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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Jurnal Samudra Ekonomi dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Entrepreneurship & Business PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Management and Digital Business Journal of Management Analytical and Solution Room of Civil Society Development Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Celebes Journal of Community Services Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JURNAL MANAJEMEN DAN BISNIS INDONESIA
Putra, Edy Yulianto
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ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM Putra, Edy Yulianto
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 14 No 2 (2020): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v14i2.202

Abstract

This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and their framework is based on previous researchers who really focus on the level of return visits, so researchers add relationships that have not been previously studied and also with the hope of providing more varied and accurate results. The hope of this research in the future is aimed at increasing return visits to local coffee shops in Batam City, and is also expected to improve the local economy of entrepreneurs in the field, then also be able to provide answers to entrepreneurs to realize what are the concerns of consumers in determining the level of a return visit.
PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN Putra, Edy Yulianto; Fahlevi, Renza; Fidia; Macnico, Peter; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.515

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
The Influence of Perceived Country Origin of Green Products Towards Generation Z: Local vs. Global Christiarini, Renny; Pratama, Desi; Putra, Edy Yulianto
Journal of Entrepreneurship and Business Vol. 5 No. 3 (2024): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i3.6878

Abstract

Purpose: This study aims to understand better the perception of the country of origin of green products towards the Generation Z population between local and global brands. This study also serves as a reference for future studies or research on how the influence of perception can determine the weight of how the Generation Z population views and potentially buy an environmentally friendly product between local and global brands. Method: This study uses primary data collected through questionnaires and distributed to the population of Generation Z from the island of Batam, with 376 valid respondents. Indicators from Partial Least Square-Structural Equation Modelling (PLS-SEM) were used to analyze how Local Brands and Global Brands can influence the perception of Green Products from the view of the Country of Origin from the Generation Z population. Result: The results of this study have practical implications, suggesting that the variables used in this study have a positive influence and are significant. For instance, Perceived Brand Globalness (PBG) and Perceived Brand Localness (PBL) have a positive and significant nature toward Brand Stereotype Warmth and Competence. Brand Stereotype Warmth and Competence also positively and significantly affect Perceived Value. Perceived Value also has a positive and significant nature towards Purchase Intentions. These findings are not only insightful but also relevant and applicable to the field of consumer behavior and green products.
Implementasi Strategi Pemasaran Digital pada By Kala Nail Studio melalui Content Promotion Khesi, Khesi; Putra, Edy Yulianto
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan PKM ini bertujuan untuk meningkatkan strategi pemasaran digital By Kala Nail Studio, sebuah usaha yang berfokus pada layanan nail art, manicure, pedicure, extensions, dan press-on nails di Kota Batam. Kegiatan ini berfokus pada optimalisasi pemasaran digital melalui produksi konten video untuk platform media sosial Instagram Reels dan TikTok serta pemanfaatan iklan berbayar (paid ads) untuk memperluas jangkauan audiens. Hasil dari kegiatan ini menunjukkan adanya peningkatan signifikan pada metrik media sosial yaitu jumlah pengikut, jangkauan, dan interaksi serta peningkatan omzet sebesar 5-10%. Temuan ini menunjukkan bahwa strategi pemasaran berbasis konten visual dan iklan berbayar dapat menjadi pendekatan efektif dalam meningkatkan eksposur dan pertumbuhan layanan usaha nail art. Kegiatan ini diharapkan dapat menjadi model bagi UMKM lainnya dalam memanfaatkan media sosial sebagai sarana promosi yang strategis.
Faktor yang Mempengaruhi Kepuasan dan Niat Pembelian Ulang dengan Peran Moderasi Biaya Peralihan dan Komitmen Perbankan Digital Putra, Edy Yulianto; Tan, Elvy; Purwianti, Lily
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10805

Abstract

The study aims to examine the impact of service quality, reputation, customer trust, price perception, satisfaction, switching costs, and commitment on the repurchase intentions of digital banking app users. The research targets digital banking app users who remain uncertain about trust, reputation, and satisfaction. The findings indicate that service quality, reputation, and customer trust significantly affect customer satisfaction, while price perception has no significant impact due to the minimal cost differences among digital banking services. Service quality, reputation, and trust indirectly influence repurchase intentions through satisfaction as a mediating variable. Switching costs were found to moderate the relationship between satisfaction and repurchase intentions, while commitment does not. This suggests that customer satisfaction directly affects repurchase intentions without the need for commitment as a moderating variable.
Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach Putra, Edy Yulianto; Gamelia, Warna; Ariyanto, Hepy Hefri
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.14083

