Article Per Year (5 Year)
p-Index From 2021 - 2026
6.676
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi The Indonesian Accounting Review Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Riau Journal of Empowerment International Journal of Supply Chain Management Faletehan Health Journal Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science Jurnal Manajemen Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Social and Management Studies (IJOSMAS) Jurnal PkM (Pengabdian kepada Masyarakat) Journal of Applied Business, Taxation and Economics Reseach Jurnal Impresi Indonesia Journal Of World Science Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa Indonesian Journal of Society Development (IJSD) Journal of Business, Social and Technology Enrichment: Journal of Multidisciplinary Research and Development International Journal of Law, Policy and Governance Jurnal Komunikasi Indonesia Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business Jurnal Ekonomi, Manajemen, dan Bisnis
Erna Sofriana Imaningsih
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 47 Documents
Search

 1   2   3   4   5 
Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses Imaningsih, Erna Sofriana; Ramli, Yanto; Anggraeni, Adilla
Journal of Sustainable Economic and Business Vol. 1 No. 3 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i3.14

Abstract

Being a green consumer is an essential contribution to addressing the environmental crisis. That is why making individual habits to embrace greener choices is crucial. Although the intention to purchase green products is increasing nowadays, the eco-friendly housing market still struggles. It is important to leverage green awareness, green brand images, and green electronic word of mouth (E-WOM) to promote a positive attitude toward the environment. However, consumer doubts regarding environmental issues can act as a barrier to increasing green intentions. This study aims to investigate how trust in green claims can mediate the relationships between green awareness, green images, and green E-WOM with the intention to buy eco-friendly houses. The hypotheses of the research are as follows: Green Trust mediates the relationship between green awareness and the intention to buy eco-friendly houses (H1); Green Trust mediates the relationship between green brand images and the intention to buy eco-friendly houses (H2); Green Trust mediates the relationship between green E-WOM and the intention to buy eco-friendly houses (H3). This research adopts a quantitative approach and utilizes a purposive sampling technique. The data collection method employed is an online questionnaire, administered to 100 consumers. Data processing is conducted using SmartPLS 4.0.
Strategi Green Marketing Hasil Kreasi Barang Bekas Karya Ibu-ibu PKK Kembangan Utara Hamdan, Hamdan; Imaningsih, Erna Sofriana; Marlapa, Eri; Raharja, Indra
Jurnal PKM: Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i5.16978

Abstract

Sangatlah penting untuk memberikan perhatian lebih terhadap isu-isu tentang keberlanjutan. Laporan terkini mengungkapkan bahwa hampir 90% Gen X bersedia membayar 10% lebih untuk produk berkelanjutan dibandingkan dua tahun sebelumnya hanya 34%. Terutama proyeksi 2030, Gen Z mewakili 27% pendapatan dunia yang melampaui melenial pada tahun 2031, disebabkan Gen Z mendukung nilai-nilai berkelanjutan. Tentunya ini adalah peluang potensial yang berharga demi memperoleh nilai-nilai ekonomi yang inklusif dan pemberdayaan kolektif. Sebagi upaya dalam mewujudkannya, PkM ini bertujuan untuk meningkatkan pengetahuan tentang pentingnya green marketing, penerapan strategi green marketing yang efektif, dan menanamkan nilai-nilai perilaku green marketing. Metode yang digunakan dalam menghasilkan fokus tujuan PkM ini adalah ceramah, diskusi dan workshop pembuatan kreasi barang bekas terhadap Ibu-ibu PKK. Hasil yang diperoleh adalah Ibu-ibu PKK memiliki pengetahuan tentang green marketing, manfaat dan arti penting dari strategi green marketing dan menyadari pentingnya menanamkan nilai-nilai perilaku green marketing. Akhirnya, kunci penerapan strategi green marketing adalah: (a) desain yang ramah lingkungan, (b) penentuan posisi yang ramah lingkungan, (c) harga produk yang ramah lingkungan, (d) kemasan yang ramah lingkungan, dan (e) pembuangan yang ramah lingkungan.
Determinants of Green Purchase Intentions for Eco-friendly Skincare Products Royani, Ida; Sofriana Imaningsih, Erna
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 2 (2024): December 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i2.367

