Article Per Year (5 Year)
p-Index From 2021 - 2026
3.673
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Karakter Cakrawala Pendidikan Al Ishlah Jurnal Pendidikan Cetta: Jurnal Ilmu Pendidikan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EQIEN - JURNAL EKONOMI DAN BISNIS Pedagonal : Jurnal Ilmiah Pendidikan Jurnal Pendidikan Manajemen Perkantoran (JPManper) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Ideguru: Jurnal Karya Ilmiah Guru Didaktika: Jurnal Kependidikan Journal Evaluation in Education (JEE) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Educational Sciences Electronic Journal of Education, Social Economics and Technology Journal of Nonformal Education Jurnal Pendidikan Ilmu Sosial
Nani Sutarni
Universitas Pendidikan Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Nonformal Education

 1 
The Influence of Digital Economic Literacy on Digital Marketing Competence for Women's Communities in Rural Areas Purnomo, Purnomo; Sutarni, Nani; Nuraeni, Lenny
Journal of Nonformal Education Vol. 12 No. 1 (2026): Community empowerment and Adult education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v12i1.32300

Abstract

Background  The digital divide persists in rural Indonesia, where many women entrepreneurs remain largely excluded from digital economic activities. This gap is particularly urgent because it restricts women-led MSMEs from competing effectively in an increasingly digital marketplace. Research Urgency  Addressing this gap is urgently needed as low digital economic literacy among housewives in rural areas continues to hinder effective digital marketing practices. Therefore, targeted interventions are necessary to strengthen digital capabilities within rural women's communities. Research Objectives  This study analyzes the influence of digital economic literacy on digital marketing competency among women in the Local Hero Community in Lampegan Village, Ibun District, Bandung Regency, Indonesia. Research Method  A quantitative approach with a survey method was employed. Questionnaires using a Likert scale (1–5) were distributed to all 25 members (census study) of the Local Hero Women's Community. Data were processed using simple linear regression analysis. Research Findings  Digital economic literacy positively and significantly influences digital marketing competency (R² = 0.715; p < 0.001; t-calculated = 7.953 > t-table = 1.714). Digital economic literacy explains 71.5% of variance in digital marketing competency, with the regression equation Y = 10.354 + 0.867X. Research Conclusion  Strengthening digital economic literacy significantly improves rural women's digital marketing competencies. The WanojaMart local marketplace serves not merely as a transactional platform but as a digital economic school, supporting sustainable women's empowerment aligned with SDG 5 (Gender Equality) and SDG 8 (Decent Work and Economic Growth). Research Novelty  This study uniquely connects digital economic literacy with a locally embedded digital ecosystem (WanojaMart marketplace), demonstrating that effective women's empowerment requires a context-specific supportive network, not merely access to technology.
Co-Authors Achmad Hufad Ade Sobandi, Ade Adriana, Retasya Amilusholihah Amilusholihah Amilusholihah, Amilusholihah Bawadi, Titik Handayani Dadang Dahlan Dahlan, Dadang - Eeng Ahman, Eeng Endang Supardi Endang Supardi, Endang Endang Supriatna Eri Kurniawan Fahmi Jahidah Islamy Fazar Nuriansyah Hari Mulyadi, Hari Ilham Muhammad Ilham Muhammad Lenny Nuraeni, Lenny M. Arief Ramdhany Meilani, Rima Melia, Maya Mulyani, Heni Neti Budiwati Nofriansyah Nofriansyah Nofriansyah, Nofriansyah Nugraha Nugraha Nur N. S, Dhefi Nuraprilia, Syifa Prasetio, Bayu Pratiwi, Nova Purnomo Purnomo Rafita Sari, Rafita Rahmawati, Siti Meila Raisyifa, Destia Nur Rasto Rasto Rasto, Rasto Resti Ramadhaniyati Risa Cahya Maulani Falencya Galizty Romadhon, Dwi Nanda Akhmad Safitri, Camelia Sambas Ali Muhidin Sambas Ali Muhidin, Sambas Ali Silvia Novianti Siti Meila Rahmawati SRI RAHAYU Sukma, Fizia Melati Susanti Kurniawati, Susanti Tutik Inayati Wahyu Mustajab Wardiman, Jery Windi Niat Clarita Halawa