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All Journal Jurnal IPTA Jurnal Ilmu Lingkungan JURNAL DESTINASI PARIWISATA International Journal of Artificial Intelligence Research Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Tourism Scientific Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Jurnal Manajemen Perhotelan dan Pariwisata GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Pariwisata Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Home Journal : Hospitality and Gastronomy Research Journal Journal Hotspot (jh) Journal of Mandalika Review Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Mamangan Social Science Journal International Journal of Sustainable Competitiveness on Tourism Tourism, Hospitality and Culture Insights Journal Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Tourism Economics, Hospitality, and Business Management Journal
Liyushiana, Liyushiana
Politeknik Pariwisata Medan
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The Implementation of CHSE Program at Sibayak Berastagi Hotel to Increase Guest Trust Liyushiana; Chafizah; Sinuraya, Citra; Sibarani, Esra; Dizastra, Roel
Journal Hotspot Vol. 2 No. 2 (2024): October
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CHSE certification is one of the strategic policies set nationally by the Ministry of Tourism and Creative Economy. One of the hotels that has been certified CHSE is Hotel Sibayak Berastagi. The various dynamics after this hotel has obtained CHSE certification need to be considered, for example how the hotel adopts the latest rules in accordance with CHSE policies. The big question is how the hotel will go further in implementing CHSE regarding the existing environmental conditions around it. So the purpose of this study is to analyze the steps for implementing CHSE including seeing how the adoption of related policies and environmental conditions; as well as to analyze the challenges and solutions made by the hotel in implementing CHSE. The method used is qualitative with an interactive approach, where data collection is carried out by observation and interviews with hotel management. The results showed that Hotel Sibayak Berastagi has consistently implemented CHSE and is adaptive to new rules in the application of health protocols. Even in terms of security, Hotel Sibayak Berastagi is also active in informing about the status of the Sinabung volcano through its website. Some of the challenges faced are ensuring employee discipline in the use of PPE and awareness of guests to use masks at this time. Various alternative solutions are offered, starting from improving the mechanism, providing quality PPE for employees to offering free masks for guests of the Sibayak Berastagi Hotel so that they are disciplined in maintaining health protocols.                                                                                              
Conditions Of The Business World, Industry World, Working World Of Indonesian Tourism Yanti, Dewi; Liyushiana, Liyushiana; Khadry, Muhammad
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5508

Abstract

The tourism business world continues to grow in line with the development of tourism that accommodates all the needs of tourists visiting various tourist attractions. The purpose of this study is to develop various strategies to answer these needs both in increasing the number of entrepreneurs and workers in accordance with the needs of the business world, the industrial world and the world of work, especially in the tourism sector. This study uses a qualitative research approach where qualitative research as a scientific method is often used and implemented by a group of researchers in the field of social sciences, including education. The results obtained after conducting research in two interview quotes delivered by two informants from the Lake Toba Authority Implementing Agency, it can be said that the need for workers in the tourism sector in 8 Regencies Around Lake Toba is currently still high. However, to support the two statements above, a projection will be calculated based on four tourism business samples, namely, star hotels, non-star hotels, restaurants/eateries and Travel. Based on arithmetic calculations, the number of workers in the next five (5) years can be projected. In 2023 the number of workers in travel is estimated at 722 people. In 2024 it will increase to 766 people. In 2025, there were 827 people. In 2026, it increased to 902 people and in 2027, it increased to 1,010 people. The conclusion obtained from the research results can be seen in the projection of the number of special workforce data on travel in the next five (5) years, increasing by around 5% - 12% each year.
Optimalisasi Aplikasi Berbasis Web dalam Upaya Promosi dan Peningkatan Tingkat Hunian Kamar pada Santika Premiere Dyandra Hotel & Convention Medan Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 1 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i1.318

Abstract

Hotels play an important role in the tourism industry. Without a hotel, tourists would not be able to enjoy a comfortable vacation. This is because the hotel provides the services and other services you need for a comfortable stay. The hotel itself has the concept of a type of accommodation that is commercially operated, providing services such as accommodation, services and food and drink to the general public for a short stay. Medan has so many Star Hotel competitors that you need to develop an appropriate marketing strategy. Therefore, the right marketing strategy applicable in today's digital age is digital marketing, especially web-based applications. In this case, Hotel Santika Premiere Dyandra Medan also digitally marketed web-based applications and more. This is one of the mainstays for promoting and increasing room occupancy, which has been sluggish in recent years due to the Covid 19 pandemic. Web-based applications are called MySantika and MyValue. The benefits of the Internet and digital marketing are so great that you can benefit from the Internet in almost every area, including: B. Business sector through banking, insurance, travel, education, etc. Since the advent of the Internet, patterns of daily life have gradually changed.
Strategi Komunikasi Pemasaran Terpadu Hotel Labersa Balige Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 2 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i2.319

