Article Per Year (5 Year)
p-Index From 2020 - 2025
4.219
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Jurnal Organisasi Dan Manajemen Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Majalah Ilmiah Bijak Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi JURNAL ILMIAH FEASIBLE (JIF) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS TRIDHARMA MANAJEMEN Journal of Applied Data Sciences Jurnal PKM Manajemen Bisnis Jurnal Peradaban Masyarakat (JPM) Jurnal Abdi Masyarakat Humanis Jurnal Mahasiswa Mengabdi (JIMAWAbdi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi PASCIDEV: Pasundan Social Science Development International Transactions on Education Technology (ITEE) Karimah Tauhid Jabdimas: Jurnal Pengabdian Masyarakat Jurnal Akademi Akuntansi Indonesia Padang Journal of Computer Science and Technology Application
rusilowati, umi
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jabdimas: Jurnal Pengabdian Masyarakat

 1 
Implementation Of Management Information Systems And Internet Of Things In Improving The Economy And Developing Human Resources To Expand Export Market Penetration Of Tenun Ikat Troso Jepara Baharuddin, Hamsinah; Rusilowati, Umi; Taryo, Taswanda
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v2i2.155

Abstract

Research for the International Community Service (PKM-I) was carried out to formulate strategies and programs for the development of Jepara's Troso Naviza Ikat Woven Small and Medium Enterprises (MSMEs). Strategies need to be implemented to develop MSMEs, including by increasing the capabilities of related human resources. There is then a need to create various innovative products and carry out digital promotional strategies, so that MSME products can go global. The Magister Management Study Program (MM Program) together with the Syah Alam Polytechnic (PSA) Selangor Malaysia on 24-27 September 2024 conducted PKM-I with these MSMEs. The initial study stated that these MSMEs had problems regarding the lack of quantity of sales of ikat weaving exports abroad. Apart from that, these MSMEs need to improve their human resources capabilities to increase their ability to export products abroad and there is still a lack of understanding of digital promotion using IoT (Internet of Things) and MIS (Management Information System). In addition, human resource development is needed to expand product export penetration abroad. During PKM-I, a directing method was carried out using IoT and MIS for digital product promotion and human resource development as well as evaluating the results of PKM-I that had been implemented. It is hoped that all Troso Jepara Ikat Weaving MSME business players will master the strategic matters of exporting ikat weaving abroad based on MIS and IoT. This is also specifically related to digital marketing as well as human resource development. Indeed, these MSMEs will be able to expand product export penetration abroad in the near future.
Peran Digital Marketing Dalam Pemasaran Produk Pada Pelaku UMKM Di Kecamatan Sindang Jaya Kabupaten Tangerang Setiyawan, Wasono; Nugroho, Fajar Pandu; Samsudin, Mohamad; Mulyadi, Mulyadi; Rusilowati, Umi; Arianto, Nurmin
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i1.212

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM (Usaha Mikro, Kecil dan Menengah) di Kecamatan Sindang Jaya, Kabupaten Tangerang dalam menerapkan digital marketing sebagai strategi pemasaran produk. Masih banyak pelaku UMKM di wilayah tersebut yang belum memanfaatkan teknologi digital secara optimal, sehingga menghambat jangkauan pasar dan daya saing usaha mereka. Melalui kegiatan pelatihan dan pendampingan yang meliputi sosialisasi media digital, pembuatan konten promosi, serta pemilihan platform pemasaran yang tepat, diharapkan UMKM dapat memperluas pasar, meningkatkan penjualan, dan membangun brand yang kuat. Kegiatan ini juga menekankan pentingnya kolaborasi antar pelaku UMKM melalui komunitas digital sebagai strategi memperkuat jaringan dan pemasaran kolektif. Dengan demikian, program ini diharapkan mampu menjadi solusi berkelanjutan dalam meningkatkan kemandirian dan pertumbuhan UMKM di era ekonomi digital.
Co-Authors Al Faruq, Abdullah Jundi Ali Imron Arshandi, Primastyo Aswadi Jaya, Aswadi Atmaja, Fitrah Jaya B., Hamsinah Baharuddin, Hamsinah Bennet, Daniel Beta Mentari Chakim, Heru Riza Daeli, Ora Plane Maria Djati, Leryza Audryna Dwi Andayani, Dwi Dwiyana, Aldi Ekawati, Anita Fatkhurohman, Akhmad Green, Thomas Hamsinah Hamsinah, Hamsinah Harini, Tya Puri Helmawan, Wawan Hetilaniar Hifny, Muhammad Imas Masriah Irmawanti, Irmawanti Ismail, Farid Bin Johnson, David Kusuma, Febby Permatasari Lalu Darmawan Bakti, Lalu Darmawan Livio Agung Dharmesta, Livio Agung M. Risal, M. Marayasa, I Nyoman MARDLIYAH, SITI Marifah Marifah Mirdad, Khaizure Mohamad Samsudin Mukrodi, Mukrodi Mulyadi Mulyadi Muslim Nugroho, Agung Nugroho, Arief Novianto Nugroho, Fajar Pandu Nurdin, Abidin Candra Nurmin Arianto, Nurmin Oktrima, Bulan Pasaribu, Veta Lidya Delimah Pernanda, Dody Pujiati, Tri Rachmawaty Rachmawaty, Rachmawaty Roos, Harjo Nakulo Muhammad Ramadhan Putra Wika RR. Ella Evrita Hestiandari Ruhaedi, Rudi Saputra, Heri Sarwani Sarwani, Sarwani Senen Senen Septiani, Nanda Setiawan, Sandy Setiyawan, Wasono Sholihin, Dwi Rahmad Sri Handayani, Avivah Sriliasta Bangun, Cicilia Subarto, Subarto Sudaryana, Yayan Sugiarti, Endang Sugiyanto - Sunardi, Nardi Sunarsi, Denok Susanto, Hengli Sutarman, Asep Sutiman Sutiman, Sutiman Syafi’i, Imam Syavera, Arnesha Febra Tasidjawa, Marleen Taswanda Taryo Turnip, Jhon Sutrisno Untung Rahardja Utama, Manggala Bela Adi Utami, Monika Agustia Utomo, Styo Budi Wachidin, Muhammad Soffan Wahyu Purnomo, Wahyu Wahyudi Wahyudi Wang, Rion Widia Astuti Williams, James Xuan, Alvin Teo Zi Yafi, M Reyhan Yudha, Fariz Kartika