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All Journal SEGMEN Jurnal Manajemen dan Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen BALANCE: Economic, Business, Management and Accounting Journal TECHNOBIZ : International Journal of Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis Studi Kasus Inovasi Ekonomi Jurnal Bisnis, Manajemen, dan Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Sosial dan Teknologi Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Journal of Islamic and Muhammadiyah Studies Journal of Management Studies and Development Jurnal Indonesia Sosial Sains (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia Jurnal Intelek Dan Cendikiawan Nusantara Journal of Business & Management Jurnal Ilmu Manajemen Motivasi: Jurnal Manajemen dan Bisnis Altifani Journal: International Journal of Community Engagement Jurnal Manajemen Kompeten
Diah Isnaini Asiati
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palembang
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Facilitating the Development and Utilization of a Digital Business Application Diah Isnaini Asiati; Muhammad Syahril; Muhamad Okto Reza; Zeva Apriliya Putridhinata; Rendy Sahputra
Altifani Journal: International Journal of Community Engagement Vol. 6 No. 1 (2026): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v6i1.1717

Abstract

The utilization of the internet has undergone significant transformation,  particularly in relation to changes in digitalization-based transaction techniques. These techniques have been rapidly adopted by business actors and effectively utilized to understand and develop markets through the use of business applications. Although business applications are not unfamiliar methods, many business actors still do not fully understand them and are not skilled in utilising them in conducting daily transactions. One such group consists of Micro, Small, and Medium Enterprises (MSEMs/UMKM) that are members of the Nasyiatul 'Aisyiyah Entrepreneurs Association (APUNA)  under the coordination of the Nasyiatul 'Aisyiyah Regional Leadership (PD NA) in Palembang City. Therefore, mentoring activities on the use of digital business applications, particularly sales applications, were carried out for APUNA members. The method used in this community service activity involved the delivery of theoretical materials followed by practical mentoring through four stages: (1) a survey to identify business constraints (revealing a strong need for digital marketing training), (2) socialization covering concepts and practices of business digitalization, (3) discussion to ensure shared understanding, and (4) hands-on practice in using sales applications. The results show that this mentoring activity improved APUNA members' skills in using sales applications increasing from 11.8% to 58.8%.
Pengaruh Sumber Informasi Terhadap Keputusan Masuk Universitas Muhammadiyah Palembang Diah Isnaini Asiati
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 12 No 1 (2017)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v12i1.2017.pp50 - 61

Abstract

This research is developed using an associative design with connecting the variables of personal resource, commercial resource, public resource, and experience resource, to the decision of chosing UMP. There are five variables which are developed into several indicators. The number of sample is determined by a formula or Isaac Michael with the fault rate at 5%. There are 207 students who taked by proportional cluster sampling. The required data is the primary data in the form of respondent answers. Then the data analysis method is multiple linear regression. The obtained results are the R value of 0.723 which means that there is a strong relationship positively and significantly between personal resource, commercial resource, public resource, and experience resource, to the student decision
Understanding E-Paper Engagement: The Interplay of Product, Promotion, Culture, and Social Contexts in the Digital News Market Diah Isnaini Asiati; Herdiyan
Journal of Management Studies and Development Vol. 4 No. 02 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i02.923

Abstract

The rapid development of technology has compelled the media industry to shift toward digital-based platforms. Achieving success in this transition requires an effective strategy that considers consumer behavior variables. Given that consumers respond differently to technology, it is essential to identify behavioral factors that have the potential to significantly impact digital media access. This study aims to examine the influence of product and promotional strategies on the decision to purchase e-paper from Bisnis Indonesia, with cultural and social characteristics of consumers as intervening variables. Products and promotions are external stimuli that influence consumer behavior and are shaped by the strength of individual cultural and social contexts. An associative research design was employed to test the hypotheses, involving 155 e-paper subscribers of Bisnis Indonesia from ten representative cities. Primary data were collected through questionnaires, and Structural Equation Modeling (SEM) was used for analysis via LISREL software. The results indicate a positive and significant effect of product and promotional variables on purchasing decisions, which is further strengthened by cultural and social consumer characteristics. Overall, the model explains 89% of the variance in the purchase decision variable.
PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI SERTA KEPEMIMPINAN TERHADAP KEPUASAN KERJA GURU SEKOLAH MENENGAH PERTAMA NEGERI KECAMATAN RANTAU PANJANG KABUPATEN OGAN ILIR Suyusman Suyusman; Omar Hendro; Diah Isnaini Asiati
Jurnal Manajemen Kompeten Vol 3 No 1 (2020): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v3i1 Juni.146

