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All Journal Jurnal Ilmu Lingkungan JURNAL DESTINASI PARIWISATA International Journal of Artificial Intelligence Research Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Tourism Scientific Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Jurnal Manajemen Perhotelan dan Pariwisata GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Pariwisata Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Home Journal : Hospitality and Gastronomy Research Journal Journal Hotspot Journal of Mandalika Review Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Mamangan Social Science Journal International Journal of Sustainable Competitiveness on Tourism Gastronomy and Culinary Art (Gastronary) Tourism, Hospitality and Culture Insights Journal Jurnal Ilmu Sosial dan Humaniora Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Tourism Economics, Hospitality, and Business Management Journal Proceedings International Conference on Marine Tourism and Hospitality Studies
Liyushiana, Liyushiana
Politeknik Pariwisata Medan
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Strategi Komunikasi Pemasaran Terpadu Hotel Labersa Balige Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 2 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i2.319

Abstract

Labersa hotel and convention center is a hotel located in Toba Regency, Balige District, which is a new hotel but can increase visitors from time to time. But for now, the interest of visitors to stay at Balige, especially to the location of the Labersa Hotel, has not yet reached the expected target. To deal with this problem, an integrated and targeted communication strategy is needed. This scientific article discusses how to implement the concept of integrated marketing communication created by Philip Kotler and then we apply it using qualitative research methods. The results of this analysis show that applying this concept can overcome the existing problems. This research will be conducted using descriptive qualitative research and data collection methods using observation, interviews, and documentation of the hotel.
Strategi Bauran Pemasaran Grand City Hall Hotel Medan dalam Meningkatkan Kunjungan Tamu pada Saat Pandemi Liyushiana Liyushiana
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 1 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i1.317

Abstract

The pandemic has had a huge impact on the hotel sector, so hotels need to prepare various strategies, at least to survive. The purpose of this study was to describe what strategies were taken by the Grand City Hall Hotel Medan in dealing with the pandemic. The approach taken in achieving the objectives of this research is a marketing mix strategy with the 7P concept (product, price, people, promotion, place, physical evidence and process). The methodology of this research is qualitative where data collection is done by interview and observation method. The results of the study show that several marketing strategies that play a major role in maintaining operations at Grand City Hall Medan are: promotions that are continuously carried out through various platforms, especially social media; pricing that adjusts to circumstances, setting rules on uniform use that adapts health protocol policies, and adjusting service processes according to CHSE rules.
Penguatan Kapasitas Perempuan dalam Pemasaran Produk Pariwisata di Danau Toba Ngatemin; Yanti, Dewi; Liyushiana; Rosari, Dina; Prayogi, Budi; Denny, Agustinus
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v2i1.294

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas perempuan dalam sektor pariwisata melalui pemasaran digital dan diversifikasi produk di desa wisata sekitar Destinasi Super Prioritas Danau Toba. Program ini difokuskan pada pemberdayaan perempuan dalam pengelolaan produk wisata lokal, dengan memberikan pengetahuan mengenai pentingnya pemasaran digital dan pengembangan produk yang dapat meningkatkan daya saing desa wisata. Peserta kegiatan ini terdiri dari 30 orang perempuan pegiat wisata yang berasal dari berbagai desa wisata di sekitar Danau Toba. Metode pelaksanaan terdiri dari identifikasi awal, pelatihan, diskusi, dan praktik langsung mengenai penggunaan media sosial untuk pemasaran produk serta diversifikasi produk wisata untuk menarik lebih banyak wisatawan. Hasil kegiatan menunjukkan antusiasme peserta untuk mengimplementasikan pemasaran melalui media sosial, khususnya Instagram dan TikTok, serta kesadaran tentang pentingnya diversifikasi produk dalam memperkaya pengalaman wisata. Diharapkan program ini dapat memberikan kontribusi positif terhadap perkembangan desa wisata, memperkuat peran perempuan, dan meningkatkan daya saing destinasi pariwisata di Danau Toba.
Development of Tourism Activities Based on Sustainable Livelihood Approach in Huta Tinggi Tourism Village Sitorus, Nova Bernedeta; Liyushiana; Sianipar, Christina Indriany
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.231

