Article Per Year (5 Year)
p-Index From 2020 - 2025
4.391
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Jurnal Samudra Ekonomi dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Entrepreneurship & Business PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Management and Digital Business Journal of Management Analytical and Solution Room of Civil Society Development Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Celebes Journal of Community Services Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JURNAL MANAJEMEN DAN BISNIS INDONESIA
Putra, Edy Yulianto
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Veterinary Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Antecedent and Consequence Analysis of Investor Behavior Variables in Retail Shares on The Indonesian Stock Exchange Yuwono, Wisnu; Antalius, Yosep Deki; Ibrahim, Mukdad; Putra, Edy Yulianto; Marheni, Dewi Khornida
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.391

Abstract

Background: The Indonesia Stock Exchange (IDX) over the last four years (2019-2022) shows an average increase in the number of investors of 60.91%. However, this did not significantly impact market capitalization, which grew 9.86%, and the average growth of the Jakarta Composite Index, which was only 3.03% over the last four years. The data is very interesting to analyze further regarding investor behavior in investing in the stock market.Purpose: This research aims to analyze the influence of financial knowledge, investment experience, information media, and social interaction on retail investor behavior and the influence of retail investor behavior on investment decisions. Design/methodology/approach: Research data was taken from 292 stock investors, using a purposive sampling technique. Data processing and analysis use Structural Equation Modeling (SEM) with Smart PLS 3.2.9. Finding/Result: The research results show that financial knowledge and information media do not have a significant effect on retail investor behavior. Investment experience and social interaction have a positive and significant effect on retail investor behavior. Retail investor behavior has a significant influence on investment decisions. Other findings show that investor behavior cannot mediate the relationship between the variables of financial knowledge, investment experience, information media, and social interaction on investment decisions. Conclusion: Financial knowledge and media information are no longer the basis of investor behavior, both of which have been replaced by more subjective factors, namely investment experience and social interaction. Investor behavior is also unable to mediate the relationship between the four variables and investment decisions.Originality/value (State of the art): This study is to investigates the relationship between fundamental aspects and subjective aspects on retail investor behavior and the influence of investor behavior on investment decisions, so that the authors develop new models in research. Fundamental aspects are no longer something interesting for investors because of less credible information, so they prefer to use experience and social interaction. The role of company managers is to provide more credible information through financial reports, and the need for information media management in encourage investors to invest. Keywords: investment decision, retail investor behavior, financial knowledge, investment experience, media information, social interaction
ANTESEDEN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA BRAND FASHION LOKAL DIKOTA BATAM Putra, Edy Yulianto; Syelen, Syelen; Nainggolan, Ferdinand
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 02 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i02.9672

Abstract

AbstrakDunia fashion di Indonesia mengalami perkembangan pesat karena adanya modernisasi desain. Dalam kehidupan sehari-hari pakaian turut menjadi tolak ukur dalam menilai perbedaan status antar kelompok tertentu, karena hal ini orang-orang lebih suka memilih brand fashion dari luar negeri ketimbang brand fashion lokal karena dinilai lebih dapat meningkatkan gengsi. Permasalahan tersebut juga terjadi di Kota Batam, karena hal tersebut penelitian ini dibuat untuk mengetahui lebih dalam mengenai peminatan pada brand fashion di kota Batam, dengan menguji pengaruh dari citra merek, harga, promosi, kualitas produk, kualitas pelayanan, terhadap loyalitas pelanggan oleh kepuasan pelanggan. Variabel tersebut digunakan sebagai anteseden dalam menginvestigasi masalah yang disebutkan sebelumnya. Objek pada penelitian ini berfokus pada Brand Fashion lokal di Kota Batam dengan populasi adalah masyarakat Kota Batam yang dipilih sesuai dengan kriteria sampel yaitu generasi muda di Kota Batam yang pernah membeli Brand Fashion lokal.” Metode yang digunakan pada penelitian ini adalah metode kuantitatif, kemudian data yang terkumpul dianalisa menggunakan SmartPLS dan PLS-SEM. Hasil yang diperoleh dari penelitian ini memberikan sebuah insight bahwa kepuasan pelanggan dalam hal ini tidak dipengaruhi oleh citra merek dan promosi yang biasanya selalu berpengaruh signifikan, begitu juga dengan loyalitas pelanggan dalam hal ini juga tidak terbukti secara signifikan dipengaruhi oleh citra merek, kualitas produk, dan pelayanan. Kata kunci: citra merek; harga; promosi; kualitas pelayanan; loyalitas pelanggan; kualitas produk; kepuasan pelanggan AbstractThe fashion industry in Indonesia has developed significantly due to the modernization of design. In daily life, clothing has also become a benchmark in measuring status differences between certain social groups. Because of this, people prefer to choose fashion brands from abroad rather than local fashion brands because they are considered to be able to increase prestige. These problems also occur in Batam City, so this study was made to find out more about the interest in fashion brands in Batam City. By examining the influence of brand image, price, promotion, product quality, service quality, on customer loyalty by customer satisfaction. These variables are used as antecedents in investigating the previously mentioned problems. The object of this study focuses on local fashion brands in Batam City with the population being the people of Batam City selected in accordance with the sample criteria, namely the younger generation in Batam City who have purchased local fashion brands.The method used in this research is quantitative method, then the data collected is analyzed using SmartPLS and PLS-SEM. The findings from this study indicate that customer satisfaction is not impacted by brand image and promotion, which typically have a significant effect. Additionally, customer loyalty is not significantly influenced by brand image, product quality, and service in this context. Keywords : brand image; price; promotion: service quality; customer loyalty; product quality; customer satisfaction
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DAN LOYALITAS MEREK PADA PENGGUNA SMARTPHONE DI BATAM Cuandra, Fendy; Henderson, Henderson; Putra, Edy Yulianto; Lady, Lady
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2358

