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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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The Influence of Green Knowledge, Green Awareness and Green Packaging against the Purchase Decision of Aqua Life Drinking Bottle Fazmi, Merlin; Imaningsih, Erna Sofriana
Journal of Sustainable Economic and Business Vol. 1 No. 2 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i2.10

Objectives: The objectives of this study is to test and analyze the effect of green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled drinking water (AMDK) products. Methodology: The data in the study is to obtain 100 respondents who had bought AQUA Life bottled water products domiciled in JABODETABEK. The research design used is using a combination of explanatory, descriptive and quantitative research. Sample measurement in this study using purposive sampling technique. Data analysis uses an alternative method of structural equation modeling (SEM), namely partial least square (PLS) and uses SmartPLS 4.0. The first stage in this study is to test the validity of the questions of each variable along with their reliability. The second stage examines the relationship between green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled water products. The results of this study state that all hypotheses are found to have a positive and significant effect. Finding: The current phenomenon that occurs is environmental pollution caused by plastic waste. Plastic waste is a major problem because it is difficult to decompose in the soil and takes a very long time. Conclusion: : The results of this study concluded that Green Knowledge has a positive and significant effect on Purchasing Decisions, Green Awareness has a positive and significant effect on Purchasing Decisions whereby Green Packaging also has a positive and significant effect on Purchasing Decisions.

Application of Science and Technology in Waste Management, Digital Marketing-Branding Strategies, and Accounting Systems for Environmentally Friendly Fertilisers and Recycled Products IMANINGSIH, Erna Sofriana; SUPRIHATININGSIH, Wiwit; SETIYAWATI, Hari; PUTRA, Rangga Aji; SALMAN, Kina Bahru; ARIYANTO , Satrio Muhammad
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1156

This PKM was carried out by the UMB team in partnership with the Nurul Yaqin Recitation Group, Parigi Baru Village, Pondok Aren District, South Tangerang, and was funded by DRTPM DIKTI through the PPM Grant Program for the 2024 fiscal year scheme. The Nurul Yaqin Recitation Group has 19 members; apart from being homemakers, they also have informal workers and small home industry businesses. This recitation group carries out its routine activities, namely conducting religious studies under the care of the DKM Masjid Baitul Mukminin. It is active in various community activities and can mobilize other community members through activities. Therefore, they have the potential to be pioneers among grassroots communities to change people's lifestyles for the better through the green movement in their area. The problems experienced by partners are: 1) the accumulation of organic and inorganic waste in the area around their residence has not been appropriately managed, 2) There is no utilization of business opportunities for compost and recycled crafts, 3) There is no accounting application system to record transactions and financial reporting from the production of liquid fertilizer and solid fertilizer and the recycling of inorganic waste. The solutions offered are: 1) Provide training and counseling related to processing organic and inorganic waste into valuable products 2) Provide training related to digital marketing strategies 3) Provide training related to recording transactions and financial reporting through accounting software applications.

Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses Imaningsih, Erna Sofriana; Ramli, Yanto; Anggraeni, Adilla
Journal of Sustainable Economic and Business Vol. 1 No. 3 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i3.14

Being a green consumer is an essential contribution to addressing the environmental crisis. That is why making individual habits to embrace greener choices is crucial. Although the intention to purchase green products is increasing nowadays, the eco-friendly housing market still struggles. It is important to leverage green awareness, green brand images, and green electronic word of mouth (E-WOM) to promote a positive attitude toward the environment. However, consumer doubts regarding environmental issues can act as a barrier to increasing green intentions. This study aims to investigate how trust in green claims can mediate the relationships between green awareness, green images, and green E-WOM with the intention to buy eco-friendly houses. The hypotheses of the research are as follows: Green Trust mediates the relationship between green awareness and the intention to buy eco-friendly houses (H1); Green Trust mediates the relationship between green brand images and the intention to buy eco-friendly houses (H2); Green Trust mediates the relationship between green E-WOM and the intention to buy eco-friendly houses (H3). This research adopts a quantitative approach and utilizes a purposive sampling technique. The data collection method employed is an online questionnaire, administered to 100 consumers. Data processing is conducted using SmartPLS 4.0.

