Article Per Year (5 Year)
p-Index From 2021 - 2026
7.708
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Inovator : Jurnal Manajemen EDUKATIF : JURNAL ILMU PENDIDIKAN Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Basicedu Indonesian Journal of Innovation Multidisipliner Research JEBD Jurnal Harmoni: Jurnal Akuntansi dan Keuangan Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen Jurnal Ekonomi dan Bisnis (Jebi)
Muniroh, Leny
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA Pasaribu, Popy Novita; Megawati, Dewi; Wibowo, Agung; Suharti, Titing; Muniroh, Leny
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.06

Abstract

The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analysis used in this research were validity and reliability tests for instrument tests. The assumption classical tests were the heteroscedasticity, multicollinearity, and multiple linear regression tests. Multiple linear regression tests were t-test, F test, and Moderated Regression Analysis (MRA), calculated using the SPSS 26 application. Results are Hedonic motivation, perceived usefulness, and external subjective norms gave a positive and significant effect on behavior intention online shopping. Price as the moderator variable on Hedonic motivation and perceived usefulness did not have a significant influence, similarly for the result of Halal as the moderator variable on the internal subjective norm and external subjective norm. The interaction with Price and Halal as moderators has a positive effect. Oppositely, Food Products as a moderator variable of the pandemic covid-19 possess a negative response. The contribution of the research can be used by e-commerce, specific sellers, and others where the level of halalness is still very much considered by consumers. The implication for the price is not an issue for online shopping of MSME products in moderating motives, while food product negatively moderates the pandemic covid 19 towards online shopping. Therefore, online food sellers should consider applying the health protocol if there is a new wave of pandemic toward a new normal era to anticipate a negative response.
The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Kuraesin, Ecin; Aramli, Riri; Nugrahaningsih, Hartanti; Muniroh, Leny
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

Abstract

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.
BOJONG RANGKAS GO DIGITAL: EMPOWERING BAG ARTISANS THROUGH MSME PERSONA STRATEGY AND USER GENERATED CONTENT (UGC) Muniroh, Leny; Pasaribu, Popy Novita; Riany, Desmy; Wulandari, Berlina; Ferdiansyah, Erlangga; Natasya, Keysa Alfiani; Rahman, Azka Fadilah; Az-Zahra, Shasie Fatwa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.3051

Abstract

The Bojong Rangkas Go Digital program was implemented as a community empowerment initiative for bag craftsmen SMEs in Bojong Rangkas Village, Ciampea District, Bogor Regency, who face limitations in digital marketing. Although these SMEs have stable production capacity, most still rely on conventional sales methods due to low digital literacy and the absence of strong brand identity strategies. To address these challenges, the program adopted a participatory approach through digital literacy training, the development of SME persona strategies, and the utilization of User Generated Content (UGC) by the local community. The activities were conducted in September 2025, involving 18 SME partners, students as facilitators, and local communities as digital content supporters. The results showed significant improvement in the use of social media as a promotional tool, with all SMEs successfully creating or optimizing their business accounts. The craftsmen were also able to produce simple product photos and videos, and compose promotional narratives aligned with their brand identities. Furthermore, the involvement of the local community in generating UGC expanded the marketing reach and increased consumer engagement. In conclusion, the combination of digital literacy, SME persona strategies, and UGC proved effective in strengthening the competitiveness of Bojong Rangkas bag SMEs. This program not only enhanced the technical skills of craftsmen but also fostered the creation of a sustainable community-based digital marketing ecosystem.
MENGEMBANGKAN POTENSI MASYARAKAT MELALUI KEGIATAN LITERASI YANG EFEKTIF DAN APLIKATIF DI DESA SUKAJADI: MENGEMBANGKAN POTENSI MASYARAKAT MELALUI KEGIATAN LITERASI YANG EFEKTIF DAN APLIKATIF DI DESA SUKAJADI Muniroh, Leny; Suryana, Dede; Budiarto, Eko
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 2 No. 2 (2018): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.682 KB)

