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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat DIJB (Diponegoro International Journal of Business) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) MANDAR: Management Development and Applied Research Journal Yumary: Jurnal Pengabdian kepada Masyarakat Journal Social Science And Technology For Community Service Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Journals of Economics and Business International Research Journal of Business Studies Journal of Social Sciences and Technology for Community Service
FEBRIAN, ANGGA
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Boosting Online Visibility and Brand Awareness for Tarahan Village MSMEs via Google Business Profile and Hands-On Digital Literacy Support Yuningsih, Yuningsih; Firdaus, Luthfi; Febrian, Angga; Julianti, Devi
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/8cd5v625

Abstract

This program set out to help micro and small enterprises in Tarahan Village, South Lampung become easier to find, understand, and contact online by strengthening their Google Business Profile (GBP) presence and everyday branding habits. The core challenge was low discoverability on search/maps, inconsistent brand identity, and limited practical digital skills that kept market reach narrow despite growing internet use. Guided by brand salience and digital discoverability concepts (i.e., making the brand easier to notice, recognize, and retrieve in local search moments), we used a participatory, hands-on design: a rapid needs scan, co-designed training modules, live GBP demonstrations, guided implementation on each participant’s profile, and short-cycle follow-ups. This intervention combines GBP optimization with live mentoring and cultural storytelling, a rarely combined method in rural MSME digital capacity building, constituting the study’s novelty. Capacity gains were measured with pre/post tests, while profile progress and customer intent were tracked using GBP Insights (views, direction clicks, calls). After the training, participants claimed and completed their listings (core fields, photos, first posts) and activated reviews/messaging. Over May–October 2025, Insights recorded 88 views and 64 interaction events, mostly direction requests (61), with a September peak. Knowledge and confidence rose by ~17–22 points for every participant, indicating effective transfer of skills such as posting, photo curation, review replies, and reading Insights. We conclude that a lightweight, GBP-centered intervention—explicitly designed to heighten brand salience and reduce search friction—can deliver early, measurable gains in local discovery and establish routines to sustain them, with constraints (device/network variability and verification delays) manageable through periodic troubleshooting and shared visual assets.
Co-Authors Agus Mulyanto Almunadi Amrizal, Nabila Az-Zahra Najwa Ananta, Prayuda anggalia wibasuri Aripin Ahmad, Aripin Azmi, Rakha Ghoffur Banuwa, Laili Fadhila Dhiona Ayu Nani Dwi Nugroho Edi Rosandi, Aditya Ernie Hendrawaty Fadly, Muhtad Forda Nama, Gigih Hidayat, Fajar Husna, Nurul Husna Hutagalung, Samuel Imam Ahmad Julianti, Devi Kasnadi, Kasnadi Lina, Lia Febria Luthfi Firdaus Mahrinasari MS Marvinita, Risda Marvinita, Risda - Mawardi , M. Wildhan Ar Na'im, Arif Ainun Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Na’im, Arif Ainun Nova Mardiana, Nova Nurul Husna Prabowo, Yussof Taqy Pradana, Afnan Haris Pratama, Dafa Rafif Pugan, Irfan Raihan Qadhli Jafar Adrian Ratuain, Rafika Indi Qut Ribhan Ribhan, Ribhan Rizki Dalimunthe, Ernando Roslina, R Safitri, Vera Apri Dina Sakinah, Tazkiyah Satria Bangsawan Sembiring, Alexander Setiaji, Rangga Trisna Wijaya Uswatun Hasanah Utami Putri, Novia Wahyudi, Retno Winda Kartika, Winda Wiryawan, Driya Yopita, Y Yuningsih Yuningsih