PKM Application of Science and Technology for Waste Processing, Digital Marketing and Accounting in Sanphora Village, Tangerang Suprihatiningsih, Wiwit; Ayu Arwati, I G.; Imaningsih, Erna S.; Fikri, Muhammad; Setiawan, Arip
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.297

Tanggerang district government, Banten, has established a waste bank program so that waste can have economic value and residents do not throw it away carelessly. From data recorded at the Tangerang City Environmental Service (DLH), there are 361 operating waste bank points. In Sanphora village, especially Cilandak Baru village number 114, RT 04, RW 04. Based on the results of a survey by a team of lecturers and students after meeting with the head of RT 04 named Mr. Sutarman and his wife who served as head of PKK RT 04 named Mrs. Kusmiati with complaints that in the area of Sanpora village there has not been a Waste Bank established, so that a lot of waste is not processed, so that the environment becomes dirty and smells bad, which can cause disease for the residents around it. University and its students through this community service activity will solve the waste problem in Sanphora village in RT04, Tangerang, while this PKM activity will apply appropriate technology to make liquid fertilizer from organic waste, make handicrafts from inorganic waste and introduce simple accounting and digital marketing uses the Smart application to sell PKM products, where it is hoped that the products produced from this activity can be sold so as to improve the standard of living of PKK mothers, especially in RT 04 in Sanphora Village, Tangerang. Keywords: Waste Bank, Appropriate technology, Smart Applications

Determinants of Green Purchase Intentions for Eco-friendly Skincare Products Royani, Ida; Sofriana Imaningsih, Erna
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 2 (2024): December 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i2.367

Rising public awareness of various environmental issues has significantly altered consumer behavior, leading to a greater preference for eco-friendly products. This study aims to examine and evaluate the impact of environmental concern, altruistic values orientation, and perceived behavioral control on green purchase intention, with attitude as a mediating variable. The subjects of this research are individuals aware of environmental issues and the N’PURE skincare product line, residing in Jakarta, Bandung, Semarang, Surabaya, Yogyakarta, and Tangerang. A total of 153 respondents participated in this study. Purposive sampling was employed for sample selection, and the analysis was conducted using structural equation modeling (SEM) with the SmartPLS analytical tool. The study findings reveal that environmental concern, altruistic value orientation, and perceived behavioral control play significant and substantial roles in shaping consumer attitude. Both environmental concern and altruistic value orientation contribute positively, albeit modestly, to the intention to purchase eco-friendly products. Conversely, perceived behavioral control demonstrates a strong and significant effect in determining consumers' intentions to buy green products. Additionally, attitude significantly influences the propensity of consumers to purchase eco-friendly products. Consumer attitude fully mediates the impact of environmental concern on the intention to choose green products, as well as the effect of altruistic value orientation on this intention. Meanwhile, attitude serves as a partial mediator in the influence of perceived behavioral control on the intention to buy eco-friendly products. This study provides valuable theoretical and practical insights into consumer purchasing patterns regarding eco-friendly products.

The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce Hamdan, Hamdan; Imaningsih, Erna Sofriana; Indrajaya, Sonny; Raharja, Indra; Yuliantini, Tine
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.007

Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomena

Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Produktivitas Kerja Karyawan di Era Digitalisasi Saimin Saimin; Noor Salim; Enny Ariyanto; Erna Sofriana Imaningsih
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.126

Suatu perusahaan membutuhkan SDM untuk menjalankan kegiatan pelaksanaanya, karena sampai saat ini tidak ada perusahaan yang dapat melakukannya tanpa adanya SDM meskipun telah memasuki perkembangan teknologi. Fungsi sumber daya manusia untuk meningkatkan produktivitas dalam menunjang perusahaan lebih kompetitif. Tujuan dari penelitian ini yaitu untuk mengetahui peran manajemen sumber daya manusia dalam meningkatkan produktifitas kerja karyawan di era digitalisasi. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode kajian pustaka dengan sumber data dari artikel, buku dan mencari referensi terkait pada permasalah peran MSDM dalam meningkatkan produktifitas kerja karyawan. Hasil penelitian ini adalah sumber daya manusia merupakan aset yang sangat penting bagi suatu perusahaan dalam mendukung pencapaian tujuan perusahaan, sehingga merupakan suatu keharusan dan kebutuhan bagi perusahaan untuk meningkatkan kemampuan dan kompetensi karyawan melalui pelatihan dan pengembangan. Selain itu, memberikan kompensasi pada karyawan berupa bayaran, uang atau berupa barang sebagai imbal jasa mereka selama bekerja di perusahaan. Perusahaan dapat memberikan apresiasi seperti reward/ penghargaan pada karyawannya yang telah bekerja semaksimal mungkin demi kemajuan perusahaan.