Abstract

Penelitian ini bertujuan untuk mendapatkan variabel Lingkungan kerja, Kompensasi, dan kepemimpinan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP) Ogan Ilir, untuk Membuktikan pengaruh lingkungan kerja terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP) , untuk Membuktikan pengaruh kompensasi terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP) , dan untuk Membuktikan pengaruh kepemimpinan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Pada penelitian ini yang dijadikan sebagai objek penelitian adalah variabel lingkungan kerja (X1), kompensasi (X2) dan kepemimpinan(X3) terhadap kepuasan kerja guru (Y). Metode penelitian yang digunakan adalah penelitian Kausalitas. Operasional varibael yang digunakan dari indikator-indikator penelitian adalah variabel bebas (Independent) terdiri dari lingkungan kerja (X1), kompensasi(X2), serta kepemimpinan(X3) sedangkan variabel tidak bebas (dependent) adalah kepuasan kerja guru ( Y). Hasil penelitian ini menunjukkan Lingkungan kerja, kompensasi, dan kepemimpinan berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Lingkungan kerja berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Kompensasi berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Kepemimpinan berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Kata kunci: Lingkungan kerja, kompensasi, kepemimpinan dan kepuasan Kerja.
Co-Authors Ade Putra Adi Saputra Darmansyah Adjeng Moelyati, Trisniarty Afri Yeny Akmal SS, Ahmad Al-Azhar, Muhammad Yudha Alden Argina, Alden Amidi Anggini, Lia Apriyanto Apriyanto Apriyanto, Apriyanto Azminudin, Ulul Burmansyah Burmansyah Choiriyah Choiriyah Choiriyah Darma Yanti Dasir Dasir Desi Rahmawati Devi Sukadiah Deviyana Deviyana Dita Fickriyani Rahayu Dwi Atmojo, Wasis Dwi Puspita Sari Dwi Puspita Sari, Dwi Puspita Emi Puspita Sari Erliza Yuniarti Erliza Yuniarti Ersi Sisdianto Fadhil Yamaly fatimah Fatimah Fitantina Fitantina, Fitantina Fitri Febriana Fitriah, Wani Gumar Herudiansyah H.M Idris Hariansyah, Adi Harsono Harsono Helmizuryani Helmizuryani Hendrik Hendrik Hendro, Omar Herdiyan Herdiyan, Herdiyan Herfina Saptalia Herman Seri Icha Tarisa Idris Idris Indawan Syahri Junaidi Junaidi Kevin, Haminsyah Khan, Muhammad Asif Kurniawaty Kurniawaty Lesi Agusria Lesmana, Fadli Lesmana, Redy Lovita, Leshy M. Hazazie Akbar Maidiana Astuti Handayani Mardiana Puspasari Melli Haryani MISMIWATI, MISMIWATI MISMIWATI Moelyatie, Trisniarty Adjeng Mrs Eljalina Muhamad Okto Reza Muhammad Firly Muhammad Idris Muhammad Idris Muhammad Ikhsan Muhammad Syahril Murni, Shantri Dewi Nabah Lestari, Winda Nadia Afrilliana Nina Sabrina Nopriyansah, Reza Nur Shafira Putri Nurhidayat Nurhidayat Nurkolis Nurkolis Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Omar Hendro Omar Hendro Omar Hendro Oscar Agyemang Opoku Pratiwi, Juriyah Puspita Sari, Bella Quadrianti, Lilly Rendy Sahputra Rusmarani, Elvira Salsabillah Saniyyah Qonitah Sani Abdullahi Sule Saputra, Darwin Saputra, Fadli Sari, Rizky Fajar Sartika, Lusi Septadiyanto Septadiyanto Sri Rahayu SRI RAHAYU Sunardi Sunardi Sunardi Suyusman Suyusman Syarifah, Ulfi Fathiyyatus Tetuka, Jaka Trisniarty A M Trisniarty Trisniarty Ulpa, Aktrilianjas Usman, Hamid Venny Aprilia Veru Sastra Wasis Dwi Atmojo Wati , Sakdiah Wuri, Hutariadi Yamaly, Fadly Yanti, Darma Yudha Mahrom Yunita Febriani Zaleha Trihandayani Zeva Apriliya Putridhinata