Abstract

Introduction: This study aims to determine the development of tourism activities in Huta Tinggi Tourism Village with the Sustainable Livelihood Approach. Here are the two research questions used: (1) How can the Sustainable Livelihood Approach (SLA) be effectively implemented to optimize the development of tourism activities in Huta Tinggi Tourism Village? (2) What are the key challenges and opportunities in fostering community involvement and empowerment for sustainable tourism development in Huta Tinggi Tourism Village? Methodology: This study uses a qualitative research approach with narrative/descriptive research methods. The key informants in this study were the Head of Pangururan Sub-District, the Manager of the Huta Tinggi Tourism Village, and the local community. Findings: This study found that Huta Tinggi Tourism Village has significant potential for the development of culture- and nature-based tourism, offering attractions such as traditional cooking, Batak Toba cultural art classes, and activities like buffalo milking and coffee harvesting. However, community participation in tourism management remains low, highlighting the need for human resource empowerment through training, facility improvements, and raising awareness of the importance of tourism. Conclusion: Huta Tinggi Tourism Village offers unique cultural attractions and local wisdom that appeal to both domestic and international tourists. To maximize the potential of this village, stages of human resource development, including awareness, skill transformation, and intellectual enhancement, are essential. Ensuring adequate facilities, financial management training, community involvement, and continuous monitoring will further enhance the quality of tourist experiences and support sustainable development in Huta Tinggi.
OPTIMALISASI HOMESTAY DALAM MENDUKUNG MEMORABLE TOURISM EXPERIENCE BERBASIS ROOT CAUSE ANALYSIS DI DESA WISATA (KASUS DI LUMBAN SUHI-SUHI TORUAN, SAMOSIR) Denny, Agustinus; Liyushiana, Liyushiana
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.26552

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengkaji kontribusi homestay dalam menciptakan memorable tourism experience (MTE) di Desa Wisata Lumban Suhi-Suhi Toruan (Dewi Lusi), Samosir, dengan fokus pada tujuh dimensi MTE: hedonism, refreshment, social and local culture, meaningfulness, knowledge, novelty, dan adverse feeling. Studi ini juga bertujuan untuk merumuskan strategi penguatan homestay berbasis akar masalah guna meningkatkan pengalaman wisatawan. Penelitian dilakukan selama bulan September 2024–Juli 2024 dengan pendekatan kualitatif studi kasus. Data diperoleh melalui wawancara mendalam terhadap 12 informan utama, yaitu pengelola dari BUMDes Hita Do Hita, pemilik homestay dan wisatawan, serta melalui observasi dan dokumentasi. Analisis data dilakukan dengan pendekatan tematik dan Root Cause Analysis (RCA) untuk mengidentifikasi akar masalah dan solusi strategis. Hasil penelitian menunjukkan bahwa homestay di Dewi Lusi tidak hanya berperan sebagai akomodasi, tetapi juga sebagai sarana interaksi budaya, edukasi, dan keterlibatan emosional yang mendalam. Strategi yang diusulkan mencakup pelatihan pelayanan, pengemasan pengalaman tematik, dan penguatan narasi budaya. Kata kunci : homestay, memorable tourism experience, desa wisata, interaksi budaya,  root cause analysis. ABSTRACT This study aims to assess the contribution of homestays in creating a memorable tourism experience (MTE) in Lumban Suhi-Suhi Toruan Tourism Village (Dewi Lusi), Samosir, focusing on seven MTE dimensions: hedonism, refreshment, social and local culture, meaningfulness, knowledge, novelty, and adverse feeling. The study also seeks to formulate root-problem-based strategies to enhance tourists’ experience through homestay development. Conducted from September 2024 to July 2025, this research employed a qualitative case study approach. Data were collected through in-depth interviews with 12 key informants—managers of the local village enterprise (BUMDes Hita Do Hita), homestay owners and tourists—as well as through observation and documentation. Data analysis utilized a thematic approach and Root Cause Analysis (RCA) to identify core issues and strategic solutions. Findings reveal that homestays in Dewi Lusi serve not only as lodging but also as a platform for cultural interaction, education, and emotional engagement. The proposed strategies include service training, thematic experience packaging, and enhancement of cultural narratives.  Keywords: homestay, memorable tourism experience, tourism village, cultural interaction, root cause analysis.
DIVERSIFIKASI ATRAKSI DI DESA WISATA LUMBAN SUHI-SUHI TORUAN, SAMOSIR Liyushiana, Liyushiana; Yanti, Dewi; Rosari, Dina; Rizkiyah, Putri; Denny, Agustinus
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.26530

