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Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Hermes Palace Hotel Medan Steven Alfando; Sri Rezeki; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.105

Abstract

This research is motivated by a decrease in customer satisfaction where it can be seen from the level of visitors every year has decreased due to the services provided to consumers being less than satisfactory and payments made can only use cash and debit/credit, resulting in a decrease in customer satisfaction which has an effect on the level of visitors without the hotel realizing it. The purpose of this study aims specifically to analyze Customer Satisfaction through Service Quality and Digital Payment in the Tourism Industry. The method used in this research is a quantitative method using primary data sources. Information will be analyzed by quantitative descriptive analysis obtained using a questionnaire instrument distributed to respondents and this research is measured using a Likert scale to obtain conclusions. The sampling technique used the Accidental Sampling technique. Then the data collected relating to the object is analyzed based on the respondents' responses obtained using the Slovin formula. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results show that service quality and digital payment have a significant influence on customer satisfaction
Transformasi Pemahaman Keuangan: Sesi Literasi Keuangan Untuk Siswa SMKN 2 Rantau Utara Labuhan Batu Afrizal; Asianna Martini Simarmata; Linda Wahyu Marpaung; Dian Setyorini; Sri Rezeki; Petrus Loo; Pristiyono
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1128

Abstract

Di era digital saat ini, literasi keuangan telah menjadi keterampilan yang sangat penting bagi generasi muda untuk mengelola keuangan mereka secara efektif dan bertanggung jawab. Dengan semakin kompleksnya produk keuangan dan meningkatnya penggunaan teknologi dalam transaksi sehari-hari, pemahaman yang baik tentang literasi keuangan menjadi krusial untuk mencegah masalah keuangan di masa depan. Artikel ini membahas pelaksanaan pelatihan literasi keuangan yang diadakan di SMKN 2 Rantau Utara Labuhan Batu pada tanggal 23 Oktober 2024, yang diikuti oleh 28 siswa terpilih. Pelatihan ini dirancang untuk memberikan pemahaman mendalam mengenai perencanaan keuangan, pengelolaan utang, serta pemanfaatan teknologi keuangan digital, termasuk aplikasi mobile banking dan dompet digital. Hasil evaluasi pasca-pelatihan menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap konsep-konsep literasi keuangan, serta kesadaran akan pentingnya perencanaan finansial yang baik. Siswa menunjukkan kemajuan dalam kemampuan mereka untuk merencanakan anggaran, mengelola utang, dan menggunakan teknologi keuangan dengan bijak. Selain itu, artikel ini juga mengkaji kondisi literasi keuangan di Indonesia secara lebih luas, mengidentifikasi tantangan yang dihadapi oleh pelajar dalam mengelola keuangan mereka, seperti pengaruh gaya hidup konsumtif dan kurangnya akses terhadap pendidikan keuangan yang memadai. Dengan demikian, pelatihan ini tidak hanya memberikan manfaat langsung bagi siswa yang terlibat, tetapi juga berkontribusi pada upaya yang lebih besar untuk meningkatkan literasi keuangan di kalangan generasi muda di Indonesia.
PURCHASING DECISIONS: IN TERMS OF SERVICE QUALITY, PACKAGING, AND DISTRIBUTION CHANNELS OF FROZEN FOODS AT RUMAH HOKY NAGET Ong, Virginia; Sri Rezeki; Associate Prof. Dr. Muhammad Hafiz Abd Rashid
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.218

Abstract

Rumah Naget Hoky is a frozen foods product retail unit in Medan City that has established since 2018. As a part of the frozen foods supply chain, Rumah Naget Hoky has taken a role in connecting producers with end consumers by utilizing available distribution channels, using the best packaging, and trying to provide the best quality service to consumers. The purchasing decision frozen foods from Rumah Naget Hoky is one of the factors that determine its sustainability. This study aims to review the purchasing decision of frozen foods Rumah Naget Hoky in terms of service quality, packaging, and distribution channels. This study uses a quantitative method with the population in this study being all consumers of Rumah Naget Hoky. The research sample was obtained using the Hair et al. formula so that 200 respondents were obtained. The research instrument used a questionnaire with a Likert measurement scale. The results showed that service quality, packaging, and distribution channels have a positive and significant effect on purchasing decisions for frozen foods at Rumah Naget Hoky.
Utilization of E-Commerce and Digital Marketing in Increasing Customer Purchasing Decisions at CV. CS Lestari Jaya Kisaran Michael; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.233

