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Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

Abstract

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
GREEN PRODUCT QUALITY, GREEN BRAND IMAGE, E-WOM TERHADAP GREEN CUSTOMER LOYALTY TRUST STRATEGI MARKETING Yuwanti, Destiyana; Sofriana Imaningsih, Erna; Wibowo, Wahyu; Yuwono, Imam
Jurnal Impresi Indonesia Vol. 2 No. 9 (2023): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v2i9.3545

Abstract

Perubahan perilaku konsumen menjadi lebih green sangat menarik untuk diamati. Hal ini menjadi titik fokus penelitian ini, yaitu mengangkat topik green customer loyalty. Terdapat lima variabel yang akan menjadi pembahasan yaitu : Green Product Quality, Green Brand Image, e- WOM, Green Customer Loyalty, dan Trust. Penelitian ini dilakukan untuk mengetahui sejauh mana variabel-variabel yang merupakan elemen marketing tersebut dalam mempengaruhi green customer loyalty dengan dimediasi. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik pengumpulan data dalam penelitian ini yaitu menggunakan skala likert. Hasil pengukuran variabel laten melalui alat ukur yang reliabel dapat dijamin akurat dan konsisten, sehingga dapat digunakan untuk mengambil kesimpulan yang tepat dalam analisis SEM. Kesimpulan dari penelitian menunjukkan bahwa Green Product Quality, Green Brand Image, dan E-Wom berpengaruh positif dan signifikan terhadap trust. Trust, Green Product Quality, Green Brand Image, dan E-Wom berpengaruh positif tetapi tidak signifikan terhadap customer loyalty, Efek mediasi Trust berpengaruh positif tetapi tidak signifikan pada Green Product Quality, Green Brand Image,dan E-Wom.
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Produktivitas Kerja Karyawan di Era Digitalisasi Saimin, Saimin; Salim, Noor; Ariyanto, Enny; Sofriana Imaningsih, Erna
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.126

Abstract

Suatu perusahaan membutuhkan SDM untuk menjalankan kegiatan pelaksanaanya, karena sampai saat ini tidak ada perusahaan yang dapat melakukannya tanpa adanya SDM meskipun telah memasuki perkembangan teknologi. Fungsi sumber daya manusia untuk meningkatkan produktivitas dalam menunjang perusahaan lebih kompetitif. Tujuan dari penelitian ini yaitu untuk mengetahui peran manajemen sumber daya manusia dalam meningkatkan produktifitas kerja karyawan di era digitalisasi. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode kajian pustaka dengan sumber data dari artikel, buku dan mencari referensi terkait pada permasalah peran MSDM dalam meningkatkan produktifitas kerja karyawan. Hasil penelitian ini adalah sumber daya manusia merupakan aset yang sangat penting bagi suatu perusahaan dalam mendukung pencapaian tujuan perusahaan, sehingga merupakan suatu keharusan dan kebutuhan bagi perusahaan untuk meningkatkan kemampuan dan kompetensi karyawan melalui pelatihan dan pengembangan. Selain itu, memberikan kompensasi pada karyawan berupa bayaran, uang atau berupa barang sebagai imbal jasa mereka selama bekerja di perusahaan. Perusahaan dapat memberikan apresiasi seperti reward/ penghargaan pada karyawannya yang telah bekerja semaksimal mungkin demi kemajuan perusahaan.
THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL KNOWLEDGE ON ATTITUDES AND THEIR IMPLICATIONS ON GREEN PURCHASE INTENTION OF ECO-FRIENDLY HOMES Anggraini , Inneke; Imaningsih , Erna Sofriana; Wibowo, Mas Wahyu
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.276

Abstract

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products.
Komitmen Manajemen dan Safety Procedure sebagai Faktor Pembentuk Safety Behavior Jarman Setiadi; Masdzulhak Masdzulhak; Dudi Permana; Erna Sofriana Imaningsih
Faletehan Health Journal Vol 10 No 01 (2023): Faletehan Health Journal, Maret 2023
Publisher : Universitas Faletehan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33746/fhj.v10i01.484

Abstract

The globalization of trade nowadays impacts on an extremely fierce industry competition in all aspects and requires companies to more optimize all their resources. In addition to optimizing labor resources, companies also need to optimize the use of machines and work equipment to guarantee workers’ safety and health. This research aimed to test the role of safety cultures as the factor mediating the influence of management commitment and safety procedures to safety behaviors. The research method was quantitative with the sample size of 117 workers as the respondents. The instrument test of hypothesis was Smart PLS (Partial Least Squares). The results showed that management commitment influenced safety cultures as much as 27.84%; safety procedures influenced on safety cultures by 20.59%; and the influence of safety cultures on safety behaviors was 38.40%. In contrast, management commitment and safety procedures did not affect safety behaviors. The researcher concluded that safety cultures can mediate the influence of management commitment toward safety procedures and safety behaviors.
Driving Hospital Revisit Intentions Through a Technopreneurship Approach to eWOM Care Quality and Patient Experience Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Imaningsih, Erna Sofriana
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.730

