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All Journal JAM : Jurnal Aplikasi Manajemen Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Inovator : Jurnal Manajemen EDUKATIF : JURNAL ILMU PENDIDIKAN Abdi Dosen : Jurnal Pengabdian Pada Masyarakat RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Basicedu Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi dan Bisnis JEBD Jurnal Harmoni: Jurnal Akuntansi dan Keuangan Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen
Muniroh, Leny
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Anwar, Dea Fitria; Muniroh, Leny; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.
Pengaruh Kualitas Produk Dan Kemasan Terhadap Keputusan Pembelian Azis, Muchamad Azis Alfayed; Muniroh, Leny; Sundarta, M. Imam
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i1.67

Abstract

This research discusses how product quality and packaging influence purchasing decisions. This research aims to determine the influence of product quality and packaging on purchasing decisions at the Maharaja Super Cake shop, East Jakarta. The data collection technique used a questionnaire method with 100 respondents who were customers of the Maharaja Super Cake shop. The analysis carried out was validity, reliability, classical assumptions, multiple linear regression, correlation test, determination test, t-test and F-test using the SPSS 25 test tool. The results of this research show that product quality has a positive and significant effect on purchasing decisions, packaging has an effect positive and significant on purchasing decisions, product quality and packaging has a positive and significant effect on purchasing decisions.
Pengaruh Media Sosial Instagram dan E-Wom (Electronic Word of Mouth) Terhadap Keputusan Pembelian Konsumen Mahpud, Muhamad Sahal; Muniroh, Leny; Maulana, Hendri
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i1.73

Abstract

This study aims to determine the effect of Instagram Social Media and E-WOM (Electronic Word Of Mouth) on Purchasing Decisions of Ruby UMKM consumers. The research method used is an expalani survey method with a quantitative approach. The population in this study were 100 respondents who followed the Instagram account "amorebyruby". This research instrument is a questionnaire. The results of the research instrument test used multiple regression analysis tests, t tests, f tests. The results of the analysis show that Instagram Social Media and E-WOM have a significant effect on Purchasing Decisions with the results of multiple regression analysis tests. The results of the Instagram t test obtained the results of the t test> t table (2.305> 1.985) means that Ho1 is rejected Ha1 is accepted, the E-WOM t test obtained the results (7.632> 1.985) means Ho2 is rejected and Ha2 is accepted, and the f test results are (37.476> 3.090) meaning Ho3 is rejected Ha3 is accepted. Based on the results of this data, it can be concluded that Instagram Social Media and E-WOM simultaneously influence consumer purchasing decisions at Ruby MSMEs.
Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian Hajarakhuwailid, Jilan Nabila; Nugrahaningsih, Hartanti; Muniroh, Leny
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i3.84

Abstract

Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect
MENGEMBANGKAN POTENSI MASYARAKAT MELALUI KEGIATAN LITERASI YANG EFEKTIF DAN APLIKATIF DI DESA SUKAJADI: MENGEMBANGKAN POTENSI MASYARAKAT MELALUI KEGIATAN LITERASI YANG EFEKTIF DAN APLIKATIF DI DESA SUKAJADI Muniroh, Leny; Suryana, Dede; Budiarto, Eko
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 2 No. 2 (2018): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.682 KB)

Abstract

Literasi secara etimologi berasal dari bahasa latin Littera yang memiliki pengertian melibatkan sistem tulisan yang menyertainya. Literasi adalah hak asasi manusia yang fundamental dan pondasi untuk belajar sepanjang hayat. Hal ini penting sepenuhnya untuk pembangunan sosial dan manusia dalam kemampuannya untuk mengubah kehidupan (UNESCO, 2015). Alberta (2009) Menurutnya, arti literasi bukan hanya sekedar kemampuan untuk membaca dan menulis namun menambah pengetahuan, keterampilan dan kemampuan yang dapat membuat seseorang memiliki kemampuan berpikir kritis, mampu memecahkan masalah dalam berbagai konteks, mampu berkomunikasi secara efektif dan mampu mengembangkan potensi dan berpartisipasi aktif dalam kehidupan bermasyarakat). National Literacy Forum (2014) Menyatakan bahwa ada empat cara yang harus dilakukan dalam membangun literasi yang universal yaitu: meningkatkan kemampuan bahasa sejak dini di rumah dan dalam pendidikan non formal, lebih mengefektifkan pembelajaran yang dapat menumbuhkan keterampilan membaca dan menulis di sekolah, adanya akses untuk membaca dan program yang membuat anak merasa senang melakukan kegiatan literasi, menciptakan kerjasama antara sekolah, lingkungan, keluarga dan lingkungan kerja untuk dapat mendukung budaya literasi. Oleh karna itu kami mencoba menerapkan konsep literasi dari para Ahli di dalam kegiatan kemasyarakatan khususnya diwilayah Desa Sukajadi Rw 05 Rt 01,02 dan 03 yang mana tingkat pendidikan masih belum merata
MEWUJUDKAN MASYARAKAT DESA TEGALLEGA YANG SADAR AKAN PENDIDIKAN DAN KEMANDIRIAN Muniroh, Leny; Ikhtiono, Gunawan; Fikriansyah, Muhamad
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 4 No. 1 (2020): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.768 KB)

