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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat DIJB (Diponegoro International Journal of Business) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) MANDAR: Management Development and Applied Research Journal Yumary: Jurnal Pengabdian kepada Masyarakat Journal Social Science And Technology For Community Service Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Journals of Economics and Business International Research Journal of Business Studies Journal of Social Sciences and Technology for Community Service
FEBRIAN, ANGGA
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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The Role of Social Media Activities to Enhance Brand Equity Febrian, Angga; Nani, Dhiona Ayu; Lina, Lia Febria; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2881

Abstract

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The survey was conducted on 145 respondents who had online shopping experience using social media by utilizing the structural equation modeling approach.  Results show that social media quality can increase brand awareness, brand image, and social media marketing activities. Therefore, marketers who use social media can focus on its constituent indicators including content quality, design quality, information quality, interaction quality, contact availability, and contact relevance. Customers will have a high level of brand awareness and a good brand image if marketers can provide social media quality to meet customer demands. While previous studies found that there is a positive relationship between social media marketing activities on brand image and brand awareness, this study shows the opposite result because customers are not affected by the activities carried out by social media. This is considered a usual activity that other marketers also carry out. The implication of this study is that good social media quality is needed to increase brand awareness, brand image, and social media marketing activities.
The Effect of Electronic Service Quality on Increasing Customer Loyalty with a Focus on Adding Diverse Product Segments Pratama, Dafa Rafif; Febrian, Angga; Wiryawan, Driya; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.3722

Abstract

Using e-commerce platforms to improve product marketing is the right choice for every business in the digital era. According to recent research, online shopping is increasingly popular among customers who prefer to shop without physically visiting a store. This study aims to investigate the quality of electronic services provided by online e-commerce stores to encourage customer satisfaction and loyalty. This study measures the quality of electronic services in terms of website design, customer service, security/privacy, and fulfillment using the most recent WebQual model. The Partial Least Square method (SmartPLS-v3) was utilized to analyze the sample data collected using 159 respondents who met the specified criteria as the research sample. The research demonstrates that all hypotheses are found to have significant positive results. Positive correlations have been found between the four dimensions of the model and the quality of electronic services, as well as their impact on customer satisfaction and intentions to stay loyal. This study is beneficial for determining the electronic service model customers in online e-commerce stores want to gain customer loyalty.
Pemasaran digital dengan memanfaatkan landing page pada perusahaan start-up Febrian, Angga; Lina, Lia Febria; Safitri, Vera Apri Dina; Mulyanto, Agus
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 3 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i3.10103

Abstract

The increasing use of social media such as Instagram and Facebook can be utilized to reach a wider and more targeted consumer by creating the right content organically (free of charge), and doing paid advertising on these platforms. However, his lack of knowledge about how to make real content and paid advertising is an obstacle for marketers to take advantage of it. So that we need the right strategy in marketing products through these media. The marketer's job is to increase the number of followers on social media and customer interactions because there is a positive relationship between the number of followers and sales. This training aims to help startups in Lampung to maximize the use of social media, in this case, we provide training in creating landing pages and financial preparation training. Partners in this activity are sharia motorcycle taxi transportation companies (OJESA). In the end, this activity can be beneficial for partners by increasing knowledge about digital marketing by utilizing landing pages in advertising and managing finances. Partners can use the facilities provided by the platform in advertising. As well as understanding effective and efficient advertising tactics and strategies.
Larangan Tajassus dalam Perspektif Hadis Febrian, Angga; Hasanah, Uswatun; Almunadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.52261

Abstract

Penelitian ini bertujuan untuk menganalisis pandangan hadis mengenai larangan tajassus (memata-matai atau mencari kesalahan orang lain), sebuah perbuatan yang diharamkan dalam Islam berdasarkan Al-Qur'an dan Hadis. Islam menekankan keadilan, kebenaran, dan kasih sayang, namun praktik tajassus bertentangan dengan prinsip-prinsip tersebut dan memiliki dampak negatif yang signifikan terhadap kehidupan sosial. Kajian ini menggunakan metode penelitian kepustakaan (library research) dengan pendekatan kualitatif untuk menelaah dalil-dalil Al-Qur'an dan Hadis yang relevan, serta pandangan para ulama mengenai tajassus. Hasil penelitian menunjukkan bahwa tajassus merupakan perbuatan yang diharamkan berdasarkan ayat Al-Qur'an, seperti dalam Surah Al-Hujurat ayat 12, serta diperkuat oleh berbagai hadis Nabi Muhammad Saw. Larangan tajassus bertujuan untuk menjaga kehormatan dan privasi individu, mencegah fitnah, serta memperkuat harmoni dalam masyarakat. Selain itu, penelitian ini menemukan bahwa pelanggaran terhadap larangan ini sering kali memicu konflik, merusak hubungan sosial, dan bertentangan dengan maqasid syariah, yaitu menjaga agama, jiwa, akal, keturunan, dan harta. Kesimpulannya, tajassus bertentangan dengan ajaran Islam yang mengutamakan nilai-nilai moral dan etika. Implikasi penelitian ini adalah perlunya pendidikan dan sosialisasi nilai-nilai Islam mengenai larangan tajassus, terutama di era digital yang memudahkan akses dan penyebaran informasi pribadi. Kajian ini memberikan kontribusi penting dalam memahami dampak sosial dan spiritual dari larangan tajassus dalam Islam.
Increasing the Number of Santri at Khadijah Boarding School through Digital Marketing: Peningkatan Jumlah Santri di Khadijah Boarding School Melalui Pemasaran Digital Febrian, Angga; Husna, Nurul; Ahmad, Aripin; Ribhan; Ananta, Prayuda
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i3.14465

