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Tanjung, Mansur
Sekolah Tinggi Ilmu Ekonomi (STIE) Al-Washliyah Sibolga/Tapanuli Tengah
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Journal : KOLONI

 1 
Analisis Komunikasi Efektif Terhadap Peningkatan Kinerja Karyawan pada PT. Kencana Mulia Abadi Sibolga Heriyawan Hutagalung; Mansur Tanjung; Fauziah Nur Simamora
KOLONI Vol. 1 No. 2 (2022): JUNI 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.176 KB) | DOI: 10.31004/koloni.v1i2.80

Abstract

performance can be done by implementing effective communication. This study aims to analyze effective communication on improving employee performance at PT. Kencana Mulia Abadi Sibolga. The sample in this study were all employees of PT. Kencana Mulia Abadi Sibolga which opened 31 people. The analytical method used for testing and proving the hypothesis is a descriptive quantitative approach. The results showed that there was a positive relationship between effective communication and employee performance at PT. Kencana Mulia Abadi Sibolga is 0.757, so if it is interpreted on a scale it can be categorized as sufficient. The regression equation obtained is Y= 12,491+0,637 X which shows the effect of effective communication on employee performance. The t test shows that the proposed hypothesis is accepted as true, where t count 6.241 > t table 2.0452, which means that employee performance will increase the regression coefficient/slop (0.573) if the effective communication variable is added by one unit. Based on the research results obtained between effective communication and improving employee performance at PT. Kencana Mulia Abadi Sibolga has a positive relationship, it can be seen from the increase in the number of consumers in the last 5 years as many as 310 people.  Keyword: Effective, Employee, Performance, Communication, Improvement
PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT. PUTRA ALI SENTOSA (PAS) PONDOK BATU KABUPATEN TAPANULI TENGAH Rinto Siahaan; Mansur Tanjung; Sriayu Aritha Panggabean
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.285 KB) | DOI: 10.31004/koloni.v2i1.399

Abstract

This study aims to determine whether there is/is not the influence of the application of experiential marketing on consumer satisfaction at PT. Putra Ali Sentosa (PAS) Pondok Batu, Central Tapanuli Regency. This research uses a type of quantitative descriptive research because this research method has the aim of obtaining information by making a picture or description of what is or is happening. The type of data used in completing this thesis research proposal is subject data (Self-report data). The source of the data collected is in the form of primary data which is obtained directly from the respondents who are the target of the research. The results obtained between the variables X and Y for each item are declared valid and reliable because the total value of the corrected item is greater than the critical r value (0.30) and the Cronbach Alpha value is above 0.60. From the normality test, all show that the distribution of the data does not violate the normality assumption, namely in the form of a bell and the data distribution is close to the diagonal line in the normal curve of the P-P Plot and the non-paramertic solid table sig value is greater than 0.05 so that for the Experiential Marketing variable and consumer satisfaction it can be concluded normal. There is a positive relationship between Experential Marketing and consumer satisfaction which can be proven through the calculation of the correlation coefficient with a strong correlation result of = 0.737. From the calculation of the coefficient of determination, it is obtained a figure of 54.4%, this means that what occurs in the variation of the dependent variable (customer satisfaction) of 45.6% is determined by the independent variable (Experential Marketing) and the remaining 40.1% is determined by other variables. not discussed in this study, such as service quality variables, marketing mix, distribution and others. From the hypothesis testing carried out and by comparing the calculated t value with the t table value, it is found that the t calculated value is greater than t table (6.729 > 2.024). This means that the accepted hypothesis is the alternative hypothesis (Ha). Keywords: Experiential Marketing and Consumer Satisfaction
Analisis Komunikasi Efektif Terhadap Peningkatan Kinerja Karyawan pada PT. Kencana Mulia Abadi Sibolga Hutagalung, Heriyawan; Tanjung, Mansur; Simamora, Fauziah Nur
KOLONI Vol. 1 No. 2 (2022): JUNI 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i2.80

Abstract

performance can be done by implementing effective communication. This study aims to analyze effective communication on improving employee performance at PT. Kencana Mulia Abadi Sibolga. The sample in this study were all employees of PT. Kencana Mulia Abadi Sibolga which opened 31 people. The analytical method used for testing and proving the hypothesis is a descriptive quantitative approach. The results showed that there was a positive relationship between effective communication and employee performance at PT. Kencana Mulia Abadi Sibolga is 0.757, so if it is interpreted on a scale it can be categorized as sufficient. The regression equation obtained is Y= 12,491+0,637 X which shows the effect of effective communication on employee performance. The t test shows that the proposed hypothesis is accepted as true, where t count 6.241 > t table 2.0452, which means that employee performance will increase the regression coefficient/slop (0.573) if the effective communication variable is added by one unit. Based on the research results obtained between effective communication and improving employee performance at PT. Kencana Mulia Abadi Sibolga has a positive relationship, it can be seen from the increase in the number of consumers in the last 5 years as many as 310 people.  Keyword: Effective, Employee, Performance, Communication, Improvement
PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT. PUTRA ALI SENTOSA (PAS) PONDOK BATU KABUPATEN TAPANULI TENGAH Siahaan, Rinto; Tanjung, Mansur; Panggabean, Sriayu Aritha
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i1.399

