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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Pendekatan Konsep Green Fashion dalam Mewujudkan Sustainable Green Development UMKM Hamdan Hamdan; Erna Sofriana Imaningsih; Hazi Ali; Indra Raharja; Ridho Rafqi Ilhamalimy
Riau Journal of Empowerment Vol 5 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.3.149-161

Green fashion telah menjadi tren dan perhatian penting dalam konsep keberlanjutan. Green fashion adalah seni komprehensif multidisiplin dalam mendorong perkembangan pesat keterampilan UMKM fashion yang ramah lingkungan. Konsep green fashion bertujuan untuk memanfaatkan dan menggunakan bahan tidak habis pakai atau limbah, serta bahan-bahan alami menjadi pakaian yang memiliki nilai dan manfaat lebih sebagai orientasi keberlanjutan. Hal paling penting dalam konsep green fashion adalah pengenalan dini terhadap pakaian yang ramah lingkungan dipastikan akan memberikan perubahan signifikan pada UMKM fashion, melalui desain seni, mode etis, dan estetika. Telah lama diakui bahwa konsep green fashion dibangun melalui tiga unsur, yaitu: reduce, reuse, dan recycle yang berlandaskan teori Triple Bottom Line adalah sebuah solusi efektif dan efisien sebagai implementasi dalam mencapai kemakmuran dan keberlanjutan setiap elemen bangsa.

Komitmen Manajemen dan Safety Procedure sebagai Faktor Pembentuk Safety Behavior Jarman Setiadi; Masdzulhak Masdzulhak; Dudi Permana; Erna Sofriana Imaningsih
Faletehan Health Journal Vol 10 No 01 (2023): Faletehan Health Journal, Maret 2023
Publisher : Universitas Faletehan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33746/fhj.v10i01.484

The globalization of trade nowadays impacts on an extremely fierce industry competition in all aspects and requires companies to more optimize all their resources. In addition to optimizing labor resources, companies also need to optimize the use of machines and work equipment to guarantee workers’ safety and health. This research aimed to test the role of safety cultures as the factor mediating the influence of management commitment and safety procedures to safety behaviors. The research method was quantitative with the sample size of 117 workers as the respondents. The instrument test of hypothesis was Smart PLS (Partial Least Squares). The results showed that management commitment influenced safety cultures as much as 27.84%; safety procedures influenced on safety cultures by 20.59%; and the influence of safety cultures on safety behaviors was 38.40%. In contrast, management commitment and safety procedures did not affect safety behaviors. The researcher concluded that safety cultures can mediate the influence of management commitment toward safety procedures and safety behaviors.

Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities Erna Sofriana Imaningsih; Mohd Yusoff Yusliza; Hamdan Hamdan; Eri Marlapa; Aldina Shiratina
Jurnal Manajemen Vol. 27 No. 3 (2023): Ocktober 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i3.1369

The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis were chosen. The results of this study show that egoistic value has a positive effect on green self-identity but negatively on green purchase intention. The value of the biosphere hurts green self-identity but positively on green purchase intention. Finally, green self-identity has a positive effect on green purchase intention. Of course, this will be an essential contribution to future research as additional knowledge, especially for governments, developers, managers or other business actors in realizing environmentally friendly behaviour. The practical and theoretical implications of this study are discussed in more depth.

The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia Panigoro, Erwin; Harwani, Yuli; Permana, Dudi; Imaningsih, Erna Sofriana; Mahadewi, Erlina P.
JURNAL KOMUNIKASI INDONESIA Vol. 12, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This article discusses the impact of digital communication on the online purchasing behavior of millennials in Indonesia, with a particular focus on transaction flow through the online commerce platform Tokopedia. The study aims to show that Tokopedia's digital communications determine users' attitudes and purchasing behavior. In this paper, the quantitative research method of causal design is adopted, and 210 respondents selected by simple random sampling are used as the sample size. The variables examined in this study include perceptions related to digital communication and online purchasing behavior, which are manipulated through different dimensions and indicators. The results show that perceived digital communication has a significant and positive impact on online purchasing behavior. Additionally, the study suggested that Tokopedia should develop a digital communication strategy to improve customer experience. Further research could expand the sample size and examine other variables for a more complete understanding of consumer behavior.

PENGARUH GREEN BRAND IMAGE, PACKAGING, DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN PRODUK THE BODY SHOP Subekti Lidia Astuti; Erna Sofriana Imaningsih
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.18005

The Body Shop juga merupakan pioneer perusahaan kosmetik internasional yang menghimbau terhadap standar kosmetik untuk manusia dengan memberantas uji coba terhadap binatang. Objek penelitian ini adalah pelanggan pada produk The Body Shop. Penelitian ini dilakukan terhadap 126 responden. Sampel yang digunakan adalah purposive sampling dalam salah satu metode non probability sampling. Jenis penelitian ini adalah analisis kausal dengan pendekatan kuantitatif. Sampel pada penelitian ini sebanyak 126 pelanggan. Teknik pengumpulan data dengan menggunakan kuesioner. Metode pengumpulan data menggunakan survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan alat analisis Partial Least Square (PLS). Penelitian ini membuktikan bahwa green brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan, packaging berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan store atmosphere berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Penelitian ini juga menjelaskan bahwa loyalitas pelanggan dipengaruhi model sebesar 69,9% sedangkan sisanya sebesar 55% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.

