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All Journal Al-Tahrir: Jurnal Pemikiran Islam Kodifikasia: Jurnal Penelitian Islam Isamic Communication Journal Ilmu Dakwah: Academic Journal for Homiletic Studies AJIS : Academic Journal of Islamic Studies MODELING: Jurnal Program Studi PGMI JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat An-Nida : Jurnal Komunikasi Islam Journal Analytica Islamica MUHARRIK: JURNAL DAKWAH DAN SOSIAL AT-TURAS: Jurnal Studi Keislaman SANGKEP: Jurnal Kajian Sosial Keagamaan Journal of Humanities and Social Studies Jurnal Ilmiah Mandala Education (JIME) Pena Justisia: Media Komunikasi dan Kajian Hukum Ulumuddin : Jurnal Ilmu-ilmu Keislaman JURNAL LENSA MUTIARA KOMUNIKASI SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme El-Usrah: Jurnal Hukum Keluarga Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Journal La Sociale INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media International Journal of Biology Education Towards Sustainable Development Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan el-Buhuth: Borneo Journal of Islamic Studies Tsaqofah: Jurnal Penelitian Guru Indonesia YASIN: Jurnal Pendidikan dan Sosial Budaya Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Priviet Social Sciences Journal Asas wa Tandhim: Jurnal Hukum, Pendidikan, dan Sosial Keagamaan Maktabatun: Jurnal Perpustakaan dan Informasi Jurnal Pendidikan Islam IIJSE EduInovasi: Journal of Basic Educational Studies Journal of Social Work and Science Education CHANNEL: Jurnal Komunikasi Reflektika
rubino, rubino
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The branding of Kota Santri as a da’wah strategy by the Bireuen government in shaping the religious character of the community Khaliluddin, Syeh; Arifin, Zainal; Rubino, Rubino
Islamic Communication Journal Vol. 10 No. 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2025.10.1.25477

Abstract

This study aims to analyze the “Kota Santri (Santri City)” branding strategy initiated by the Government of Bireuen Regency as a cultural da'wah approach to shaping the religious character of society. This research employs a qualitative method with a field study approach, involving in-depth interviews with policymakers, community leaders, and direct observation of socio-religious phenomena. The findings reveal that the “Kota Santri” branding is not merely a visual symbol but is internalized through government policies, the religious-oriented culture of civil servants, and increased religious activities within the community. Behavioral transformation is evident in the growing adherence to Islamic norms, the strengthening of religious identity in public life, and the emergence of a social culture aligned with Islamic values. This study offers novelty as initial research that positions religious branding as a form of Islamic communication strategy within the framework of local governance. The findings contribute to the development of contemporary da'wah concepts that integrate symbolic, policy-based, and social movement dimensions. ***** Penelitian ini bertujuan untuk menganalisis strategi branding “Kota Santri” yang diinisiasi oleh Pemerintah Kabupaten Bireuen sebagai pendekatan dakwah kultural dalam membentuk karakter religius masyarakat. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi lapangan, melalui wawancara mendalam dengan pemangku kebijakan, tokoh masyarakat, serta observasi fenomena sosial keagamaan di lapangan. Hasil penelitian menunjukkan bahwa branding “Kota Santri” tidak hanya menjadi simbol visual, tetapi juga terinternalisasi dalam kebijakan pemerintahan, budaya ASN, hingga aktivitas keagamaan di masyarakat. Transformasi perilaku masyarakat terlihat dari meningkatnya kepatuhan terhadap norma-norma islami, penguatan identitas religius dalam kehidupan publik, serta terbentuknya kultur sosial yang selaras dengan nilai-nilai keislaman. Penelitian ini memiliki kebaruan (novelty) karena menjadi studi awal yang memposisikan branding keagamaan sebagai strategi komunikasi Islam berbasis pemerintahan lokal. Temuan ini memberikan kontribusi terhadap pengembangan konsep dakwah kontemporer yang integratif antara simbol, kebijakan, dan gerakan sosial.
Respectful Culture as a Model for Gurèe Communication and Da’wah Implementation in Dayah Bireuen Regency Azizi, Muhammad Abrar; Abdullah, Abdullah; Rubino, Rubino
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 18 No 2 (2024): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v18i2.37247

