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All Journal JAM : Jurnal Aplikasi Manajemen Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Inovator : Jurnal Manajemen EDUKATIF : JURNAL ILMU PENDIDIKAN Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Basicedu Indonesian Journal of Innovation Multidisipliner Research JEBD Jurnal Harmoni: Jurnal Akuntansi dan Keuangan Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen Jurnal Ekonomi dan Bisnis (Jebi)
Muniroh, Leny
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Dea Fitria Anwar; Leny Muniroh; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.
Pengaruh Product Design Dan Brand Image Terhadap Loyalitas Pelanggan Toko Rabbani Bogor Ita Anjani; Hartanti Nugrahaningsih; Leny Muniroh
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.33

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh product design dan brand image terhadap loyalitas pelanggan secara simultan dan persial. Penelitian ini menggukan metode pendekatan kuantitatif data yang digunakan dalam penelitian ini adalah data primer yang di peroleh dari penyebaran kuesioner. Populasi dalam penelitian ini yaitu pelanggan aktif Rabbani Bogor. Pengambilan data menggunakan kuesioner yang disebarkan kepada 65 pelanggan aktif Rabbani Bogor. Hasil analisis data menggunakan SPSS versi 26 adalah sebagai berikut: dipeiroleih peirsamaan reigreisi Y = 2,601 + 0,163 X1 + 0,667 X2,. Uji koefesien korelasi menunjukan R = 0,789. Uji hipotesis persial menunjukan t hitung = 8,545 dan t tabael = 1,669 menunjukan terdapat hubungan antara product design dengan loyalitas pelanggan. Uji hipotesis persial t hitung = 10,060 dan t tabel 1,669 menunjukan terdapat hubungan antara brand image dengan loyalitas pelanggan. Uji hipotesis F hitung = 51,053 > 3,15 Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara produict deisign dan brand imagei terhadap loyalitas pelanggan di Toko Rabbani Bogor.
Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Dea Fitria Anwar; Leny Muniroh; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.
PENGARUH KUALITAS PELAYANAN DAN POTONGAN HARGA TERHADAP KEPUASAN PELANGGAN Mardiyana Mardiyana; Hartanti Nugrahaningsih; Leny Muniroh
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the eflect of service quality, price discounts on customer satisfaction at PTManufaktur Indonesia Bogor Management. The method used is library research, and field research with a questionnaire. The study was conducted with training participants, namely a population of 500 participants, a sample of 85 participants. Service quality sales regression Y = 2.667 + 0.331X1,. The hypothesis test obtained by the value of t count > t table or (9.904 > 1.988). Thus H0 is rejected and Ha1 is accepted, this shows that there is a significant influence between service quality and customer satisfaction. Discounts obtained by the value of the regression equation Y = 2.396 + 1.237X2. Hypothesis test obtained t count > t table or (31.076 > 1.988). Thus, H0 is rejected and Ha2 is accepted, this shows that there is a significant eflect between price discounts on customer satisfaction. Based on the results of the research, it shows that service quality (X1) and price discounts (X2) have a significant eflect on customer satisfaction by obtaining a regression equation Y = 2.396 + 0.202 X1 + 0.310 X2 by obtaining a deduction coefficient value or a simultaneous influence contribution of 93.4%. while the remaining 6.6% is influenced by other variables that were not carried out in this study, including price, promotion, purchasing decision variables. The correlation coefficient is R = 0.966 this shows that it has a positive relationship. The hypothesis test obtained the calculated F value > Ftabeil or (580.758 > 2.716). Thus, H0 is rejected and Ha3 is accepted, this shows that there is a simultaneous significant eflect between service quality and price discounts on customer satisfaction at PT. Manufacturing Management Indonesia Bogor.
Co-Authors ., Mutia Abd Haris Nasution Abdul Azis Abdul Azis Abdul Karim Abdul Karim Abdul Karim Halim Agung Pramono, Agung Agung Wibowo Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Amaliatushalihah, Lelih Amelia Sandra Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Angga Prasetia Aramli, Riri Aryoni, Aryoni Asti Marlina Az-Zahra, Shasie Fatwa Azhar Al Wahid Azhar Al-Wahid Azolla Degita Azis Bahagia Bahagia Bahagia Bahagia Baihaqi, Paqih Br. Tarigan, Emia Pepayosa Budiarto, Eko Danny Ramdani Dea Fitria Anwar Desmy Riani Dian Novitasari Ecin Kuraesin Eldine, Achyar Eldine, Ahyar Fachruddin Mangunjaya, Fachruddin Ferdiansyah, Erlangga Fikri Al Mukharam Fikriansyah, Muhamad Fiqihta, Elmi Genteng, Daeng Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hartanti Nugrahaningsih Hayati, Fitriana Noor Hendri Maulana Hudri, Abdul Hurriyaturrohman Hurriyaturrohman Ikhtiono, Gunawan Irfan Maulana Irfan Maulana, Irfan Irma Nur Safitri Ita Anjani Jahra Audia Jaryati, Eka Kusmiran, Ade Lindawati Lindawati Lulu, Lulu Lutpiah, Pipih M Azhar Al Wahid M. Azhar Al-Wahid M. Imam Sundarta Mardiyana Mardiyana Marlina, Asti Maulana, Muhamad Farhan Mira Nurhati Abi Muhamad Arif Juniardi Muhamad Azis Firdaus Muhammad Faqih Muhammad Jamaluddin MUHAMMAD JAMALUDDIN Muhammad Shiddiq Ilham Noor Natasya, Keysa Alfiani Noor, Muhammad Shiddiq Ilham Noor, Zakky Muhammad Nora Azmia Nuraeni, Rosita Nurhayati, Immas Nurmala Sari Nurrahman, Arif Nurussya’adah Sukiyah Oktavia, Nuraeni Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rahman, Azka Fadilah Rahmat, Dea Ramdani, Danny Rasmana, Firda Anggun Septiana Rimun Wibowo Rimun Wibowo Rimun Wibowo Rimun Wibowo, Rimun Ritzkal, Ritzkal Safitri, Irma Nur Santriandi, Bandi Shofa Mahartika Siswanti, Tiwi Siti Aisyah Siti Khodijah Parinduri Siti Nurkholipah Subarkah, Subhan Suhendra Suhendra Sume, Syahlan A. Sume, Syahlan A. Sumiyati, Cucu Sundari, Fuji Amelia Suryana, Dede Syahlan, Syahlan Syahrum Agung Titing Suharti Tiwi Siswanti Trisnawati, Maretta Nursyifa Ulum, Siti Faridatul Utama, Aditya Wirawan Wahid, Azhar Al Wati, Hikmah Widyana, Noor Aisffa Widyawati, Arin Wulandari, Berlina Zakky Muhammad Noor Zakky Muhammad Noor Zakky Muhammad Noor Zuhdi, Ilham