Abstract

ABSTRAKPada masa kini, smartphone tidak lagi sekadar berfungsi sebagai alat komunikasi, melainkan telah menjadi bagian integral dari aktivitas harian masyarakat. Penelitian ini bertujuan untuk mengkaji berbagai faktor yang berperan dalam memengaruhi kepuasan pelanggan dan loyalitas merek di kalangan pengguna smartphone di Kota Batam. Pendekatan yang digunakan berupa kuantitatif, dengan penghimpunan data melalui penyebaran kuesioner terhadap 312 orang berupa mahasiswa di Batam yang aktif menggunakan smartphone. Data dianalisis dengan teknik statistika uji structural equation modelling, untuk menguji outer dan inner model melalui program SMARTPLS. Penelitian ini menemukan bahwa brand experience, brand commitment, brand awareness, brand trust, dan perceived quality memiliki pengaruh yang signifikan terhadap customer satisfaction maupun brand loyalty pada pengguna smartphone di Batam. Sebaliknya, brand image tidak memiliki pengaruh signifikan terhadap customer satisfaction. Customer satisfaction terbukti mampu memediasi hubungan antara brand experience, brand commitment, brand awareness, brand trust, dan perceived quality terhadap brand loyalty. Namun, customer satisfaction tidak berperan sebagai mediator dalam hubungan antara brand image dan brand loyalty. Selain itu, ditemukan pula bahwa terdapat pengaruh langsung yang signifikan antara customer satisfaction dan brand loyalty.ABSTRACTNowadays, smartphones are no longer just a communication tool, but have become an integral part of people's daily activities. This study aims to examine various factors that play a role in influencing customer satisfaction and brand loyalty among smartphone users in Batam City. The approach used is quantitative, by collecting data through distributing questionnaires to 312 students in Batam who actively use smartphones. The data was analyzed using statistical techniques, structural equation modeling tests, to test the outer and inner models through the SMARTPLS program. This study found that brand experience, brand commitment, brand awareness, brand trust, and perceived quality have a significant influence on customer satisfaction and brand loyalty among smartphone users in Batam. In contrast, brand image does not have a significant influence on customer satisfaction. Customer satisfaction is proven to be able to mediate the relationship between brand experience, brand commitment, brand awareness, brand trust, and perceived quality on brand loyalty. However, customer satisfaction does not act as a mediator in the relationship between brand image and brand loyalty. In addition, it was also found that there is a significant direct effect between customer satisfaction and brand loyalty.
Analisis continuance usage intention pada penggunaan e-Wallet dengan information use fairness sebagai moderasi Putra, Edy Yulianto; Nicholas, Nicholas; Ariyanto, Hepy Hefri
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1561

Abstract

This study aims to analyze the factors influencing the continuance usage intention (CUI) of e-wallet users in Batam, focusing on the effects of reputation, social media activeness, satisfaction, and information use transparency. Data was collected in Batam using a sample of five e-wallet applications, namely OVO, Gopay, ShopeePay, Dana, and LinkAja, with purposive sampling through an online questionnaire. This study used the SEM-SEM analysis method. The results indicate that reputation and social media activeness do not significantly impact users' CUI, while satisfaction has a positive and significant effect. Additionally, information use transparency was found to reduce fear of identity theft, contributing to users' decision to continue using e-wallets. Information use fairness was also found to have a significant adverse effect on the relationship between fear of identity theft and CUI, suggesting that the fair use of personal data reduces users' concerns. These findings provide new insights for e-wallet providers in designing strategies to enhance user loyalty, particularly by considering transparency and fairness in managing personal data.
Kreativitas, e-WOM, motif, dan kepemimpinan merek dalam membangun minat pembelian ulang: Peran mediasi emosi pada minuman kekinian di Kota Batam Putra, Edy Yulianto; Angelina, Novi; Purwianti, Lily
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1572