Abstract

This study aims to determine whether there is/is not the influence of the application of experiential marketing on consumer satisfaction at PT. Putra Ali Sentosa (PAS) Pondok Batu, Central Tapanuli Regency. This research uses a type of quantitative descriptive research because this research method has the aim of obtaining information by making a picture or description of what is or is happening. The type of data used in completing this thesis research proposal is subject data (Self-report data). The source of the data collected is in the form of primary data which is obtained directly from the respondents who are the target of the research. The results obtained between the variables X and Y for each item are declared valid and reliable because the total value of the corrected item is greater than the critical r value (0.30) and the Cronbach Alpha value is above 0.60. From the normality test, all show that the distribution of the data does not violate the normality assumption, namely in the form of a bell and the data distribution is close to the diagonal line in the normal curve of the P-P Plot and the non-paramertic solid table sig value is greater than 0.05 so that for the Experiential Marketing variable and consumer satisfaction it can be concluded normal. There is a positive relationship between Experential Marketing and consumer satisfaction which can be proven through the calculation of the correlation coefficient with a strong correlation result of = 0.737. From the calculation of the coefficient of determination, it is obtained a figure of 54.4%, this means that what occurs in the variation of the dependent variable (customer satisfaction) of 45.6% is determined by the independent variable (Experential Marketing) and the remaining 40.1% is determined by other variables. not discussed in this study, such as service quality variables, marketing mix, distribution and others. From the hypothesis testing carried out and by comparing the calculated t value with the t table value, it is found that the t calculated value is greater than t table (6.729 > 2.024). This means that the accepted hypothesis is the alternative hypothesis (Ha). Keywords: Experiential Marketing and Consumer Satisfaction
Co-Authors Ahmad Shabri Anhar Alex Rikki Amelia Gultom, Hesty Andari , Winda Andrian Irsyan Anna Basriyani ANNISYAH Ardi Ardi Aslan, La Ode Azhari Hasbi Batubara, Muhammad Iqbal Bella Panjaitan, Nadya Bella Saputri Tanjung Chatarina Umbul Wahyuni Chindi Ellionora Tamba Cholish Dedi Iskandar Batubara Derliana Derliana Deswince Eriyanti Gea Efendi Damanik, Rusli Furi Windari Giot Marito Simatupang Gultom, Riwayani H. Zafril Abdi Nasution H.Zafril Abdi Nasution Hadia Lubis, Rifka Happy Setiawati Ndraha Harahap, Lia Ramadani Harmoko W Purba Hasibuan, Nur Ainun Hasibuan, Nur’ainun Hesty Amelia Gultom Hj. Nelly Azwarni Sinaga, Hj. Nelly Hutagalung, Heiyawan Hutagalung, Heriyawan Hutagalung, Tolu Saroha Iksan Rahmatsah Parhimpunan Irsyan, Andrian Iskandar Batubara, Dedi Jeniusman Ahmad Hutagalung Joshua Hans Moan Lumban Tobing Jumika Soupiawati Simbolon Kaharuddin Kaharuddin Simamora Kaharuddin, H. Khairil Safli Pohan, Khairil Safli Kinanti, Dwi Chandra Koto, Mhd Shafwan Lambok Pardede Lenny Situmorang Lubis, Faisal Lubis, Fajar Lukman Hakim Hutagalung Matondang, Safran Mhd. Shafwan Koto, Mhd. Shafwan Mirco Nainggolan, Dody Nasution, H. Zafril Abdi Nelly A.Sinaga Nurainun Hasibuan Nurainun Hasibuan of Fortune Ananda lubis , Dawn Panggabean, Nanda Pratama Panggabean, Nova Zulfani Permatasari, Dina Indah Pernando Putra Avia Harefa Rahmi Putri, Ilfi Repina Lasmaria Sihombing Revina Tanjung Ridho Astian Ami Sitompul Rifka Hadia Lubis Rifka Hadia Lubis Rinto Siahaan Riwayani Riwayani Gultom Riwayani, Riwayani Rosmita Ambarita S, Nur Mala Safriadi Pohan, Safriadi Safwan Koto, Mhd. Shafwan Koto, Mhd Shinta Veronika Siahaan, Rinto Sibuea, Nurhalimah Silitonga, Predi Siswanto Simamora, Fauziah Nur Simanjuntak, Lisa Endryani Sinaga, Nelly Azwarni Siregar, Mira Yosefa Siregar, Zainal Arifin Siti Rohana N. Sihombing Sriayu Aritha Panggabean Sriayu Aritha Panggabean Sriayu Aritha Panggabean Sriayu Aritha Panggabean Subaktiar, Subaktiar Tambunan, Yenni Sofiana Tanjung, Alfansuri Tanjung, Azriadi Triana, Mayang Veronika , Shinta Yacub Hutabarat Yuli Ameliana Yuli Ameliana YUNITA, MELLA Yusi Tri Utari Panggabean Yusi Tri Utari Panggabean