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All Journal Jurnal IPTA Jurnal Ilmu Lingkungan JURNAL DESTINASI PARIWISATA International Journal of Artificial Intelligence Research Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Tourism Scientific Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Jurnal Manajemen Perhotelan dan Pariwisata GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Pariwisata Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Home Journal : Hospitality and Gastronomy Research Journal Journal Hotspot (jh) Journal of Mandalika Review Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Mamangan Social Science Journal International Journal of Sustainable Competitiveness on Tourism Gastronomy and Culinary Art (Gastronary) Tourism, Hospitality and Culture Insights Journal Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Tourism Economics, Hospitality, and Business Management Journal Proceedings International Conference on Marine Tourism and Hospitality Studies
Liyushiana, Liyushiana
Politeknik Pariwisata Medan
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Preferensi Wisatawan terhadap Atribut Wisata Budaya Bali Liyushiana, Liyushiana
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 1 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i1.411

Abstract

Penelitian ini bertujuan untuk menganalisis preferensi wisatawan terhadap wisata budaya di Puri Agung Karangasem, Pura Luhur Uluwatu, dan Desa Panglipuran di Bali menggunakan metode analisis conjoint. Atribut-atribut yang relevan telah dikembangkan dan pengumpulan data dilakukan melalui kuesioner online kepada 149 responden. Hasil penilaian utility menunjukkan bahwa lokasi kunjungan, akomodasi, pilihan rombongan perjalanan, lama kunjungan, motivasi utama, dan pilihan paket perjalanan memiliki pengaruh yang signifikan terhadap preferensi wisatawan. Importance value menegaskan bahwa pilihan rombongan perjalanan, lama kunjungan, lokasi kunjungan, dan motivasi merupakan atribut-atribut yang paling penting dalam mempengaruhi preferensi. Korelasi yang kuat dan signifikan juga ditemukan antara preferensi terhadap atribut-atribut tersebut. Rekomendasi penelitian ini mencakup: wisata budaya, preferensi wisatawan, analisis conjoint, Bali, destinasi wisata.
PERANAN PROGRAM LOYALITAS ALL ACCOR LIMITLESS TERHADAP KUALITAS PELAYANAN (STUDI KASUS PADA HOTEL IBIS STYLES MEDAN) Chafizah, Chafizah; Liyushiana, Liyushiana; Marpaung, Selviana Meldrit Monica; Renaldi, Ruri; Pramudya, Ahmad
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 1 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i1.412

Abstract

The purpose of this study is to see how loyalty programs affect service quality at the Ibis Styles Medan. This is a qualitative study that use the case study method. Primary data and secondary data are the two categories of data used in this study. The findings of interviews with the front desk agent at the Ibis Styles Hotel Medan provided primary data, while secondary data was collected from the All Accor website. Based on the findings of the study, the following conclusions were made: 1) Provide benefits and advantages of loyalty programs that have an impact on hotel satisfaction and service quality. This is demonstrated through consumer reviews on the official All Accor website, which is used in conjunction with Trust You to calculate hotel ratings. 2) The convenience gained from the adoption of the loyalty program has an impact on increasing service quality. This is highlighted by the ease with which members of the loyalty program easily book rooms through the all accor website by inputting an e-mail address, and the front office department immediately collect guest data from room bookings which are already automatically registered in the fols system.
Digital Media Management Strategy by Local Governments In Tourism Marketing Dalimunthe, Femmy Indriany; Liyushiana, Liyushiana; Yanti, Dewi; Dalimunthe, Mohammad Yusuf; Arrey, Mbaze-Ebock Vivian
Jurnal Mamangan Vol 14, No 2 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10072

Abstract

This Phenomenon provides opportunities to utilize the internet and social media in various business sectors, including marketing activities that are usually carried out in the tourism industry. This study was conducted to formulate a digital media management strategy in tourism marketing by local governments. This study was conducted in the city of Medan, where local officials have attempted to utilize various digital media platforms in tourism marketing. Unfortunately, tourists are less enthusiastic about visiting events and tourist attractions in this city. Therefore, it is necessary to reanalyze the existing conditions by formulating new strategies for digital tourism marketing by the Medan City Tourism Office. This study was conducted using PEST analysis, Porter’s Diamond Model, Value Chain Analysis, SWOT Analysis, and Balanced Scorecard. The results identified 8, 16, 13, and 4 categories of strengths, weaknesses, opportunities, and threats. The SWOT analysis results place digital media tourism marketing in quadrant III. The conclusion from the results and discussion is that strategy mapping and measurement using the Balanced Scorecard categorizes 13 alternative strategies into 4 perspectives, namely financial, customer, business process, and growth and learning. The novelty of this research is that the growth and learning perspective produces two alternative strategies, namely conducting market analysis and designing target profiles for each platform
Museum Landscape Transformation: Suitability Assessment Analysis and Design Model Development Agustinus Denny; Liyushiana Liyushiana; Ananda Pratiwi Panjaitan; Joy Ferry Ando Sinaga; Septi Anggina Sitinjak
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.346