Abstract

This research aims to analyze the application of the gurèe communication model in building a culture of takzim for students in Bireuen Regency, Aceh Province. This research uses a qualitative method with a phenomenological approach. The data collection process was carried out using documentation study tools, observation, field notes, and interviews involving gurèe and dayah students who are involved in gurèe communication. This research involved three dayah in Bireuen Regency as research locations. The research results show that gurèe communication plays an important role in building a culture of respect among dayah students. The gurèe communication model involves a close relationship between the gurèe and the santri, who serve as role models and spiritual guides for the santri. The culture of takzim is the result of the application of the gurèe communication model among dayah students. This culture includes respect for the gurèe, politeness in speaking, humility, and obedience to religious rules and values. The implication of this research is that the gurèe communication model plays an important role in shaping the takzim culture among dayah students. Through communication filled with respect, politeness, and adherence to religious values, the messages conveyed by the gurèe can be well-received and implemented by the santri. This strengthens the bond between the gurèe and the santri and maintains the originality of the message that supports the creation of a sustainable culture of respect in Bireuen Regency.
Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da'wah on Instagram Ar-Ridho, Abdi; Rubino, Rubino; Madya, Efi Brata
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.474

Abstract

In the wake of the digital revolution, online platforms have become pivotal arenas for religious discourse, reshaping traditional preaching methodologies. This study delves into the dynamic landscape of Islamic da'wah on Instagram, focusing on two prominent accounts, @abuazzamtv and @salaf.alummah. Leveraging a qualitative research approach, this research integrates SWOT analysis and Business Model Canvas (BMC) examination to unravel the intricacies of these accounts. The analysis unveils the strengths, weaknesses, opportunities, and threats faced by these platforms, shedding light on their unique strategies and challenges. @abuazzamtv, renowned for its extensive outreach, faces challenges in reciprocal engagement, while @salaf.alummah grapples with content format limitations. Despite these challenges, both accounts exhibit innovative approaches, including diverse content creation and active collaborations. Through strategic recommendations emphasizing interactive engagements and diverse content formats, this study offers valuable insights for enhancing the impact of online religious discourse on Instagram, fostering enduring connections in the digital age.
Baznas Zakat Literacy in Medan Communities through Digital Communication Nasution, Bahtiar Rivai; Syukur, Kholil; Rubino, Rubino
AL-TAHRIR Vol 24 No 2 (2024): Islamic Studies
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/altahrir.v24i2.10992

Abstract

In the digital era 4.0, information communication and education must develop according to changing times. This research aims to analyze the digital media used by Medan’s Baznas to increase zakat literacy and explore the relationship between the level of zakat literacy and awareness in making zakat payments. This research used a descriptive method with a qualitative approach. The data were collected through interview techniques and documentation studies. Then, they were analyzed by organizing and preparing data for analysis, reading or looking at all the data, starting coding all of the data, using the coding process to generate a description, interrelating themes, and interpreting the meaning of themes. The technique for checking the validity of the data used in this research was triangulation. This research used internet culture theory and behavioristic learning theory. The research results show that the Baznas of Medan uses digital communication to increase community zakat literacy, and the corporate digital media used is Instagram. The conclusion of this research is that to get an effect/level of knowledge that can produce feedback with open behavior, people should use mainstream digital media and combine it with content with high creativity that can be adapted to the characteristics of the millennial generation.
Teungku Inong and Digital Da'wah in Aceh: Balancing Social Media, Career, and Family through an Islamic Communication Perspective Sari, Fitri Meliya; Sikumbang, Ahmad Tamrin; Rubino, Rubino
El-Usrah: Jurnal Hukum Keluarga Vol. 8 No. 1 (2025): EL-Usrah: Jurnal Hukum Keluarga
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/gn56dh46

