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All Journal JAM : Jurnal Aplikasi Manajemen Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Inovator : Jurnal Manajemen EDUKATIF : JURNAL ILMU PENDIDIKAN Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Basicedu JEBD Jurnal Harmoni: Jurnal Akuntansi dan Keuangan Journal of Business Economics and Management Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen Jurnal Ekonomi dan Bisnis (Jebi)
Muniroh, Leny
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN POTONGAN HARGA TERHADAP KEPUASAN PELANGGAN Mardiyana Mardiyana; Hartanti Nugrahaningsih; Leny Muniroh
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The purpose of this study was to determine the eflect of service quality, price discounts on customer satisfaction at PTManufaktur Indonesia Bogor Management. The method used is library research, and field research with a questionnaire. The study was conducted with training participants, namely a population of 500 participants, a sample of 85 participants. Service quality sales regression Y = 2.667 + 0.331X1,. The hypothesis test obtained by the value of t count > t table or (9.904 > 1.988). Thus H0 is rejected and Ha1 is accepted, this shows that there is a significant influence between service quality and customer satisfaction. Discounts obtained by the value of the regression equation Y = 2.396 + 1.237X2. Hypothesis test obtained t count > t table or (31.076 > 1.988). Thus, H0 is rejected and Ha2 is accepted, this shows that there is a significant eflect between price discounts on customer satisfaction. Based on the results of the research, it shows that service quality (X1) and price discounts (X2) have a significant eflect on customer satisfaction by obtaining a regression equation Y = 2.396 + 0.202 X1 + 0.310 X2 by obtaining a deduction coefficient value or a simultaneous influence contribution of 93.4%. while the remaining 6.6% is influenced by other variables that were not carried out in this study, including price, promotion, purchasing decision variables. The correlation coefficient is R = 0.966 this shows that it has a positive relationship. The hypothesis test obtained the calculated F value > Ftabeil or (580.758 > 2.716). Thus, H0 is rejected and Ha3 is accepted, this shows that there is a simultaneous significant eflect between service quality and price discounts on customer satisfaction at PT. Manufacturing Management Indonesia Bogor.
Pengaruh Influencer Gaming dan E-Wom Terhadap Minat Beli Item Game Online Roblox di Bogor Keisha Aurelia Putri Ayu Widiyanto; Leny Muniroh; Nora Azmia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the influence of Gaming Influencers and Electronic Word of Mouth (e-WOM) on Purchase Intention of Roblox online game items in Bogor and examine the mediating role of e-WOM. The study employed a quantitative approach using a survey method involving 100 Roblox users residing in Bogor. Respondents were selected through purposive sampling, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that Gaming Influencers have a positive and significant effect on Purchase Intention with a T-Statistics value of 2.035 and a P-Value of 0.042. e-WOM also has a positive and significant effect on Purchase Intention with a T-Statistics value of 5.536 and a P-Value of 0.000. Furthermore, Gaming Influencers significantly influence Purchase Intention through e-WOM as a mediating variable, evidenced by a T-Statistics value of 4.586 and a P-Value of 0.000. The findings reveal that e-WOM is a more dominant factor in influencing purchase intention compared to Gaming Influencers. These results suggest that consumer reviews, recommendations, and online discussions play a crucial role in shaping purchase intentions toward Roblox virtual items.
