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All Journal SEGMEN Jurnal Manajemen dan Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen BALANCE: Economic, Business, Management and Accounting Journal TECHNOBIZ : International Journal of Business Jurnal Manajemen Kompeten Prima Ekonomika : Jurnal Ekonomi dan Bisnis Studi Kasus Inovasi Ekonomi Jurnal Bisnis, Manajemen, dan Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Sosial dan Teknologi Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Journal of Islamic and Muhammadiyah Studies Journal of Management Studies and Development Jurnal Indonesia Sosial Sains (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia Jurnal Intelek Dan Cendikiawan Nusantara Journal of Business & Management Jurnal Ilmu Manajemen Motivasi: Jurnal Manajemen dan Bisnis Altifani Journal: International Journal of Community Engagement
Diah Isnaini Asiati
Universitas Muhammadiyah Palembang
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PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN DI JM PLAJU KOTA PALEMBANG Icha Tarisa; Diah Isnaini Asiati; Amidi
Journal of Management and Business Vol 8 No 1 (2025): Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jmb.v8i1.4875

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh retail mix terhadap keputusan pembelian di JM Plaju Kota Palembang. Jenis penelitian yang digunakan adalah asosiatif. Variabel penelitian yang digunakan adalah harga, pelayanan, suasana toko, lokasi dan keputusan pembelian. Populasi penelitian ini tidak terbatas, dan sampel yang dipilih adalah 100 responden dengan teknik pengambilan sampel menggunakan Nonprobability Sampling menggunakan Purposive Sampling. Data yang digunakan dalam penelitian ini adalah data primer. Metode pengumpulan data yang digunakan adalah melalui kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisis membuktikan bahwa (1) secara bersama-sama terdapat pengaruh yang signifikan antara Harga, Pelayanan, Suasana Toko dan Lokasi terhadap Keputusan Pembelian . (2) Terdapat pengaruh positif dan signifikan Harga terhadap Keputusan Pembelian di JM Plaju Kota Palembang. (3) terdapat pengaruh positif dan signifikan pelayanan terhadap keputusan pembelian pada JM Plaju Kota Palembang. (4) terdapat pengaruh positif store atmosfer terhadap keputusan pembelian di JM Plaju Kota Palembang. (5) terdapat pengaruh positif dan signifikan lokasi terhadap keputusan pembelian di JM Plaju Kota Palembang. (6) terdapat pengaruh positif dan signifikan terhadap keputusan pembelian di JM Plaju Kota Palembang. Hasil Koefisien Determinasi menunjukkan besarnya kontribusi Harga, Pelayanan, Suasana Toko dan Lokasi terhadap Keputusan Pembelian sebesar 76,2%.
Determinants of Zakat Behavior Asiati, Diah Isnaini; Nopriyansah, Reza
International Journal of Business, Management and Economics Vol. 1 No. 2 (2020): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbmer.v1i2.193

Abstract

Zakat is a popular Islamic weapon in shaping the welfare of society which has moral, social, and economic values. Economically, zakat balances social life by distributing wealth from rich people to poor societies. However, the greatness that is aimed to be realized was not sufficient in encouraging people to implement zakat itself, even for its value owners which is Moslem’s community. This is why the target of obtaining zakat in each region as well as national does not always achieved. This research tries to find answers that explain why people are willing to pay zakat. The development of the idea is carried out by taking all the indicators that indicate the willingness of people to pay zakat. The number of indicators reaches 52 statements. The research was developed with a causal design based on primary data. A total of 100 people were determined by cluster sampling who were involved in filling out questionnaires related to zakat behavior. The respondents came from all sub-districts in Palembang City. The data obtained is then processed using analysis factor in order to determine the choice factors that can be used as the basis for zakat behavior. The selected factors are then processed using multiple linear regression. The results showed that there are 12 factors that can be identified as the basis for zakat behavior. Following this, the test results proved that all factors influence zakat behavior and there are partially various results. Among these factors are knowledge, belief, external motivation, work, and institutions; they have been shown to significantly influence zakat behavior. As for promotion, persuasion, internal motivation, WOM, income, distribution, and individual sales, the results proved that they have insignificant effect to the behavior of zakat people. Among these factors, personal income and sales showed a negative influence.
The The Effect of Competence, Job Placement and Job Satisfaction on Employee Performance at the Regional Office VII BKN Sartika, Lusi; Fatimah, Fatimah; Asiati, Diah Isnaini
International Journal of Business, Management and Economics Vol. 3 No. 3 (2022): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v3i3.752