Abstract

Rising public awareness of various environmental issues has significantly altered consumer behavior, leading to a greater preference for eco-friendly products. This study aims to examine and evaluate the impact of environmental concern, altruistic values orientation, and perceived behavioral control on green purchase intention, with attitude as a mediating variable. The subjects of this research are individuals aware of environmental issues and the N’PURE skincare product line, residing in Jakarta, Bandung, Semarang, Surabaya, Yogyakarta, and Tangerang. A total of 153 respondents participated in this study. Purposive sampling was employed for sample selection, and the analysis was conducted using structural equation modeling (SEM) with the SmartPLS analytical tool. The study findings reveal that environmental concern, altruistic value orientation, and perceived behavioral control play significant and substantial roles in shaping consumer attitude. Both environmental concern and altruistic value orientation contribute positively, albeit modestly, to the intention to purchase eco-friendly products. Conversely, perceived behavioral control demonstrates a strong and significant effect in determining consumers' intentions to buy green products. Additionally, attitude significantly influences the propensity of consumers to purchase eco-friendly products. Consumer attitude fully mediates the impact of environmental concern on the intention to choose green products, as well as the effect of altruistic value orientation on this intention. Meanwhile, attitude serves as a partial mediator in the influence of perceived behavioral control on the intention to buy eco-friendly products. This study provides valuable theoretical and practical insights into consumer purchasing patterns regarding eco-friendly products.
The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce Hamdan, Hamdan; Imaningsih, Erna Sofriana; Indrajaya, Sonny; Raharja, Indra; Yuliantini, Tine
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.007

Abstract

Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomena
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Produktivitas Kerja Karyawan di Era Digitalisasi Saimin Saimin; Noor Salim; Enny Ariyanto; Erna Sofriana Imaningsih
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.126

Abstract

Suatu perusahaan membutuhkan SDM untuk menjalankan kegiatan pelaksanaanya, karena sampai saat ini tidak ada perusahaan yang dapat melakukannya tanpa adanya SDM meskipun telah memasuki perkembangan teknologi. Fungsi sumber daya manusia untuk meningkatkan produktivitas dalam menunjang perusahaan lebih kompetitif. Tujuan dari penelitian ini yaitu untuk mengetahui peran manajemen sumber daya manusia dalam meningkatkan produktifitas kerja karyawan di era digitalisasi. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode kajian pustaka dengan sumber data dari artikel, buku dan mencari referensi terkait pada permasalah peran MSDM dalam meningkatkan produktifitas kerja karyawan. Hasil penelitian ini adalah sumber daya manusia merupakan aset yang sangat penting bagi suatu perusahaan dalam mendukung pencapaian tujuan perusahaan, sehingga merupakan suatu keharusan dan kebutuhan bagi perusahaan untuk meningkatkan kemampuan dan kompetensi karyawan melalui pelatihan dan pengembangan. Selain itu, memberikan kompensasi pada karyawan berupa bayaran, uang atau berupa barang sebagai imbal jasa mereka selama bekerja di perusahaan. Perusahaan dapat memberikan apresiasi seperti reward/ penghargaan pada karyawannya yang telah bekerja semaksimal mungkin demi kemajuan perusahaan.
Factors Influencing Green Fashion Purchase Decisions: The Role of Green Brand Image, Electronic Word of Mouth, and Customer Perception with Green Attitude Mediation Fahlevi, Tengku Reza; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4296

Abstract

This study explores the influence of Green Brand Image, Electronic Word of Mouth (E-WOM), and Customer Perception on Purchase Decision, with Green Attitude acting as a mediating factor, within the context of local green fashion products. As sustainability becomes a critical concern in the fashion industry, understanding consumer behavior toward eco-friendly products is essential for developing effective marketing strategies. Using a sample of 190 consumers from the Jabodetabek region, this research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the data. The findings reveal that Green Brand Image and Customer Perception significantly enhance Green Attitude, while Electronic Word of Mouth showed no significant impact. Furthermore, Green Attitude is found to have a strong and positive influence on Purchase Decision, highlighting the pivotal role of pro-environmental attitudes in driving consumer choices. Interestingly, while Green Brand Image does not directly affect Purchase Decision, Customer Perception demonstrate significant and positive impacts, however, this is different from Electronic Word of Mouth, which has no significant effect on Purchase Decision. Additionally, Green Attitude partially mediates the relationship between Green Brand Image and Purchase Decision and partially mediates the effects of Customer Perception, however, Green Attitude does not mediate the relationship between Electronic Word of Mouth and Purchase Decision. These results underscore the importance of fostering a strong green brand identity, leveraging positive online reviews, and educating consumers about the benefits of sustainable fashion. The study provides valuable insights for marketers aiming to promote local green fashion products and align with the growing demand for environmentally responsible consumption.
PENGARUH GREEN LABEL, GREEN PRODUCT QUALITY, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TUPPERWARE DI JABODETABEK Saputra, Salman Ari; Imaningsih, Erna Sofriana
Journal of Fundamental Management (JFM) Vol 5, No 2 (2025): JULI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i2.33665