Abstract

Labersa hotel and convention center is a hotel located in Toba Regency, Balige District, which is a new hotel but can increase visitors from time to time. But for now, the interest of visitors to stay at Balige, especially to the location of the Labersa Hotel, has not yet reached the expected target. To deal with this problem, an integrated and targeted communication strategy is needed. This scientific article discusses how to implement the concept of integrated marketing communication created by Philip Kotler and then we apply it using qualitative research methods. The results of this analysis show that applying this concept can overcome the existing problems. This research will be conducted using descriptive qualitative research and data collection methods using observation, interviews, and documentation of the hotel.
Strategi Bauran Pemasaran Grand City Hall Hotel Medan dalam Meningkatkan Kunjungan Tamu pada Saat Pandemi Liyushiana Liyushiana
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 1 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i1.317

Abstract

The pandemic has had a huge impact on the hotel sector, so hotels need to prepare various strategies, at least to survive. The purpose of this study was to describe what strategies were taken by the Grand City Hall Hotel Medan in dealing with the pandemic. The approach taken in achieving the objectives of this research is a marketing mix strategy with the 7P concept (product, price, people, promotion, place, physical evidence and process). The methodology of this research is qualitative where data collection is done by interview and observation method. The results of the study show that several marketing strategies that play a major role in maintaining operations at Grand City Hall Medan are: promotions that are continuously carried out through various platforms, especially social media; pricing that adjusts to circumstances, setting rules on uniform use that adapts health protocol policies, and adjusting service processes according to CHSE rules.
Penguatan Kapasitas Perempuan dalam Pemasaran Produk Pariwisata di Danau Toba Ngatemin; Yanti, Dewi; Liyushiana; Rosari, Dina; Prayogi, Budi; Denny, Agustinus
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v2i1.294

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas perempuan dalam sektor pariwisata melalui pemasaran digital dan diversifikasi produk di desa wisata sekitar Destinasi Super Prioritas Danau Toba. Program ini difokuskan pada pemberdayaan perempuan dalam pengelolaan produk wisata lokal, dengan memberikan pengetahuan mengenai pentingnya pemasaran digital dan pengembangan produk yang dapat meningkatkan daya saing desa wisata. Peserta kegiatan ini terdiri dari 30 orang perempuan pegiat wisata yang berasal dari berbagai desa wisata di sekitar Danau Toba. Metode pelaksanaan terdiri dari identifikasi awal, pelatihan, diskusi, dan praktik langsung mengenai penggunaan media sosial untuk pemasaran produk serta diversifikasi produk wisata untuk menarik lebih banyak wisatawan. Hasil kegiatan menunjukkan antusiasme peserta untuk mengimplementasikan pemasaran melalui media sosial, khususnya Instagram dan TikTok, serta kesadaran tentang pentingnya diversifikasi produk dalam memperkaya pengalaman wisata. Diharapkan program ini dapat memberikan kontribusi positif terhadap perkembangan desa wisata, memperkuat peran perempuan, dan meningkatkan daya saing destinasi pariwisata di Danau Toba.
Development of Tourism Activities Based on Sustainable Livelihood Approach in Huta Tinggi Tourism Village Sitorus, Nova Bernedeta; Liyushiana; Sianipar, Christina Indriany
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.231

Abstract

Introduction: This study aims to determine the development of tourism activities in Huta Tinggi Tourism Village with the Sustainable Livelihood Approach. Here are the two research questions used: (1) How can the Sustainable Livelihood Approach (SLA) be effectively implemented to optimize the development of tourism activities in Huta Tinggi Tourism Village? (2) What are the key challenges and opportunities in fostering community involvement and empowerment for sustainable tourism development in Huta Tinggi Tourism Village? Methodology: This study uses a qualitative research approach with narrative/descriptive research methods. The key informants in this study were the Head of Pangururan Sub-District, the Manager of the Huta Tinggi Tourism Village, and the local community. Findings: This study found that Huta Tinggi Tourism Village has significant potential for the development of culture- and nature-based tourism, offering attractions such as traditional cooking, Batak Toba cultural art classes, and activities like buffalo milking and coffee harvesting. However, community participation in tourism management remains low, highlighting the need for human resource empowerment through training, facility improvements, and raising awareness of the importance of tourism. Conclusion: Huta Tinggi Tourism Village offers unique cultural attractions and local wisdom that appeal to both domestic and international tourists. To maximize the potential of this village, stages of human resource development, including awareness, skill transformation, and intellectual enhancement, are essential. Ensuring adequate facilities, financial management training, community involvement, and continuous monitoring will further enhance the quality of tourist experiences and support sustainable development in Huta Tinggi.
OPTIMALISASI HOMESTAY DALAM MENDUKUNG MEMORABLE TOURISM EXPERIENCE BERBASIS ROOT CAUSE ANALYSIS DI DESA WISATA (KASUS DI LUMBAN SUHI-SUHI TORUAN, SAMOSIR) Denny, Agustinus; Liyushiana, Liyushiana
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.26552