Abstract

This study aims to determine and analyze 1) the effect of competence, job placement and job satisfaction on employee performance at the Regional Office VII BKN, 2 ) the effect of competence on employee performance at the Regional Office VII BKN, 3) the effect of job placement on employee performance at the Regional Office VII BKN and 4) Job Satisfaction on employee performance at Regional Office VII BKN. The object of research is the employee at the Regional VII BKN office. The research method is associative using primary data. The population of this study was 140 employees, the sample selection technique used in this study was a probability sampling technique with a cluster random sampling method obtained through the formula of Isaac and Michael as many as 100 employees. The analysis technique used is multiple linier regression analysis. The results showed tha 1) simultaneously competence, job placement and job satisfaction had a significant effect on employee performance at Regional Office VII BKN, 2) competence had a significant effect on employee performance at Regional Office VII BKN, 3) job pacement had a significant effect on employee performance. At Regional Office VII BKN 4) job satisfaction has a significant effect on employee performance at Regional Office VII BKN
The Effect of Work Discipline and Organizational Culture on Motivation and its Impact on Employee Performance in Water Tourism in Muara Enim Regency Putra, Ade; Asiati, Diah Isnaini; Trihandayani, Zaleha
International Journal of Business, Management and Economics Vol. 3 No. 4 (2022): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v3i4.929

Abstract

This study aims to determine the effect of work discipline and organizational culture on motivation and its impact on employee performance in water tourism in Muara Enim Regency. This type of research is Associative. The sample in this study was employees at water tourism in Muara Enim Regency, totalling 87 people who were selected using a proportionate random sampling technique. The data used in this study are primary data with questionnaire data collection methods. The data analysis technique used is Structural Modeling Equation (SEM) with Program Applications. The results showed that: (1) Work discipline positively and significantly influenced employee motivation at Water Tourism, Muara Enim Regency. (2) There is a positive and significant influence of organizational culture on employee motivation in Muara Enim Regency Water Tourism. (3) Work discipline has a positive and significant effect on employee performance at Water Tourism, Muara Enim Regency. (4) There is a negative and insignificant influence between organizational culture on employee performance at Water Tourism, Muara Enim Regency. (5) Motivation has a positive and significant influence on employee performance at Water Tourism in Muara Enim Regency. (6) Motivation strengthens the influence of discipline on employee performance in Water Tourism, Muara Enim Regency. (7) Motivation strengthens the influence of organizational culture on employee performance at Water Tourism, Muara Enim Regency.
The Impact of Competence, Motivation and Discipline on Employee’s Performance: A Case Study of PT PLN (Persero) UPT Palembang Syarifah, Ulfi Fathiyyatus; Asiati , Diah Isnaini; Moelyatie, Trisniarty Adjeng
International Journal of Business, Management and Economics Vol. 4 No. 2 (2023): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v4i2.1172

Abstract

The formulation of the problem in this study is how the influence of Competence, Motivation and Work Discipline on Employee Performance at PT PLN (Persero) The formulation of the problem in this study is how the influence of Competence, Motivation and Work Discipline on Employee Performance at PT PLN (Persero) UPT Palembang. The research objective is to determine the effect of Competence, Motivation and Work Discipline on Employee Performance at PT PLN (Persero) UPT Palembang. This research was developed with an associative design. There are four variables which, as a whole, are set into 12 indicators. The research sample was 124 out of 170 PT PLN (Persero) UPT Palembang employees, taken by random cluster sampling. The data used in this study is primary data collected using a questionnaire. The analysis technique used is multiple linear regression. The results of multiple linear regression testing show a significant influence of Competence, Motivation and Work Discipline on employee performance at PT PLN (Persero) UPT Palembang. Partially shows that competence has a positive and insignificant effect on employee performance. In contrast, Motivation and Work Discipline positively and significantly affect the Performance of PT PLN (Persero) UPT Palembang Employees.
The Influence of Work Discipline and Organizational Culture on Employee Performance with Work Motivation as an Intervening Variable in the Palembang City Public Works and Spatial Planning (PUPR) Office Kevin, Haminsyah; Asiati, Diah Isnaini; Yamaly, Fadly
International Journal of Business, Management and Economics Vol. 4 No. 4 (2023): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v4i4.1572