Abstract

Di era modern, meningkatnya kepedulian terhadap lingkungan dan isu keberlanjutan telah mendorong konsumen untuk lebih selektif dalam memilih produk yang ramah lingkungan. Salah satu strategi pemasaran yang muncul dari kesadaran ini adalah green marketing, yaitu pendekatan pemasaran yang tidak hanya berorientasi pada keuntungan, tetapi juga mempertimbangkan tanggung jawab terhadap kelestarian lingkungan. Strategi ini muncul seiring dengan meningkatnya kasus pemanasan global dan kerusakan lingkungan yang mendorong konsumen untuk lebih sadar dalam pola konsumsi sehari-hari. Hal ini kemudian memunculkan perilaku green consumer behaviour, yaitu sikap konsumen dalam memilih produk yang aman bagi tubuh dan ramah lingkungan (Imaningsih et al., 2020). Di sisi lain, masyarakat dan komunitas pemerhati lingkungan kini juga mulai mengamati praktik pemasaran yang dijalankan pelaku usaha (Dewi et al., 2018), termasuk penggunaan green label sebagai penanda produk yang bertanggung jawab secara ekologis. Mengacu pada data Sistem Informasi Pengelolaan Sampah Nasional (SIPSN) Kementerian Lingkungan Hidup dan Kehutanan, total timbulan sampah di Indonesia pada tahun 2022 mencapai 19,45 juta ton, dengan sampah plastik menempati urutan kedua terbanyak sebesar 18,55%. Kondisi ini menjadi pengingat pentingnya peran green marketing dalam mendorong konsumen beralih ke produk berkelanjutan.
Impact of Greenwashing, Subjective Norm, and Perceived Behavioral Control on Purchase Intention for Eco-Friendly Packaged Fast-Moving Consumer Goods: The Mediating Role of Green Trust Khoiriah, Rizka Ismi; Imaningsih, Erna Sofriana
International Journal of Social and Management Studies Vol. 6 No. 3 (2025): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v6i3.501

Abstract

The rising public awareness of environmental issues has influenced consumer behavior, particularly in purchasing environmentally friendly products. This study analyzes the influence of Greenwashing, Subjective Norm, and Perceived Behavioral Control on Green Purchase Intention for eco-friendly packaged Fast Moving Consumer Goods (FMCG), with Green Trust as a mediating variable. A total of 250 respondents from Banten, Jakarta, and West Java, who are knowledgeable about environmental issues and eco-friendly FMCG products, were selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. Results indicate that Subjective Norm and Perceived Behavioral Control have a significant positive effect on Green Trust. Additionally, Subjective Norm, Perceived Behavioral Control, and Green Trust significantly influence Green Purchase Intention. While Greenwashing does not significantly affect Green Trust, it has a significant negative effect on Green Purchase Intention. Mediation analysis shows that Green Trust does not mediate the relationship between Greenwashing and Green Purchase Intention, but partially mediates the relationships between Subjective Norm and Perceived Behavioral Control with Green Purchase Intention. These findings offer important theoretical and practical insights into consumer behavior toward environmentally friendly packaged products.
Digital Bank Transformation: Sustainable Innovation in Financial Institutions Sendjaja, Theodorus; Rivai Zainal, Veithzal; Sofriana Imaningsih, Erna; Christina Nawangsari, Lenny; Johanes Lo, Singmin
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.136