Abstract

Social media commerce has increasingly served as a primary platform for sharing product and service information, while also facilitating the buying and selling process. It has become a crucial source of information in consumer purchasing decisions. This study aims to examine the effects of stimuli, namely creativity, electronic word of mouth (E-WOM), motives, and brand leadership, on repurchase intention, with emotion acting as the mediating variable, among consumers of contemporary beverages in Batam City. Data were collected through a questionnaire distributed to 288 respondents and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The findings indicate that creativity, E-WOM, and motives have a significant and positive influence on repurchase intention through emotional mediation. In contrast, brand leadership has no significant effect. This study contributes to a broader understanding of the role of social media in shaping consumer purchasing decisions in the contemporary beverage industry. The findings also provide strategic implications for business actors to focus on enhancing creativity, strengthening word-of-mouth communication on social media, and fostering emotional connections with consumers to encourage repeat purchases.
Peningkatan Purchase Intention melalui Celebrity Endorser, Brand Awareness, Product Quality dan E-Wom dengan Mediasi Brand Image terhadap Klinik Kecantikan di Kota Batam Kesumahati, Erilia; Butarbutar, Hotni Mutiara; Putra, Edy Yulianto
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.5.2.41-61.2024

Abstract

This study was conducted to determine the impact of celebrity endorsers, brand awareness, product quality and e-WOM in influencing purchase intention towards beauty clinics mediated by brand image and focusing on the people of Batam City. The variables tested in this study include celebrity endorser, brand awareness, product quality, e-WOM, brand image and purchase intention. This study tested 326 respondent data with the help of the SmartPLS 3.0 application. The results of the analysis stated that celebrity endorser and brand image have no effect on purchase intention. Brand awareness does not have a direct effect on purchase intention, brand awareness has an effect on increasing brand image which can increase purchase intention. Product quality and e-WOM have a direct and indirect effect on increasing purchase intention at beauty clinics in Batam City Abstrak Penelitian ini dilakukan untuk mengetahui dampak dari celebrity endorser, brand awareness, product quality dan e-WOM dalam mempengaruhi purchase intention terhadap klinik kecantikan yang dimediasi oleh brand Image dan berfokus pada masyarakat kota Batam. Variabel yang diuji dalam penelitian ini mencakup celebrity endorser, brand awareness, product quality, e-WOM, brand image dan purchase intention. Penelitian ini menguji 326 data responden dengan bantuan aplikasi SmartPLS 3.0. Hasil analisis menyatakan celebrity endorser dan brand image tidak memiliki pengaruh terhadap purchase intention. Brand awareness tidak berpengaruh secara langsung terhadap purchase intention, brand awareness berpengaruh meningkatkan brand image yang dimana dapat meningkatkan purchase intention. Product quality dan e-WOM berpengaruh secara langsung maupun tidak langsung dalam meningkatkan purchase intention pada klinik kecantikan di Kota Batam
Peran Media Sosial dalam Pengembangan Pemasaran Busana Muslim pada Toko Fathia Collection Tan, Elvy; Putra, Edy Yulianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5113

Abstract

Laporan ini mengkaji penerapan strategi pemasaran digital melalui media sosial pada Toko Fathia Collection, sebuah usaha busana Muslim di Kota Batam. Penelitian ini bertujuan untuk meningkatkan visibilitas merek, keterlibatan pelanggan, dan penjualan dengan memanfaatkan platform Instagram dan TikTok. Metode pelaksanaan meliputi observasi awal, pelatihan sumber daya manusia, pembuatan konten visual berkualitas, serta pengelolaan akun media sosial secara terstruktur. Hasil menunjukkan adanya peningkatan signifikan dalam kesadaran merek, interaksi pelanggan, serta konversi penjualan. Melalui analisis data interaksi, strategi pemasaran yang diterapkan berhasil menjangkau audiens yang lebih luas dan memperkuat loyalitas pelanggan. Penelitian ini menegaskan pentingnya pemasaran digital dalam meningkatkan daya saing usaha di era modern, khususnya bagi bisnis yang ingin beradaptasi dengan perubahan perilaku konsumen. Rekomendasi diberikan untuk diversifikasi konten dan kolaborasi dengan influencer guna mencapai hasil yang lebih optimal. Kata Kunci: Pemasaran Digital, Media Sosial, Busana Muslim, Instagram, Tiktok
The Effect of Social Media Marketing, Brand Image, Promotion, Competitive Advantage, and Service Quality on Firm Performance Kesumahati, Erilia; Jacky, Jacky; Putra, Edy Yulianto
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2682