Drivers of Competitive Advantage and Marketing Performance In Bag MSMEs Leny Muniroh; Nora Azmia; Lelih Amaliatushalihah; Erlangga Ferdiansyah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4625

Abstract

The marketing performance of bag MSMEs in Bogor is a complex phenomenon and still faces challenges, such as limited resources, lack of digital technology utilization, and lack of effective partnerships. This makes it difficult for bag MSMEs to improve their competitive advantage and marketing performance. This study aims to analyze and empirically prove the influence of internal resources , digital marketing , and partnership strategies on competitive advantage and their implications for marketing performance in bag Micro, Small, and Medium Enterprises (MSMEs) in Bogor. The research approach uses a quantitative method with causality analysis. The population consists of 112 bag MSMEs, with a sample of 88 bag MSMEs. The instrument is a questionnaire with 47 valid and reliable indicators, analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.1.0.5. The results of the study indicate that internal resources and digital marketing significantly influence competitive advantage. Digital marketing is the dominant factor, emphasizing the importance of digital transformation in building competitiveness. Furthermore, marketing performance is significantly influenced by internal resources , digital marketing , and competitive advantage. However, partnership strategies do not have a significant effect, either directly or indirectly, on competitive advantage and marketing performance. The results of this study are expected to contribute to the marketing literature and provide practical implications for MSMEs in developing effective marketing strategies to improve marketing performance and competitive advantage.   Keywords: MSMEs, internal resources, digital marketing, partnership strategy, marketing performance
Pengaruh Kualitas Pelayanan Dan Citra Rumah Sakit Terhadap Kepuasan Pasien Rumah Sakit Islam Aysha Muhammad Rafi; Leny Muniroh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of service quality and hospital image on patient satisfaction at Rumah Sakit Islam Aysha, both partially and simultaneously. This research employed a quantitative approach with an associative method. Data were collected through questionnaires distributed to patients using a Likert scale and analyzed using IBM SPSS Statistics 25. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test. The results indicate that service quality has a positive and significant effect on patient satisfaction. Hospital image also has a positive and significant effect on patient satisfaction. Simultaneously, service quality and hospital image have a positive and significant effect on patient satisfaction. The coefficient of determination shows an Adjusted R Square value of 0.598, indicating that service quality and hospital image explain 59.8% of the variation in patient satisfaction, while the remaining 40.2% is explained by other factors outside the research model. These findings indicate that improving service quality and strengthening a positive hospital image are important to enhance patient satisfaction at Rumah Sakit Islam Aysha.
Co-Authors ., Mutia Abd Haris Nasution Abdul Azis Abdul Azis Abdul Karim Abdul Karim Abdul Karim Halim Agung Pramono, Agung Agung Wibowo Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Amelia Sandra Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Angga Prasetia Aramli, Riri Aryoni, Aryoni Asti Marlina Az-Zahra, Shasie Fatwa Azhar Al Wahid Azhar Al-Wahid Azolla Degita Azis Bahagia Bahagia Bahagia Bahagia Baihaqi, Paqih Br. Tarigan, Emia Pepayosa Budiarto, Eko Danny Ramdani Dea Fitria Anwar Desmy Riani Dian Novitasari Ecin Kuraesin Eldine, Achyar Eldine, Ahyar Erlangga Ferdiansyah Fachruddin Mangunjaya, Fachruddin Ferdiansyah, Erlangga Fikri Al Mukharam Fikriansyah, Muhamad Fiqihta, Elmi Genteng, Daeng Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hartanti Nugrahaningsih Hayati, Fitriana Noor Hendri Maulana Hudri, Abdul Hurriyaturrohman Hurriyaturrohman Ikhtiono, Gunawan Irfan Maulana Irfan Maulana, Irfan Irma Nur Safitri Ita Anjani Jahra Audia Jaryati, Eka Keisha Aurelia Putri Ayu Widiyanto Kusmiran, Ade Lelih Amaliatushalihah Lindawati Lindawati Lulu, Lulu Lutpiah, Pipih M Azhar Al Wahid M. Azhar Al-Wahid M. Imam Sundarta Mardiyana Mardiyana Marlina, Asti Maulana, Muhamad Farhan Mira Nurhati Abi Muhamad Arif Juniardi Muhamad Azis Firdaus Muhammad Faqih Muhammad Jamaluddin MUHAMMAD JAMALUDDIN Muhammad Rafi Muhammad Shiddiq Ilham Noor Natasya, Keysa Alfiani Noor, Muhammad Shiddiq Ilham Noor, Zakky Muhammad Nora Azmia Nuraeni, Rosita Nurhayati, Immas Nurmala Sari Nurrahman, Arif Nurussya’adah Sukiyah Oktavia, Nuraeni Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rahman, Azka Fadilah Rahmat, Dea Ramdani, Danny Rasmana, Firda Anggun Septiana Rimun Wibowo Rimun Wibowo Rimun Wibowo Rimun Wibowo, Rimun Ritzkal, Ritzkal Safitri, Irma Nur Santriandi, Bandi Shofa Mahartika Siswanti, Tiwi Siti Aisyah Siti Khodijah Parinduri Siti Nurkholipah Subarkah, Subhan Suhendra Suhendra Sume, Syahlan A. Sume, Syahlan A. Sumiyati, Cucu Sundari, Fuji Amelia Suryana, Dede Syahlan, Syahlan Syahrum Agung Titing Suharti Tiwi Siswanti Trisnawati, Maretta Nursyifa Ulum, Siti Faridatul Utama, Aditya Wirawan Wahid, Azhar Al Wati, Hikmah Widyana, Noor Aisffa Widyawati, Arin Wulandari, Berlina Zakky Muhammad Noor Zakky Muhammad Noor Zakky Muhammad Noor Zuhdi, Ilham