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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Adopsi Sertifikasi Halal Untuk Meningkatkan Kinerja UMKM di Jakarta Erna Soriana IMANINGSIH; Janfry SIHITE
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v1i3.362

Perubahan tatanan sosial telah memberikan perubahan perilaku konsumen dalam kesadarannya yaitu memperhatikan latar belakang dan sertifikat yang dimiliki produk tersebut. Perilaku ini belum diimbangi dengan kesadaran konsumen, khususnya konsumen muslim terhadap produk bersertifikat halal. Hal ini ditunjukkan dengan belum optimalnya implementasi kesadaran mereka yaitu persentase adopsi produk halal, selain itu tingkat kesiapan UMKM di Jakarta dalam mengadopsi sertifikasi halal juga masih rendah. Berdasarkan hal tersebut, kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penerapan sertifikasi produk halal, serta memberikan pendampingan penerapan sertifikasi produk halal agar kinerja UMKM dan konsumen meningkat, sehingga mampu mempertahankan eksistensinya. kinerja dalam kelangsungan bisnis. Narasumber pelatihan selain Dosen dari Universitas Mercu Buana juga Dosen dari Universitas Teknologi Mara, Pusdiklat Cawangan Melaka. Setelah pelatihan dilakukan, selanjutnya dilakukan pendampingan, dimana hasil pelatihan dan pendampingan tersebut menjadi dasar dalam penyusunan Laporan.

THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL KNOWLEDGE ON ATTITUDES AND THEIR IMPLICATIONS ON GREEN PURCHASE INTENTION OF ECO-FRIENDLY HOMES Inneke Anggraini; Erna Sofriana Imaningsih; Mas Wahyu Wibowo
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.276

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products.

Pendekatan Konsep Green Fashion dalam Mewujudkan Sustainable Green Development UMKM Hamdan Hamdan; Erna Sofriana Imaningsih; Hazi Ali; Indra Raharja; Ridho Rafqi Ilhamalimy
Riau Journal of Empowerment Vol 5 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.3.149-161

Green fashion telah menjadi tren dan perhatian penting dalam konsep keberlanjutan. Green fashion adalah seni komprehensif multidisiplin dalam mendorong perkembangan pesat keterampilan UMKM fashion yang ramah lingkungan. Konsep green fashion bertujuan untuk memanfaatkan dan menggunakan bahan tidak habis pakai atau limbah, serta bahan-bahan alami menjadi pakaian yang memiliki nilai dan manfaat lebih sebagai orientasi keberlanjutan. Hal paling penting dalam konsep green fashion adalah pengenalan dini terhadap pakaian yang ramah lingkungan dipastikan akan memberikan perubahan signifikan pada UMKM fashion, melalui desain seni, mode etis, dan estetika. Telah lama diakui bahwa konsep green fashion dibangun melalui tiga unsur, yaitu: reduce, reuse, dan recycle yang berlandaskan teori Triple Bottom Line adalah sebuah solusi efektif dan efisien sebagai implementasi dalam mencapai kemakmuran dan keberlanjutan setiap elemen bangsa.

Komitmen Manajemen dan Safety Procedure sebagai Faktor Pembentuk Safety Behavior Jarman Setiadi; Masdzulhak Masdzulhak; Dudi Permana; Erna Sofriana Imaningsih
Faletehan Health Journal Vol 10 No 01 (2023): Faletehan Health Journal, Maret 2023
Publisher : Universitas Faletehan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33746/fhj.v10i01.484

The globalization of trade nowadays impacts on an extremely fierce industry competition in all aspects and requires companies to more optimize all their resources. In addition to optimizing labor resources, companies also need to optimize the use of machines and work equipment to guarantee workers’ safety and health. This research aimed to test the role of safety cultures as the factor mediating the influence of management commitment and safety procedures to safety behaviors. The research method was quantitative with the sample size of 117 workers as the respondents. The instrument test of hypothesis was Smart PLS (Partial Least Squares). The results showed that management commitment influenced safety cultures as much as 27.84%; safety procedures influenced on safety cultures by 20.59%; and the influence of safety cultures on safety behaviors was 38.40%. In contrast, management commitment and safety procedures did not affect safety behaviors. The researcher concluded that safety cultures can mediate the influence of management commitment toward safety procedures and safety behaviors.

The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Aldina Shiratina; Yanto Ramli; Erna Sofriana Imaningsih; Adnan Rajak; Anees Janee Ali
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs

GREEN PRODUCT QUALITY, GREEN BRAND IMAGE, E-WOM TERHADAP GREEN CUSTOMER LOYALTY TRUST STRATEGI MARKETING Destiyana Yuwanti; Erna Sofriana Imaningsih; Wahyu Wibowo; Imam Yuwono
Jurnal Impresi Indonesia Vol. 2 No. 9 (2023): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v2i9.3545

Perubahan perilaku konsumen menjadi lebih green sangat menarik untuk diamati. Hal ini menjadi titik fokus penelitian ini, yaitu mengangkat topik green customer loyalty. Terdapat lima variabel yang akan menjadi pembahasan yaitu : Green Product Quality, Green Brand Image, e- WOM, Green Customer Loyalty, dan Trust. Penelitian ini dilakukan untuk mengetahui sejauh mana variabel-variabel yang merupakan elemen marketing tersebut dalam mempengaruhi green customer loyalty dengan dimediasi. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik pengumpulan data dalam penelitian ini yaitu menggunakan skala likert. Hasil pengukuran variabel laten melalui alat ukur yang reliabel dapat dijamin akurat dan konsisten, sehingga dapat digunakan untuk mengambil kesimpulan yang tepat dalam analisis SEM. Kesimpulan dari penelitian menunjukkan bahwa Green Product Quality, Green Brand Image, dan E-Wom berpengaruh positif dan signifikan terhadap trust. Trust, Green Product Quality, Green Brand Image, dan E-Wom berpengaruh positif tetapi tidak signifikan terhadap customer loyalty, Efek mediasi Trust berpengaruh positif tetapi tidak signifikan pada Green Product Quality, Green Brand Image,dan E-Wom.

Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities Erna Sofriana Imaningsih; Mohd Yusoff Yusliza; Hamdan Hamdan; Eri Marlapa; Aldina Shiratina
Jurnal Manajemen Vol. 27 No. 3 (2023): Ocktober 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i3.1369

The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis were chosen. The results of this study show that egoistic value has a positive effect on green self-identity but negatively on green purchase intention. The value of the biosphere hurts green self-identity but positively on green purchase intention. Finally, green self-identity has a positive effect on green purchase intention. Of course, this will be an essential contribution to future research as additional knowledge, especially for governments, developers, managers or other business actors in realizing environmentally friendly behaviour. The practical and theoretical implications of this study are discussed in more depth.

Pengembangan Platform Pemasaran Digital Dengan Menggunakan Media Sosial Untuk Bisnis Umkm Yang Berkelanjutan Di Rancabungur Bogor Erna Sofriana IMANINGSIH; Nurul HIDAYAH; Yanto RAMLI; Yusliza Mohd YUSOFF; Dea OKTAVIANI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i2.762

Objek kegiatan pengabdian masyarakat MM UMB ini bekerjasama dengan Terengganu dalam Skema KLN. Kegiatan yang berlokasi di kawasan Rancabungur, Bogor-Jawa Barat ini diperuntukkan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Usaha Kecil, Mikro, dan Menengah (UMKM) perlu didukung dengan berbagai alternatif sistem pemasaran digital, seperti medsos. Sehingga Usaha Kecil Mikro dan Menengah (UMKM) dapat mencari solusi untuk bertahan di era pasca pandemi dengan menggarap digital marketing. Dengan demikian, mereka juga dapat mengembangkan dan mempertahankan usahanya. Sasaran Pengabdian Kepada Masyarakat adalah memperkenalkan keberadaan platform pemasaran digital melalui media sosial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan secara luring (tatap muka) tahapan pelaksanaan kegiatan. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada para pengusaha UKM tentang pentingnya pemasaran digital. Untuk itu, tim Pengabdian Masyarakat dari Universitas Mercu Buana Jakarta mengadakan kegiatan pengabdian masyarakat dengan topik “Mengembangkan Digital Marketing Platform dengan Menggunakan Media Sosial untuk Bisnis UMKM Berkelanjutan di Rancabungur, Bogor. Penelitian ini sangat bermanfaat karena materi yang dibahas adalah konsep peningkatan daya saing UMKM terkait kesadaran berbisnis melalui platform digital, termasuk pentingnya promosi melalui media sosial untuk meningkatkan daya saing UMKM.

The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia Panigoro, Erwin; Harwani, Yuli; Permana, Dudi; Imaningsih, Erna Sofriana; Mahadewi, Erlina P.
Jurnal Komunikasi Indonesia Vol. 12, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This article discusses the impact of digital communication on the online purchasing behavior of millennials in Indonesia, with a particular focus on transaction flow through the online commerce platform Tokopedia. The study aims to show that Tokopedia's digital communications determine users' attitudes and purchasing behavior. In this paper, the quantitative research method of causal design is adopted, and 210 respondents selected by simple random sampling are used as the sample size. The variables examined in this study include perceptions related to digital communication and online purchasing behavior, which are manipulated through different dimensions and indicators. The results show that perceived digital communication has a significant and positive impact on online purchasing behavior. Additionally, the study suggested that Tokopedia should develop a digital communication strategy to improve customer experience. Further research could expand the sample size and examine other variables for a more complete understanding of consumer behavior.

PENGARUH GREEN BRAND IMAGE, PACKAGING, DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN PRODUK THE BODY SHOP Subekti Lidia Astuti; Erna Sofriana Imaningsih
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.18005

The Body Shop juga merupakan pioneer perusahaan kosmetik internasional yang menghimbau terhadap standar kosmetik untuk manusia dengan memberantas uji coba terhadap binatang. Objek penelitian ini adalah pelanggan pada produk The Body Shop. Penelitian ini dilakukan terhadap 126 responden. Sampel yang digunakan adalah purposive sampling dalam salah satu metode non probability sampling. Jenis penelitian ini adalah analisis kausal dengan pendekatan kuantitatif. Sampel pada penelitian ini sebanyak 126 pelanggan. Teknik pengumpulan data dengan menggunakan kuesioner. Metode pengumpulan data menggunakan survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan alat analisis Partial Least Square (PLS). Penelitian ini membuktikan bahwa green brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan, packaging berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan store atmosphere berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Penelitian ini juga menjelaskan bahwa loyalitas pelanggan dipengaruhi model sebesar 69,9% sedangkan sisanya sebesar 55% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Amzad Samudro Anees Janee Ali Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Dea OKTAVIANI Dea OKTAVIANI Deden Kurniawan Deden Tarmidi Destiyana Yuwanti Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Janfry SIHITE Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Nurul Hidayah Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusliza Mohd YUSOFF

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