Abstract

Kuliah Kerja Nyata (KKN) merupakan suatu kegiatan pengabdian mahasiswa terhadap masyarakat yang wajib dilaksanakan oleh seluruh mahasiswa yang sudah mulai memasuki semester 7 di Universitas Ibn Khaldun Bogor. Adapun tujuan dari kegiatan KKN adalah melatih mahasiswa untuk belajar mengindetifikasi, mencari alternatif solusi pemecahan masalah yang ada di tengah-tengah masyarakat, selain itu melalui KKN mahasiswa akan mendapatkan pengalaman hidup yang mungkin tidak diperoleh selama kegiatan pembelajaran dibangku kuliah. Pada tanggal 6 Agustus s.d. 6 September 2019 kami telah melaksanakan program Kuliah Kerja Nyata (KKN) di Desa Tegallega. Desa Tegallega adalah salah satu desa yang terletak di Kecamatan Cigudeg, Kabupaten Bogor yang terbentuk atau berdiri sejak tanggal 18 Maret 1984 atas dasar pemekaran dari Desa Batujajar. Dalam progam Kuliah Kerja Nyata (KKN) di Desa Tegallega ini kami telah menjalankan beberapa progam-progam unggulan pada setiap bidang diantaranya pada bidang pendidikan yaitu learn and fun dalam pembelajaran Bahasa Inggris, education competition pada bidang agama, pebuatan plang petunjuk jalan pada bidang teknik, penyuluhan mencuci tangan (PHBS) pada bidang kesehatan, serta Market Day pada bidang ekonomi. Semua program dapat terlaksana dengan baik dan lancar karena terdapat kerjasama yang baik antara semua anggota kelompok KKN 49-50, masyarakat, maupun pihak desa.
PANDALUYU VILLAGE, KP. PAKALONGAN, POST-EARTHQUAKE DISASTER VICTIM’S ENTREPRENEURSHIP SUPPORT Muniroh, Leny; Ritzkal, Ritzkal; Parinduri, Siti Khodijah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1715

Abstract

The initial observation showed that there were 27 RTs spread across Padaluyu Village. 8 RTs suffered very severe damage (all houses collapsed) 19 RTs suffered severe and moderate damage. The earthquake in Cianjur was considered quite devastating because with a magnitude of 5.6 SR, it caused severe damage and even caused many casualties who are still missing because they were buried by the ruins of the building. The objectives of this activity are: 1. Supporting communities for economic recovery through entrepreneurial motivation & mentoring. 2. Building villages that have been affected by the earthquake disaster to get back on their feet carried out by lecturers and students with cross-disciplinary knowledge. 3. Socialization and education on how to maintain personal hygiene and the post environment aims to minimize the accumulation of garbage. The method used is starting from Mapping and Coordination of Local Officials, Community Needs, Program Coordination with Partners, Activity Preparation and Facilitators, Entrepreneurship Motivation, Training on Recycling goods into economic goods. The result of this activity is that sustainable innovation is expected to increase the capacity of residents in realizing the marketing of these pillows.
THE INFLUENCE OF SERVICE QUALITY AND SATISFACTION ON CUSTOMER LOYALTY Al Fahrezi, Muhammad Farid; Muniroh, Leny; Kuraesin, Ecin; Megawati, Dewi
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of knowing the effect of service quality and satisfaction on customer loyalty at Warkop Berkah Big's Family. The sample of the research were the customers of Warkop Berkah Big’s Family, as many as 100 respondents, and using purposive sampling with descriptive analys tehnique, validation, reliability, multiple liniearregression and hypotesa test. The results showed that quality service has a tcount value of 3.646 > ttable 1.660 which has a positive effect on customer’s loyalty. Satisfaction has a value of tcount 8.592 > ttable 1.660 which has a positive effect on customer’s loyalty. Quality service and satisfaction have value Fcount 79.090 > Ftable 3.089 a positive effect on customer’s loyalty. This the hypothesis is H1 and H2 accepted. So it can be concluded that quality service and satisfaction effect customer’s loyalty in warkop berkah big’s family. So H3 is accepted
THE EFFECT OF PRICING, TASTE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION: CASE STUDY OF RESTAURANT BUNDER LAB BOGOR Muniroh, Leny; Andriyansah; Kuraesin, Ecin
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 4 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v7i4.1377

