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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

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Impact of Greenwashing, Subjective Norm, and Perceived Behavioral Control on Purchase Intention for Eco-Friendly Packaged Fast-Moving Consumer Goods: The Mediating Role of Green Trust Khoiriah, Rizka Ismi; Imaningsih, Erna Sofriana
International Journal of Social and Management Studies Vol. 6 No. 3 (2025): June 2025
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v6i3.501

The rising public awareness of environmental issues has influenced consumer behavior, particularly in purchasing environmentally friendly products. This study analyzes the influence of Greenwashing, Subjective Norm, and Perceived Behavioral Control on Green Purchase Intention for eco-friendly packaged Fast Moving Consumer Goods (FMCG), with Green Trust as a mediating variable. A total of 250 respondents from Banten, Jakarta, and West Java, who are knowledgeable about environmental issues and eco-friendly FMCG products, were selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. Results indicate that Subjective Norm and Perceived Behavioral Control have a significant positive effect on Green Trust. Additionally, Subjective Norm, Perceived Behavioral Control, and Green Trust significantly influence Green Purchase Intention. While Greenwashing does not significantly affect Green Trust, it has a significant negative effect on Green Purchase Intention. Mediation analysis shows that Green Trust does not mediate the relationship between Greenwashing and Green Purchase Intention, but partially mediates the relationships between Subjective Norm and Perceived Behavioral Control with Green Purchase Intention. These findings offer important theoretical and practical insights into consumer behavior toward environmentally friendly packaged products.

Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Ramli, Yanto; Permana, Dudi; Shiratina, Aldina; Sofriana Imaningsih, Erna
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance

Digital Bank Transformation: Sustainable Innovation in Financial Institutions Sendjaja, Theodorus; Rivai Zainal, Veithzal; Sofriana Imaningsih, Erna; Christina Nawangsari, Lenny; Johanes Lo, Singmin
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.136

Introduction: Bank digital transformation is a continuous innovation from conventional commercial banks to digital banks. The driving force in traditional retail banks to carry out sustainable innovation can be seen from the internal and external sides in the form of mutually supportive operations and strategies. In the face of competitive pressures, businesses in the financial services industry increasingly depend on innovation and sustainability to succeed and survive. The stress of business competition has made many banks worldwide close their branch offices in recent years. Method: This study is a literature study that collects theoretical references relevant to sustainable innovation in financial institutions, focusing on two main topics: sustainable digital technology innovation in Fintech and banks' digital transformation. Result: Fintech uses digital technology as a sustainable solution in offering financial inclusion services that are difficult for old players in the financial industry to fulfill. Fintech appears in peer-to-peer lending, virtual marketplaces and digital currencies. For the Bank's digital transformation, several regulations from the Financial Services Authority related to sustainable innovation must be complied with. Financial Services Authority Regulation Number 51/POJK.03/2017 concerning implementing Sustainable Finance for Financial Services Institutions, Issuers and Public Companies. Financial Services Authority Regulation Number 13/POJK.02/2018 concerning Digital Financial Innovation in the Financial Services Sector. Conclusion: The driving force in the Company to carry out sustainable innovation can be seen from the internal and external sides in the form of mutually supportive operations and strategies. The proposed digital transformation strategy for the Bank's continuous innovation is as follows: compliance with regulators, customer-centric, openness principles, and making digital a core value in business.

Pengembangan Platform Pemasaran Digital Dengan Menggunakan Media Sosial Untuk Bisnis Umkm Yang Berkelanjutan Di Rancabungur Bogor IMANINGSIH, Erna Sofriana; HIDAYAH, Nurul; RAMLI, Yanto; YUSOFF, Yusliza Mohd; OKTAVIANI, Dea
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i2.762

