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Journal : International Journal of Economics and Management Research

The Effect of Excellent Service and Product Quality on Consumer Satisfaction at Mejablay Rengasdengklok Fathma Putri Nabila; Aji Tuhagana; Zenita Apriani
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.381

Abstract

Food business in Indonesia, especially in the food sector, faces very tight competition. Sellers need to understand how to satisfy customers in order to maintain their position in the market. By recognizing the steps needed to achieve customer satisfaction, they can influence and convince customers to choose their products. Customer satisfaction with a product or service is very important for sellers, because it is an indicator of their success. Spicy food is now very popular, especially among Indonesian people. The purpose of this study is to investigate how customer happiness is impacted by location and excellent service. Mie Jablay, located in South Rengasdengklok, Karawang, was the site of the study. In order to gather data, 96 Mie Jablay clients were given questionnaires as part of a quantitative technique. Techniques from scale analysis and multiple linear regression were used in the analysis. The category "Stimme Zu" successfully reflected high levels of customer happiness, product quality, and service, according to the results of descriptive analysis. Customer satisfaction at Mie Jablay Rengasdengklok is greatly impacted by both outstanding customer service and product quality, whether evaluated separately or in tandem, according to the verification analysis's findings.
The Influence of Organizational Culture and Job Satisfaction on Employee Performance at PT. Asri Pancawarna Nurlita Octaviani; Aji Tuhagana; Zenita Apriani
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.393

Abstract

This research is motivated by the importance of improving employee performance at PT. Asri Pancawarna, considering that there is still inequality in the quality and quantity of work results. Organizational culture and job satisfaction are suspected to be factors that influence employee performance. This study uses a quantitative approach with descriptive and verification methods, and data collection is carried out through observation, interviews, and distribution of Likert-based questionnaires to employees. Data were analyzed using multiple linear regression methods with the help of SPSS version 30 software. The results of the study indicate that organizational culture and job satisfaction together affect employee performance. Separately, job satisfaction is proven to have a stronger influence on performance, while organizational culture does not have a significant influence individually. The discussion reveals that managing job satisfaction, such as providing fair compensation, promotion transparency, and improving working conditions, are key to improving employee performance. In conclusion, companies need to prioritize efforts to improve job satisfaction to encourage better employee performance.
Co-Authors Acep Hidayat Adelia Pritasari Kusumawardani Aditya Asep Kurniawan Aditya, Jonatan Boyke Afsanah, Devi Alfa Dwi Apriliani Amanda Fauziyah Hani Andini Anggela, Flora Patricia Apriani, Zenita Apriyani Ardiansyah, Badroe Rossi Ariiq Firjatulloh Asep Jamaludin Asep Jamaludin Bunga Rosalia Citra Savitri Dadan Ahmad Fadili Dewi, Elsa Oktavia Dexi Triadinda Dexi Triadinda Dini Yani Dini Yani Dwi Epty Handayani Dwi Epty Hidayaty Faddila, Hafsari Prabhamanik Faddila, Syifa Pramudhita Fadli, Uus Mohammad Darul Fathma Putri Nabila Febi Fitria Wulandari Fitria Sopiatul Lutfi Flora Patricia Anggela Gunawan Lesmana Hafsari Prabhamanik Faddila Handayani, Dwi Epty Hidayaty, Dwi Epty Ika Agustin, Ika Ike Fauziah Umaroh Iman Indri Pratiwi Putri Irma Oktapianti Jamaludin, Asep Khalida, Laras Ratu Lailatul Shalsabila Laras Ratu Khalida Latif, Muhamad Septiaraya Lidya Putri Permana Lilis Fitriyani Lilis Nurkholisoh Lubis, Haya Maharani Lutfi Faujiah Mahdiyyah Indah Hasica Mela Andini Muhammad Noval Hermawan Mulya, Galardia Orva Nandang Nandang NENI SUMARNI, NENI Netti Nurlenawati Nika Yulianisa Ningrum, Avisha Natania Nurlita Octaviani Nurul Inayah Prakoso, Rama Gusti Putri Ayu Rukmini Putri Sakina Al Haerani Rd. Dwi Yulianti S Rengga Madya Pranata Rini Nurhasanah Sujana Rohendi Romli, Asep Darojatul Rosita Rosita Sephia Maharani Septarini, Agnes Dini Sihombing, Janter Siti Maesaroh Siti Santi Siva Alfian Marra Solahudin Ayatullah Khumaeni Sri Mulyani Sumiati, Neni Sungkono Syifa Pramudita Faddila Triadinda, Dexi Uus Mohammad Darul Fadli Wanta Wanta Wanta, Wanta Yuni Yuliantika Zenita Apriani Zenita Apriani Zenita Apriania