Abstract

At CV.  CS  Lestari  Jaya,  a  decline  in  sales  is  evident  due  to  a  continuous  decrease  in  customer  purchases.  This  drop  in  customer  purchasing  decisions  may  be  linked  to  the  company's limited  use  of  e-commerce  and  digital  marketing  strategies.  The  aim  of  this  study  is  to  assess  how the  use  of  e-commerce  and  digital  marketing  can  influence  customer  purchasing  decisions  at CV.  CS  Lestari  Jaya  Kisaran.  This  research  is  quantitative  in  nature,  with  a  population  of  149 customers  who  made  purchases  at  CV.  CS  Lestari  Jaya  Kisaran  in  2023.  The  sample  size  was determined  using  the  Slovin  formula  with  a  5%  standard  error,  resulting  in  109  samples.  The findings  indicate  that  both  e-commerce  and  digital  marketing  have  a  significant  impact  on customer  purchasing  decisions,  both  individually  and  together.  To  enhance  customer purchasing  decisions,  it  is  crucial  for  CV.  CS  Lestari  Jaya  Kisaran  to  effectively  leverage  e-commerce platforms  and  digital  marketing  strategies.  Furthermore,  running  targeted  paid  advertising campaigns  on  these  platforms  can  help  reach  specific  audiences  based  on  demographics  and interests,  increasing  the  likelihood  of  conversions
Customer Satisfaction Factors: Examining the Impact of Digital Marketing and Destination Image on Crown Holidays Prasetyo, Stephanie; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.214

Abstract

Travel is currently a trend that is favored by young people. Gen Z who wants healing without the hassle of searching about the intended location only needs to make a reservation at an agency that provides tour & travel services, this service is also usually cheaper than traveling alone to the intended destination. Crown Holidays is one of the companies that provide these services both domestically and abroad. This study aims to see the influence between digital marketing and destination image in increasing customer satisfaction at Crown Holidays. The sample was obtained using the Hair et al formula so that 130 respondents were obtained. The results of the study partially show that digital marketing and destination image have a positive and significant effect on customer satisfaction at Crown Holidays. Simultaneously, both digital marketing and destination image variables affect customer satisfaction at Crown Holidays. The coefficient of determination test results shows a relationship between digital marketing and destination image with customer satisfaction at Crown Holidays. Crown Holidays is expected to use digital marketing as an effective marketing tool and evaluate the destination image of the destination before setting a tour & travel schedule.
Repurchase Intention: Examined Through Website Design, Digital Technology, and Service Quality of SOP Official Medan Liandy, Nicholas; Sri Rezeki; Dr Asliza Yusof; Nizam Azmal Abdul Malek
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.215

Abstract

SOP Official Medan, a retail unit selling health supplements since 2019, connects producers to consumers through digital platforms and quality service. This study examines consumer repurchase intention based on website design, digital technology, and service quality, using a quantitative approach. A sample of 180 respondents was selected through purposive sampling, with data collected via a Likert scale questionnaire and analyzed using multiple linear regression in SPSS. The results reveal that website design, digital technology, and service quality positively and significantly influence repurchase intention. An attractive, user-friendly website enhances customer satisfaction and encourages repeat purchases. Innovative digital technology streamlines transactions, boosting convenience and reinforcing repurchase intentions. Notably, responsive and proactive service quality has the greatest impact on repurchase intention. These findings underscore the importance of integrating website design, digital technology, and quality service to create an optimal shopping experience and foster customer repurchase intention at SOP Official Medan.
The Influence of Social Media and Customer Trust on Decisions to Use Bridal Beauty Queen Services Vanessa; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.279

Abstract

This study aims to determine the Effect of Social Media and Customer Trust on the Decision to Use Bridal Beauty Queen Services. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Data sources are primary and secondary data. The population used is all customers who purchase services at Bridal Beauty Queen, totaling 78 people. From the population, selected with saturated sampling technique which means that the entire population becomes the research sample. The analysis method used is multiple linear regression with the regression equation User Decision = 4.547 + 0.559 Social Media + 0.201 Customer Trust. The results of the research analysis show that Social Media has a significant positive effect on Bridal Beauty Queen User Decisions and Customer Trust has a positive and significant effect on Bridal Beauty Queen User Decisions. Simultaneously Social Media and Customer Trust simultaneously have a significant and significant effect on the User Decision of Bridal Beauty Queen Services with the Adjusted R Square result of 0.672. This shows that 67.2% of the Bridal Beauty Queen Service User Decision is influenced by the Social Media and Customer Trust variables while the remaining 32.8% is influenced by other variables not examined in this study
Effectiveness of Project-Based Learning Model to Enhance Students' Creativity in Secondary Schools Irawan, Dedi; Muammar Rinaldi; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.296

