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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Brand Image, Promotion dan Electronic Word of Mouth terhadap Intention to Buy Product Pada Aplikasi Belanja Online Farley Dharmawan; Erna Sofriana Imaningsih
Journal of Fundamental Management (JFM) Vol 1, No 1 (2021): MARET 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v1i1.9910

The research aims to identity the influence of Brand Image, Promotion and Electronic Word of Mouth on Shopee.co.id application users. The subjects in this study were consumer who used the Shopee.co.id application in buy product. The sample used in this study was 150 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS. The results of this study showed Brand Image has a significant positive effect on the Intention to Buy Product. Promotion have none significant effect on the Intention to Buy Product and Electronic Word of Mouth has a significant positive effect on the Intention to Buy Product.Keyword : Brand Image, Promotion, Electric Word of Mouth, Intention to Buy Product, Shopee.co.id application

Green Strategy – Halal Branding Management as a Solution to Increase the Economic Growth of MSMES Erna Soriana IMANINGSIH; Yanto RAMLI; Dea OKTAVIANI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1068

The UMB team implemented PKM in partnership with MSME actors in Kranggan Village in Kademangan Village, Tangsel City. Attended by 36 MSME players in the culinary sector. The mainstay products of these MSME players are roasted peanuts, ketapang seeds, banana chips, kembang goyang, and other types of chips. The problems experienced by partners are as follows: there are several superior products produced by culinary MSMEs in Kranggan Village, namely the production of roasted peanuts which is experiencing sluggish development. The main obstacle is mainly caused by the need for knowledge by MSME players about the importance of marketing strategies, especially branding strategies, to increase the added value of products and make their uniqueness known to consumers. The solutions offered are: 1) Providing training regarding marketing and export strategies for roasted peanut products to reach domestic markets and export to Middle Eastern countries. 2) Providing training related to Branding Management Strategy by providing product brands and green halal brand certification as product identities to encourage economic growth for MSMES.

Analysis of the Implementation of Intelligence Strategies in Hospital Pharmacy Departments tyas, Noveyla hardhaning; Djamil, Masydzulhak; Permana, Dudi; Imaningsih, Erna Sofriana
International Journal of Law, Policy, and Governance Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v3i1.877

Strategic Intelligence is a systematic process of collecting, analyzing, and leveraging relevant information to support decision-making and strategy development. It involves a deep understanding of the business environment, competitors, market trends, and other factors influencing an organization's success. By using strategic intelligence, organizations can identify opportunities, anticipate threats, and take appropriate steps to achieve their goals effectively. Pharmacy departments in hospitals have significant potential to generate significant revenue for the hospital. However, pharmacies often face a number of challenges that hinder operational efficiency and effectiveness. These challenges include large and excess inventories, high values of expired medications, long waiting times to obtain medications, and stock shortages. To address these challenges, the implementation of strategic intelligence in pharmacy management becomes crucial. By collecting and analyzing relevant data, pharmacies can identify patterns in medication demand, inventory trends, and causes of stockouts. By leveraging insights generated from data analysis, pharmacies can develop strategies to optimize inventory, improve the efficiency of medication delivery processes to patients, and manage medication stocks more effectively. Thus, the implementation of strategic intelligence can help hospital pharmacies improve performance, reduce waste, and enhance patient satisfaction, thereby supporting the creation of more efficient, effective, and sustainable pharmacy units in the long run.

THE IMPORTANCE OF PRODUCT QUALITY, PRICE CONSCIOUSNESS, CUSTOMER VALUE AND BRAND IMAGE TOWARDS PT SOPHIE PARIS INDONESIA’S REPURCHASE INTEREST WHICH INTERVENED BY ATTITUDE VARIABLES Solihin, Rajes; Imaningsih, Erna Sofriana
Dinasti International Journal of Management Science Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i2.1009

This research has purposes to explore the effects caused by product quality, price consciousness, customer value, brand image towards repurchase intention to PT Sophie Paris Indonesia products which are mediated by attitude variable. This research form used a quantitative method with the type of research included in causal research. The research population is consumers who have purchased Sophie Paris products in DKI Jakarta. The sampling technique used purposive with a total sample of 240 people. Data collection techniques by surveys through questionnaires and SEM method analyzed which processed by the SmartPLS 3.0 application. The findings viewed that partially product quality, price consciousness, customer value and brand image had a positive and significant involvement in attitudes towards the brand, which also affected the repurchase intention of Sophie Paris products. The variable that has the strongest impact is price consciousness on brand attitudes so that this highly affects the repurchase interest towards Sophie Paris products.

The Influence of Product Quality, Promotion and Role of Influencers on Customer Trust and Their Implications in Financing Decisions at KPR Bank XYZ Syariah Darifah, Darifah; Erna Sofriana Imaningsih; Dudi Permana
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1815

This study aims to analyze the role of Trust as a mediator between the relationship between product quality, promotion and the role of influencer on mortgage financing decisions at Bank XYZ Syariah. This research was conducted using a quantitative method with a total sample of 370 respondents who were customers of Bank XYZ Syariah using a purposive sampling technique. Researchers used a questionnaire to collect data. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the PLS 3.0 statistical software package. Based on the results of the study, it was found that product quality did not directly influence financing decisions, promotion had a direct effect on financing decisions, the role of influencer had a direct effect on financing decisions, trust was proven to be able to mediate the relationship between product quality, promotion and the role of influencer on financing decisions, and Trust able to perfectly mediate the relationship between product quality and financing decisions.

