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All Journal INFORMASI Paradigma : Journal of Science, Religion and Culture Studies MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Journal of Physical Education Health and Sport Englisia Journal EnJourMe (English Journal of Merdeka) : Culture, Language, and Teaching of English JEES (Journal of English Educators Society) Langkawi: Journal of The Association for Arabic and English Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Jurnal SOLMA JET (Journal of English Teaching) Adi Buana Jurnal Surya Masyarakat Sukma: Jurnal Pendidikan Jurnal Riset Komunikasi JE (Journal of Empowerment) Anaphora: Journal of Language. Literary and Cultural Studies SALEE: Study of Applied Linguistics and English Education ENGLISH FRANCA : Academic Journal of English Language and Education Linguistic Community Services Journal JETLi UNNES International Conference on ELTLT Journal of English Teaching and Linguistics Studies Leksema: Jurnal Bahasa dan Sastra Ta'dib Jurnal Pendidikan Progresif Sukma: Jurnal Pendidikan
Adara, Reza Anggriyashati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Politeness, Power, and Minority Leadership: A Pragmatic Analysis of Ji-Yoon Kim in The Chair Adara, Reza Anggriyashati; Firdaus, Tiara Haya’anisa Putri; Hamer, Welliam; Lely, Ledy Nur; Rohimajaya, Nur Azmi
Eralingua: Jurnal Pendidikan Bahasa Asing dan Sastra VOL 10, NO 1 (2026): ERALINGUA
Publisher : Makassar State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/eralingua.v10i1.81638

Abstract

This study analyzes the politeness strategies employed by the main character, Ji-Yoon Kim, in the Netflix series The Chair using Brown and Levinson’s (1987) politeness theory. A qualitative descriptive approach was employed, combining systematic frequency counting with contextual qualitative interpretation to examine how the character constructs social and professional relationships through language. Data were drawn from dialogue transcriptions across six episodes and analyzed through a structured content analysis procedure involving the identification, classification, and interpretation of politeness strategies. The findings reveal 78 instances of politeness strategies: 23 bald-on-record (29.49%), 30 positive politeness (38.46%), 21 negative politeness (26.92%), and 4 off-record (5.13%). Positive politeness emerges as the most dominant strategy, indicating Kim’s orientation toward solidarity-building and relational maintenance within academic and interpersonal contexts. The findings suggest that politeness functions not merely as etiquette but as a strategic communicative resource for negotiating leadership, authority, and identity in institutional settings. By examining politeness in a contemporary media narrative, this study contributes to pragmatic research on leadership discourse and identity performance in professional communication.
Co-Authors Abd. Rasyid Syamsuri Abdul Hafid Paronda Achmad Farid Al Amin, Josi Nur Panuntas Arianto, Anggiarini ashar, salim Cahyati, Ayu Tri Dwi Aksa, Yudha Asmara Endang Suryana Priyatna Fadliyah, Annisa Firdaus, Tiara Haya’anisa Putri Fitriana, meida Govindaraju, Vimala Hamer, Weliam Hapsari, Winda Haqiyah, Aridhotul Hartini, Tin Ismail Sheikh Ahmad Istiqlaliah Nurul Hidayati Kamilah, Wilda Lely, Ledy Nur Lubis, Johansyah Miftakhudin, Miftakhudin Najmudin, Onin Novita, Dila Nur Azmi Rohimajaya Nur Lely, Ledy Nuryadi Nuryadi Priharrtini, Sya’baningrum Prihhartini, Sya'baningrum Prihhartini, Sya’baningrum Purnama Putra, Purnama Puspahaty, Novita Putri, Dini Ditya Ramadhan, M. Fakhran Ramadhan, M.Fakhran Ramadhan, Muhammad Farkhan Rido Budiman Riyadi, Dani Nur Siti Khadijah suniah, suniah Tabunan, Mark Louie Tirtajaya, Mas Deden Utama, Wilda Victorynie, Irnie Welliam Hamer, Welliam Winda Primasari Yanti, Septia Dhama Zulaeha, Elli Rahmawati