Abstract

The rise of social media has created new opportunities for female preachers in Aceh, known as Teungku Inong (female clerics), to disseminate religious teachings in broader, more inclusive, and interactive ways. This development marks a significant shift in women's roles within digital da'wah (Islamic preaching), while simultaneously presenting new challenges particularly in balancing their public responsibilities as religious leaders with their private roles within the family. This study examines the impact of social media engagement on the family life of Teungku Inong, focusing on the dynamics of their dual roles and the strategies employed to navigate the demands of both professional and domestic spheres. Utilizing a qualitative case study approach, the research centers on female clerics in North Aceh and draws on theories of social roles and Islamic communication. Data were collected through in-depth interviews and content analysis of their social media presence. The findings reveal that the ability of Teungku Inong to manage dual responsibilities is strongly supported by both emotional and technical assistance from family members, particularly husbands and siblings. Key strategies include disciplined time management, open family communication, and the adaptive use of digital tools to facilitate da'wah activities without compromising domestic obligations. Sociologically, this study highlights the essential role of family support and digital literacy in enabling female preachers to thrive in the digital era. From the perspective of Islamic communication, the emergence of female clerics utilizing social media as a medium for da'wah represents a progressive development in both the professionalization of da'wah and the evolving roles of women in Islamic discourse. These findings contribute to a deeper understanding of women's participation in digital religious spaces and the negotiation of work–family balance in socio-religious contexts
MOBILIZING VOTERS THROUGH POLITICAL COMMUNICATION: THE ROLE OF PKS IN THE 2024 SOUTHEAST ACEH ELECTION Putra, Irfan Syah; Rubino, Rubino; Effendi, Erwan
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1092

Abstract

This study aims to analyze the political communication conducted by the Regional Leadership Council (DPD) of the Prosperous Justice Party (PKS) in gaining public support during the 2024 General Election in Southeast Aceh Regency. The research focuses on the strategies, forms, and media of political communication used by the DPD PKS, as well as the supporting and inhibiting factors in the process. A qualitative approach with a case study method was employed. Data were collected through in-depth interviews with DPD PKS administrators, observation of party political activities, and documentation from various relevant sources. The findings indicate that the Southeast Aceh DPD PKS prioritizes political communication based on Islamic values, social services, and personal closeness with the community. Communication strategies are implemented through social media, face-to-face meetings, regular religious gatherings (pengajian), and community service activities. The success of this communication is supported by the party’s religious image and cadre solidarity; however, it also faces challenges such as limited media access, low political literacy among some segments of the population, and intense inter-party competition in the region. The study concludes that the effectiveness of DPD PKS's political communication in gaining support for the 2024 election is largely determined by its ability to build trust, maintain message consistency, and apply direct approaches to the public. The study recommends enhancing the communication capacity of party cadres and optimizing the use of digital technology to better reach young voters.
THE ROLE OF INTERNALIZATION OF RELIGIOUS VALUES IN THE FORMATION OF EMPLOYEE WORK ETHOS AT PT BAKRIE SUMATERA UTARA PLANTATION TBK Putra, Azrin Eka; Rubino, Rubino; Indra, Farhan
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 2 (2025): Religion and Society in the Digital Age: Communication, Moderation, and Social
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i2.14095