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengkaji kontribusi homestay dalam menciptakan memorable tourism experience (MTE) di Desa Wisata Lumban Suhi-Suhi Toruan (Dewi Lusi), Samosir, dengan fokus pada tujuh dimensi MTE: hedonism, refreshment, social and local culture, meaningfulness, knowledge, novelty, dan adverse feeling. Studi ini juga bertujuan untuk merumuskan strategi penguatan homestay berbasis akar masalah guna meningkatkan pengalaman wisatawan. Penelitian dilakukan selama bulan September 2024–Juli 2024 dengan pendekatan kualitatif studi kasus. Data diperoleh melalui wawancara mendalam terhadap 12 informan utama, yaitu pengelola dari BUMDes Hita Do Hita, pemilik homestay dan wisatawan, serta melalui observasi dan dokumentasi. Analisis data dilakukan dengan pendekatan tematik dan Root Cause Analysis (RCA) untuk mengidentifikasi akar masalah dan solusi strategis. Hasil penelitian menunjukkan bahwa homestay di Dewi Lusi tidak hanya berperan sebagai akomodasi, tetapi juga sebagai sarana interaksi budaya, edukasi, dan keterlibatan emosional yang mendalam. Strategi yang diusulkan mencakup pelatihan pelayanan, pengemasan pengalaman tematik, dan penguatan narasi budaya. Kata kunci : homestay, memorable tourism experience, desa wisata, interaksi budaya,  root cause analysis. ABSTRACT This study aims to assess the contribution of homestays in creating a memorable tourism experience (MTE) in Lumban Suhi-Suhi Toruan Tourism Village (Dewi Lusi), Samosir, focusing on seven MTE dimensions: hedonism, refreshment, social and local culture, meaningfulness, knowledge, novelty, and adverse feeling. The study also seeks to formulate root-problem-based strategies to enhance tourists’ experience through homestay development. Conducted from September 2024 to July 2025, this research employed a qualitative case study approach. Data were collected through in-depth interviews with 12 key informants—managers of the local village enterprise (BUMDes Hita Do Hita), homestay owners and tourists—as well as through observation and documentation. Data analysis utilized a thematic approach and Root Cause Analysis (RCA) to identify core issues and strategic solutions. Findings reveal that homestays in Dewi Lusi serve not only as lodging but also as a platform for cultural interaction, education, and emotional engagement. The proposed strategies include service training, thematic experience packaging, and enhancement of cultural narratives.  Keywords: homestay, memorable tourism experience, tourism village, cultural interaction, root cause analysis.
DIVERSIFIKASI ATRAKSI DI DESA WISATA LUMBAN SUHI-SUHI TORUAN, SAMOSIR Liyushiana, Liyushiana; Yanti, Dewi; Rosari, Dina; Rizkiyah, Putri; Denny, Agustinus
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.26530