Abstract

The rapid integration of digital technologies into healthcare services has transformed hospitals into technopreneurial service organizations that actively leverage digital platforms to create value and sustain competitiveness. Electronic Word of Mouth (e-WOM) and patient experience have emerged as critical digital signals shaping patient perceptions and behavioral outcomes. However, empirical evidence explaining the service mechanisms through which these digital factors influence patient loyalty in emerging market healthcare contexts remains limited. This study investigates the influence of e-WOM and patient experience on revisit intention through the sequential mediating roles of care quality and patient satisfaction. A quantitative research design was employed, collecting data from 250 patients of Class B hospitals in Jakarta. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Mediation effects were assessed through bootstrapping with 5,000 resamples. The results demonstrate that e-WOM and patient experience significantly enhance perceived care quality, which subsequently increases patient satisfaction and ultimately strengthens revisit intention. Furthermore, care quality and patient satisfaction jointly function as a sequential dual mediation mechanism. This study contributes to technopreneurship and healthcare management literature by extending traditional patient loyalty models into digitally driven healthcare ecosystems within emerging markets. Practically, the findings highlight the importance of technopreneurial capabilities in managing digital reputation, patient experience design, and service quality innovation to achieve sustainable healthcare performance. The study also supports Sustainable Development Goal 3 (Good Health and Well-being) by emphasizing patient-centered, digitally enabled healthcare delivery.
Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Yanto Ramli; Dudi Permana; Aldina Shiratina; Erna Sofriana Imaningsih
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Abstract

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance
Organizational Values and Culture as Drivers of Sustainable Competitive Advantage in Private Senior High Schools Paulus Sunarjo; Ahmad Mulyana; Dudi Permana; Erna Sofriana Imaningsih
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.642

Abstract

Background: Private senior high schools in Indonesia face intensifying competition driven by digital transformation, educational globalization, and rising stakeholder expectations. In this context, sustainable competitive advantage can no longer be built solely on physical resources but must be grounded in intangible strategic assets that are valuable, rare, inimitable, and non-substitutable. Objective: This study analyzes the role of organizational values and culture in building sustainable competitive advantage in private senior high schools. Methods: The research employs a qualitative approach with a multiple-case study design involving two leading private high schools in Jakarta. Data were collected through in-depth interviews (six informants from each school), field observation, and document analysis, and validated using triangulation techniques. Results: The findings reveal that both private high schools develop strong organizational values as the foundation of their strategic management practices, which are subsequently implemented through structured student development programs. Despite differences in cultural orientation—one emphasizing discipline and academic excellence and the other focusing on holistic education and character development—both schools successfully translate their values into distinctive programs that enhance student outcomes and institutional reputation. Furthermore, continuous evaluation mechanisms and experiential learning activities play a significant role in sustaining program effectiveness. Conclusion: This study contributes to the literature by providing empirical evidence that organizational culture and value-based strategies function as critical intangible resources that drive sustainable competitive advantage in educational institutions. The findings also offer practical implications for school leaders in designing culturally grounded strategies to enhance school competitiveness.
PKM Islamic Boarding School Riyadhussholihiin Rocek Cimanuk – Pandeglang in Waste Processing Machine Applications Hari SETIYAWATI; I Gustri Ayu ARWATI; Erna Soriana IMANINGSIH; Yulita ADISTIN; Eneng Fitri ZAKIYAH; Yusuf Purwo NUGROHO; Cindy Patricia SARAGIH
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i3.869

Abstract

This paper presents a comprehensive study on the design, implementation, and performance evaluation of a Solar-Powered Submersible Water Pump (SPSWP) system tailored for agricultural irrigation in Subak Munduk Babakan, Sangeh, Bali. With a focus on sustainable agriculture and water resource management, the system addresses the challenges of water scarcity during the dry season in the absence of natural irrigation sources. The SPSWP system, consisting of solar panels with pump controller, a submersible pump, and a water tank, harnesses solar energy to power the pump, eliminating the need for extensive infrastructure. The research encompasses site survey and mapping, analysis and design, installation, benefits beyond irrigation, and technical measurements. The implementation shows promising results in overcoming water scarcity issues. The system's advantages include minimal maintenance, cost savings, and enhanced reliability. Additionally, the SPSWP system serves as an educational site for renewable energy study and awareness. Performance metrics, including solar irradiance, voltage, current, solar panel temperature, and water discharge, are measured and discussed. The results indicate fluctuating solar energy availability, with voltage and current aligning with solar panel specifications. The system demonstrates a water discharge rate of 0.56 liters/second, showcasing promising outcomes in addressing water scarcity challenges for agricultural irrigation. Further research and monitoring are required to assess the long-term performance and sustainability of the system.
Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Ahmad Mulyana Aldina Shiratina Ali, Anees Janee Amzad Samudro Anggraeni, Adilla Anggraini , Inneke Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Cindy Patricia SARAGIH Daniel Tumpal H. Aruan Darifah, Darifah Deden Kurniawan Deden Tarmidi Didik Junaidi Rachbini Dudi Permana Elsa Rianty Elsa Shafira Eneng Fitri ZAKIYAH Enny Ariyanto Enny Ariyanto, Enny Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali I Gusti Ayu Arwati Ignatius Heruwasto Imam Yuwono Indra Raharja Jarman Setiadi Khoiriah, Rizka Ismi Kina Bahru SALMAN Lenny Christina Nawangsari M. Yogi Riyantama Isjoni Mahadewi, Erlina P. Marzuki Marzuki Mas Wahyu Wibowo Mas Wahyu Wibowo Masdzulhak Masdzulhak Masdzulhak Masdzulhak Masydzulhak Djamil MZ Mochamad Soelton Mohd Yusoff Yusliza Nanda Della Fitriana Noor Hazlina Ahmad Noor Salim NURUL HIDAYAH Oktaviani, Dea Panigoro, Erwin Parwoto Paulus Sunarjo Prijono Tjiptoherijanto PUTRA, Rangga Aji Rangga Aji PUTRA Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin Saimin, Saimin Salman Ari Saputra SALMAN, Kina Bahru Saputra, Salman Ari Satrio Muhammad ARIYANTO Sendjaja, Theodorus Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini Tri Antoro Adi tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani Yulita ADISTIN Yusoff, Yusliza Mohd Yusuf Purwo NUGROHO Yuwanti, Destiyana