Abstract

Banyaknya Pondok Pesantren di Indonesia menjadi tantangan tesendiri bagi pengelola pondok pesantren untuk terus meningkatkan mutu pendidikannya agar dapat menjaga keberlangsungan hidup. Salah satunya adalah meningkatkan jumlah santri dengan tidak hanya mengandalkan dari calon santri dilingkungan terdekat tempat pondok pesantren tersebut. Namun, dapat memperkenalkan ke seluruh masyarakat Indonesia. Salah satu cara efektif dalam menjangkau calon santri adalah memanfaatkan pemasaran digital. Kegiatan ini bertujuan untuk memberikan pengetahuan dan keterampilan mitra dalam membuat konten digital dengan memaksimalkan media sosial dan website untuk menjangkau calon santri yang lebih luas. Pelatihan dilakukan dengan pendampingan, sehingga kami memastikan bahwa mitra dapat mandiri dalam mengelola pemasaran digital. Pendampingan dilakukan terhadap seluruh karyawan Khadijah Borading School. Peserta dibekali dalam pelatihan fotografi dan videografi, memanfaatkan Facebook ads, memaksimalkan Search Engine Optimization, dan membuat landingpage untuk beriklan. Pada akhirnya kegiatan tersebut dapat meningkatkan keterampilan mitra yang berimplikasi pada peningkatan awareness calon santri dan meningkatkan jumlah pendaftar santri
Boosting Online Visibility and Brand Awareness for Tarahan Village MSMEs via Google Business Profile and Hands-On Digital Literacy Support Yuningsih, Yuningsih; Firdaus, Luthfi; Febrian, Angga; Julianti, Devi
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/8cd5v625

Abstract

This program set out to help micro and small enterprises in Tarahan Village, South Lampung become easier to find, understand, and contact online by strengthening their Google Business Profile (GBP) presence and everyday branding habits. The core challenge was low discoverability on search/maps, inconsistent brand identity, and limited practical digital skills that kept market reach narrow despite growing internet use. Guided by brand salience and digital discoverability concepts (i.e., making the brand easier to notice, recognize, and retrieve in local search moments), we used a participatory, hands-on design: a rapid needs scan, co-designed training modules, live GBP demonstrations, guided implementation on each participant’s profile, and short-cycle follow-ups. This intervention combines GBP optimization with live mentoring and cultural storytelling, a rarely combined method in rural MSME digital capacity building, constituting the study’s novelty. Capacity gains were measured with pre/post tests, while profile progress and customer intent were tracked using GBP Insights (views, direction clicks, calls). After the training, participants claimed and completed their listings (core fields, photos, first posts) and activated reviews/messaging. Over May–October 2025, Insights recorded 88 views and 64 interaction events, mostly direction requests (61), with a September peak. Knowledge and confidence rose by ~17–22 points for every participant, indicating effective transfer of skills such as posting, photo curation, review replies, and reading Insights. We conclude that a lightweight, GBP-centered intervention—explicitly designed to heighten brand salience and reduce search friction—can deliver early, measurable gains in local discovery and establish routines to sustain them, with constraints (device/network variability and verification delays) manageable through periodic troubleshooting and shared visual assets.
Co-Authors Agus Mulyanto Almunadi Amrizal, Nabila Az-Zahra Najwa Ananta, Prayuda Anas, Naufal Rafiqi anggalia wibasuri Aripin Ahmad, Aripin Ayu, Rivi Tiara Azmi, Rakha Ghoffur Banuwa, Laili Fadhila Dhiona Ayu Nani Dian Novita Dwi Nugroho Edi Rosandi, Aditya Ernie Hendrawaty Fadly, Muhtad Forda Nama, Gigih Hidayat, Fajar Hudalil, Ahmad Husna, Nurul Husna Hutagalung, Samuel Ikhtiarini, Shalwa Putri Imam Ahmad Jufri Yandes Julianti, Devi Kasnadi, Kasnadi Lediyana, Eka Lina, Lia Febria Mahrinasari MS Marvinita, Risda Marvinita, Risda - Mawardi , M. Wildhan Ar Megasari, Megasari Na'im, Arif Ainun Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Na’im, Arif Ainun Nova Mardiana, Nova Nurul Husna Permatasari, Berlintina Prabowo, Yussof Taqy Pradana, Afnan Haris Pratama, Dafa Rafif Pugan, Irfan Raihan Qadhli Jafar Adrian Ratuain, Rafika Indi Qut Ribhan Ribhan, Ribhan Rizki Dalimunthe, Ernando Rosita Rosita Roslina, R Safitri, Vera Apri Dina Sakinah, Tazkiyah Saputra, Pindo Riski Satria Bangsawan Sembiring, Alexander Setiaji, Rangga Trisna Wijaya Uswatun Hasanah Utami Putri, Novia Wahyudi, Retno Winda Kartika, Winda Wiryawan, Driya Wulan, Mutiasari Nur Yopita, Y Yuniarti Fihartini Yuningsih Yuningsih