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THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA Harjanti, Dhyah; Peerera, Alvian Daniswara Agusta; Noerchoidah, Noerchoidah; Wijayadne, Devi Rahnjen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15347

Abstract

Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.
THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA Harjanti, Dhyah; Peerera, Alvian Daniswara Agusta; Noerchoidah, Noerchoidah; Wijayadne, Devi Rahnjen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15347

Abstract

Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.
Membangun Innovative Work Behavior Pada Karyawan Generasi Millennial: Peran Transformational Leadership Dan Employee Engagement Pratama Sivano Edsel; Dhyah Harjanti
Majalah Ekonomi Vol 29 No 1 (2024): Juni 2024
Publisher : .Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol29.no1.a8723

Abstract

The generational shift in the workforce, from generation X to the millennial generation, requires company leaders to understand the behavior of millennial generation employees and adopt the leadership style used. This study analyzed whether transformational leadership and employee engagement can improve the innovative work behavior of millennial generation employees. This study used a quantitative approach, by surveying 167 millennial generation employees. The data was processed using Partial Least Square (PLS). The results showed that transformational leadership and employee engagement significantly increased innovative work behavior. Transformational leadership will foster engagement among employees, and in the end, will encourage the formation of innovative work behavior.
Pengaruh Financial Management Behavior, Lifestyle, dan Self-Control terhadap Impulsive Buying Pengguna Buy Now Pay Later Dhyah Harjanti; Pricilla Angelina Nur; Noerchoidah; Wilma Laura Sahetapy
Majalah Ekonomi Vol 31 No 1 (2025): Juni 2025
Publisher : .Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10212

Abstract

Penelitian ini menyelidiki adopsi Buy Now Pay Later (BNPL), sebuah layanan pembayaran ditangguhkan yang memungkinkan konsumen untuk mendapatkan produk dengan segera dan melunasi pembayaran di kemudian hari. Penelitian ini berfokus pada bagaimana praktik manajemen keuangan dan pilihan gaya hidup individu memengaruhi perilaku pembelian impulsif, dengan kontrol diri yang diteliti sebagai faktor moderasi. Dengan menggunakan metode kuantitatif, data dikumpulkan dari 205 responden yang memenuhi kriteria tertentu, dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kebiasaan keuangan dan pola gaya hidup memainkan peran penting dalam mendorong pembelian impulsif. Selain itu, pengendalian diri ditemukan memoderasi kekuatan hubungan ini. Wawasan ini berkontribusi pada pemahaman yang lebih luas tentang pengaruh perilaku dan psikologis di balik konsumsi impulsif dalam konteks layanan BNPL. Investigasi di masa depan direkomendasikan untuk memasukkan variabel tambahan seperti literasi keuangan dan digital untuk memperdalam analisis perilaku keuangan konsumen kontemporer.
Job Burnout and Employee Performance in Hospitality Industry: The Role of Social Capital Harjanti, Dhyah
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 21 No. 1 (2019): June 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.071 KB) | DOI: 10.9744/jti.21.1.15-24

Abstract

The hospitality industry is known for its labor-intensive and intense interpersonal relationships characteristic. The high rate of burnout in hospitality industry has been a crucial issue. The burnout could lead to employee performance decline. The previous studies suggested that the happy and cooperative employees tend to deliver a better performance. Since cooperative is a part of social capital, this study aims to analyse the role social capital in reducing burnout and improving employee performance.The data collection was conducted by distributing questionnaires to all of non-daily worker employees at the first-line and middle-line level in three budget hotels in the similar chained hotel group in Surabaya. We processed the data using partial least square analysis technique.The result reveals that the social capital have a significant negative influence on burnout, and a significant positive influence on employee performance. We also ascertain that burnout have a significant negative influence on employee performance.
PENGEMBANGAN BISNIS LOKAL BERBASIS KOMUNITAS MELALUI COACHING DAN MENTORING DI PPA AGAPE DESA NGUNUT - TULUNGAGUNG Sahetapy, Wilma Laura; Suprapto, Widjojo; Harjanti, Dhyah; Pratama, Vicky Alvindra; Divanata, Marcellino Darren; Jhesica, Josephin; Palumian, Yonathan
Jurnal Padamu Negeri Vol. 2 No. 2 (2025): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/f1qn9k96

Abstract

Agape Child Development Center (PPA Agape) is an institution focused on holistic child development aimed at liberating children from poverty. To support this mission, PPA Agape endeavors to open several business units run by workers and children sponsored by PPA Agape. The businesses run by PPA Agape include Etawa goat farming, selling fruits grown on PPA Agape's land, and a beauty and self-care store. Some problems faced by these small business units include low product awareness, limited marketing, and a lack of product variety. This community service activity aims to develop initial or simple strategies related to product marketing of the business units so that they become better known to a broader audience. The activities and support conducted at PPA Agape include business coaching and mentoring for PPA children aged 12 and above to provide insights on the importance of entrepreneurship, creating a Tokopedia account as an online sales platform for the beauty salon products, and creating an Instagram account as a promotional platform for the beauty salon products run by PPA Agape.
The Influence of Flexible Working Arrangement on Employee Performance with Work Life Balance as a Mediation Harjanti, Dhyah; Harryman, Ellen; Noerchoidah; Rossitika, Amanda Rizky
Journal of Applied Management and Business Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i1.1034

