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All Journal JAM : Jurnal Aplikasi Manajemen Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Inovator : Jurnal Manajemen EDUKATIF : JURNAL ILMU PENDIDIKAN Abdi Dosen : Jurnal Pengabdian Pada Masyarakat RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Basicedu Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi dan Bisnis JEBD Jurnal Harmoni: Jurnal Akuntansi dan Keuangan Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen
Muniroh, Leny
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : JEBD

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Pengaruh Kualitas Produk Dan Pelayanan Terhadap Kepuasan Konsumen Nasi Goreng 99 Cibinong Muhamad Arif Juniardi; Leny Muniroh; Imam Sundarta
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study was carried out at the Nasi Goreng 99 restaurant in Cibinong, Bogor Regency, West Java. In Cibinong, 2023, this research will be conducted. The population in this study consists of 100 average daily Cibinong Fried Rice consumers. The Slovin formula can calculate as many as 50.00 (50) samples. Multiple linear regression is used in data analysis. The outcomes revealed that: (1) The results of the hypothesis test partially supported the idea that product quality affected consumer satisfaction in Nasi Goreng 99 Cibinong with a computed t value more than the table t value (2.502) and a significant value of 0 less than 0.05. (2) With a computed t value more than the table t value (2.456) and a significance value of 0 less than 0.05, the results of the hypothesis test partially demonstrate that customer happiness in Nasi Goreng 99 Cibinong is influenced by service quality. (3) The results of the hypothesis test show that both the variables of product quality and service quality have a positive and significant impact on customer satisfaction in Nasi Goreng 99 Cibinong, with a calculated value of f > f table, specifically 26.141 > 3.19 and a significance value of 0.000 0.05. The service quality variable, which has a regression coefficient of 0.329, is the factor that has the greatest influence on customer satisfaction in Nasi Goreng 99 Cibinong.5Test results for the coefficient of determination (adjusted R2) show a value of 0.506, which indicates a 50.6% influence of the independent variable (X) on the dependent variable (Y). This indicates that the degree of the independent variable's influence on the dependent variable (customer happiness) is 50.6% of consumer satisfaction at Nasi Goreng 99 Cibinong influenced by product quality and service quality. While other elements that were not covered in this study had an impact on the remaining 49.4% of customer satisfaction in Nasi Goreng 99 Cibinong.
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