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Journal : Pinisi Business Administration Review

The Influence of Trust Using E-Commerce on Online Purchase Decisions in The Class of 2019 Student of Business Administration at Makassar State University M Riswandi; Muh Rizal S; Aris Baharuddin; Risma Niswaty; Andi Aslinda
Pinisi Business Administration Review Volume 4, Number 1, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i1.32306

Abstract

This study aims to find out how the influence of trust using e-commerce on online purchasing decisions on business administration students at the Makassar State University class of 2019. This study uses quantitative research methods. Data collection techniques used are through observation, questionnaires, interviews and documentation. The sample used in this study was the entire population, which was 80 students in the 2019 batch. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential statistical analysis. . The results showed that the indicators used in each of these variables indicate where consumer confidence is in the good category. For indicators on the purchasing decision variables are in the good category. Based on the correlation test, there is a strong/high relationship between the two variables. So it can be concluded that there is a significant influence between consumer confidence in using e-commerce on online purchasing decisions in Business Administration students, Faculty of Social Sciences, Makassar State University.
Tourism Object Development and Improvement of Tourist Visit In Burake Tourism Object In Tana Toraja District Muh. Rizal S; Muhammad Luthfi Siraj; Maya Kasmita
Pinisi Business Administration Review Volume 2, Number 1, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v2i1.14006

Abstract

Tourism in Indonesia is experiencing growth but it still has to get the full attention of various parties. Research Objectives to determine the development of tourism in Burake tourism objects and to find out how the level of tourist visit to Burake tourism objects. The results showed that the development of tourist attractions can increase tourist visits seen from the tourist anthesis where there is a main attraction of tourist attraction to come to visit the statue of Jesus as the main object besides that there is also the statue of the Virgin Mary, the glass adrenaling bridge which is the only item in Toraja, photo spots and natural scenery that are cool and beautiful to attract tourists. Marketing and Promotion that attracts tourist visits.
Review of the Secretary's Tasks in Improving Work Effectiveness at the Departement of Labor, Makassar City Muh. Nasrullah; Sry Adityah Pradana; Muhammad Darwis; Muhammad Jihad Firman; Muh. Rizal S
Pinisi Business Administration Review Volume 1, Number 1, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v1i1.8837

Abstract

The process of achieving goals in an organization is needed by the leader in this case a departement head, who is fully responsible for the running of an organization. In carrting out large responcsibilities, a departement head is assisted by a secretary. The Secretary is not only in charge of handling the secretariat but is also the mediator between the leader and his subordinates. Without a secretary, activities involving leaders and correspondence will be neglected. The aim of study is to determine the level of application of secretarial duties in improving work effectiveness at Departemeno of Labor, Makassar City. This research is quantitative descriptive. The population in this study were 119 peoples, while the chosen sample was 32 respondents. The data collection techniques used are observation, questionnaire, interview and documentation. The results of the study showed that the Secretary of the Departemen of Labor, Makassar City in carrying out their duties was in the effective category.
Eiger Coffee Marketing Strategy in Makassar Nurul Aulia Achmad; Hasnawi Haris; Muh Rizal
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24361

Abstract

This research aims to find out the marketing strategy of Eiger Coffee Makassar, where the data analysis techniques used are SWOT analysis techniques (Strength, Weakness, Opportunities, Threats). Researchers also find out what Eiger coffee Makassar's marketing strategy looks like by using marketing strategy formulation, namely segmentation strategy, target market strategy, and market positioning strategy. Besides, researchers also found out the marketing mix of Eiger Coffee Makassar. This research uses a qualitative approach with descriptive analysis research type. The informants in this study are Manager / Leader Barista Eiger Coffee Makassar, Employees Eiger Cofee Makassar, and Consumer Eiger Coffee Makassar. Data collection techniques through observation methods, interviews, and documentation. The data obtained from the research results are processed using data reduction analysis, data presentation, and conclusion drawing. The results of this study showed that Eiger Coffee Makassar Marketing Strategy on the formulation of Eiger coffee segmentation marketing strategy is focused on consumers who are looking for coffee with good quality and taste but have relatively cheaper prices, targeting Eiger Coffee is a coffee lover consumer who is looking for quality and taste there is no certain age limit, and positioning Eiger Coffee into a coffee shop that focuses on the quality of products served at affordable prices. The marketing mix at Eiger Coffee Makassar includes the product, price, place, and promotion run quite well. While the results shown by swot matrix analysis where the cartesian diagram is in the first quadrant shows that the most appropriate strategy for Eiger Coffee Makassar is SO Strategywhich utilizes Strength to maximize Opportunities.
Factors That Affect Consumers Using the GO-JEK GO-FOOD Feature Aplication (Study on Students of Makassar State University Faculty of Social Sciences Business Administration Study Program) Afwa Magfhirah Saleh; Firman Umar; Muh Rizal; Maya Kasmita; Muh Luthfi Siraj
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24352