Abstract

This study aims to analyze the effectiveness of the Project-Based Learning (PjBL) model in improving student creativity in secondary schools. Student creativity includes four main aspects, namely fluency, flexibility, originality, and elaboration. The study was conducted using a quantitative approach with a quasi-experimental design, involving two groups of students: an experimental group using the PjBL method and a control group using conventional learning methods. Data were collected through observation, creativity tests, and student learning motivation questionnaires. The results showed that the implementation of PjBL had a significant effect on increasing student creativity. Students in the experimental group showed higher creativity scores than the control group, with the most striking increase in the aspects of originality and elaboration. In addition, the PjBL model also increased student learning motivation as well as collaboration, critical thinking, and problem-solving skills. The integration of technology in PjBL, such as the use of digital devices and online resources, had a positive impact on students' learning experiences. However, this study also found several obstacles in the implementation of PjBL, such as the need for teacher training, time management, and infrastructure support. Therefore, a comprehensive strategy is needed to optimize the implementation of PjBL in secondary schools. Overall, the project-based learning model has proven to be effective in enhancing student creativity and is relevant to the demands of 21st century education.
Pengaruh Media Sosial terhadap Kejadian Bulling di Desa Kuala Lama Kec. Pantai Cermin Kab. Deli Serdang Prov. Sumatera Utara Tahun 2023 Sri Rezeki; Erin Padilla Siregar; Amelia Erawaty Siregar
Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi Vol. 2 No. 3 (2024): Agustus : Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/antigen.v2i3.341

Abstract

Cyberbullying is an action intended to embarrass, intimidate, spread ugliness and hatred in cyber media. One of the cyber media is social media ask.fm. Cyberbullying often occurs in teenagers, this can affect the emotions of teenagers who are still quite unstable in controlling their emotions. In this research, the problem formulated is whether there is an influence of cyberbullying on social media ask.fm on the emotional development of teenagers. The aim of this research is to determine the effect of cyberbullying on ask.fm social media on adolescent emotional disorders. The research method used is a survey research method using a questionnaire as a data collection instrument. The catharsis theory used in this research states that catharsis is a clearing of emotional conflict within oneself through talking about it and the deindividuation theory states that there is a feeling of loss of personal identity and the emergence of anonymity in the group. The anonymous feature on ask.fm social media provides opportunities for perpetrators to carry out cyberbullying on ask.fm. The sample in this study was 30 students, who had been victims and perpetrators of cyberbullying. Hypothesis testing shows Tcount ≥ Ttable (3.049 ≥ 1.660) so that H0 is rejected and Ha is accepted, so this means that these two variables have a significant influence. This research showed that teenagers dared to carry out attacks only through the social media ask.fm, with anonymous facilities that made it easy for the perpetrators to express all their frustration without their identities being known. And as victims, teenagers generally reject it by responding emotionally.
Hubungan Karakteristik Ibu Bersalin dengan Kejadian Plasenta Previa di Klinik Pratama Afisyah Kabutapen Deli Serdang Provinsi Sumatera Utara Tahun 2021-2023 Erin Padilla Siregar; Sri Rezeki; Amelia Erawaty Siregar; Mesrida Simarmat
Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi Vol. 2 No. 3 (2024): Agustus : Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/antigen.v2i3.342