Abstract

This study aims to determine how the effect of Pricing, Taste, and Service Quality on Consumer Satisfaction of Resto Bunder Lab. The research method used in this research is a quantitative approach. This data collection technique is carried out using several methods such as: Library method by collecting data using several books and journals, survey method through distributing questionnaires, interview method with respondents or research subjects directly, and online method data obtained from several websites, social media, or other platforms
Co-Authors ., Mutia Abd Haris Nasution Abdul Azis Abdul Azis Abdul Karim Abdul Karim Abdul Karim Halim Agung Pramono, Agung Agung Wibowo Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Amelia Sandra Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Angga Prasetia Anjani, Ita Anwar, Dea Fitria Aramli, Riri Aryoni, Aryoni Asti Marlina Az-Zahra, Shasie Fatwa Azhar Al Wahid Azhar Al-Wahid Azis, Muchamad Azis Alfayed Azolla Degita Azis Bahagia Bahagia Bahagia Bahagia Baihaqi, Paqih Br. Tarigan, Emia Pepayosa Budiarto, Eko Danny Ramdani Dian Novitasari Ecin Kuraesin Eldine, Achyar Eldine, Ahyar Fachruddin Majeri Mangunjaya Ferdiansyah, Erlangga Fikri Al Mukharam Fikriansyah, Muhamad Fiqihta, Elmi Genteng, Daeng Hajarakhuwailid, Jilan Nabila Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hartanti Nugrahaningsih Hayati, Fitriana Noor Hendri Maulana Hudri, Abdul Hurriyaturrohman Hurriyaturrohman Ikhtiono, Gunawan Irfan Maulana Irfan Maulana, Irfan Irma Nur Safitri Jahra Audia Jaryati, Eka Kusmiran, Ade Lindawati Lindawati Lulu, Lulu Lutpiah, Pipih M Azhar Al Wahid M. Azhar Al-Wahid M. Imam Sundarta Mahpud, Muhamad Sahal Mardiyana Mardiyana Marlina, Asti Maulana, Muhamad Farhan Mira Nurhati Abi Muhamad Arif Juniardi Muhamad Azis Firdaus Muhammad Faqih Muhammad Jamaluddin MUHAMMAD JAMALUDDIN Muhammad Shiddiq Ilham Noor Natasya, Keysa Alfiani Noor, Muhammad Shiddiq Ilham Noor, Zakky Muhammad Nuraeni, Rosita Nurhayati, Immas Nurmala Sari Nurrahman, Arif Nurussya’adah Sukiyah Oktavia, Nuraeni Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rahman, Azka Fadilah Rahmat, Dea Ramdani, Danny Rasmana, Firda Anggun Septiana Riany, Desmy Rimun Wibowo Rimun Wibowo Rimun Wibowo Rimun Wibowo, Rimun Ritzkal, Ritzkal Safitri, Irma Nur Santriandi, Bandi Shofa Mahartika Siswanti, Tiwi Siti Aisyah Siti Khodijah Parinduri Siti Nurkholipah Subarkah, Subhan Suhendra Suhendra Sume, Syahlan A. Sume, Syahlan A. Sumiyati, Cucu Sundari, Fuji Amelia Suryana, Dede Syahlan, Syahlan Syahrum Agung Titing Suharti Tiwi Siswanti Trisnawati, Maretta Nursyifa Ulum, Siti Faridatul Utama, Aditya Wirawan Wahid, Azhar Al Wati, Hikmah Widyana, Noor Aisffa Widyawati, Arin Wulandari, Berlina Zakky Muhammad Noor Zakky Muhammad Noor Zakky Muhammad Noor Zuhdi, Ilham