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All Journal Jurnal Pendidikan Fisika Undiksha Journal of Teaching and Learning Physics JURNAL GALUNG TROPIKA Kasuari: Physics Education Journal (KPEJ) ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial LOSARI: Jurnal Pengabdian Kepada Masyarakat Abdimas: Papua Journal Of Community Service PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren Vokatek : Jurnal Pengabdian Masyarakat Majalah Teknik Industri AMMA : Jurnal Pengabdian Masyarakat MOTORIK Sociality: Journal of Public Health Service Jurnal Keperawatan Mandira Cendikia (JKMC) Journal of Accounting, Economics, and Business Education Policy and Law Journal JPFT (Jurnal Pendidikan Fisika Tadulako Online) Journal of Physics Education: Review and Research (JPERR)
Riskawati
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Kesadaran Hukum Pelaku Usaha atas Pendaftaran Merek Dagang: Tinjauan Hukum Ekonomi Syariah Riskawati
Policy and Law Journal Vol 2 No 2 (2025): Desember
Publisher : Laskar Karya

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Abstract

This study aims to analyze the level of legal awareness among business actors in registering their trademarks in the field of intellectual property at the Regional Office of the Ministry of Law and Human Rights of Southeast Sulawesi. Legal awareness in this context includes the understanding, attitudes, and behavior of business actors toward the importance of legal protection for trademarks. The research method used is a juridical-empirical approach, with data collected through interviews, observations, and documentation involving MSME actors and officials from the Regional Office. The findings reveal that the legal awareness of business actors in Kendari City remains low, as indicated by the limited number of registered trademarks. Several inhibiting factors were identified, including lack of legal knowledge, the perception that the registration process is complex and costly, and insufficient outreach from relevant institutions. On the other hand, business actors who have registered their trademarks reported clear benefits, such as legal protection, increased competitiveness, and business legitimacy. Therefore, continuous educational and participatory approaches, along with inter-agency collaboration, are essential to enhance the legal literacy of business actors regarding trademark registration.
Co-Authors A.Ikramullah Abu, Nur Agusman, Yudi Ahmad Yani Akhila, A. Adinda Alan Syahril Alfina Maysyurah Amida Datu Asrul Saputra Azalia Fajri Yasin Badaruddin , Sukri Barumbun, Mardyanto Bertha Mangallo Dewa Ardhi Saputra Ahnur Diki Pratama Dini Anggreni Djusmalinar Elsera, Chori Farid Fajrin Gafur, Muzna A. A Gani, Mardiah Gurdi, Nurkhalifah Heri , Ririn Nurfaathirani Herlina Arifin Herman, Nurul Mutmainnah Ihfa Indira Nurnaifah Irnawati Jingga Astri Ananta Jusman Kamaluddin Khaeruddin Lisnani, TIRTA Mambraku, Putri Mierta Dwangga Mifta Nurya Anwar Muh. Wahyuddin Abdullah MUHAMMAD ALI Muhammad Nur Fajar Muntazarah, Fediyatun Musaad, Ishak Nur Aziza Nur Ifwa Awalya Nurbia Nurhikmah Abdullah Nurhua Nurnaifa, Ihfa Indira P.S, Nengke Ponisri, Ponisri Pristianto, Hendrik Puput Risti Kusumaningrum Puput Yuspitasari Putri, Amelia Putri, Chaela Amelya Rahma Nabila Rahmatullah, Azwar Rahmawati Fajrin Rahmayanti Rais, Lukman Retno Puspa Rini Risnawati Rosalina, Febrianti Rusli Marasabessy, Umar Rusmin Rahman Said, Sukmawati Sakinah, Maghfirah Insan Sanusi, Dirgah Kaso Silfia Ningsih Slamet Widodo Sri Agustini Sri Agustini sukmawati Surya Darman Tahir , Heri Tasya, Nurul Amelyan Titit, Fredy Tonang, Aisyah Putri Trezzi Oliviya Trisno Setiawan, Trisno WAHYUNI Yahya, Muhammad Azhari Yuli Setiawati, Yuli Yunus, Sitti Rahma Zugirah