Abstract

Placenta previa is a placenta that is abnormally located, namely in the lower segment of the uterus so that it covers part or all of the internal uterine ostium. Based on data obtained by the World Health Organization (WHO) in 2008, quoted by Wahyu 2019, the prevalence of placenta previa is around 458 out of 100,000 births each year, while the prevalence of placenta previa according to WHO in 2009 is around 320 out of 100,000 births. This type of research is descriptive and aims to find out the relationship between the characteristics of mothers giving birth and the incidence of placenta previa at Pratama Afisyah Clinic. This research instrument is the medical record. Editing, coding, data entry, tabulating and analyzing data. The research results from 103 respondents, the majority of birth mothers who experienced bleeding were 79 respondents (76.7%), the minority who did not experience bleeding were 24 respondents (23.3%). The majority at risk age were 77 respondents (74.8), the majority at risk parity were 91 respondents (88.3), the majority had a history of SC delivery as many as 79 respondents (76.7%). From the results of the statistical tests, the Odd ratio (OR) = 3.500 was obtained. 95% CI = 1.196-10.240 and P value 0.032 < 0.05, which means there is a significant relationship between maternal age characteristics and the incidence of placenta previa. The results of the statistical test obtained an Odd ratio (OR) = 0.121. 95% CI = 0.015-0.979 and P value 0.026 < 0.05, which means there is a significant relationship between maternal parity characteristics and the incidence of placenta previa. The results of the statistical test obtained an Odd ratio (OR) = 0.350. 95% CI = 0.137-0.895 and P value 0.046 < 0.05, which means there is a significant relationship between the characteristics of the mother's birth history and the incidence of placenta previa. For mothers who give birth with placenta previa, to further increase knowledge about placenta previa by knowing the causes and impacts.
Co-Authors Ade Rachmat Yudiyanto Ade Rachmatb Yudianto Afrizal Agus Rahmadsyah Agustina Alifia Restu Selvanda Amelia Erawaty Siregar Amellia Erawaty Siregar Andrian, Dedek Anisa Malfiro Antonio Lodian Apriyoga Sukamto Aras Mulyadi Aris Munandar Asianna Martini Simarmata Associate Prof. Dr. Muhammad Hafiz Abd Rashid Astaria Br Ginting Aulia Iski Bayu Jaya Tama Bella Maryati Bey Todu Br.Manjorang, Novita Andriani C Putroe Ula Rahifa Cecilia Chendy Meylia Cut Reinilda Rischa Cut Zahri Harun Damayanty S Dara Mauliza dedi irawan Delpi Novianti Desma Erica Maryati Manik Dewi Saputri Dian Setyorini Dr Asliza Yusof Effendi, Leo Adhar Eka Purnamasari Erin Padilla Siregar Esty Rahayu Fachry Abda El Rahman Fajri Ekawardana Fajrina Mazaya Femilina Nazara Fitri Mayasari Panggabean Fitriana Yolanda Gusman Lesmana Gustina Harum Sasanti Hazizah Sabilah Siagian Henni Jc Saragih Herrialfian Herrialfian Ihdina Gustina Ilham Muhammad Ishafit Ishafit Isti Mulyati Istikomah, Endang Jhona Boy Erwinta Sembiring Kiki Khoiriyani Kiki Wahyuni Lasria Yolivia Aruan Liandy, Nicholas Lina Linda Wahyu Marpaung Lisdayanti Simanjuntak Lubis , Ayu Ulfah Nur M Hasan M Jalaluddin Masayu Hamdatul Azizah Luthfiyyah Megawati Saragih Mei Tri Janti Silalahi Melly Sukma Dewi Ratu Mutriara Mely Sukma Dewi Ratu Mutiara Merlin Qhardanova Merry Susanti Mesrida Simarmat Michael Muammar Rinaldi Muchlas Muchlas Muhammad Ali Akbar Muhammad Rizki Bima Putra Murniati Ar Nadia Jubta Nainggolan, Elisabeth Ngurah Ray Nizam Azmal Abdul Malek Nopriadi Nopriadi Nunung Faujiah Nur Azlina Nurhajimah Nurhajimah Nurlayli Istiqomah Nurul Elenawati Nurul Huda Nurul Mustabsyirah Rafi&#039;i Nurwani Nurwani Ong, Virginia Petrus Loo Pipin Kurnia Plora Novita Sinaga Prasetyo, Stephanie Pristiyono puspitasari, angelin Putri, Serly Rachmi Fanani Hakim Rahmawati Yuliyani Ratri Tri Hapsari Ratu Syafira Nurasyifa Ridha Andayani Ridho Wahyuni Rinaldo, Rinaldo Risa Rahma Putri Rizky Darmawan Rohana Fika SKD Salma Salma Santi Chismirina Seri Wahyuni Harahap Silaban, Marta Armita Silvia Desmara Steven Alfando subanar subanar Sunnati , Sunnati . Sunnati Sunnati Suripah . Susda Heleni Syifa . T Zahrial Helmi Tri Husni Ulis Mayrosa Ulkharimah Uza Kristiyanto Valentina Sari Theresia Siagian Vanessa Vinna Angelia Widya Anggriani Putri Winny Wulandari Pratiwi Wirna Parida yahfizham yahfizham Zafrullah Zafrullah Zetriuslita Zulfa Rusiwan Zulfan M ALIBASYAH Zulfan M. Alibasyah Zulkarnain &#039; Zuraida Usman Bany Zyad Dilmi