Abstract

ABSTRAK Penelitian ini bertujuan untuk merumuskan strategi pengembangan diversifikasi atraksi wisata berbasis budaya dan alam di Desa Wisata Lumban Suhi-Suhi Toruan (Dewi Lusi). Penelitian ini menggunakan pendekatan kualitatif studi kasus, dimana data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Wawancara dilakukan kepada 5 informan dari perwakilan desa, pengrajin ulos, wisatawan dan pegiat wisata lokal. Analisis menggunakan pendekatan tematik dengan analisis  Business Model Canvas (BMC). Hasil penelitian menunjukkan bahwa pengembangan Pantai Lumban Manik sebagai atraksi wisata baru dapat memperluas portofolio atraksi Dewi Lusi, memperpanjang lama tinggal wisatawan, dan memperkuat positioning Dewi Lusi sebagai desa wisata budaya. Strategi pengembangan atraksi baru yang inklusif, berbasis kearifan lokal, serta integratif dengan atraksi budaya yang ada berkontribusi positif terhadap keberlanjutan pariwisata dan pemberdayaan masyarakat. Kata kunci : diversifikasi atraksi, desa wisata, desa wisata budaya, BMC, Danau Toba ABSTRACT This study aims to formulate a strategy for developing diversified cultural and natural attractions in the Lumban Suhi-Suhi Toruan Tourism Village (Dewi Lusi). Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation. Thematic analysis and business model mapping using the Business Model Canvas (BMC) framework were applied. The findings indicate that the development of Pantai Lumban Manik as a new tourism attraction can expand Dewi Lusi's attraction portfolio, extend tourist length of stay, and strengthen Dewi Lusi’s positioning as a cultural tourism village. The strategy for developing new attractions emphasizes inclusiveness, integration with existing cultural assets, and a foundation in local wisdom, all of which contribute positively to tourism sustainability and community empowerment. Keywords: attraction diversification, tourism village, cultural tourism village, BMC, Lake Toba.
Empowering Sustainable Ecotourism Governance: Strengthening Community-Based Initiatives in Bukit Lawang Nova Bernedeta Sitorus; Liyushiana; Muhammad Khadry; Dewi Yanti; Ngatemin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4464

Abstract

This activity aims to develop and disseminate knowledge and technology that supports sustainable ecotourism management. By referring to the Global Code of Ethics for Tourism, this PKM initiative seeks to minimize negative impacts on the environment and culture, while ensuring sustainable economic benefits for local communities. Pre-test and post-test methods were used to evaluate the effectiveness of training in increasing understanding and application of sustainable ecotourism principles among local residents. The evaluation results show significant improvements in various aspects of ecotourism management, including community involvement, environmental conservation, economic benefits, environmental education and awareness, tourism product development, tourist satisfaction, resource management, leadership and management, as well as the application of innovation and technology. This training not only increases understanding and practice related to ecotourism, but also strengthens the role of communities as agents of change. By improving local skills and knowledge, this PKM activity aims to create a better, more sustainable and globally competitive tourism ecosystem, while protecting the local environment and culture. The success of this program emphasizes the importance of community service in supporting sustainable tourism development and poverty alleviation at the village level.
Sustainable Tourism Management for Enhanced Tourism Product Quality in the Cultural Village of Dokan Sitorus, Nova Bernedeta; Liyushiana, Liyushiana; Khairi, Nurhafizhah
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2291

Abstract

The research on "Sustainable Tourism Management in Improving the Quality of Tourism Products in Dokan Cultural Village" encompasses several crucial objectives. First and foremost, it aims to identify the tourism potential of Dokan Cultural Village by examining its cultural richness, natural attractions, and other unique elements that draw tourists. Additionally, the study delves into the impact of tourism practices on the village's environment, analyzing ecological sustainability, waste management, and natural resource conservation. Destination management is also a focal point, evaluating how policies and practices are implemented to ensure the sustainability, safety, and comfort of tourists. The research further explores community participation in tourism management, assessing decision-making involvement, economic empowerment, and the consideration of local communities' needs. Identifying economic empowerment opportunities for local communities through the development of tourism products is another key objective, involving an analysis of local business potential and the role of community engagement in enhancing the value of tourism products. Central to the study is the evaluation and enhancement of the quality of tourism products in Dokan Cultural Village, encompassing service quality, diverse experiences, and the alignment with traveler expectations. Furthermore, the research aims to support sustainable tourism principles by identifying management practices that promote economic, social, and environmental sustainability. Ultimately, the study seeks to provide concrete recommendations for improving sustainable tourism management in Dokan Cultural Village, potentially including policy enhancements, the development of training programs, or the implementation of innovative destination management strategies. By achieving these objectives, the research aims to offer a comprehensive understanding of how Dokan Cultural Village can harness its potential as a sustainable tourism destination through the enhancement of its product quality.
Preferensi Wisatawan terhadap Atribut Wisata Budaya Bali Liyushiana, Liyushiana
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 1 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i1.411