Abstract

Introduction: Bank digital transformation is a continuous innovation from conventional commercial banks to digital banks. The driving force in traditional retail banks to carry out sustainable innovation can be seen from the internal and external sides in the form of mutually supportive operations and strategies. In the face of competitive pressures, businesses in the financial services industry increasingly depend on innovation and sustainability to succeed and survive. The stress of business competition has made many banks worldwide close their branch offices in recent years. Method: This study is a literature study that collects theoretical references relevant to sustainable innovation in financial institutions, focusing on two main topics: sustainable digital technology innovation in Fintech and banks' digital transformation. Result: Fintech uses digital technology as a sustainable solution in offering financial inclusion services that are difficult for old players in the financial industry to fulfill. Fintech appears in peer-to-peer lending, virtual marketplaces and digital currencies. For the Bank's digital transformation, several regulations from the Financial Services Authority related to sustainable innovation must be complied with. Financial Services Authority Regulation Number 51/POJK.03/2017 concerning implementing Sustainable Finance for Financial Services Institutions, Issuers and Public Companies. Financial Services Authority Regulation Number 13/POJK.02/2018 concerning Digital Financial Innovation in the Financial Services Sector. Conclusion: The driving force in the Company to carry out sustainable innovation can be seen from the internal and external sides in the form of mutually supportive operations and strategies. The proposed digital transformation strategy for the Bank's continuous innovation is as follows: compliance with regulators, customer-centric, openness principles, and making digital a core value in business.
Pengembangan Platform Pemasaran Digital Dengan Menggunakan Media Sosial Untuk Bisnis Umkm Yang Berkelanjutan Di Rancabungur Bogor IMANINGSIH, Erna Sofriana; HIDAYAH, Nurul; RAMLI, Yanto; YUSOFF, Yusliza Mohd; OKTAVIANI, Dea
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i2.762

Abstract

Objek kegiatan pengabdian masyarakat MM UMB ini bekerjasama dengan Terengganu dalam Skema KLN. Kegiatan yang berlokasi di kawasan Rancabungur, Bogor-Jawa Barat ini diperuntukkan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Usaha Kecil, Mikro, dan Menengah (UMKM) perlu didukung dengan berbagai alternatif sistem pemasaran digital, seperti medsos. Sehingga Usaha Kecil Mikro dan Menengah (UMKM) dapat mencari solusi untuk bertahan di era pasca pandemi dengan menggarap digital marketing. Dengan demikian, mereka juga dapat mengembangkan dan mempertahankan usahanya. Sasaran Pengabdian Kepada Masyarakat adalah memperkenalkan keberadaan platform pemasaran digital melalui media sosial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan secara luring (tatap muka) tahapan pelaksanaan kegiatan. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada para pengusaha UKM tentang pentingnya pemasaran digital. Untuk itu, tim Pengabdian Masyarakat dari Universitas Mercu Buana Jakarta mengadakan kegiatan pengabdian masyarakat dengan topik “Mengembangkan Digital Marketing Platform dengan Menggunakan Media Sosial untuk Bisnis UMKM Berkelanjutan di Rancabungur, Bogor. Penelitian ini sangat bermanfaat karena materi yang dibahas adalah konsep peningkatan daya saing UMKM terkait kesadaran berbisnis melalui platform digital, termasuk pentingnya promosi melalui media sosial untuk meningkatkan daya saing UMKM.
Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Ahmad Mulyana Aldina Shiratina Ali, Anees Janee Amzad Samudro Anggraeni, Adilla Anggraini , Inneke Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Cindy Patricia SARAGIH Daniel Tumpal H. Aruan Darifah, Darifah Deden Kurniawan Deden Tarmidi Didik Junaidi Rachbini Dudi Permana Elsa Rianty Elsa Shafira Eneng Fitri ZAKIYAH Enny Ariyanto Enny Ariyanto, Enny Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali I Gusti Ayu Arwati Ignatius Heruwasto Imam Yuwono Indra Raharja Jarman Setiadi Khoiriah, Rizka Ismi Kina Bahru SALMAN Lenny Christina Nawangsari M. Yogi Riyantama Isjoni Mahadewi, Erlina P. Marzuki Marzuki Mas Wahyu Wibowo Mas Wahyu Wibowo Masdzulhak Masdzulhak Masdzulhak Masdzulhak Masydzulhak Djamil MZ Mochamad Soelton Mohd Yusoff Yusliza Nanda Della Fitriana Noor Hazlina Ahmad Noor Salim NURUL HIDAYAH Oktaviani, Dea Panigoro, Erwin Parwoto Paulus Sunarjo Prijono Tjiptoherijanto PUTRA, Rangga Aji Rangga Aji PUTRA Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin Saimin, Saimin Salman Ari Saputra SALMAN, Kina Bahru Saputra, Salman Ari Satrio Muhammad ARIYANTO Sendjaja, Theodorus Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini Tri Antoro Adi tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani Yulita ADISTIN Yusoff, Yusliza Mohd Yusuf Purwo NUGROHO Yuwanti, Destiyana