Abstract

Go-food is a service feature provided in the Go-jek application that serves food delivery service. Go-food comes as a solution for city communities that have high mobility, time constraints, and high need for food is now able to be resolved with the existence of Go-food.The purpose of this study is to find out how strong factors in influencing and knowing from several factors which are most dominant in decision making using the Go-jek go-food feature application in students majoring in business administration of the faculty of social sciences. The type of method used is descriptive quantitative. The data source is primary data, data processing using SPSS 25. Samples from this study were taken by 100 respondents. Sampling techniques are purposive sampling. Data retrieval techniques are carried out by coesioner and observation. Data analysis techniques used with descriptive statistical analysis and inferential analysis. The results of this study show factors: distribution, promotion and culture have a significant effect / very strong. The most dominant factor in influencing the decision to use the Go-jek go-food feature is the promotion factor which has a value percentage of 0.441. 
Kompetensi, Kedisiplinan, Motivasi dan kepuasan Kerja Terhadap Kinerja Pegawai Muh Rizal S; Muh Lutfi Siraj
Pinisi Business Administration Review Volume 1, Number 2, September 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v1i2.10554

Abstract

Sumber daya manusia merupakan dalah satu unsur dari organisasi dan mempunyai peranan yang penting dalam kegiatan organisasi. Penelitian ini bertujuan menguji pengaruh variabel kompetensi, kedisiplinan, motivasi, dan kepuasan kerja terhadap kinerja pegawai pada yayasan pendidikan dimakassar. Metode pengumpulan data dilakukan melalui observasi, interview, dokumentasi dan kuesioner. Data dianalisis dengan menggunakan analisis deskriptif, analisis regresi berganda, uji validitas, uji realibitas serta pengujian hipotesis. Hasil penelitian keofisien regresi untuk kompetensi sebesar 0,325, serta memiliki nilai pvalue 0,029, sehingga dapat disimpulkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai pada yayasan pendidikan Muhammad Natzir di Makassar. Dari hasil koefisien regresi maka diperoleh hasil koefisien regresi untuk kedisiplinan sebesar 0,290, serta memiliki nilai pvalue 0,033, sehingga dapat disimpulkan bahwa kedisiplinan berpengaruh positif dan signifikan terhadap kinerja pegawai pada yayasan pendidikan Muhammad Natzir di Makassar. Berdasarkan hasil analisis koefisien regresi maka diperoleh hasil koefisien regresi untuk motifasi sebesar 0,195, serta memiliki nilai pvalue 0,008, sehinga dapat disimpulkan bahwa motifasi berpengaruh positif dan signifikan terhadap kinerja pegawai pada yayasan pendidikan Muhammad Natzir di Makassar. Dari hasil analisis kofisien regresi maka diperoleh hasil koefisien regresi untuk kepuasan kerja sebesar 0,185, serta memiliki nilai pvalue 0,004, sehingga dapat disimpulkan bahw kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai pada yayasan pendidikan Muhammad Natzir di Makassar.
Correlation of Organizational Culture with Company Innovation Miftahul Rahmat Rauf; Haedar Akib; Muhammad Rizal
Pinisi Business Administration Review Volume 2, Number 2, September 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v2i2.15789