Abstract

The fashion industry in Indonesia faces competitive challenges as digital technology develops. The emergence of new local fashion brands and consumers' easy access to global brands through digital platforms have created intense competition. To compete effectively, a deep understanding of shopping intentions is crucial for local fashion brands. Therefore, this study was designed to determine the variables influencing local fashion purchase intention, specifically focusing on advertising, entertainment, e-WOM, interaction, and trendiness, while also examining the mediating roles of brand trust and brand engagement on digital media. The analysis was conducted using SmartPLS 3 and SPSS, analyzing data from 350 respondents who are local fashion users in the Riau Islands Province. The results indicate that e-WOM, interaction, trendiness, brand trust, and brand engagement positively and significantly influence the purchase intention of local fashion users. Notably, e-WOM emerged as a strong driver of brand trust, enhancing the likelihood of consumers engaging with and purchasing from local brands. Furthermore, interaction with brands and perceived trendiness played critical roles in shaping consumer perceptions and fostering loyalty. This research is expected to provide valuable insights for local brands, enabling them to refine their marketing strategies in this highly competitive digital era. By leveraging the identified factors, local fashion brands can enhance their appeal, build stronger relationships with consumers, and ultimately improve their market positioning against global competitors. The findings underscore the importance of adapting to digital trends and consumer preferences to thrive in the evolving fashion landscape
ANALISA LIKEABILITY, ANIMACY, RESPONSIVENESS, INTERACTIVITY, DAN SOCIAL PRESENCE SAAT LIVE SHOPPING Richad, Richad; Christiarini, Renny; Putra, Edy Yulianto
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2340

Abstract

ABSTRAKPerkembangan teknologi menghadirkan berbagai kemudahan akses dan implementasi pemasaran digital, salah satunya sehubungan dengan hadirnya live shopping. Kondisi tersebut mengakibatkan tingkat persaingan semakin ketat dan menimbulkan tantangan bagi pengusaha kecil yang memasarkan produknya secara online karena dapat mengalami kegagalan bersaing dengan pengusaha skala besar yang melaksanakan live shopping di platform yang sama. Penelitian ini bertujuan untuk menganalisis pengaruh likeability, animacy, responsiveness, dan interactivity terhadap purchase intention melalui mediasi social presence pada konteks virtual streamer live shopping yang dikhususkan di Kota Batam. Metode penelitian yang ditempuh berupa metode kuantitatif, dengan pengumpulan data melalui penyebaran kuesioner survei, untuk kemudian dianalisis menggunakan perangkat lunak SMARTPLS. Hasil penelitian mengungkapkan bahwa likeability, animacy dan interactivity berpengaruh signifikan terhadap social presence. Alangkah tetapi, variabel responsiveness tidak menunjukkan pengaruh signifikan terhadap social presence. Animacy, responsiveness, dan interactivity berpengaruh signifikan atas purchase intention, tetapi likeability tidak menunjukkan pengaruh yang signifikan. Peneliti juga menegaskan adanya hubungan langsung yang signifikan antara social presence dengan purchase intention pada live shopping.ABSTRACTThe development of technology presents various conveniences of access and implementation of digital marketing, one of which is related to the presence of live shopping. This condition results in increasingly tight competition and poses challenges for small entrepreneurs who market their products online because they can fail to compete with large-scale entrepreneurs who carry out live shopping on the same platform. This study aims to analyze the effect of likeability, animacy, responsiveness, and interactivity on purchase intentions through social presence mediation in the context of virtual streamer live shopping specifically in Batam City. The research method used is a quantitative method, with data collection through the distribution of surveys, to be analyzed using SMARTPLS software. The results of the study revealed that likeability, animation and interactivity have a significant effect on social presence. However, the responsiveness variable does not show a significant effect on social presence. Animation, responsiveness, and interactivity have a significant effect on purchase intentions, but likeability does not show a significant effect. The researcher also emphasized that there is a significant direct relationship between social presence and purchase intentions in live shopping.
DAMPAK INOVASI TEKNOLOGI DALAM LOGISTIK INTERNASIONAL Cuandra, Fendy; Suandri, Hardi; Putra, Edy Yulianto; Pahlevi, Renza
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2313

Abstract

ABSTRAKDalam era globalisasi yang semakin berkembang, inovasi teknologi memainkan peran krusial dalam meningkatkan efisiensi dan efektivitas sistem logistik internasional. Transformasi digital, seperti penerapan Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, dan Big Data, telah memungkinkan optimalisasi rantai pasok, peningkatan kecepatan distribusi, serta pengurangan biaya operasional. Penelitian ini bertujuan untuk mengeksplorasi peran orientasi pasar, responsivitas, inovasi, intelijen pemasaran, dan kepuasan pelanggan dalam industri logistik internasional. Metode penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner yang selanjutnya di analisis menggunakan software PLS-SEM. Temuan menunjukkan hubungan signifikan antara orientasi pasar dan inovasi, menekankan pentingnya memanfaatkan wawasan pasar untuk mengembangkan solusi yang kompetitif. Responsivitas juga memainkan peran penting dalam meningkatkan kepuasan pelanggan dengan cara memenuhi kebutuhan pelanggan secara efektif. Namun, penelitian ini mengidentifikasi bahwa inovasi tidak selalu memediasi hubungan antara responsivitas dan kepuasan pelanggan, yang menunjukkan dampak yang lebih bernuansa dan bergantung pada konteks. Temuan ini menekankan perlunya perusahaan untuk mengadopsi strategi terintegrasi yang menggabungkan inovasi, responsivitas, dan pendekatan yang berfokus pada pelanggan untuk mencapai keberhasilan yang berkelanjutan di sektor logistik yang kompetitif.ABSTRACTIn the era of growing globalization, technological innovation plays a crucial role in improving the efficiency and effectiveness of international logistics systems. Digital transformations, such as the implementation of the Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, and Big Data, have enabled supply chain optimization, increased distribution speed, and reduced operational costs. This study explores the role of market orientation, responsiveness, innovation, marketing intelligence, and customer satisfaction in the international logistics industry. The research method uses a quantitative approach through distributing questionnaires which are then analyzed using PLS-SEM software. The findings reveal a significant relationship between market orientation and innovation, emphasizing the importance of leveraging market insights to develop competitive solutions. Responsiveness also plays a vital role in enhancing customer satisfaction by addressing customer needs effectively. However, the study identifies that innovation does not always mediate the relationship between responsiveness and customer satisfaction, indicating a nuanced and context-dependent impact. These findings underline companies' need to adopt integrated strategies combining innovation, responsiveness, and customer-centric approaches to achieve sustainable success in the competitive logistics sector.
THE IMPACT OF INFLUENCER INTERACTIVITY ON LOCAL SKINCARE PURCHASE INTENTION IN BATAM CITY WITH TRUST AS MEDIATION Putra, Edy Yulianto; Khesi, Khesi; Purwianti, Lily; Anggraini, Ratih
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.82136

Abstract

This study investigates the impact of influencer interactivity, influencer authenticity, motivation to use, online consumer behavior, and brand trust on purchase intention among local skincare users in Batam, utilising the technology acceptance model (TAM) as its theoretical framework. Conducted as a quantitative study, data was gathered via an online questionnaire distributed to 310 respondents and analysed using PLS-SEM. The findings reveal influencer interactivity positively impacts influencer authenticity, motivation to use, and online consumer behavior. While influencer authenticity positively affects motivation to use, it does not directly impact online consumer behavior. Motivation to use positively affects both online consumer behavior and brand trust, with online consumer behavior positively influencing brand trust. Furthermore, brand trust significantly impacts purchase intention and is a mediating variable. These findings offer practical implications for local skincare companies, emphasising the importance of leveraging influencer marketing strategies and adopting a technology acceptance approach to enhance business performance and consumer engagement.JEL: L82, M31, M37.
Tourism Village Development Strategy through Community-Based Tourism and Women’s Empowerment for Sustainable Development in Bakau Serip. Anggraini, Ratih; Arianto, Hepy Hefri; Putra, Edy Yulianto; Nainggolan, Ferdinand; Sudhartio, Lily; Purwianti, Lily; Setyawan, Agustinus; Aliandrina, Dessy; Chandra, Budi; Ivone, Ivone
ConCEPt - Conference on Community Engagement Project Vol. 4 No. 1 (2024): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the development strategy of tourism villages through the implementation of Community Based Tourism (CBT) and women's empowerment as an effort to achieve Sustainable Development Goals (SDGs) in Kampung Tua Bakau Serip, Nongsa District. Tourism villages are crucial drivers of sustainable economic and environmental development in Indonesia, yet challenges remain in optimizing human resources and managing village potential. Through partnerships between Batam International University, local communities, and corporate social responsibility (CSR) programs, various capacity-building initiatives were implemented, particularly emphasizing women's participation in creative economy activities. The development roadmap envisions Kampung Tua Bakau Serip as a "Smart Village" and Mangrove Education Study Center over the next five years. Initial results indicate that community empowerment, infrastructure improvement, and educational tourism development can significantly contribute to economic growth and environmental conservation. The research highlights the importance of sustainable community engagement in achieving long-term tourism village viability.
Co-Authors Aliandrina, Dessy Alvina, June Angelina, Novi Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Chandra, Budi Christiarini, Renny Cuandra, Fendy Elzagi, Verliana Erilia Kesumahati Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Febiana, Anjela Rini Febriani, Fatimah Fidia Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warna Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Ivone, Ivone Jacky, Jacky Jessy, Jessy Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady, Lady Lily Purwianti Macnico, Peter Mahendra, Rizky Adi Marheni, Dewi Khornida Meliana Meliana Melissa Melissa Mey, Nabila Arinov Nainggolan, Ferdinand Ng, Dennys Ng, Selina Nicholas, Nicholas Pahlevi, Renza Prabowo, Muhammad Ilham Putro Pratama, Desi Putra, Herman Eka Putri, Inda Meyllya Raisy, Raisy Ratih Anggraini, Ratih Richad, Richad Risvi, Hellena Sama, Hendi Sari Wahyuni, Lily Sudhartio, Setyawan, Agustinus Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Suandri, Hardi Susanto, Stefhani Syelen, Syelen Tan, Charles Tan, Elvy Tony Wibowo, Tony Willam Wilson, Jhon Wisnu Yuwono Yeronica, Fernanda