Abstract

This research aims to determine the influence of work discipline and organizational culture on employee performance with work motivation as an intervening variable in the Public Works and Spatial Planning Department of Palembang City. This type of research is associative. The variables used by researchers are work discipline, organizational culture, work motivation and performance. The sample in this research was 125 employees of the Public Works and Spatial Planning Department of Palembang City who were selected using cluster sampling. The data used in this research is primary data with a questionnaire data collection method. The data analysis technique used is Structural Modeling Equation (SEM) with the Lisrel Program Application. The results of this research show that: (1) work discipline has an insignificant effect on employee performance, (2) organizational culture has a positive and significant effect on employee performance, (3) work discipline has a positive and significant effect on employee work motivation, (4) organizational culture positive and significant effect on employee work motivation, (5) work motivation has a positive and significant effect on employee performance in the Palembang City Public Works and Spatial Planning department.
The Effect of Discipline and Leadership on Employee Performance with Motivation as Intervening Variable: The Case of Palembang City Public Works and Spatial Planning (PUPR) Office Saputra, Darwin; Asiati, Diah Isnaini; Yamaly, Fadhil
International Journal of Business, Management and Economics Vol. 5 No. 2 (2024): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the Influence of Discipline and Leadership on Performance through Intervening Variables of Work motivation in the Palembang City Public Works and Spatial Planning Service (PUPR) of Palembang City; this type of research is associative; this study uses variables of work motivation discipline, leadership, and performance. Sampling using the Slovin formula, with a sample use of as many as 126 respondents. The data needed is primary data with a data collection method using questionnaires. The analytical technique used in this study is the Structural Equation Model (SEM) Analysis Technique. The results showed 1) a positive but insignificant influence on discipline variables on work motivation, 2). There was a positive but not significant influence between leadership variables and work motivation variables, 3). There is a positive and significant influence between discipline variables and performance variables; 4). Leadership and performance variables have a positive and significant influence, 5). There is a positive and significant influence between work motivation and performance variables.
The Effect of Competency, Organizational Culture and Compensation on PPPK Employee Performance using Motivation as Intervening Variable: The Case of Land Office of South Sumatera, Indonesia Lesmana, Redy; Asiati, Diah Isnaini; Yamaly, Fadhil
International Journal of Business, Management and Economics Vol. 6 No. 3 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i3.2997

Abstract

This study aims to determine the effect of competence, organizational culture, and compensation on the performance of PPPK, with motivation serving as an intervening variable, at the Land Office in South Sumatra. This type of research is associative. The variables used by the researcher are competence, organizational culture, compensation, motivation, and performance, which are developed into 11 indicators. The population of this study consisted of all 149 PPPK employees at the Land Office in South Sumatra, and the research sample comprised 110 employees, selected using a Simple Random Sampling technique. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was Structural Equation Modeling (SEM). The results of this study show that: 1) Competence has a significant effect on the motivation of PPPK at the Land Office in South Sumatra. 2) Organizational culture has a significant effect on the motivation of PPPK at the Land Office in South Sumatra. 3) Compensation has a significant effect on the motivation of PPPK at the Land Office in South Sumatra. 4) Competence has a significant effect on the performance of PPPK at the Land Office in South Sumatra. 5) Organizational culture has a significant effect on the performance of PPPK at the Land Office in South Sumatra. 6) Compensation has an insignificant effect on the performance of PPPK at the Land Office in South Sumatra. 7) Motivation has a significant effect on the performance of PPPK at the Land Office in South Sumatra. Motivation strengthens the effect of competence, organizational culture, and compensation on the performance of PPPK at the Land Office in South Sumatra.
The Effect of Leadership and Training on Employee Performance through Competency at PT Pertamina Drilling Services Project Sumatera Bagian Selatanroject Sumatera Bagian Selatan Ulpa, Aktrilianjas; Asiati, Diah Isnaini; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1728

Abstract

This study aims to determine the effect of leadership and training on employee performance through competency in PT. Pertamina Drilling Services Project South Sumatra. The research type is associated with the variables used: leadership, training, competency, and performance, which are developed into 13 indicators. The population is all employees of PT. Pertamina Drilling Services Project South Sumatra had a total of 532 respondents, of which 130 were taken using probability sampling with a cluster sampling system. The data used is primary data with a questionnaire data collection method and secondary data taken through literature. The analysis technique used by researchers is structural equation modeling (SEM). The results of the study prove that 1) Leadership has a positive and significant effect on competency; 2) Training has a positive and significant effect on competency; 3) Leadership has a positive and insignificant effect on performance; 4) Training has a positive and significant effect on performance; 5) Competency has a positive and significant effect on performance; 6) Leadership has a positive and significant effect on performance through work competency; 7) Training has a positive and significant effect on performance through work competency. Based on the discussion results, it was also proven that competency successfully strengthened the influence of leadership and training on performance.
The Effect of Marketing Mix, Perception and Consumers’ Knowledge on NEUROAID Buying Decision at South Sumatera Region Quadrianti, Lilly; Asiati , Diah Isnaini; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1775

