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All Journal JAM : Jurnal Aplikasi Manajemen Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Inovator : Jurnal Manajemen EDUKATIF : JURNAL ILMU PENDIDIKAN Abdi Dosen : Jurnal Pengabdian Pada Masyarakat RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Basicedu Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi dan Bisnis JEBD Jurnal Harmoni: Jurnal Akuntansi dan Keuangan Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen
Muniroh, Leny
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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MANFAAT PENGGUNAAN MEDIA SOSIAL TERHADAP PENINGKATAN PENJUALAN TAS PADA PENGRAJIN TAS DI CIAMPEA Muniroh, Leny; ., Hurriyaturrohman; Marlina, Asti
INOVATOR Vol 6 No 2 (2017): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.905 KB) | DOI: 10.32832/inovator.v6i2.1046

Abstract

Globalisasi dan pasar bebas serta Masyarakat Ekonomi ASEAN atau MEA yang merupakan sistem perdagangan bebas atau free trade antara negara-negara anggota ASEAN menjadi tantangan bagi Usaha Kecil dan Menengah (UKM) untuk terus bertahan.Perubahan dan perkembangan di dunia IPTEK ini, tidak bisa dipungkiri sedikit banyak pasti mempengaruhi segala aspek kehidupan kita saat sekarang ini. Dengan kata lain, IPTEK adalah suatu hal yang wajib dan krusial bagi kehidupan manusia saat ini, dan untuk masa depan yang akan datang. Di era modernisasi, pemasaran juga tidak dapat hanya dilakukan secara konvensional dengan melakukan pemasaran di lapangan tetapi kita juga harus mulai menggunakan pemasaran modern dengan berbasis online.Banyaknya manfaat yang dapat dirasakan oleh UKM dengan penggunaan media sosial merupakan salah satu faktor pendorong yang kuat bagi UKM untuk terus memanfaatkan media sosial dalam rangka mengembangkan produk, melakukan komunikasi dengan konsumen, penyalur maupun pemasok, serta mengembangkan jaringan pasar yang lebih luas lagi. Penggunaan media sosial dapat meningkatkan volume penjualan walaupun dalam penelitian ini belum menghasilkan peningkatan penjualan secara signifikan karena waktu yang digunakan untuk internet masih tergolong sebentar yaitu 1- 5 jam perhari.
Infrastruktur Jalan Terhadap Peningkatan Kinerja Ukm Tas Muniroh, Leny
INOVATOR Vol 7 No 2 (2018): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.375 KB) | DOI: 10.32832/inovator.v7i2.1467

Abstract

The research objective are to analyze handbag Small-Medium Enterprise (SME) performance and the effect of infrastructure development on MSE performances in Bojong Rangkas Village, District of Ciampea, Bogor Regency. The research conducted from Pebruary to May 2010. Primary and secondary data use to the purposes. The sampling consisted of 30 SME respondents for observation period 2008 and 2009. The production function specified using Cobb-Douglass. The regression results indicated the model significant at ? = 0.05. Sig-t test indicates that all independent variables shows positive sign. At ? = 0.30, labor (0.172), material (0.000) and dummy year (0.272) has positive and significant effect on production. This result indicate that road infrastructre development has positive effect on handbag SME production. As reccomendation, there is a need another support such as soft infrastructure (training) to realize the location as center of handbag SME in the regency
Pengaruh Product Design Dan Brand Image Terhadap Loyalitas Pelanggan Toko Rabbani Bogor Anjani, Ita; Nugrahaningsih, Hartanti; Muniroh, Leny
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.33

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh product design dan brand image terhadap loyalitas pelanggan secara simultan dan persial. Penelitian ini menggukan metode pendekatan kuantitatif data yang digunakan dalam penelitian ini adalah data primer yang di peroleh dari penyebaran kuesioner. Populasi dalam penelitian ini yaitu pelanggan aktif Rabbani Bogor. Pengambilan data menggunakan kuesioner yang disebarkan kepada 65 pelanggan aktif Rabbani Bogor. Hasil analisis data menggunakan SPSS versi 26 adalah sebagai berikut: dipeiroleih peirsamaan reigreisi Y = 2,601 + 0,163 X1 + 0,667 X2,. Uji koefesien korelasi menunjukan R = 0,789. Uji hipotesis persial menunjukan t hitung = 8,545 dan t tabael = 1,669 menunjukan terdapat hubungan antara product design dengan loyalitas pelanggan. Uji hipotesis persial t hitung = 10,060 dan t tabel 1,669 menunjukan terdapat hubungan antara brand image dengan loyalitas pelanggan. Uji hipotesis F hitung = 51,053 > 3,15 Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara produict deisign dan brand imagei terhadap loyalitas pelanggan di Toko Rabbani Bogor.
Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Anwar, Dea Fitria; Muniroh, Leny; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.
Operational Audit Of Human Resources (Case Study At PT. Jabarti Abazas Prima) Sandra, Amelia; Sundarta, M. Imam; Muniroh, Leny
Jurnal Mahasiswa Akuntansi dan Bisnis (JMAB) Vol 1 No 1 (2022): MEI
Publisher : Program Studi Akuntansi Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jharmoni.v1i1.7214