Abstract

Museums play a pivotal role in the tourism industry, offering cultural and educational experiences to visitors. To remain competitive, museums must develop distinctive landscape and facility designs that enhance their appeal as tourist destinations. This research focuses on Rahmat International Wildlife Museum and Gallery, a private museum in Indonesia, aiming to improve its landscape and facility design to create a more captivating visitor experience. Using Minister of Tourism and Creative Economy Regulation No. 4 of 2021 as a benchmark, the study evaluates Rahmat Museum's compliance with business standards for private museums. The research adopts a qualitative approach, including in-depth interviews, direct observations, and a literature review. Findings indicate that the museum excels in visitor convenience, hygiene, and engagement but requires improvements in waste management, community involvement, and physical accessibility. To enhance Rahmat Museum's landscape and facility design, the study proposes three key enhancements: an accessibility ramp, an accessible toilet, and separate waste storage. These recommendations aim to ensure inclusivity, convenience, and environmental sustainability. Implementing these proposals is expected to address non-compliance issues and elevate Rahmat International Wildlife Museum and Gallery's status as a premier tourist destination. This research offers valuable insights for other private museums seeking to enhance their landscape and facility designs to attract visitors and ensure business sustainability
Exploring Tourist Desires: A Journey into Sustainability in Bukit Lawang’s Ecotourism Nova Bernedeta Sitorus; Liyushiana Liyushiana; Dewi Yanti; Ngatemin Ngatemin
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.366

Abstract

This research aims to understand tourist preferences and evaluate the conditions of sustainable tourism in Bukit Lawang, an ecotourism area known for its rich biodiversity. By utilizing conjoint analysis, the study identifies key attributes important to tourists, aiding managers in designing programs that enhance visitor satisfaction. The research method combines a simple quantitative and qualitative approach, including interviews with tourism business managers, Pokdarwis actors, and local communities, as well as field observations to grasp the dynamics of tourism. A total of 100 respondents were involved through a questionnaire developed on the Gform platform, focusing on preferences related to nature activities, accommodation, and transportation. The analysis results show that teenagers and university students have a high interest in activities such as jungle trekking, creating opportunities for ecotourism development. The majority of respondents come from outside the region, indicating the potential for local tourism growth. Community involvement in tourism management is crucial to preserving the authenticity of culture and the environment. By focusing on tourist preferences and strengthening local participation, Bukit Lawang has the potential to achieve sustainable tourism that benefits all stakeholders. This study provides a guide for stakeholders in formulating responsible tourism policies and creating a successful model for sustainable destination development.
Thematic Culinary Tourism Routes in Medan City Based on the Preferences of Domestic Tourists Awaliya, Latifah; Liyushiana; Darmawan, Rahmat
Gastronomy and Culinary Art Vol. 5 No. 1 (2026): Gastronary
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Ampat Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/gastronary.v5i1.1056

