Articles
<![CDATA[Komunikasi Digital Untuk Karang Taruna Kelurahan Taman Sari Bandung ]]>
<![CDATA[Astuti, Sri Wahyuning]]>;
<![CDATA[Anggraini, Choiria]]>;
<![CDATA[Putra, Dedi Kurnia Syah]]>;
<![CDATA[Warasenda, Sang Ayu Putu Vajravany Yudyaputri]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v3i5.2599
<![CDATA[Media sosial dan komunikasi digital memungkinkan organisasi untuk menjangkau audiens yang lebih luas secara efisien. Pemanfaatan teknologi digital bagi karang taruna dapat meningkatkan efektivitas program sosial dan kewirausahaan yang mereka jalankan. Dengan komunikasi digital, Karang Taruna dapat menyebarluaskan informasi mengenai kegiatan mereka dengan lebih cepat dan efektif, khususnya bagi karang taruna kelurahan taman sari yang wilayah geografisnya berada di pusat kota bandung. Karena itu, Pelatihan dan Peningkatan Komunikasi digital harus diberikan secara komprehensif mulai dari pemilihan, pembuatan content, hingga evaluasi penggunaan dan content yang dihasilkan. Etika dan Privasi dalam Komunikasi Digital juga harus dapat diterapkan sebagai bentuk pemberian informasi yang jelas dan dapat dipercaya. Anggota karang taruna juga harus diberikan pemahaman terkait pemanfaatan social media kedepannya sebagai bagian dari komersialisasi untuk meningkatkan kemandirian organisasi dan mendukung program program kerja]]>
<![CDATA[Pelatihan Memahami Jejak Digital dan Doxing: Kesadaran dan Strategi Literasi ]]>
<![CDATA[Putra, Dedi Kurnia Syah]]>;
<![CDATA[Purnama, Hadi]]>;
<![CDATA[Astuti, Sri Wahyuning]]>;
<![CDATA[Warasenda, Sang Ayu Putu Vajravany Yudyaputri]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v3i5.2601
<![CDATA[Siswa SMA merupakan kelompok yang sangat rentan terhadap berbagai ancaman digital, termasuk doxing. Remaja cenderung kurang memahami batasan privasi dalam dunia digital, sehingga sering kali membagikan informasi pribadi tanpa menyadari potensi risikonya. Ketidaktahuan ini membuat mereka lebih mudah menjadi target eksploitasi data pribadi. Fenomena doxing menyebabkan efek psikologis yang mendalam, seperti kecemasan, stres, dan gangguan mental lainnya. Siswa yang mengalami doxing dapat mengalami ketakutan dalam berinteraksi secara online, yang berdampak pada kehidupan sosial dan akademik mereka. Dalam beberapa kasus, doxing bahkan dapat menyebabkan cyberbullying yang lebih luas dan berujung pada depresi atau tindakan yang lebih ekstrem. Edukasi tentang bahaya doxing dan cara melindungi informasi pribadi harus menjadi bagian dari kurikulum literasi digital di sekolah. Pelatihan terkait Jejak Digital dan Doxing: Risiko dan Pencegahannya dilakukan kepada siswa siswi MAN 1 Pangandaran, dengan memberikan pemahaman terkait penggunaan media sosial, mengelola penggunaan dan jejak digital yang kemungkinan muncul dari penggunaan media sosial. Siswa Juga perlu diberikan pemahaman antisipasi doxing dan Langkah yang perlu dilakukan jika mengalami doxing di media sosial. Hasil Kegiatan berupa peningkatan pengetahuan terkait jejak digital dan doxing, serta kemampuan untuk mencegah dan mengatasi dampak doxing.]]>
<![CDATA[THE EFFECT OF SELF-REWARD CONTENT ON CONSUMPTIVE BEHAVIOR WITH SELF-CONTROL AS A MEDIATING VARIABLE ]]>
<![CDATA[Nabila, Isnaini Amirotu]]>;
<![CDATA[Sri Wahyuning Astuti]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
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DOI: 10.53806/ijcss.v6i3.1156
<![CDATA[This study aims to examine the influence of self-reward content on consumptive behavior, with self-control as a mediating variable. A quantitative approach was employed using a survey method involving 400 Generation Z respondents in Indonesia who actively use TikTok and have encountered self-reward-themed content. Data were collected through an online questionnaire and analyzed using t-test, ANOVA, F-test, and path analysis to examine both direct and indirect relationships among variables. The results show that self-reward content has a significant positive effect on consumptive behavior (t = 52.939, p < 0.05) and also a significant positive effect on self-control (t = 6.373, p < 0.05). Meanwhile, self-control has a significant negative effect on consumptive behavior (t = -2.872, p < 0.05) and is proven to mediate the relationship between self-reward content and consumptive behavior based on the path analysis results (p = 0.009). These findings indicate that although self-reward content encourages consumptive behavior, strong self-control can mitigate its impact. This study offers new insights into the dynamics of digital consumptive behavior among Generation Z in today’s social media landscape.]]>