Factors Influencing Green Fashion Purchase Decisions: The Role of Green Brand Image, Electronic Word of Mouth, and Customer Perception with Green Attitude Mediation Fahlevi, Tengku Reza; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4296

This study explores the influence of Green Brand Image, Electronic Word of Mouth (E-WOM), and Customer Perception on Purchase Decision, with Green Attitude acting as a mediating factor, within the context of local green fashion products. As sustainability becomes a critical concern in the fashion industry, understanding consumer behavior toward eco-friendly products is essential for developing effective marketing strategies. Using a sample of 190 consumers from the Jabodetabek region, this research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the data. The findings reveal that Green Brand Image and Customer Perception significantly enhance Green Attitude, while Electronic Word of Mouth showed no significant impact. Furthermore, Green Attitude is found to have a strong and positive influence on Purchase Decision, highlighting the pivotal role of pro-environmental attitudes in driving consumer choices. Interestingly, while Green Brand Image does not directly affect Purchase Decision, Customer Perception demonstrate significant and positive impacts, however, this is different from Electronic Word of Mouth, which has no significant effect on Purchase Decision. Additionally, Green Attitude partially mediates the relationship between Green Brand Image and Purchase Decision and partially mediates the effects of Customer Perception, however, Green Attitude does not mediate the relationship between Electronic Word of Mouth and Purchase Decision. These results underscore the importance of fostering a strong green brand identity, leveraging positive online reviews, and educating consumers about the benefits of sustainable fashion. The study provides valuable insights for marketers aiming to promote local green fashion products and align with the growing demand for environmentally responsible consumption.

Supervisory Function and Corporate Tax Policy: Gender Analysis Tarmidi, Deden; Fadjarenie, Agustin; Ahmad, Noor Hazlina; Imaningsih, Erna Sofriana; Pramudena, Sri Marti
The Indonesian Accounting Review Vol. 15 No. 1 (2025): January-June 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v15i1.4759

This study analyses the role of independent commissioners and audit committees in carrying out their supervisory functions on corporate tax policies taken by internal management, gender analysis on independent commissioners and audit committees is unique to this study where different behaviors of men and women have different impacts on independent commissioners and audit committees in carrying out their supervisory functions. A total of 570-panel data from 2015 to 2021 financial statements of manufacturing companies on the Indonesia Stock Exchange were analyzed, this study found that multi-gender audit committees have a role in encouraging management to comply with tax regulations in the policies taken, as well as female audit committees and male independent commissioners separately. These results provide input for investors who are concerned about entity tax information to choose entities with criteria according to the findings of this study, namely entities that have multi-gender audit committees, entities that have female audit committees only, or entities that have independent commissioners only because the supervisory function carried out is optimal in encouraging tax-compliant entities and entities avoid the risk of tax penalties in the future.

PENGARUH GREEN LABEL, GREEN PRODUCT QUALITY, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TUPPERWARE DI JABODETABEK Saputra, Salman Ari; Imaningsih, Erna Sofriana
Journal of Fundamental Management (JFM) Vol 5, No 2 (2025): JULI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i2.33665

Di era modern, meningkatnya kepedulian terhadap lingkungan dan isu keberlanjutan telah mendorong konsumen untuk lebih selektif dalam memilih produk yang ramah lingkungan. Salah satu strategi pemasaran yang muncul dari kesadaran ini adalah green marketing, yaitu pendekatan pemasaran yang tidak hanya berorientasi pada keuntungan, tetapi juga mempertimbangkan tanggung jawab terhadap kelestarian lingkungan. Strategi ini muncul seiring dengan meningkatnya kasus pemanasan global dan kerusakan lingkungan yang mendorong konsumen untuk lebih sadar dalam pola konsumsi sehari-hari. Hal ini kemudian memunculkan perilaku green consumer behaviour, yaitu sikap konsumen dalam memilih produk yang aman bagi tubuh dan ramah lingkungan (Imaningsih et al., 2020). Di sisi lain, masyarakat dan komunitas pemerhati lingkungan kini juga mulai mengamati praktik pemasaran yang dijalankan pelaku usaha (Dewi et al., 2018), termasuk penggunaan green label sebagai penanda produk yang bertanggung jawab secara ekologis. Mengacu pada data Sistem Informasi Pengelolaan Sampah Nasional (SIPSN) Kementerian Lingkungan Hidup dan Kehutanan, total timbulan sampah di Indonesia pada tahun 2022 mencapai 19,45 juta ton, dengan sampah plastik menempati urutan kedua terbanyak sebesar 18,55%. Kondisi ini menjadi pengingat pentingnya peran green marketing dalam mendorong konsumen beralih ke produk berkelanjutan.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Ali, Anees Janee Amzad Samudro Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Deden Kurniawan Deden Tarmidi Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Enny Ariyanto, Enny Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Noor Salim NURUL HIDAYAH Oktaviani, Dea Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin Saimin, Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusoff, Yusliza Mohd Yuwanti, Destiyana

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