Abstract

This study aims to reveal the role of internalization of religious values on the formation of employee work ethic at PT Bakrie Sumatera Utara Plantation Tbk. With a qualitative approach and phenomenological method, this research deeply explores the subjective experiences of employees through interviews, observations, and documentation of religious activities. The main focus is how Islamic values internalized through programs such as routine recitation, congregational prayers, and spiritual lectures shape Islamic work attitudes and behaviors. The results show that the process of internalizing religious values is carried out gradually and consistently, both through formal and informal approaches, and has the support of management and internal company religious leaders. The main findings show that values such as discipline, responsibility, honesty, and the spirit of togetherness began to materialize in employee work behavior. The work environment that previously tended to be individualistic has become more harmonious, collaborative, and worship-oriented. Thus, the internalization of religious values is proven to make a significant contribution in improving a productive and integrative Islamic work ethic. This study recommends that companies continue to strengthen religious programs and expand spiritual approaches into the sharia-based human resource management system.
The Role Of Dakwah In Overcoming The Moral Crisis Of Youth In The Digitalization Era Raefaldhi, Muhammad; DaniHarahap, Iyansyah Umar; Rahman, Surya; Aunila, Muhammad Haekal; Rubino, Rubino
Jurnal Ilmiah Mandala Education (JIME) Vol 11, No 3 (2025): Jurnal Ilmiah Mandala Education (Agustus)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v11i3.9016

Abstract

This study aims to examine the role of Islamic da'wah in addressing the moral crisis among adolescents in the digital era. The main focus of this study is how da'wah can be an effective means of moral and spiritual development for the younger generation who are vulnerable to the negative influences of digital technology. The method used in this study is a literature study with a qualitative approach. Data were obtained from various library sources such as books, scientific journals, articles, and relevant research reports, then analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that Islamic da'wah plays a crucial role as a medium for conveying Islamic values, a moral bulwark against negative digital influences, a means of religious education and enlightenment, and an effective means of communication with adolescents. Da'wah utilizing digital media such as videos, podcasts, social media, and online platforms has proven more effective in reaching adolescents and shaping their moral character in accordance with Islamic values. Da'wah that is communicative, interactive, and relevant to the challenges of the times has been proven to have a positive impact on the spiritual awareness and behavior of adolescents in the digital era
Strategi Rekrutmen Majelis Taklim Darusshofa Dalam Meningkatkan Jumlah Jamaah Hasibuan, Muhammad Yamin; Rubino, Rubino
Ulumuddin: Jurnal Ilmu-ilmu Keislaman Vol 15 No 2 (2025): Ulumuddin: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/ulumuddin.v15i2.3093

Abstract

This study aims to analyze the recruitment strategies used by the Majelis Taklim Darusshofa to increase the number of congregants. This study uses a qualitative approach with data collection techniques through in-depth interviews with three key informants: the Chairperson, Secretary, and active members of Majelis Taklim Darusshofa. This technique was chosen to explore first-hand experiences, perceptions, and strategic steps that have been implemented in the recruitment process.The results of the study show that there are three main strategies employed by Majelis Taklim Darusshofa, namely: (1) identifying the needs of the congregants and adjusting the da’wah materials accordingly, (2) utilizing social media platforms such as WhatsApp and Instagram to disseminate information, and (3) intensive personal approaches through direct invitations and attention to the individual conditions of congregants. The findings of recruitment strategies based on social relations, digital, and spiritual needs could be a model for developing sustainable Islamic study groups.
Rationality in Islamic Creed: Analyzing the Pillars of Faith in the Learning Islam Using Logic Podcast Wulandari, Latifah; Rubino, Rubino
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1274