<![CDATA[Leveraging Marketing Intelligence to Enhance University Performance ]]>
<![CDATA[Mukti Al Ghozali, Caesar]]>;
<![CDATA[Wahyuning Astuti, Sri]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v3i01.286
<![CDATA[This study aims to examine the impact of marketing intelligence on university performance, with a focus on the mediating roles of knowledge utilization effectiveness and strategic decision quality. Employing a quantitative research design, data were collected from academic and administrative staff at the Akademi Penerbang Indonesia Banyuwangi and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that marketing intelligence has a significant influence on both knowledge utilization and strategic decision quality, which in turn positively affect university performance. While direct effects from market sensing capability and marketing analytics capability on performance were not significant, their indirect effects through marketing intelligence were substantial. Competitor intelligence was found to be a strong predictor of marketing intelligence. These results underscore the pivotal role of marketing intelligence as a strategic capability, enabling universities to transform external insights into informed decisions and enhanced institutional outcomes. The study contributes to the higher education management literature by offering a comprehensive model that links marketing functions to academic performance through strategic mechanisms.]]>
<![CDATA[Indonesian National Army Information Centre’s Public Relations Communication Strategy ]]>
<![CDATA[Nugroho, Lidia Nur Ardelia]]>;
<![CDATA[Astuti, Sri Wahyuning]]>
<![CDATA[ Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FBIK Unissula ]]>
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DOI: 10.30659/jikm.v12i1.36071
<![CDATA[The rise of negative news involving Indonesian National Army members has caused a decline in the image of the TNI. One of the issues that is of concern to the community today is the bad actions carried out by unscrupulous members of the Indonesian National Army in various regions. The use of the Instagram social media platform by the Indonesian National Army Information Centre is considered an effort to improve the image of Indonesian National Army agencies. The purpose of this study is to understand how Indonesian National Army Information Centre identifies specific problems or challenges in its efforts to build and maintain a positive image of the Indonesian National Army on Instagram. The research method used was qualitative, involving three people from the internal Indonesian National Army Information Centre in the field of Information and Internet, one lecturer who is an expert in the field of public relations, and three followers of the Indonesian National Army Information Centre’s Instagram account as external informants, two of whom is Indonesian National Army Information Centre’s staff. The results showed that the Indonesian National Army Information Centre had followed several stages proposed by Cutlip, Centre and Broom. However, in terms of activities on social media, especially Instagram, it still needs to be improved because the content is considered less varied and the way the Indonesian National Army conveys information and interacts with the public on Instagram still seems rigid.]]>
<![CDATA[The Effect of the "Less Waste, More Coffee" Campaign towards Increasing Green Awareness of Indonesian Work Coffee Consumers ]]>
<![CDATA[Salsabila, Shyiva Sarah]]>;
<![CDATA[Astuti, Sri Wahyuning]]>
<![CDATA[ Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FBIK Unissula ]]>