Abstract

Copyright © 2020 Universitas Negeri Makassar. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/) Organizational Culture is an important component in organization. This research discussed the correlation of organizational culture with company innovation in Perum Bulog Sulselbar Regional Divisions. This type of research is a descriptive research using a quantitative study design. Data collected techniques are carried out through observation, questionnaires and documentation. In this study, researchers tried to ascertain whether organizational culture has a relationship with company innovation. This research using a survey method. The data was collected by a questionnaire and analyzed using a statistical formula, with Spearman Rank Correlation which is calculated using SPSS. Based on data processing for the organizational culture variable, it was obtained a value of 82 percent, so it concluded that the organizational culture, was in the very good category. For the company's innovation variable obtained a value of 86 percent, so it concluded that the innovation is in the very good category. The results of this study are that there is a relationship between organizational culture with company innovation, with a high correlation coefficient score up to = 0,705, So it can be concluded that organizational culture is correlated with a high level of correlation with company innovation at the general company Bulog, the Regional Division of South Sulawesi in Makassar.
The Of Business Performance on Tourism Empowerment Of Tanjung Bira Bulukumba District Awalia, Yusniharti; Suyuti, Muh Rizal; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65720

Abstract

This study aims to determine how much influence business performance has on empowering Tanjung Bira tourism in Bulukumba Regency. To achieve this goal, researchers use indicators to measure these variables. In the variable business performance indicators used are increased sales, increased profits and satisfactory growth. The tourism empowerment variable uses involvement, trust, and communication indicators. This study uses quantitative research. Data collection techniques carried out are through observation and questionnaires. The population in this study were UMKM business actors in the Bira beach area of Bulukumba Regency with a total of 50 respondents. The sampling technique used in this study was the Nonprobability Sampling Technique by collecting sample data using a questionnaire. Data obtained from research results were processed using data analysis and SPSS version 25 application consisting of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used for each variable of business performance and tourism empowerment are in the sufficient category. Based on the test of the determinant coefficient between the two variables, there is an effect of 58.0%. Based on the simple linear regression coefficient shows a positive value, so it can be said that the direction of the influence of variable X on Y is positive. So, it can be concluded that there is a significant positive influence between business performance and tourism empowerment.Keywords: Business Performance, Tourism Empowerment. 
Co-Authors - Ismail Adelia Ramadani Afwa Magfhirah Saleh Afzal Sayed Munna Agus Machfud Fauzi Ahmad Wahidiyat Haedar Amalia Putri Andi Aslinda Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Muh Rivai Andi Muhammad Al-Ayyubi, Andi Muhammad Al-Ayyubi Andi Tenri Fani Andika Saputra Aris Baharuddin Aris Baharuddin Aris Baharuddin Aris Baharuddin Asha Aprilla, Asha Aprilla Aslinda Aslinda Aslinda Aslinda Aslinda Asmunandar Asmunandar Asrianto Asrianto Asrianto Asrianto Asrul Safa Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Denok Sunarsi Deswita Maharani Dewi Fatmarani Surianto Dodi Ilham Duratul Ain Tholibon Edi Suhardi Rahman Erdi Faizah Khaeruddin Farida Akbarina Fatimah Aulia Rahma Firda Anas Tasiya FIRMAN UMAR Firman Umar Fitriani Dzulfadhilah Haedar Akib Haedar Akib Haedar Akib Hasnawi Haris Henni Zainal Henni Zainal Henni Zainal Herlina Sakawati Herman H Husnul Khaerati Ika Reskiyanti Indah Wahyuni Insani, Aisyah Aulia Ismu Widodo Ismu Widodo Jamaluddin Jamaluddin Jamaluddin Jonson Khaerul Saputrakarim Lukitoelkaodillah Lukitoelkaodillah Lusaima, Andi Lusaima M Riswandi Maya Kasmita Maya Kasmita Miftahul Rahmat Miftahul Rahmat Rauf Muh Lutfi Siraj Muh Luthfi Siraj Muh. Darwis Muh. Jihad Firman Muh. Nasrullah Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal Nengsi Agustianti Nurhasni Muis Nurul Aulia Achmad Rahman, Nawir Ramlan Mahmud Resky Hidayat Rina Pati Ririn Nurfaathirany Hery Risma Niswaty Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rizali Djaelangkara Rohmah Rifani S, Nurul Fadhillah Silvi Sri Wahyuni Sirajuddin Saleh Sirajuddin Saleh Siti Hartina Siti Nuridah Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Fatima Tolla SRI WULANDARI Sry Adityah Pradana St Istiqomah Syah Abadi Mendrofa Syahribulan Syahribulan Syamsu Alam Syarifuddin Syarifuddin Tadampali, Andi Caezar To Wahyudi Gani, Andika Wahyuni Sulviana Oudina Winalda Adelia Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa