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Kesadaran Hukum Pelaku Usaha atas Pendaftaran Merek Dagang: Tinjauan Hukum Ekonomi Syariah Riskawati
Policy and Law Journal Vol 2 No 2 (2025): Desember
Publisher : Laskar Karya

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Abstract

This study aims to analyze the level of legal awareness among business actors in registering their trademarks in the field of intellectual property at the Regional Office of the Ministry of Law and Human Rights of Southeast Sulawesi. Legal awareness in this context includes the understanding, attitudes, and behavior of business actors toward the importance of legal protection for trademarks. The research method used is a juridical-empirical approach, with data collected through interviews, observations, and documentation involving MSME actors and officials from the Regional Office. The findings reveal that the legal awareness of business actors in Kendari City remains low, as indicated by the limited number of registered trademarks. Several inhibiting factors were identified, including lack of legal knowledge, the perception that the registration process is complex and costly, and insufficient outreach from relevant institutions. On the other hand, business actors who have registered their trademarks reported clear benefits, such as legal protection, increased competitiveness, and business legitimacy. Therefore, continuous educational and participatory approaches, along with inter-agency collaboration, are essential to enhance the legal literacy of business actors regarding trademark registration.
Potensi Pembuatan Batako dari Limbah Fly Ash dan Bottom Ash Widya Hastuti Afris; Riskawati; C. Elisa Martina Katili; Muh Nurkhalis
JURNAL INDUSTRI DAN TEKNOLOGI SAMAWA Vol 7 No 1 (2026): EDISI 13
Publisher : Program Studi Teknik Industri Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jitsa.v7i1.5413

Abstract

PT. XYZ is a company engaged in seaweed processing, where the production process uses coal as boiler fuel to generate steam power for driving production activities. Coal combustion produces two types of waste, namely Fly ash and Bottom ash. Long-term accumulation of Fly ash and Bottom ash waste may require large storage space and cause environmental problems. This study aims to utilize Fly ash and Bottom ash waste (FABA) as an additive material in the production of concrete blocks (batako) and to calculate the production cost per batch. The research method used to address the problem was an experimental method. Based on the test results of the concrete blocks, it can be concluded that Fly ash and Bottom ash waste is feasible to be used as a mixture material in concrete block production with quality level II, using a composition of 300 g cement, 1500 g sand, and 1500 g Bottom ash. The test results showed a unit weight of 2.5 kg/unit, a compressive strength of 60 kN, and a water absorption percentage of 30%. The total production cost for producing concrete blocks using Fly ash and Bottom ash waste was Rp. 1,057,808 per batch, or Rp. 3,340 per unit
Penggunaan Quantitative Strategic Planning Matrix (QSPM) untuk Menentukan Strategi Pemasaran Produk Air Minum Dalam Kemasan di PT. X Andi Velahyati; Riskawati; Taha, Maghfirah Nursinta
JURNAL INDUSTRI DAN TEKNOLOGI SAMAWA Vol 7 No 1 (2026): EDISI 13
Publisher : Program Studi Teknik Industri Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jitsa.v7i1.6903

Abstract

Marketing strategy is a policy implemented by a company to win competition within an industry. By determining the right marketing strategy, a company can achieve a competitive advantage over its rivals. PT. X is a producer of bottled drinking water (AMDK) in South Sulawesi. PT. X aims to determine an effective marketing strategy for their company to compete with other brands and increase profitability. This research utilizes the Quantitative Strategic Planning Matrix (QSPM) to determine which strategic alternative is the most attractive or appropriate for PT. X, based on the analysis of influencing external and internal factors. The data source used consists of respondent answers from questionnaires distributed to the marketing manager of PT. X. The data analysis technique follows the analytical steps of the QSPM to select strategic alternatives. The results indicate that the strategic alternative for marketing PT. X's bottled water products is to enhance and expand sales access through social media, with a Total Attractiveness Score (TAS) of 0.789