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All Journal Jurnal Moral Kemasyarakatan JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management MABIS: Manajemen dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Jurnal Dedikasi Journal of Applied Business, Taxation and Economics Reseach Journal of Social Research Indonesian Journal of Social and Educational Studies Economic Reviews Journal Seminar Nasional Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Economics and Business Journal Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Paramacitra : Jurnal Pengabdian Masyarakat J-CEKI PESHUM CITAKARYA Jurnal Pengabdian Masyarakat Jurnal Sipakatau
Syam, Agus
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MARKETING STRATEGY OF BANANA BUSINESS IN PANGKAJENE AND ISLANDS REGENCY Jufri, Muhammad; Tripana, Hendrawan; Syam, Agus; Asmayanti, Asmayanti; Sudarmi, Sudarmi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.586

Abstract

The primary objective of this research is to comprehensively identify and recommend an effective business marketing strategy tailored to enhance product sales through digital platforms for Juragan Banana, a business located in Pangkep Regency. The research methodology employed is descriptive qualitative research, encompassing data collection techniques such as observation, interviews, and documentation of the research subject. The gathered data is subsequently subjected to a thorough analysis utilizing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework. Upon delving into the outcomes of the study, it becomes evident that Juragan Banana Business has strategically positioned itself in the Aggressive quadrant through the application of a growth-oriented strategy. This positioning is deemed highly favorable, as indicated by the SWOT analysis. The business has leveraged its strengths to overcome weaknesses, seize opportunities, and mitigate potential threats. The execution of a Marketing Strategy has played a pivotal role in aligning with the growth-oriented strategy, creating a conducive environment for the business to thrive. By continuing to implement and fine-tune this strategic approach, Juragan Banana Business is well-positioned to not only sustain its current growth trajectory but also to expand its reach, fostering an environment conducive to achieving maximum progress. The growth-oriented strategy, coupled with the effective implementation of marketing strategies, provides a solid foundation for ongoing success and development within the dynamic landscape of digital platforms and sales optimization.
Innovation of Moringa Leaves into Pudding as Healthy and Nutritious Dessert Halim, Nur; Danial, Mohamad Ikbal Riski A.; Hisanan, Herawan; Syam, Agus; Jufri, Muhammad
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2518

Abstract

Local food innovation based on natural ingredients is increasingly needed to support people's healthy lifestyles. One of the great potentials that has not been exploited optimally is Moringa oleifera leaves, which are known to have high nutritional content such as protein, calcium, vitamin A and antioxidants. This research aims to develop an innovative product in the form of Moripudding, namely a healthy and nutritious pudding made from Moringa leaves, as an alternative dessert that is not only delicious, but also healthy. The method used in this research was to carry out trials through several friends with the optimal composition of Moringa leaves, low-fat milk, gelatin, and natural sweeteners such as honey, as well as organoleptic tests on taste, texture, aroma and color. Initial results show that Moripudding was well received by the panelists, with an average score above 80% for all aspects of the sensory assessment. Apart from that, nutritional content tests show that Moripudding has superior nutritional value compared to conventional pudding, especially in protein and vitamin A levels. This product also has the potential to be developed commercially because the raw material for Moringa leaves is easy to obtain and cheap. With the presence of Moripudding, it is hoped that people will be more open to consuming healthy food based on local plants. This innovation not only supports a healthy lifestyle, but also encourages the use of local biological riches to create food products with high selling value.
Utilizing Candlenut Fruit as an Eyebrow Thicken Solution Syam, Agus; Danial, Mohamad Ikbal Riski A.; Jufri, Muhammad; Widyawati, Fitrah; Rahmi, Rahmi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2519

Abstract

Candlenut fruit (Aleurites molucana) has long been known as a natural ingredient that is full of benefits, both in beauty care. In today's modern era, when people are increasingly aware of the importance of natural and environmentally friendly ingredients, candlenut fruit is again in the spotlight as a traditional solution that is proven to be effective and has high economic value. One of the most popular benefits of candlenut fruit is its ability to thicken and nourish eyebrows naturally. The oil produced from candlenut fruit contains essential fatty acids and vitamin E, which are very good for stimulating hair growth, strengthening roots, and nourishing hair follicles. Regular use of candlenut oil on eyebrows has been shown to accelerate new hair growth, making eyebrows look thicker, blacker, and healthier, without the need for using harmful chemicals. With product innovation and the right marketing strategy, candlenut fruit products are not only able to meet the needs of the domestic market, but also have the opportunity to penetrate the export market. Therefore, optimal utilization of candlenut fruit provides dual benefits as a natural solution in beauty care, as well as a means of economic empowerment through creative and sustainable efforts. Candlenut fruit is known to have interesting benefits for beauty, especially in thickening eyebrows naturally. The oil produced from candlenut contains nutrients that can stimulate hair growth in the eyebrow area, making it look thicker and healthier. The use of candlenut oil is quite simple, usually by applying it regularly to the eyebrows before going to bed. These natural properties make candlenut a choice ingredient in various traditional care products, especially for eyebrow care. Its abundant availability in Indonesia also makes candlenut an easily available and economical beauty solution.
Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Konsumen pada Rumah Makan Buguri di Kota Makassar Anggraini, Nurafini; Syam, Agus; Sikar, Muhammad Alfa; Mahamuddin, Mahamuddin; Pahrul, Pahrul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15035

