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Adyt Anugrah
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Smart Society: Community Service and Empowerment Journal
Published by Foundation of Advanced Education
ISSN : 28075722     EISSN : 28075757     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other
Smart Society: Community Service and Empowerment Journal [e-ISSN: 2807-5757, p-ISSN: 2807-5722] is medium of communication for researchers, academicians, and practitioners from all over the world that covers issues such as the improvement of Community Service and Empowerment including community service and empowerment results that are problem-solving, comprehensive, meaningful, and sustainable, with clear goals and support the achievement of the goals set forth in the Sustainable Development Goals (SDGs). Smart Society: Community Service and Empowerment Journal published comprehensive research articles and reviews by leading experts in the field. Selected articles, which has a high scientific achievement, provide important new knowledge, and high benefits to society of physics and physics education. The Journal was first published in 2021 and regularly published twice per year This journal welcomes submissions all year round
Arjuna Subject : Umum - Umum
Articles 2 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2026): Smart Society" : 2 Documents clear
Sociopragmatic Functions of Sumimasen and Gomennasai in the Film Sayonara no Asa ni Yakusoku no Hana wo Kazarou Nursalam, Muhammad; Putri, Meira Anggia
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.1060

Abstract

Apology expressions play an important role in maintaining interpersonal relationships in Japanese communication. Among the commonly used expressions, sumimasen and gomennasai perform distinct sociopragmatic functions depending on situational context and speaker–listener relationships. However, learners of Japanese often experience difficulty distinguishing the appropriate contexts for using these expressions. Therefore, this study aims to examine the sociopragmatic functions of sumimasen and gomennasai in film dialogue. This research employs a qualitative descriptive approach using sociopragmatic analysis. The data were collected from the animated film Sayonara no Asa ni Yakusoku no Hana wo Kazarou through observation and note-taking techniques. A total of fifteen utterances containing the expressions were identified and analyzed based on their contextual functions. The findings reveal that sumimasen performs two main functions: avoiding conflict and expressing dissatisfaction (two instances) and maintaining attitudinal distance (one instance). Meanwhile, gomennasai appears more frequently and functions as a marker of attitudinal distance (six instances) and as an expression of sincere apology (six instances). These findings suggest that the choice between sumimasen and gomennasai is strongly influenced by interpersonal relationships and emotional context within the narrative interaction.
From classroom to market: The role of brand identity and local cultural values in building customer loyalty for vocational teaching factory products Yekti Ambarkahi, Ratih Puspitorini; Ardhi Pratama, Fredy Eka; Aulia Nugraheni, Ponti Primastuti; Universitasari, Pascawati Savitri; Putra, Dhanang Eka
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.1119

Abstract

Teaching Factory (TEFA) programs are designed to connect classroom-based vocational education with real market production, positioning polytechnics as hybrid institutional–commercial actors within regional innovation ecosystems. However, sustaining the commercial viability of TEFA products remains a structural challenge. This study investigates the role of brand identity and local cultural values in strengthening customer loyalty toward TEFA products at Politeknik Negeri Jember. Employing a quantitative explanatory design with path analysis on data collected from 215 respondents, the study examines both direct and mediated relationships among brand identity, perceived cultural values, and customer loyalty. The results indicate that brand identity significantly influences customer loyalty directly (β = 0.412, p < 0.01) and indirectly through local cultural values (β = 0.153, p < 0.01), with the model explaining 46.1% of the variance in loyalty. These findings suggest that culturally embedded branding enhances institutional credibility and supports the transition from educational production to sustainable market engagement. The study contributes to the understanding of how branding mechanisms operate within vocational innovation systems and regional knowledge-based economic development contexts.

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