Abstract

Literasi secara etimologi berasal dari bahasa latin Littera yang memiliki pengertian melibatkan sistem tulisan yang menyertainya. Literasi adalah hak asasi manusia yang fundamental dan pondasi untuk belajar sepanjang hayat. Hal ini penting sepenuhnya untuk pembangunan sosial dan manusia dalam kemampuannya untuk mengubah kehidupan (UNESCO, 2015). Alberta (2009) Menurutnya, arti literasi bukan hanya sekedar kemampuan untuk membaca dan menulis namun menambah pengetahuan, keterampilan dan kemampuan yang dapat membuat seseorang memiliki kemampuan berpikir kritis, mampu memecahkan masalah dalam berbagai konteks, mampu berkomunikasi secara efektif dan mampu mengembangkan potensi dan berpartisipasi aktif dalam kehidupan bermasyarakat). National Literacy Forum (2014) Menyatakan bahwa ada empat cara yang harus dilakukan dalam membangun literasi yang universal yaitu: meningkatkan kemampuan bahasa sejak dini di rumah dan dalam pendidikan non formal, lebih mengefektifkan pembelajaran yang dapat menumbuhkan keterampilan membaca dan menulis di sekolah, adanya akses untuk membaca dan program yang membuat anak merasa senang melakukan kegiatan literasi, menciptakan kerjasama antara sekolah, lingkungan, keluarga dan lingkungan kerja untuk dapat mendukung budaya literasi. Oleh karna itu kami mencoba menerapkan konsep literasi dari para Ahli di dalam kegiatan kemasyarakatan khususnya diwilayah Desa Sukajadi Rw 05 Rt 01,02 dan 03 yang mana tingkat pendidikan masih belum merata
MEWUJUDKAN MASYARAKAT DESA TEGALLEGA YANG SADAR AKAN PENDIDIKAN DAN KEMANDIRIAN Muniroh, Leny; Ikhtiono, Gunawan; Fikriansyah, Muhamad
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 4 No. 1 (2020): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.768 KB)

Abstract

Kuliah Kerja Nyata (KKN) merupakan suatu kegiatan pengabdian mahasiswa terhadap masyarakat yang wajib dilaksanakan oleh seluruh mahasiswa yang sudah mulai memasuki semester 7 di Universitas Ibn Khaldun Bogor. Adapun tujuan dari kegiatan KKN adalah melatih mahasiswa untuk belajar mengindetifikasi, mencari alternatif solusi pemecahan masalah yang ada di tengah-tengah masyarakat, selain itu melalui KKN mahasiswa akan mendapatkan pengalaman hidup yang mungkin tidak diperoleh selama kegiatan pembelajaran dibangku kuliah. Pada tanggal 6 Agustus s.d. 6 September 2019 kami telah melaksanakan program Kuliah Kerja Nyata (KKN) di Desa Tegallega. Desa Tegallega adalah salah satu desa yang terletak di Kecamatan Cigudeg, Kabupaten Bogor yang terbentuk atau berdiri sejak tanggal 18 Maret 1984 atas dasar pemekaran dari Desa Batujajar. Dalam progam Kuliah Kerja Nyata (KKN) di Desa Tegallega ini kami telah menjalankan beberapa progam-progam unggulan pada setiap bidang diantaranya pada bidang pendidikan yaitu learn and fun dalam pembelajaran Bahasa Inggris, education competition pada bidang agama, pebuatan plang petunjuk jalan pada bidang teknik, penyuluhan mencuci tangan (PHBS) pada bidang kesehatan, serta Market Day pada bidang ekonomi. Semua program dapat terlaksana dengan baik dan lancar karena terdapat kerjasama yang baik antara semua anggota kelompok KKN 49-50, masyarakat, maupun pihak desa.
PANDALUYU VILLAGE, KP. PAKALONGAN, POST-EARTHQUAKE DISASTER VICTIM’S ENTREPRENEURSHIP SUPPORT Muniroh, Leny; Ritzkal, Ritzkal; Parinduri, Siti Khodijah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1715

Abstract

The initial observation showed that there were 27 RTs spread across Padaluyu Village. 8 RTs suffered very severe damage (all houses collapsed) 19 RTs suffered severe and moderate damage. The earthquake in Cianjur was considered quite devastating because with a magnitude of 5.6 SR, it caused severe damage and even caused many casualties who are still missing because they were buried by the ruins of the building. The objectives of this activity are: 1. Supporting communities for economic recovery through entrepreneurial motivation & mentoring. 2. Building villages that have been affected by the earthquake disaster to get back on their feet carried out by lecturers and students with cross-disciplinary knowledge. 3. Socialization and education on how to maintain personal hygiene and the post environment aims to minimize the accumulation of garbage. The method used is starting from Mapping and Coordination of Local Officials, Community Needs, Program Coordination with Partners, Activity Preparation and Facilitators, Entrepreneurship Motivation, Training on Recycling goods into economic goods. The result of this activity is that sustainable innovation is expected to increase the capacity of residents in realizing the marketing of these pillows.
THE INFLUENCE OF SERVICE QUALITY AND SATISFACTION ON CUSTOMER LOYALTY Al Fahrezi, Muhammad Farid; Muniroh, Leny; Kuraesin, Ecin; Megawati, Dewi
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of knowing the effect of service quality and satisfaction on customer loyalty at Warkop Berkah Big's Family. The sample of the research were the customers of Warkop Berkah Big’s Family, as many as 100 respondents, and using purposive sampling with descriptive analys tehnique, validation, reliability, multiple liniearregression and hypotesa test. The results showed that quality service has a tcount value of 3.646 > ttable 1.660 which has a positive effect on customer’s loyalty. Satisfaction has a value of tcount 8.592 > ttable 1.660 which has a positive effect on customer’s loyalty. Quality service and satisfaction have value Fcount 79.090 > Ftable 3.089 a positive effect on customer’s loyalty. This the hypothesis is H1 and H2 accepted. So it can be concluded that quality service and satisfaction effect customer’s loyalty in warkop berkah big’s family. So H3 is accepted
THE EFFECT OF PRICING, TASTE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION: CASE STUDY OF RESTAURANT BUNDER LAB BOGOR Muniroh, Leny; Andriyansah; Kuraesin, Ecin
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 4 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v7i4.1377

Abstract

This study aims to determine how the effect of Pricing, Taste, and Service Quality on Consumer Satisfaction of Resto Bunder Lab. The research method used in this research is a quantitative approach. This data collection technique is carried out using several methods such as: Library method by collecting data using several books and journals, survey method through distributing questionnaires, interview method with respondents or research subjects directly, and online method data obtained from several websites, social media, or other platforms
Drivers of Competitive Advantage and Marketing Performance In Bag MSMEs Muniroh, Leny; Azmia, Nora; Amaliatushalihah, Lelih; Ferdiansyah, Erlangga
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4625

Abstract

The marketing performance of bag MSMEs in Bogor is a complex phenomenon and still faces challenges, such as limited resources, lack of digital technology utilization, and lack of effective partnerships. This makes it difficult for bag MSMEs to improve their competitive advantage and marketing performance. This study aims to analyze and empirically prove the influence of internal resources , digital marketing , and partnership strategies on competitive advantage and their implications for marketing performance in bag Micro, Small, and Medium Enterprises (MSMEs) in Bogor. The research approach uses a quantitative method with causality analysis. The population consists of 112 bag MSMEs, with a sample of 88 bag MSMEs. The instrument is a questionnaire with 47 valid and reliable indicators, analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.1.0.5. The results of the study indicate that internal resources and digital marketing significantly influence competitive advantage. Digital marketing is the dominant factor, emphasizing the importance of digital transformation in building competitiveness. Furthermore, marketing performance is significantly influenced by internal resources , digital marketing , and competitive advantage. However, partnership strategies do not have a significant effect, either directly or indirectly, on competitive advantage and marketing performance. The results of this study are expected to contribute to the marketing literature and provide practical implications for MSMEs in developing effective marketing strategies to improve marketing performance and competitive advantage.   Keywords: MSMEs, internal resources, digital marketing, partnership strategy, marketing performance
Pengaruh Product Design Dan Brand Image Terhadap Loyalitas Pelanggan Toko Rabbani Bogor Ita Anjani; Hartanti Nugrahaningsih; Leny Muniroh
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.33

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh product design dan brand image terhadap loyalitas pelanggan secara simultan dan persial. Penelitian ini menggukan metode pendekatan kuantitatif data yang digunakan dalam penelitian ini adalah data primer yang di peroleh dari penyebaran kuesioner. Populasi dalam penelitian ini yaitu pelanggan aktif Rabbani Bogor. Pengambilan data menggunakan kuesioner yang disebarkan kepada 65 pelanggan aktif Rabbani Bogor. Hasil analisis data menggunakan SPSS versi 26 adalah sebagai berikut: dipeiroleih peirsamaan reigreisi Y = 2,601 + 0,163 X1 + 0,667 X2,. Uji koefesien korelasi menunjukan R = 0,789. Uji hipotesis persial menunjukan t hitung = 8,545 dan t tabael = 1,669 menunjukan terdapat hubungan antara product design dengan loyalitas pelanggan. Uji hipotesis persial t hitung = 10,060 dan t tabel 1,669 menunjukan terdapat hubungan antara brand image dengan loyalitas pelanggan. Uji hipotesis F hitung = 51,053 > 3,15 Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara produict deisign dan brand imagei terhadap loyalitas pelanggan di Toko Rabbani Bogor.
Co-Authors ., Mutia Abd Haris Nasution Abdul Azis Abdul Azis Abdul Karim Abdul Karim Abdul Karim Halim Agung Pramono, Agung Agung Wibowo Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Amaliatushalihah, Lelih Amelia Sandra Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Angga Prasetia Aramli, Riri Aryoni, Aryoni Asti Marlina Az-Zahra, Shasie Fatwa Azhar Al Wahid Azhar Al-Wahid Azolla Degita Azis Bahagia Bahagia Bahagia Bahagia Baihaqi, Paqih Br. Tarigan, Emia Pepayosa Budiarto, Eko Danny Ramdani Dea Fitria Anwar Desmy Riani Dian Novitasari Ecin Kuraesin Eldine, Achyar Eldine, Ahyar Fachruddin Mangunjaya, Fachruddin Ferdiansyah, Erlangga Fikri Al Mukharam Fikriansyah, Muhamad Fiqihta, Elmi Genteng, Daeng Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hartanti Nugrahaningsih Hayati, Fitriana Noor Hendri Maulana Hudri, Abdul Hurriyaturrohman Hurriyaturrohman Ikhtiono, Gunawan Irfan Maulana Irfan Maulana, Irfan Irma Nur Safitri Ita Anjani Jahra Audia Jaryati, Eka Kusmiran, Ade Lindawati Lindawati Lulu, Lulu Lutpiah, Pipih M Azhar Al Wahid M. Azhar Al-Wahid M. Imam Sundarta Mardiyana Mardiyana Marlina, Asti Maulana, Muhamad Farhan Mira Nurhati Abi Muhamad Arif Juniardi Muhamad Azis Firdaus Muhammad Faqih Muhammad Jamaluddin MUHAMMAD JAMALUDDIN Muhammad Shiddiq Ilham Noor Natasya, Keysa Alfiani Noor, Muhammad Shiddiq Ilham Noor, Zakky Muhammad Nora Azmia Nuraeni, Rosita Nurhayati, Immas Nurmala Sari Nurrahman, Arif Nurussya’adah Sukiyah Oktavia, Nuraeni Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rahman, Azka Fadilah Rahmat, Dea Ramdani, Danny Rasmana, Firda Anggun Septiana Rimun Wibowo Rimun Wibowo Rimun Wibowo Rimun Wibowo, Rimun Ritzkal, Ritzkal Safitri, Irma Nur Santriandi, Bandi Shofa Mahartika Siswanti, Tiwi Siti Aisyah Siti Khodijah Parinduri Siti Nurkholipah Subarkah, Subhan Suhendra Suhendra Sume, Syahlan A. Sume, Syahlan A. Sumiyati, Cucu Sundari, Fuji Amelia Suryana, Dede Syahlan, Syahlan Syahrum Agung Titing Suharti Tiwi Siswanti Trisnawati, Maretta Nursyifa Ulum, Siti Faridatul Utama, Aditya Wirawan Wahid, Azhar Al Wati, Hikmah Widyana, Noor Aisffa Widyawati, Arin Wulandari, Berlina Zakky Muhammad Noor Zakky Muhammad Noor Zakky Muhammad Noor Zuhdi, Ilham