, Anggie Yuli Rosmawati Rambe Yulia, Ade Ayu Zebua, Yuniman