Abstract

Flexible working arrangement (FWA) is increasingly being implemented to improve operational efficiency and employee welfare. Technological advances support the implementation of FWA, but challenges in human resource management remain. Work-life balance is a key factor that influences employee performance in a flexible work system. The study analyzed the relationship between flexible working arrangements, work-life balance, and employee performance to better understand the mechanisms underlying this relationship. This study used purposive sampling with 305 respondents. Data were gathered by means of Google Form and analyzed using the SEM-PLS method. Flexible work arrangements have a positive but insignificant direct impact on employee performance. However, FWA significantly has positive impact on work-life balance, which in turn improves employee performance and enacts as a mediator in the correlation. This study found that FWA improves employee performance through work-life balance as a mediator. The implications of the study encourage the effective implementation of FWA, with recommendations for further research on demographic factors and industry sectors.
Employee Voice, Authentic Leadership, Innovative Work Behavior and Psychological Empowerment:  A Multilevel Moderated Mediation Noerchoidah, Noerchoidah; Istikhoroh, Siti; Harjanti, Dhyah; Wijayadne, Devi Rahnjen; Wibowo, Tony Susilo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1011

Abstract

Background: The dynamics of the tourism industry require companies to continue to innovate. As the company spearhead, employees need to be encouraged to continue to demonstrate innovative work behavior.  Purpose: This research explores the impact of authentic leadership and innovative work behavior, emphasizing the mediating role of employee voice and the moderating effect of psychological empowerment within the tourism industry in East Java. Design/methodology/approach: The type of research used is quantitative research with an explanatory approach, namely explaining the causal relationship between variables based on data collected through questionnaires. The study involved 217 respondents selected through a purposive sampling technique. The gathered data were analyzed using PLS-SEM.Findings/Result: The results showed that authentic leadership positively and significantly encourages employee voice, positively influencing innovative work behavior. In addition, employee voice can mediate authentic leadership and innovative work behavior. Psychological empowerment strengthens the influence of authentic leadership on innovative work behavior.Conclusion: Tourism industry management should promote openness and innovation among employees by positioning authentic leaders to foster an inclusive culture of innovation.Originality/value (State of the art): These findings offer valuable insights for tourism industry managers in East Java to enhance authentic leadership in fostering innovation. Keywords: authentic leadership, employee voice, innovative work behavior, psychological empowerment, tourism industry
Peran perempuan dalam pengelolaan air sebagai sumber kehidupan di Wilayah Pesisir Tegalsari, Sidoarjo Anastasia, Njo; Hermawan, Surya; Harjanti, Dhyah
Penamas: Journal of Community Service Vol. 5 No. 4 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i4.2302

Abstract

The Community Partnership Empowerment Program for the Delta Samudera Timur Group was carried out in Dusun Tegalsari Dukuh Kupang, Jabon District, Sidoarjo Regency. This activity was implemented to address the clean water crisis caused by brackish water conditions that are not suitable for consumption. The main objective is to improve access to clean and consumable water while also promoting gender equality in coastal communities. Efforts were made through the installation of a brackish water purification system utilizing local materials (ALPAMAL), along with gender-based mentoring that emphasizes the distribution of domestic roles and economic opportunities. The implementation began with a community needs survey, followed by the construction and installation of the purification system, and concluded with an evaluation through post-activity interviews. The results showed that the technology successfully produced clean water for both consumption and household needs. The mentoring also increased men’s awareness and participation in domestic work, while opening new business opportunities for women, such as community-based culinary ventures. This program demonstrates that the combination of environmentally friendly technology and social approaches can serve as a catalyst for improving the quality of life and transforming gender relations in coastal areas.
PENDAMPINGAN PEMANFAATAN TEKNOLOGI DIGITAL SEBAGAI STRATEGI PEMASARAN UMKM NURUL ISMIATI Tanuwijaya, Kevin; Wijaya, Alifvia Tasya; Sikomena, Angelica; Harjanti, Dhyah; Marchyta, Nony Kezia
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 3 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i3.6901

Abstract

Usaha mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian Indonesia, di era digital saat ini, pemanfaatan teknologi digital menjadi faktor penting dalam meningkatkan daya saing dan memperluas jangkauan pasar. UMKM di Dusun Tegal Sari, Sidoarjo menerima bimbingan dalam bentuk pelatihan dan pendampingan terkait pemanfaatan platform digital, termasuk media sosial, pasar online, dan situs web, dengan tujuan untuk meningkatkan kapasitas mereka dalam mempromosikan produk mereka. Tujuan dari kegiatan ini adalah untuk meningkatkan kemampuan promosi UMKM melalui penyediaan bimbingan dan pelatihan dalam pemanfaatan platform e-commerce dan situs web sebagai media pemasaran dan penjualan. Metode yang digunakan meliputi pelatihan pemasaran digital, pelatihan pemanfaatan instagram sebagai platform media sosial, pembuatan akun e-commerce, dan pelatihan pemanfaatan situs web, dengan penerapan strategi ini, UMKM di Dusun Tegal Sari, Sidoarjo dapat mengalami pertumbuhan dan perluasan basis konsumen, serta mampu meningkatkan jangkauan pasar dan daya saing di era digital.