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DOI: 10.30659/jikm.v12i1.35429
<![CDATA[This research aims to determine the effect of the "Less Waste, More Coffee" campaign on increasing green awareness of Work Coffee Indonesia consumers. The population in this research is Indonesian Work Coffee consumers with specified criteria. The sampling method uses accidental sampling technique. Types of primary and secondary data using simple linear regression analysis techniques. The results of descriptive data research on the campaign variable (X) show a magnitude of 83.69% and the green awareness variable shows a magnitude of 79.42%, which means that both variables are rated high based on the position of the continuum line. In the t hypothesis test, it was found that each independent variable and dependent variable had an influence. So, the campaign was proven to have an effect on increasing green awareness with an overall significance level of 0.000 (0.000 < 0.05) and it was found that H0 was rejected and H1 was accepted. So the campaign has an effect on increasing green awareness of Work Coffee Indonesia consumers.]]>
<![CDATA[The Influence of the #MakeFetchHappen Campaign on MadForMakeup Brand Positioning ]]>
<![CDATA[Dinanti, Aurelia Dara]]>;
<![CDATA[Astuti, Sri Wahyuning]]>
<![CDATA[ Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FBIK Unissula ]]>
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DOI: 10.30659/jikm.v12i1.36767
<![CDATA[The cosmetics industry is currently a very competitive industry, with various brands competing to win the hearts of consumers. In this competition, brand positioning is the main key in differentiating oneself from competitors. A persuasive marketing campaign is also an important factor in influencing consumer perceptions of a brand. This research aims to investigate the influence of the #MakeFetchHappen campaign on MadForMakeup brand positioning. A total of 153 respondents who were Instagram followers and consumers of MadForMakeup participated in this research. This research applies a quantitative research approach with descriptive verification analysis through the use of Hypothesis Testing (T Test and F Test). The analysis results show that attitude got the highest percentage, namely 82.01%, indicating a positive response from respondents to the campaign. The main finding of this research is that the #MakeFetchHappen campaign has a significant influence on MadForMakeup’s brand positioning, with a percentage of 67.6%. The remainder, around 32.4%, is caused by other factors, so H1 can be accepted. This research provides valuable insights for cosmetic marketing practitioners in planning effective campaign strategies to strengthen their brand positioning in a competitive market.]]>
<![CDATA[Pelatihan Literasi Media Digital Sebagai Upaya Marketing Digital Pada TK Insan Mandiri ]]>
<![CDATA[Milyane, Tita Melia]]>;
<![CDATA[Djuwita, Amalia]]>;
<![CDATA[Astuti, Sri Wahyuning]]>;
<![CDATA[Gathan, Muhammad]]>;
<![CDATA[Firdaus, Moh Honey]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 2 (2024): JPMI - April 2024 ]]>
Publisher : <![CDATA[CV Infinite Corporation ]]>
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DOI: 10.52436/1.jpmi.2403
<![CDATA[Media digital berkembang di Indonesia sejak tahun 2000 hingga sekarang. Perkembangan pesat media digital dan dapat diakses oleh semua kalangan masyarakat, tidaklah membuat orang memahami betul manfaat positif dari media digital ini. Sebagian besar orang menggunakan media digital untuk ekspose diri, sebagian lagi untuk kepentingan pertemanan, pencarian informasi dsb. Salah satu perkembangan media digital yang penting saat ini adalah manfaatnya untuk kepentingan marketing, termasuk marketing di lingkup Pendidikan. TK Plus Insan Mandiri adalah salah satu sekolah yang belum memanfaatkan peluang ini, sehingga kondisi siswa di sekolah ini setiap tahun mengalami penurunan yang signifikan. Untuk itu, kami team pengabdian masyarakat melakukan kegiatan pelatihan pemanfaatan media digital untuk menunjang marketing digital sekolah dengan tujuan agar Guru dan Orang Tua siswa dapat memiliki kemampuan