Abstract

This study aims to analyze the influence of social media marketing, brand image, promotion, competitive advantage, and service quality on the performance of international travel agents. Data were collected directly by sending an online questionnaire via Google Forms. Respondents included supervisors, managers, and owners who actively manage the agency's social media accounts. The study sample consisted of 107 qualified respondents and was analyzed using Partial Least Squares-Structural Equation Modeling (PLS SEM). The findings indicate that brand image, promotion, competitive advantage, and service quality each have a positive and significant influence on company performance; in contrast, social media marketing does not show any such influence. These results underscore the dominance of brand image, promotion, competitive advantage, and service quality in driving performance in the international travel sector.
BERTOLAK DARI PENGALAMAN MENUJU KESETIAAN: KEPUASAN PELANGGAN SEBAGAI JEMBATAN PENGHUBUNG FAKTOR PADA INDUSTRI JARINGAN TELEKOMUNIKASI Cuandra, Fendy; Tan, Charles; Putra, Edy Yulianto; Purwianti, Lily; Susanto, Stefhani
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2467

Abstract

ABSTRAKPerkembangan teknologi di Indonesia memaksakan perusahaan penyedia layanan internet untuk beradaptasi agar tetap kompetitif. Penelitian ini bertujuan untuk meneliti pengaruh dari faktor-faktor seperti kepercayaan, kualitas layanan, kualitas produk, pengalaman dan citra merek terhadap kesetian pelanggan dan kepuasan pelanggan sebagai mediasi. Data dikumpulkan melalui kuesioner yang diisi oleh 300 responden pengguna layanan internet di kota batam, dan dianalisis menggunakan metode Structural Equation Modeling (SEM) melalui program SmartPLS 3.0. Secara keseluruhan, studi ini menekan pentingnya kepuasan pelanggan dalam meningkatkan loyalitas pelanggan guna untuk memperkuat strategi dalam persaingan antar perusahaan.ABSTRACTThe development of technology in Indonesia forces internet service provider companies to adapt to remain competitive. This study aims to examine the influence of factors such as trust, service quality, product quality, experience, and brand image on customer loyalty, with customer satisfaction as a mediating variable. Data was collected through a questionnaire filled out by 300 internet service users in Batam City and analyzed using the Structural Equation Modeling (SEM) method through the SmartPLS 3.0 program. Overall, this study emphasizes the importance of customer satisfaction in enhancing customer loyalty to strengthen strategies in the competition among companies.
An Expanded Analysis of TRI Theory in Explaining the Adoption of the SRIKANDI Application Ariyanto, Hepy Hefri; Aprianti, Khairani; Putra, Edy Yulianto
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8123

Abstract

This study aims to analyze the factors that affect the readiness and willingness of state civil servants to adopt the SRIKANDI Application, which is a digital system in managing archives and correspondence. The researcher used the expanded Technology Readiness Index (TRI) theory to look at the factors that encourage or hinder application users, then analyzed using statistical methods. Using quantitative methods and the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique on survey data of 422 State Civil Apparatus in the Riau Islands Provincial Government. The results of the study show that the driving factors of the technology readiness index have a significant effect on behavioral intentions, organizational commitment has a significant effect on behavioral intentions, and then behavioral intentions have a significant effect on user behavior. Meanwhile, the technological readiness index barrier does not have a significant effect on behavioral intentions, and the conditions that facilitate it do not have a significant effect on behavioral intentions. This study found that there are several factors that can affect employees in using the SRIKANDI Application. Driving factors such as confidence to use technology and the desire to try new things. Conversely, inhibiting factors such as discomfort and insecurity also have a major effect on the intention to use it. In addition, the organization's commitment to provide adequate training and facilities for technology also has a big influence on the intentions and behavior of employees in using the SRIKANDI Application.
Co-Authors Aliandrina, Dessy Alvina, June Angelina, Novi Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Chandra, Budi Christiarini, Renny Cuandra, Fendy Elzagi, Verliana Erilia Kesumahati Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Febiana, Anjela Rini Febriani, Fatimah Fidia Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warna Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Ivone, Ivone Jacky, Jacky Jessy, Jessy Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady, Lady Lily Purwianti Macnico, Peter Mahendra, Rizky Adi Marheni, Dewi Khornida Meliana Meliana Melissa Melissa Mey, Nabila Arinov Nainggolan, Ferdinand Ng, Dennys Ng, Selina Nicholas, Nicholas Pahlevi, Renza Prabowo, Muhammad Ilham Putro Pratama, Desi Putra, Herman Eka Putri, Inda Meyllya Raisy, Raisy Ratih Anggraini, Ratih Richad, Richad Risvi, Hellena Sama, Hendi Sari Wahyuni, Lily Sudhartio, Setyawan, Agustinus Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Suandri, Hardi Susanto, Stefhani Syelen, Syelen Tan, Charles Tan, Elvy Tony Wibowo, Tony Willam Wilson, Jhon Wisnu Yuwono Yeronica, Fernanda