Abstract

ABSTRAK Penelitian ini bertujuan untuk merumuskan strategi pengembangan diversifikasi atraksi wisata berbasis budaya dan alam di Desa Wisata Lumban Suhi-Suhi Toruan (Dewi Lusi). Penelitian ini menggunakan pendekatan kualitatif studi kasus, dimana data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Wawancara dilakukan kepada 5 informan dari perwakilan desa, pengrajin ulos, wisatawan dan pegiat wisata lokal. Analisis menggunakan pendekatan tematik dengan analisis  Business Model Canvas (BMC). Hasil penelitian menunjukkan bahwa pengembangan Pantai Lumban Manik sebagai atraksi wisata baru dapat memperluas portofolio atraksi Dewi Lusi, memperpanjang lama tinggal wisatawan, dan memperkuat positioning Dewi Lusi sebagai desa wisata budaya. Strategi pengembangan atraksi baru yang inklusif, berbasis kearifan lokal, serta integratif dengan atraksi budaya yang ada berkontribusi positif terhadap keberlanjutan pariwisata dan pemberdayaan masyarakat. Kata kunci : diversifikasi atraksi, desa wisata, desa wisata budaya, BMC, Danau Toba ABSTRACT This study aims to formulate a strategy for developing diversified cultural and natural attractions in the Lumban Suhi-Suhi Toruan Tourism Village (Dewi Lusi). Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation. Thematic analysis and business model mapping using the Business Model Canvas (BMC) framework were applied. The findings indicate that the development of Pantai Lumban Manik as a new tourism attraction can expand Dewi Lusi's attraction portfolio, extend tourist length of stay, and strengthen Dewi Lusi’s positioning as a cultural tourism village. The strategy for developing new attractions emphasizes inclusiveness, integration with existing cultural assets, and a foundation in local wisdom, all of which contribute positively to tourism sustainability and community empowerment. Keywords: attraction diversification, tourism village, cultural tourism village, BMC, Lake Toba.
Empowering Sustainable Ecotourism Governance: Strengthening Community-Based Initiatives in Bukit Lawang Nova Bernedeta Sitorus; Liyushiana; Muhammad Khadry; Dewi Yanti; Ngatemin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4464

Abstract

This activity aims to develop and disseminate knowledge and technology that supports sustainable ecotourism management. By referring to the Global Code of Ethics for Tourism, this PKM initiative seeks to minimize negative impacts on the environment and culture, while ensuring sustainable economic benefits for local communities. Pre-test and post-test methods were used to evaluate the effectiveness of training in increasing understanding and application of sustainable ecotourism principles among local residents. The evaluation results show significant improvements in various aspects of ecotourism management, including community involvement, environmental conservation, economic benefits, environmental education and awareness, tourism product development, tourist satisfaction, resource management, leadership and management, as well as the application of innovation and technology. This training not only increases understanding and practice related to ecotourism, but also strengthens the role of communities as agents of change. By improving local skills and knowledge, this PKM activity aims to create a better, more sustainable and globally competitive tourism ecosystem, while protecting the local environment and culture. The success of this program emphasizes the importance of community service in supporting sustainable tourism development and poverty alleviation at the village level.
Co-Authors Adelia Miftahul Jannah Afrildo Bakkara Agung Edi Rustanto Agus Sugiarto Agustinus Denny Agustinus Denny Ahmad Tarmizi Abdul Karim Andri Estining Sejati Angelika Nababan Annisa Kharisma Sinuliinga Anwari Masatip Arrey, Mbaze-Ebock Vivian Bastanta Eka Putra Kembaren Batubara, Enjeli Mitami Bintang Samosir Chafizah Chafizah, Chafizah Christina Indriani Sianipar Christina Indriani Sianipar Christina Sianipar - AKPAR Medan Dalimunthe, Femmy Indriany Dalimunthe, Mohammad Yusuf Deafani Clara Sinaga Denny, Agustinus Dewi Yanti Dewi Yanti Dina Rosari Dizastra, Roel Fahrudi Ahwan Ikhsan Farrah, Tiara Ananda Feri Fadlin Fia Metasya Graceita Tampubolon Herman Herman Hetty Claudia Nainggolan Ika Berliani Lase Ika Wulandani Imran Imran Indradewa, Rhian Jekson Jekson Jekson Nainggolan Joy Feri Ando Sinaga Khairi, Nurhafizha Khairi, Nurhafizhah Kurnia Darmawati Halawa La Harudu La Ode Nursalam Livia Sibuea Maria Ulfah Marpaung, Selviana Meldrit Monica Masri Ridwan, Masri Melisma Damanik Meryl Panggabean Mhd Firmansyah Azhom Muhammad Ismail Muhammad Khadry Ngatemin Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurhafihah Khairi Nurhafizhah Khairi Nurhayati Samosir Nurlansi Nurlansi Pramudya, Ahmad Prayogi, Budi Putri Rizkiyah rajagukguk, devy meylani Renaldi, Ruri Rifqy Arya Anugrah Rizkiyah, Putri Rosari, Dina Ryan Aldiansyah Akbar Sari, Ersya Permata Setarah Letare Sianturi Sianipar, Christina Indriany Sibarani, Elisabeth G. Sibarani, Esra Sihombing, Gianny Sri Rejeki Sinaga, Jastrid Caroline Herera Sinuraya, Citra Siregar, Winda Azzahra Sitorus, Nova Tengku Muhammad Haikal Tio Sinurat Tondang, Bahagia Wella Bella M Yanti, Dewi Yohana Sari Purba