Abstract

Penelitian ini menganalisis pengaruh kualitas layanan dan kualitas produk terhadap kepuasan konsumen pada Rumah Makan Buguri di Kota Makassar. Studi ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan analisis regresi linear berganda untuk menguji hubungan antar variabel. Data dikumpulkan melalui kuesioner terhadap 100 responden yang dipilih menggunakan teknik accidental sampling, yaitu konsumen yang telah berkunjung dan makan di tempat minimal tiga kali. Hasil penelitian menunjukkan bahwa kualitas layanan dan kualitas produk secara parsial maupun simultan berpengaruh signifikan terhadap kepuasan konsumen. Secara parsial, kualitas layanan memiliki pengaruh paling dominan dibandingkan kualitas produk, yang ditunjukkan oleh nilai koefisien regresi yang lebih tinggi. Secara simultan, kedua variabel mampu menjelaskan 74,7% variasi kepuasan konsumen, yang menunjukkan kuatnya kontribusi faktor layanan dan produk dalam membentuk pengalaman konsumsi. Temuan ini menegaskan bahwa dalam industri kuliner yang kompetitif, peningkatan kualitas layanan dan konsistensi kualitas produk merupakan faktor kunci dalam menciptakan kepuasan konsumen. Penelitian ini memberikan kontribusi empiris bagi pengembangan strategi pemasaran berbasis kualitas guna meningkatkan daya saing usaha kuliner di tingkat lokal.
Pengaruhnya terhadap Minat Beli Ulang Layanan ShopeeFood pada Mahasiswa Program Studi Kewirausahaan di Universitas Negeri Makassar Narwastu, Yustia; Syam, Agus; Tahir, Sumiati; Dewantara, Hajar; Sudarmi, Sudarmi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan pelanggan terhadap minat beli ulang pada pengguna ShopeeFood di kalangan mahasiswa. Penelitian menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Populasi penelitian adalah mahasiswa pengguna ShopeeFood, dengan sampel sebanyak 203 responden yang dipilih melalui teknik purposive sampling, yaitu pengguna yang telah melakukan pemesanan lebih dari satu kali. Data dikumpulkan melalui kuesioner berbasis skala Likert untuk mengukur variabel kualitas layanan (X₁), kepercayaan pelanggan (X₂), dan minat beli ulang (Y). Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap minat beli ulang. Kepercayaan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap minat beli ulang. Secara simultan, kedua variabel independen tersebut berpengaruh signifikan terhadap minat beli ulang, yang menunjukkan bahwa persepsi kualitas layanan yang baik dan tingkat kepercayaan yang tinggi secara bersama-sama meningkatkan kecenderungan pengguna untuk melakukan pembelian ulang.
Co-Authors A. Octamaya Tenri Awaru Afrinda AGUS AGUS Amalia, Syafira Ayu Amsal, Bahrul Andika Isma Anggraini, Nurafini Aprianti, Aprianti Ashdaq, Muhammad ASMAYANTI, ASMAYANTI Ayu, Putri Corrs, Anaway Alnajah Cut Muthiadin Dajo, Fenly Crosby Cloria Dewi Dewi Ferdiansyah, Emil Fitriyah R, Ulfah Haerani Haerani Hafid, Umy Qalzum Hajar Dewantara Halim, Nur Hamzah, Sitti Nuraisyah Hasisa Haruna Herawan Hisanan Idrus, Idham Irwansyah Inanna, Inanna Indradewa, Rhian Isma, Andhika Khatimah, A. Khusnul Mahamuddin, Mahamuddin Mahmuddin Mahmuddin Mahmuddin Mahmuddin Makarateng, A.Alena Luwu Mas’ud, Mas’ud Miftahul Jannah Minallah, Muh. Nasrun Mohamad Ikbal Riski Danial Muhammad Ilyas Thamrin Tahir Muhammad Jufri Muhammad Rakib Murtiadi Awaluddin Najib, Marhawati Narwastu, Yustia Nur Rahmi Nur Salam Nurafni Oktaviyah Nurhalim Nurhidayanti S. Nurhikmah, Andi Reski Pahrul, Pahrul Pertiwi, Wiwi Putrawan, Muh. Rizah R, Raflianto Raden Mohamad Herdian Bhakti Rahmatullah Rahmawati, Rahmawati Rahmi Rahmi Reni Reni, Reni Rizal Bakri Sahade Sapa, Nasrullah Bin saputra, aan Sikar, Muhammad Alfa Sobirov, Bobur Sri Yuniarti Sudarmi Sudarmi Sudarmi Sudarmi Sudarmi Sunaniah SYAMSU ALAM Tahir, Sumiati Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Torro, Supriadi Tripana, Hendrawan Ulfa Utami Mappe Valentino Aris, Valentino Widyawati, Fitrah Wisudawaty, Ika