Abstract

The transformation of Islamic preaching in the digital era has given birth to a rational, dialogical, and contextual religious approach. This research aims to explain the gap that Islamic faith is often seen as dogmatic, while this study examines its presentation rationally through digital media. The object of study is the podcast “Belajar Islam Pake Logika/Learning Islam Using Logic” on Raymond Chin’s YouTube channel featuring Ustadz Felix Siauw. The research uses descriptive qualitative methods with content analysis techniques. The primary data is in the form of a transcript of a 1 hour 28 minutes podcast, analyzed through thematic coding based on the six pillars of faith, with data validity reinforced through theory and source triangulation. The results of the study show that faith in Allah is the most dominant theme (10 out of 17 quotes), presented through logical arguments, awareness of monotheism, worship, and understanding life’s tests. Other pillars of faith, such as faith in the prophets, scriptures, the Day of Judgment, and destiny (qada and qadar), are also discussed rationally and practically. Meanwhile, faith in angels is not explicitly addressed, indicating limitations in the metaphysical aspect. The novelty of this research lies in the in-depth analysis of presenting the pillars of faith rationally in digital media, which has rarely been studied before. Its practical implication is that the rational approach to da’wah can serve as a bridge between reason and revelation, while also being relevant to meet the intellectual needs of critical generations in the information era. The contribution of this research is to provide perspectives for preachers, educators, and media managers in designing content that balances rationality with the completeness of doctrinal material.
Co-Authors Abdullah Abdullah Ahmad Khairuddin Ahmad Tamrin Sikumbang Al Baihaqi, Mahatir Anis Safitri, Anis Anisa Maulidya Ar-Ridho, Abdi ARDIANSYAH ARDIANSYAH Arfah, Kaya Aunila, Muhammad Haekal Azizi Siregar, Ridho Khairul Azizi, Muhammad Abrar Azizi, Ridho Khairul Bahri, Andini Nur Batubara, Ahmad Fauzi Batubara, Jihan Afri Br Simbolon, Aznila Camara, Jun S. Chotimah, Octavia DaniHarahap, Iyansyah Umar Daulay, Mahmud Yunus Dewi, Siska Agustin Effendi, Erwan Effendy, Ellyta Efi Brata Madya, Efi Brata Erwan Efendi Fachruddin Azmi, Fachruddin Fatonatullaillah, Indah Fitrah, Harisa Fitri Isnaini Br Matondang, Nurul Fitri Meliya Sari Gusti Anggraini, Rizka Handoko, M Harahap, Ahmad Fajar Bahri Harahap, Mhd. Harvinsyah Rozi Haryati Haryati Hasan Hamzah Lubis Hasibuan, Ahmad Andrehadi Hasibuan, Imaida Noor Hasibuan, Muhammad Yamin Hasibuan, Yusri Yenni Hasnun Jauhari Ritonga, Hasnun Jauhari Hidayah, Raihan Rabbani Idawati Idawati Indra, Farhan Khairil Anwar Khairunnisa, Mustika Khaliluddin, Syeh Kholil, Syukur Kustiawan, Winda Lahmuddin Lahmuddin, Lahmuddin Lubis, Maryam Khodimatullah Lubis, Nurfauzy Mailin, Mailin Masdiana Masdiana Mesiono, Mesiono Mila Ermila Hendriyani, Mila Ermila MUCHLIS, SRI Muhamad Rusdi Muhammad Ridha Muhammad Yasir Mukhtar, Gazali Muniruddin, Muniruddin Nasution, Bahtiar Rivai Nasution, Muhammad Yasir Halomoan Ningrum, Nadya Aulia Nugroho, Nur Azizah Haffaf Nur Azizah Nur Hanifah Nurdiana Nurdiana Nurfadillah, Ainaya Nusir, Irfan Polyiem, Titiworada Putra, Azrin Eka Putra, Irfan Syah R. Rusli Raefaldhi, Muhammad Rahman, Surya Rakatiwi, Yolandha Ramadhan, Mohammad Rizky Ramadhani, Izky Putri Rambe, Ali Akbar Rismayanti Rismayanti Ritonga, Ahmad Rasyid Ritonga, Elfi Yanti Royyani, Miftah Sarkawi, Sarkawi Sianipar, Kasiana Sibuea, Idris Afandi Simamora, Irma Yusriani Siregar, Awaluddinsyah Siti Faridah Siti Nurbaya Sitorus, Nuraisyah Solihin, Luthfi Sukiman Sukiman Sulasmi Sulasmi Syukur, Kholil Tanjung, Ahmad Sujai Tanjung, Muaz Wafa, Aulia Wulandari, Latifah Yusriani Simamora, Irma Zainal Arifin