Abstract

This study aims to identify domestic tourists’ preferences toward culinary tourism in Medan City, design thematic culinary tourism routes, and evaluate the routes using the Technology Acceptance Model (TAM). The research employed a descriptive quantitative approach through questionnaires distributed to 68 respondents, supported by field observations and secondary digital data. The analysis examined culinary preferences, tourism attributes, generational consumption patterns, and digital route acceptance. The findings indicate that aesthetic or Instagrammable culinary experiences ranked highest (25%), followed by halal culinary (22.06%) and street food (20.59%). Visual appeal, religiosity, and affordability were identified as the main determinants of destination choice. The results also highlight strong digital-native behavior and social media influence among young tourists. Based on these findings, three thematic culinary routes were developed according to food categories, mealtime functions, and facility convenience. TAM evaluation produced a Perceived Usefulness score of 3.5 and a Perceived Ease of Use score of 3.7, indicating positive user acceptance. The study concludes that Google My Maps can effectively support innovative culinary tourism route planning while strengthening Medan City’s culinary identity.
The Implementation of CHSE Program at Sibayak Berastagi Hotel to Increase Guest Trust Liyushiana; Chafizah; Citra Sinuraya; Esra Sibarani; Roel Dizastra
Journal Hotspot Vol. 2 No. 2 (2024): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CHSE certification is one of the strategic policies set nationally by the Ministry of Tourism and Creative Economy. One of the hotels that has been certified CHSE is Hotel Sibayak Berastagi. The various dynamics after this hotel has obtained CHSE certification need to be considered, for example how the hotel adopts the latest rules in accordance with CHSE policies. The big question is how the hotel will go further in implementing CHSE regarding the existing environmental conditions around it. So the purpose of this study is to analyze the steps for implementing CHSE including seeing how the adoption of related policies and environmental conditions; as well as to analyze the challenges and solutions made by the hotel in implementing CHSE. The method used is qualitative with an interactive approach, where data collection is carried out by observation and interviews with hotel management. The results showed that Hotel Sibayak Berastagi has consistently implemented CHSE and is adaptive to new rules in the application of health protocols. Even in terms of security, Hotel Sibayak Berastagi is also active in informing about the status of the Sinabung volcano through its website. Some of the challenges faced are ensuring employee discipline in the use of PPE and awareness of guests to use masks at this time. Various alternative solutions are offered, starting from improving the mechanism, providing quality PPE for employees to offering free masks for guests of the Sibayak Berastagi Hotel so that they are disciplined in maintaining health protocols.                                                                                              
Co-Authors Adelia Miftahul Jannah Afrildo Bakkara Agung Edi Rustanto Agus Sugiarto Agustinus Denny Agustinus Denny Agustinus Denny Ahmad Tarmizi Abdul Karim Ananda Pratiwi Panjaitan Andri Estining Sejati Angelika Nababan Annisa Kharisma Sinuliinga Anwari Masatip Arrey, Mbaze-Ebock Vivian Awaliya, Latifah Bastanta Eka Putra Kembaren Batubara, Enjeli Mitami Bintang Samosir Chafizah Chafizah, Chafizah Christina Indriani Sianipar Christina Indriani Sianipar Christina Sianipar - AKPAR Medan Citra Sinuraya Dalimunthe, Femmy Indriany Dalimunthe, Mohammad Yusuf Deafani Clara Sinaga Denny, Agustinus Dewi Yanti Dewi Yanti Dewi Yanti Dina Rosari Esra Sibarani Fahrudi Ahwan Ikhsan Farrah, Tiara Ananda Feri Fadlin Fia Metasya Graceita Tampubolon Herman Herman Hetty Claudia Nainggolan Ika Berliani Lase Ika Wulandani Imran Imran Indradewa, Rhian Jekson Jekson Jekson Nainggolan Joy Feri Ando Sinaga Joy Ferry Ando Sinaga Khairi, Nurhafizha Khairi, Nurhafizhah Kurnia Darmawati Halawa La Harudu La Ode Nursalam Livia Sibuea Maria Ulfah Marpaung, Selviana Meldrit Monica Masri Ridwan, Masri Melisma Damanik Meryl Panggabean Mhd Firmansyah Azhom Moh. Ismail Muhammad Khadry Ngatemin Ngatemin Ngatemin Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurhafihah Khairi Nurhafizhah Khairi Nurhayati Samosir Nurlansi Nurlansi Pramudya, Ahmad Prayogi, Budi Putri Rizkiyah Rahmat Darmawan, Rahmat rajagukguk, devy meylani Renaldi, Ruri Rifqy Arya Anugrah Rizkiyah, Putri Roel Dizastra Rosari, Dina Ryan Aldiansyah Akbar Sari, Ersya Permata Septi Anggina Sitinjak Setarah Letare Sianturi Sianipar, Christina Indriany Sibarani, Elisabeth G. Sihombing, Gianny Sri Rejeki Sinaga, Jastrid Caroline Herera Siregar, Winda Azzahra Sitorus, Nova Tengku Muhammad Haikal Tio Sinurat Tondang, Bahagia Wella Bella M Yanti, Dewi Yohana Sari Purba