Abstract

This study aims to find out related to employee activities that have been determined, to determine the controls that have been implemented, and to find out whether operational audits of human resources can improve efficiency and effectiveness on the performance of company employees. In order to assess the effectiveness and efficiency of the company's operational activities.The research method used in this study is to use a qualitative approach using descriptive methods where the results of data research are in the form of exposure to the results of the situation that has been studied and presented in the form of narrative variants or recommendations for companies. The data collection used are interviews, observation, documentation and literature study. Assessment of the effectiveness and efficiency of the company obtained from data sources in the form of secondary data, namely the history and development of the company, organizational structure, data on the implementation of human resources and documents related to research and also obtained data sources in the form of primary data, namely financial reports on operational activities and interviews with company manager.The results of the study indicate that the policies contained in the company towards employee activities are in accordance with what has been determined. It can be concluded that the operational activities of human resources at PT. Jabarti Abazas Prima has not been effective and efficient because there are still weaknesses that have resulted in hampering the development of the company.
The Influence of the Independence of the Board of Commissioners, Audit Quality, and Company Size on Banking Profitability Lulu, Lulu; Sundarta, M. Imam; Muniroh, Leny; Prasetia, Angga
Jurnal Mahasiswa Akuntansi dan Bisnis (JMAB) Vol 1 No 2 (2022): DESEMBER
Publisher : Program Studi Akuntansi Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jharmoni.v1i2.8765

Abstract

The purpose of this study was to determine the effect of the independence of the board of commissioners, audit quality, and firm size on banking profitability both partially and simultaneously. The population of this study is all banks listed on the Indonesia Stock Exchange in 2019-2021. The technique for selecting the sample uses purposive sampling and the number of data samples is 39 data. This study uses secondary data in the form of financial statements of banking companies obtained from the publications of the Indonesia Stock Exchange. The results of this study indicate that audit quality has a significant effect on the direction of a positive relationship to profitability. The independence of the board of commissioners and the size of the company have no significant effect on the direction of the negative relationship to profitability.
ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA Pasaribu, Popy Novita; Megawati, Dewi; Wibowo, Agung; Suharti, Titing; Muniroh, Leny
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.06

Abstract

The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analysis used in this research were validity and reliability tests for instrument tests. The assumption classical tests were the heteroscedasticity, multicollinearity, and multiple linear regression tests. Multiple linear regression tests were t-test, F test, and Moderated Regression Analysis (MRA), calculated using the SPSS 26 application. Results are Hedonic motivation, perceived usefulness, and external subjective norms gave a positive and significant effect on behavior intention online shopping. Price as the moderator variable on Hedonic motivation and perceived usefulness did not have a significant influence, similarly for the result of Halal as the moderator variable on the internal subjective norm and external subjective norm. The interaction with Price and Halal as moderators has a positive effect. Oppositely, Food Products as a moderator variable of the pandemic covid-19 possess a negative response. The contribution of the research can be used by e-commerce, specific sellers, and others where the level of halalness is still very much considered by consumers. The implication for the price is not an issue for online shopping of MSME products in moderating motives, while food product negatively moderates the pandemic covid 19 towards online shopping. Therefore, online food sellers should consider applying the health protocol if there is a new wave of pandemic toward a new normal era to anticipate a negative response.
The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Kuraesin, Ecin; Aramli, Riri; Nugrahaningsih, Hartanti; Muniroh, Leny
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

Abstract

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.
BOJONG RANGKAS GO DIGITAL: EMPOWERING BAG ARTISANS THROUGH MSME PERSONA STRATEGY AND USER GENERATED CONTENT (UGC) Muniroh, Leny; Pasaribu, Popy Novita; Riany, Desmy; Wulandari, Berlina; Ferdiansyah, Erlangga; Natasya, Keysa Alfiani; Rahman, Azka Fadilah; Az-Zahra, Shasie Fatwa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.3051

Abstract

The Bojong Rangkas Go Digital program was implemented as a community empowerment initiative for bag craftsmen SMEs in Bojong Rangkas Village, Ciampea District, Bogor Regency, who face limitations in digital marketing. Although these SMEs have stable production capacity, most still rely on conventional sales methods due to low digital literacy and the absence of strong brand identity strategies. To address these challenges, the program adopted a participatory approach through digital literacy training, the development of SME persona strategies, and the utilization of User Generated Content (UGC) by the local community. The activities were conducted in September 2025, involving 18 SME partners, students as facilitators, and local communities as digital content supporters. The results showed significant improvement in the use of social media as a promotional tool, with all SMEs successfully creating or optimizing their business accounts. The craftsmen were also able to produce simple product photos and videos, and compose promotional narratives aligned with their brand identities. Furthermore, the involvement of the local community in generating UGC expanded the marketing reach and increased consumer engagement. In conclusion, the combination of digital literacy, SME persona strategies, and UGC proved effective in strengthening the competitiveness of Bojong Rangkas bag SMEs. This program not only enhanced the technical skills of craftsmen but also fostered the creation of a sustainable community-based digital marketing ecosystem.
Pengaruh Product Design Dan Brand Image Terhadap Loyalitas Pelanggan Toko Rabbani Bogor Anjani, Ita; Nugrahaningsih, Hartanti; Muniroh, Leny
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.33