Objek kegiatan pengabdian masyarakat MM UMB ini bekerjasama dengan Terengganu dalam Skema KLN. Kegiatan yang berlokasi di kawasan Rancabungur, Bogor-Jawa Barat ini diperuntukkan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Usaha Kecil, Mikro, dan Menengah (UMKM) perlu didukung dengan berbagai alternatif sistem pemasaran digital, seperti medsos. Sehingga Usaha Kecil Mikro dan Menengah (UMKM) dapat mencari solusi untuk bertahan di era pasca pandemi dengan menggarap digital marketing. Dengan demikian, mereka juga dapat mengembangkan dan mempertahankan usahanya. Sasaran Pengabdian Kepada Masyarakat adalah memperkenalkan keberadaan platform pemasaran digital melalui media sosial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan secara luring (tatap muka) tahapan pelaksanaan kegiatan. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada para pengusaha UKM tentang pentingnya pemasaran digital. Untuk itu, tim Pengabdian Masyarakat dari Universitas Mercu Buana Jakarta mengadakan kegiatan pengabdian masyarakat dengan topik “Mengembangkan Digital Marketing Platform dengan Menggunakan Media Sosial untuk Bisnis UMKM Berkelanjutan di Rancabungur, Bogor. Penelitian ini sangat bermanfaat karena materi yang dibahas adalah konsep peningkatan daya saing UMKM terkait kesadaran berbisnis melalui platform digital, termasuk pentingnya promosi melalui media sosial untuk meningkatkan daya saing UMKM.

Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities

The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs

GREEN PRODUCT QUALITY, GREEN BRAND IMAGE, E-WOM TERHADAP GREEN CUSTOMER LOYALTY TRUST STRATEGI MARKETING Yuwanti, Destiyana; Sofriana Imaningsih, Erna; Wibowo, Wahyu; Yuwono, Imam
Jurnal Impresi Indonesia Vol. 2 No. 9 (2023): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v2i9.3545

Perubahan perilaku konsumen menjadi lebih green sangat menarik untuk diamati. Hal ini menjadi titik fokus penelitian ini, yaitu mengangkat topik green customer loyalty. Terdapat lima variabel yang akan menjadi pembahasan yaitu : Green Product Quality, Green Brand Image, e- WOM, Green Customer Loyalty, dan Trust. Penelitian ini dilakukan untuk mengetahui sejauh mana variabel-variabel yang merupakan elemen marketing tersebut dalam mempengaruhi green customer loyalty dengan dimediasi. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik pengumpulan data dalam penelitian ini yaitu menggunakan skala likert. Hasil pengukuran variabel laten melalui alat ukur yang reliabel dapat dijamin akurat dan konsisten, sehingga dapat digunakan untuk mengambil kesimpulan yang tepat dalam analisis SEM. Kesimpulan dari penelitian menunjukkan bahwa Green Product Quality, Green Brand Image, dan E-Wom berpengaruh positif dan signifikan terhadap trust. Trust, Green Product Quality, Green Brand Image, dan E-Wom berpengaruh positif tetapi tidak signifikan terhadap customer loyalty, Efek mediasi Trust berpengaruh positif tetapi tidak signifikan pada Green Product Quality, Green Brand Image,dan E-Wom.

Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Produktivitas Kerja Karyawan di Era Digitalisasi Saimin, Saimin; Salim, Noor; Ariyanto, Enny; Sofriana Imaningsih, Erna
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.126

Suatu perusahaan membutuhkan SDM untuk menjalankan kegiatan pelaksanaanya, karena sampai saat ini tidak ada perusahaan yang dapat melakukannya tanpa adanya SDM meskipun telah memasuki perkembangan teknologi. Fungsi sumber daya manusia untuk meningkatkan produktivitas dalam menunjang perusahaan lebih kompetitif. Tujuan dari penelitian ini yaitu untuk mengetahui peran manajemen sumber daya manusia dalam meningkatkan produktifitas kerja karyawan di era digitalisasi. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode kajian pustaka dengan sumber data dari artikel, buku dan mencari referensi terkait pada permasalah peran MSDM dalam meningkatkan produktifitas kerja karyawan. Hasil penelitian ini adalah sumber daya manusia merupakan aset yang sangat penting bagi suatu perusahaan dalam mendukung pencapaian tujuan perusahaan, sehingga merupakan suatu keharusan dan kebutuhan bagi perusahaan untuk meningkatkan kemampuan dan kompetensi karyawan melalui pelatihan dan pengembangan. Selain itu, memberikan kompensasi pada karyawan berupa bayaran, uang atau berupa barang sebagai imbal jasa mereka selama bekerja di perusahaan. Perusahaan dapat memberikan apresiasi seperti reward/ penghargaan pada karyawannya yang telah bekerja semaksimal mungkin demi kemajuan perusahaan.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Ali, Anees Janee Amzad Samudro Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Deden Kurniawan Deden Tarmidi Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Enny Ariyanto, Enny Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Noor Salim NURUL HIDAYAH Oktaviani, Dea Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin Saimin, Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusoff, Yusliza Mohd Yuwanti, Destiyana

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