Factors Influencing Revisit Intention of Class B Hospital Patients in Jakarta Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2322

This research aims to build a new conceptual framework model which is novelty, which is a combination of models or concepts from previous research combined with the conditions of class B hospitals in Jakarta which makes it possible to develop Positive EWOM, Experience, Care Quality, Satisfaction conditions. Regarding the Revisit of Class B Hospital Patient Intentions in Jakarta in order to provide maximum class B Hospital services in Jakarta to patients so that they can continue to compete. Location This research will be carried out at a Class B Hospital in Jakarta. The selection of research locations was based on the number of Class B hospitals in Jakarta compared to other areas. The method used is a qualitative method to obtain hypotheses and conceptual frameworks.

The Influence of Green Knowledge, Green Awareness and Green Packaging against the Purchase Decision of Aqua Life Drinking Bottle Fazmi, Merlin; Imaningsih, Erna Sofriana
Journal of Sustainable Economic and Business Vol. 1 No. 2 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i2.10

Objectives: The objectives of this study is to test and analyze the effect of green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled drinking water (AMDK) products. Methodology: The data in the study is to obtain 100 respondents who had bought AQUA Life bottled water products domiciled in JABODETABEK. The research design used is using a combination of explanatory, descriptive and quantitative research. Sample measurement in this study using purposive sampling technique. Data analysis uses an alternative method of structural equation modeling (SEM), namely partial least square (PLS) and uses SmartPLS 4.0. The first stage in this study is to test the validity of the questions of each variable along with their reliability. The second stage examines the relationship between green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled water products. The results of this study state that all hypotheses are found to have a positive and significant effect. Finding: The current phenomenon that occurs is environmental pollution caused by plastic waste. Plastic waste is a major problem because it is difficult to decompose in the soil and takes a very long time. Conclusion: : The results of this study concluded that Green Knowledge has a positive and significant effect on Purchasing Decisions, Green Awareness has a positive and significant effect on Purchasing Decisions whereby Green Packaging also has a positive and significant effect on Purchasing Decisions.

Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Yanto Ramli; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities

Application of Science and Technology in Waste Management, Digital Marketing-Branding Strategies, and Accounting Systems for Environmentally Friendly Fertilisers and Recycled Products IMANINGSIH, Erna Sofriana; SUPRIHATININGSIH, Wiwit; SETIYAWATI, Hari; PUTRA, Rangga Aji; SALMAN, Kina Bahru; ARIYANTO , Satrio Muhammad
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1156

This PKM was carried out by the UMB team in partnership with the Nurul Yaqin Recitation Group, Parigi Baru Village, Pondok Aren District, South Tangerang, and was funded by DRTPM DIKTI through the PPM Grant Program for the 2024 fiscal year scheme. The Nurul Yaqin Recitation Group has 19 members; apart from being homemakers, they also have informal workers and small home industry businesses. This recitation group carries out its routine activities, namely conducting religious studies under the care of the DKM Masjid Baitul Mukminin. It is active in various community activities and can mobilize other community members through activities. Therefore, they have the potential to be pioneers among grassroots communities to change people's lifestyles for the better through the green movement in their area. The problems experienced by partners are: 1) the accumulation of organic and inorganic waste in the area around their residence has not been appropriately managed, 2) There is no utilization of business opportunities for compost and recycled crafts, 3) There is no accounting application system to record transactions and financial reporting from the production of liquid fertilizer and solid fertilizer and the recycling of inorganic waste. The solutions offered are: 1) Provide training and counseling related to processing organic and inorganic waste into valuable products 2) Provide training related to digital marketing strategies 3) Provide training related to recording transactions and financial reporting through accounting software applications.

Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses Imaningsih, Erna Sofriana; Ramli, Yanto; Anggraeni, Adilla
Journal of Sustainable Economic and Business Vol. 1 No. 3 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i3.14

Being a green consumer is an essential contribution to addressing the environmental crisis. That is why making individual habits to embrace greener choices is crucial. Although the intention to purchase green products is increasing nowadays, the eco-friendly housing market still struggles. It is important to leverage green awareness, green brand images, and green electronic word of mouth (E-WOM) to promote a positive attitude toward the environment. However, consumer doubts regarding environmental issues can act as a barrier to increasing green intentions. This study aims to investigate how trust in green claims can mediate the relationships between green awareness, green images, and green E-WOM with the intention to buy eco-friendly houses. The hypotheses of the research are as follows: Green Trust mediates the relationship between green awareness and the intention to buy eco-friendly houses (H1); Green Trust mediates the relationship between green brand images and the intention to buy eco-friendly houses (H2); Green Trust mediates the relationship between green E-WOM and the intention to buy eco-friendly houses (H3). This research adopts a quantitative approach and utilizes a purposive sampling technique. The data collection method employed is an online questionnaire, administered to 100 consumers. Data processing is conducted using SmartPLS 4.0.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Amzad Samudro Anees Janee Ali Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Dea OKTAVIANI Dea OKTAVIANI Deden Kurniawan Deden Tarmidi Destiyana Yuwanti Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Janfry SIHITE Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Nurul Hidayah Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusliza Mohd YUSOFF

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