Abstract

This research aims to determine the influence of the marketing mix (product, price, place, promotion) and consumer perception and knowledge on purchasing decisions for Neuroaid in the Southern Sumatra region. The type of research is descriptive research with a quantitative approach. This research uses independent variables, namely marketing mix (product, price, place, promotion) and perception and knowledge, and the dependent variable is purchasing decisions. The population is consumers of Neuroaid PT. Mersifarma, southern Sumatra, with a sample of 92 people taken using cluster sampling. The data used is primary data with a questionnaire data collection method. The analysis technique used by researchers is Multiple Linear Regression. The research results prove that simultaneously 1) There is a positive and significant influence of the marketing mix (product, price, place, promotion) and perception and knowledge on purchasing decisions; 2) There is a positive and significant influence of the product on purchasing decisions; 3) There is a positive and significant influence of price on purchasing decisions; 4) There is a positive and significant influence of place on purchasing decisions; 5) There is a positive and significant influence of promotion on purchasing decisions; 6) There is a positive and significant influence of perception on purchasing decisions; 7) There is a positive and significant influence of knowledge on purchasing decisions.
Co-Authors Ade Putra Adi Saputra Darmansyah Adjeng Moelyati, Trisniarty Agusria, Lesi Akmal SS, Ahmad Al-Azhar, Muhammad Yudha Alden Argina, Alden Amidi Anggini, Lia Aprilia, Venny Apriyanto Apriyanto Apriyanto, Apriyanto Astuti, Maidiana Azminudin, Ulul Burmansyah Burmansyah Choiriyah Choiriyah Choiriyah Choiriyah Darma Yanti Dasir Dasir Desi Rahmawati Deviyana Deviyana Dita Fickriyani Rahayu Dwi Atmojo, Wasis Dwi Puspita Sari Dwi Puspita Sari, Dwi Puspita Emi Puspita Sari Erliza Yuniarti Erliza Yuniarti Ersi Sisdianto fatimah Fatimah Fitantina Fitantina, Fitantina Fitri Febriana Fitriah, Wani Gumar Herudiansyah H.M Idris Hariansyah, Adi Harsono Harsono Helmizuryani, Helmizuryani Hendrik Hendrik Hendro, Omar Herdiyan Herdiyan, Herdiyan Herfina Saptalia Herman Seri Icha Tarisa Idris Idris Indawan Syahri Junaidi Junaidi Kevin, Haminsyah Khan, Muhammad Asif Kurniawaty Kurniawaty Lesmana, Fadli Lesmana, Redy Lovita, Leshy M. Hazazie Akbar Maidiana Astuti Handayani Mardiana Puspasari Melli Haryani MISMIWATI, MISMIWATI MISMIWATI Moelyatie, Trisniarty Adjeng Mrs Eljalina Muhammad Firly Muhammad Idris Muhammad Idris Muhammad Ikhsan Muhammad Syahril Murni, Shantri Dewi Nabah Lestari, Winda Nadia Afrilliana Nopriyansah, Reza Nur Shafira Putri Nurhidayat Nurhidayat Nurkolis Nurkolis, Nurkolis Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Omar Hendro Omar Hendro Omar Hendro Oscar Agyemang Opoku Pratiwi, Juriyah Puspita Sari, Bella Putridhinata, Zeva Apriliya Quadrianti, Lilly Reza, Muhamad Okto Rusmarani, Elvira Sabrina, Nina Sahputra, Rendy Salsabillah Saniyyah Qonitah Saputra, Darwin Saputra, Fadli Sari, Rizky Fajar Sartika, Lusi Septadiyanto Septadiyanto SRI RAHAYU Sule, Sani Abdullahi Sunardi Sunardi Sunardi, Sunardi Suyusman Suyusman Syarifah, Ulfi Fathiyyatus Tetuka, Jaka Trisniarty A M Trisniarty Trisniarty Ulpa, Aktrilianjas Usman, Hamid Veru Sastra Wasis Dwi Atmojo Wati , Sakdiah Wuri, Hutariadi Yamaly, Fadhil Yamaly, Fadly Yanti, Darma Yudha Mahrom Yunita Febriani Zaleha Trihandayani