Pengaruh Brand Image, Promotion dan Electronic Word of Mouth terhadap Intention to Buy Product Pada Aplikasi Belanja Online Farley Dharmawan; Erna Sofriana Imaningsih
Journal of Fundamental Management (JFM) Vol 1, No 1 (2021): MARET 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v1i1.9910

The research aims to identity the influence of Brand Image, Promotion and Electronic Word of Mouth on Shopee.co.id application users. The subjects in this study were consumer who used the Shopee.co.id application in buy product. The sample used in this study was 150 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS. The results of this study showed Brand Image has a significant positive effect on the Intention to Buy Product. Promotion have none significant effect on the Intention to Buy Product and Electronic Word of Mouth has a significant positive effect on the Intention to Buy Product.Keyword : Brand Image, Promotion, Electric Word of Mouth, Intention to Buy Product, Shopee.co.id application

Analysis of the Implementation of Intelligence Strategies in Hospital Pharmacy Departments tyas, Noveyla hardhaning; Djamil, Masydzulhak; Permana, Dudi; Imaningsih, Erna Sofriana
International Journal of Law Policy and Governance Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v3i1.877

Strategic Intelligence is a systematic process of collecting, analyzing, and leveraging relevant information to support decision-making and strategy development. It involves a deep understanding of the business environment, competitors, market trends, and other factors influencing an organization's success. By using strategic intelligence, organizations can identify opportunities, anticipate threats, and take appropriate steps to achieve their goals effectively. Pharmacy departments in hospitals have significant potential to generate significant revenue for the hospital. However, pharmacies often face a number of challenges that hinder operational efficiency and effectiveness. These challenges include large and excess inventories, high values of expired medications, long waiting times to obtain medications, and stock shortages. To address these challenges, the implementation of strategic intelligence in pharmacy management becomes crucial. By collecting and analyzing relevant data, pharmacies can identify patterns in medication demand, inventory trends, and causes of stockouts. By leveraging insights generated from data analysis, pharmacies can develop strategies to optimize inventory, improve the efficiency of medication delivery processes to patients, and manage medication stocks more effectively. Thus, the implementation of strategic intelligence can help hospital pharmacies improve performance, reduce waste, and enhance patient satisfaction, thereby supporting the creation of more efficient, effective, and sustainable pharmacy units in the long run.

THE IMPORTANCE OF PRODUCT QUALITY, PRICE CONSCIOUSNESS, CUSTOMER VALUE AND BRAND IMAGE TOWARDS PT SOPHIE PARIS INDONESIA’S REPURCHASE INTEREST WHICH INTERVENED BY ATTITUDE VARIABLES Solihin, Rajes; Imaningsih, Erna Sofriana
Dinasti International Journal of Management Science Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i2.1009

This research has purposes to explore the effects caused by product quality, price consciousness, customer value, brand image towards repurchase intention to PT Sophie Paris Indonesia products which are mediated by attitude variable. This research form used a quantitative method with the type of research included in causal research. The research population is consumers who have purchased Sophie Paris products in DKI Jakarta. The sampling technique used purposive with a total sample of 240 people. Data collection techniques by surveys through questionnaires and SEM method analyzed which processed by the SmartPLS 3.0 application. The findings viewed that partially product quality, price consciousness, customer value and brand image had a positive and significant involvement in attitudes towards the brand, which also affected the repurchase intention of Sophie Paris products. The variable that has the strongest impact is price consciousness on brand attitudes so that this highly affects the repurchase interest towards Sophie Paris products.

The Influence of Product Quality, Promotion and Role of Influencers on Customer Trust and Their Implications in Financing Decisions at KPR Bank XYZ Syariah Darifah, Darifah; Erna Sofriana Imaningsih; Dudi Permana
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1815

This study aims to analyze the role of Trust as a mediator between the relationship between product quality, promotion and the role of influencer on mortgage financing decisions at Bank XYZ Syariah. This research was conducted using a quantitative method with a total sample of 370 respondents who were customers of Bank XYZ Syariah using a purposive sampling technique. Researchers used a questionnaire to collect data. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the PLS 3.0 statistical software package. Based on the results of the study, it was found that product quality did not directly influence financing decisions, promotion had a direct effect on financing decisions, the role of influencer had a direct effect on financing decisions, trust was proven to be able to mediate the relationship between product quality, promotion and the role of influencer on financing decisions, and Trust able to perfectly mediate the relationship between product quality and financing decisions.

Factors Influencing Revisit Intention of Class B Hospital Patients in Jakarta Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2322

This research aims to build a new conceptual framework model which is novelty, which is a combination of models or concepts from previous research combined with the conditions of class B hospitals in Jakarta which makes it possible to develop Positive EWOM, Experience, Care Quality, Satisfaction conditions. Regarding the Revisit of Class B Hospital Patient Intentions in Jakarta in order to provide maximum class B Hospital services in Jakarta to patients so that they can continue to compete. Location This research will be carried out at a Class B Hospital in Jakarta. The selection of research locations was based on the number of Class B hospitals in Jakarta compared to other areas. The method used is a qualitative method to obtain hypotheses and conceptual frameworks.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Ali, Anees Janee Amzad Samudro Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Deden Kurniawan Deden Tarmidi Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Enny Ariyanto, Enny Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Noor Salim NURUL HIDAYAH Oktaviani, Dea Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin Saimin, Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusoff, Yusliza Mohd Yuwanti, Destiyana

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