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh product design dan brand image terhadap loyalitas pelanggan secara simultan dan persial. Penelitian ini menggukan metode pendekatan kuantitatif data yang digunakan dalam penelitian ini adalah data primer yang di peroleh dari penyebaran kuesioner. Populasi dalam penelitian ini yaitu pelanggan aktif Rabbani Bogor. Pengambilan data menggunakan kuesioner yang disebarkan kepada 65 pelanggan aktif Rabbani Bogor. Hasil analisis data menggunakan SPSS versi 26 adalah sebagai berikut: dipeiroleih peirsamaan reigreisi Y = 2,601 + 0,163 X1 + 0,667 X2,. Uji koefesien korelasi menunjukan R = 0,789. Uji hipotesis persial menunjukan t hitung = 8,545 dan t tabael = 1,669 menunjukan terdapat hubungan antara product design dengan loyalitas pelanggan. Uji hipotesis persial t hitung = 10,060 dan t tabel 1,669 menunjukan terdapat hubungan antara brand image dengan loyalitas pelanggan. Uji hipotesis F hitung = 51,053 > 3,15 Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara produict deisign dan brand imagei terhadap loyalitas pelanggan di Toko Rabbani Bogor.
Co-Authors ., Mutia Abd Haris Nasution Abdul Azis Abdul Azis Abdul Karim Abdul Karim Abdul Karim Halim Agung Pramono, Agung Agung Wibowo Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Amelia Sandra Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Angga Prasetia Anjani, Ita Anwar, Dea Fitria Aramli, Riri Aryoni, Aryoni Asti Marlina Az-Zahra, Shasie Fatwa Azhar Al Wahid Azhar Al-Wahid Azis, Muchamad Azis Alfayed Azolla Degita Azis Bahagia Bahagia Bahagia Bahagia Baihaqi, Paqih Br. Tarigan, Emia Pepayosa Budiarto, Eko Danny Ramdani Dian Novitasari Ecin Kuraesin Eldine, Achyar Eldine, Ahyar Fachruddin Majeri Mangunjaya Ferdiansyah, Erlangga Fikri Al Mukharam Fikriansyah, Muhamad Fiqihta, Elmi Genteng, Daeng Hajarakhuwailid, Jilan Nabila Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hartanti Nugrahaningsih Hayati, Fitriana Noor Hendri Maulana Hudri, Abdul Hurriyaturrohman Hurriyaturrohman Ikhtiono, Gunawan Irfan Maulana Irfan Maulana, Irfan Irma Nur Safitri Jahra Audia Jaryati, Eka Kusmiran, Ade Lindawati Lindawati Lulu, Lulu Lutpiah, Pipih M Azhar Al Wahid M. Azhar Al-Wahid M. Imam Sundarta Mahpud, Muhamad Sahal Mardiyana Mardiyana Marlina, Asti Maulana, Muhamad Farhan Mira Nurhati Abi Muhamad Arif Juniardi Muhamad Azis Firdaus Muhammad Faqih Muhammad Jamaluddin MUHAMMAD JAMALUDDIN Muhammad Shiddiq Ilham Noor Natasya, Keysa Alfiani Noor, Muhammad Shiddiq Ilham Noor, Zakky Muhammad Nuraeni, Rosita Nurhayati, Immas Nurmala Sari Nurrahman, Arif Nurussya’adah Sukiyah Oktavia, Nuraeni Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rahman, Azka Fadilah Rahmat, Dea Ramdani, Danny Rasmana, Firda Anggun Septiana Riany, Desmy Rimun Wibowo Rimun Wibowo Rimun Wibowo Rimun Wibowo, Rimun Ritzkal, Ritzkal Safitri, Irma Nur Santriandi, Bandi Shofa Mahartika Siswanti, Tiwi Siti Aisyah Siti Khodijah Parinduri Siti Nurkholipah Subarkah, Subhan Suhendra Suhendra Sume, Syahlan A. Sume, Syahlan A. Sumiyati, Cucu Sundari, Fuji Amelia Suryana, Dede Syahlan, Syahlan Syahrum Agung Titing Suharti Tiwi Siswanti Trisnawati, Maretta Nursyifa Ulum, Siti Faridatul Utama, Aditya Wirawan Wahid, Azhar Al Wati, Hikmah Widyana, Noor Aisffa Widyawati, Arin Wulandari, Berlina Zakky Muhammad Noor Zakky Muhammad Noor Zakky Muhammad Noor Zuhdi, Ilham