Abstract

Penelitian ini bertujuan untuk menganalisis preferensi wisatawan terhadap wisata budaya di Puri Agung Karangasem, Pura Luhur Uluwatu, dan Desa Panglipuran di Bali menggunakan metode analisis conjoint. Atribut-atribut yang relevan telah dikembangkan dan pengumpulan data dilakukan melalui kuesioner online kepada 149 responden. Hasil penilaian utility menunjukkan bahwa lokasi kunjungan, akomodasi, pilihan rombongan perjalanan, lama kunjungan, motivasi utama, dan pilihan paket perjalanan memiliki pengaruh yang signifikan terhadap preferensi wisatawan. Importance value menegaskan bahwa pilihan rombongan perjalanan, lama kunjungan, lokasi kunjungan, dan motivasi merupakan atribut-atribut yang paling penting dalam mempengaruhi preferensi. Korelasi yang kuat dan signifikan juga ditemukan antara preferensi terhadap atribut-atribut tersebut. Rekomendasi penelitian ini mencakup: wisata budaya, preferensi wisatawan, analisis conjoint, Bali, destinasi wisata.
PERANAN PROGRAM LOYALITAS ALL ACCOR LIMITLESS TERHADAP KUALITAS PELAYANAN (STUDI KASUS PADA HOTEL IBIS STYLES MEDAN) Chafizah, Chafizah; Liyushiana, Liyushiana; Marpaung, Selviana Meldrit Monica; Renaldi, Ruri; Pramudya, Ahmad
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 1 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i1.412

Abstract

The purpose of this study is to see how loyalty programs affect service quality at the Ibis Styles Medan. This is a qualitative study that use the case study method. Primary data and secondary data are the two categories of data used in this study. The findings of interviews with the front desk agent at the Ibis Styles Hotel Medan provided primary data, while secondary data was collected from the All Accor website. Based on the findings of the study, the following conclusions were made: 1) Provide benefits and advantages of loyalty programs that have an impact on hotel satisfaction and service quality. This is demonstrated through consumer reviews on the official All Accor website, which is used in conjunction with Trust You to calculate hotel ratings. 2) The convenience gained from the adoption of the loyalty program has an impact on increasing service quality. This is highlighted by the ease with which members of the loyalty program easily book rooms through the all accor website by inputting an e-mail address, and the front office department immediately collect guest data from room bookings which are already automatically registered in the fols system.
Co-Authors Adelia Miftahul Jannah Afra Naila Radhwa Afrildo Bakkara Agung Edi Rustanto Agus Sugiarto Agustinus Denny Agustinus Denny Agustinus Denny Ahmad Tarmizi Abdul Karim Ananda Pratiwi Panjaitan Andri Estining Sejati Angelika Nababan Annisa Kharisma Sinuliinga Anwari Masatip Awaliya, Latifah Azmi Alrasyid Syahalam Bastanta Eka Putra Kembaren Batubara, Enjeli Mitami Bintang Samosir Chafizah Chafizah, Chafizah Christina Indriani Sianipar Christina Indriani Sianipar Christina Sianipar - AKPAR Medan Citra Sinuraya Dalimunthe, Femmy Indriany Deafani Clara Sinaga Denny, Agustinus Dewi Yanti Dewi Yanti Dewi Yanti Dewi Yanti Esra Sibarani Fahrudi Ahwan Ikhsan Farrah, Tiara Ananda Femmy Indriany Dalimunthe Feri Fadlin Fia Metasya Graceita Tampubolon Herman Herman Hetty Claudia Nainggolan Ika Berliani Lase Ika Wulandani Imran Imran Indradewa, Rhian Jekson Jekson Jekson Nainggolan Joy Feri Ando Sinaga Joy Ferry Ando Sinaga Khairi, Nurhafizha Khairi, Nurhafizhah Khairunnisa Naurah Yusuf Kurnia Darmawati Halawa La Harudu La Ode Nursalam Livia Sibuea Maria Ulfah Marpaung, Selviana Meldrit Monica Masri Ridwan, Masri Mbaze-Ebock Vivian Arrey Melisma Damanik Meryl Panggabean Mhd Firmansyah Azhom Moh. Ismail Mohammad Yusuf Dalimunthe Muhammad Khadry Ngatemin Ngatemin Ngatemin Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurhafihah Khairi Nurhafizhah Khairi Nurhayati Samosir Nurlansi Nurlansi Olivia Kristiani Hutabarat Pramudya, Ahmad Prayogi, Budi Putri Rizkiyah Rahmat Darmawan, Rahmat rajagukguk, devy meylani Renaldi, Ruri Rifqy Arya Anugrah Rizkiyah, Putri Roel Dizastra Roro Purwanti Rosari, Dina Ryan Aldiansyah Akbar Sari, Ersya Permata Septi Anggina Sitinjak Setarah Letare Sianturi Sianipar, Christina Indriany Sibarani, Elisabeth G. Sihombing, Gianny Sri Rejeki Sinaga, Jastrid Caroline Herera Siregar, Winda Azzahra Sitorus, Nova Tengku Muhammad Haikal Tio Sinurat Tondang, Bahagia Tri Handayani Simanjuntak Wan Aalia Wella Bella M Yanti, Dewi Yohana Sari Purba