melek media digital dan memanfaatkannya untuk marketing sekolah. Metode yang digunakan dalam kegiatan abdimas ini adalah melalui pelatihan pendampingan literasi media digital pada guru dan orang tua siswa TK Plus Insan Mandiri, dimana pelatihan ini dilaksanakan selama 1 hari. Peserta pelatihan adalah seluruh Guru dan Orang tua siswa (masyarakat sasar). Hasil dari kegiatan ini adalah meningkatnya pemahaman peserta masyarakat sasar dalam literasi media digitalnya untuk kepentingan marketing sekolah. Tujuan dari kegiatan ini adalah meningkatkan kemampuan dan ketrampilan masyarakat sasar dalam melek media digital. Hasil akhir dari kegiatan ini adalah adanya perubahan ketrampilan dan kemampuan masyarakat sasar dalam memahami manfaat media digitalnya sehingga dapat digunakan untuk meningkatkan jumlah siswa dis ekolah ini. Adapun luaran kegiatan ini adalah tayangan kegiatan di You Tube, publikasi media massa digital, materi power point serta publikasi di jurnal nasional.]]>
<![CDATA[ANALISIS JARINGAN KOMUNIKASI PADA KOMENTAR DEBAT PERTAMA CAPRES 2024 DI KANAL YOUTUBE KOMISI PEMILIHAN UMUM (KPU) ]]>
<![CDATA[Sena Reselina]]>;
<![CDATA[Sri Wahyuning Astuti]]>
<![CDATA[ HERITAGE Vol 12 No 2 (2024): Jurnal Heritage ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi ]]>
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DOI: 10.35891/heritage.v12i2.5400
<![CDATA[As the 2024 elections approach, political discussions and debates in Indonesia are heating up. These discussions also occur on social media platforms, particularly YouTube, which rapidly disseminates information, allowing a broad audience to access and engage with the content. This research aims to analyze the relationships among actors (nodes) and social networks in the comments on the first presidential debate of 2024 on the Komisi Pemilihan Umum (KPU) YouTube channel. Utilizing Social Network Analysis (SNA), this study identifies communication patterns, relationship types, and network connections formed from actor interactions. The findings reveal that the social network structure is a one-mode network with 6000 comments filtered to 2400 for analysis. The relationship types indicate key actors with high centrality, playing crucial roles in shaping public opinion and discussion dynamics. The communication patterns reflect significant issues discussed in the debate, influencing public responses to the presidential candidates' arguments. These insights offer a deeper understanding of social interaction dynamics on social media during political campaign periods. Keywords: Elections; Social Networks; YouTube; Actor Centrality; Presidential Debate]]>
<![CDATA[Pola Komunikasi Virtual Dalam Aksi Boycott Idol Kpop : Studi Netnografi pada hastag NCT X Starbuck di media sosial X ]]>
<![CDATA[Maharani, Fani]]>;
<![CDATA[Astuti, Sri Wahyuning]]>
<![CDATA[ JURNAL SOCIAL LIBRARY Vol 4, No 2 (2024): JURNAL SOCIAL LIBRARY JULY ]]>
Publisher : <![CDATA[Granada El-Fath ]]>
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DOI: 10.51849/sl.v4i2.278
<![CDATA[Komunikasi di era digital saat ini berkembang dengan cepat, terutama melalui media sosial. Laporan We Are Social (2024) menyebutkan bahwa terdapat 139 juta pengguna aktif media sosial di Indonesia, setara dengan hampir setengah populasi negara. Media sosial memungkinkan pengguna berkomunikasi secara unik dan mengorganisir aktivitas sosial. Platform X dikenal karena penyebaran informasi yang cepat (Xie, 2023). Penyebaran budaya fandom KPOP di Indonesia dipengaruhi oleh teknologi digital dan globalisasi (kumparan, 2022). Media sosial memainkan peran penting dalam penyebaran fandom KPOP secara global (Li, 2023; Prasetyo et al., 2023). Pada 23 Mei 2024, Starbucks Korea mengumumkan kolaborasi dengan boy group NCT, memicu kecaman karena seruan boikot terkait situasi di Palestina. Penelitian ini mengkaji pola komunikasi virtual dalam aksi boikot NCT dan Starbucks dengan pendekatan netnografi pada tagar #NCTXStarbucks di platform X. Metode kualitatif mengungkap reaksi emosional dan gerakan boikot di kalangan penggemar KPOP, menunjukkan ketidakpuasan dan dinamika diskusi online.]]>
