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All Journal JURNAL ECONOMIA Jurnal Ilmiah Econosains SINERGI: Jurnal Ilmiah Ilmu Manajemen Owner : Riset dan Jurnal Akuntansi JURNAL VISIONIDA JURNAL AKUNIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies MAGMA : JURNAL MAGISTER MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Terapan Manajemen dan Bisnis International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdimas Ekonomi dan Bisnis Center of Knowledge Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Utsaha: Journal of Entrepreneurship Jurnal Abdi Masyarakat Multidisiplin International Journal Administration, Business & Organization Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Journal of Business, Social and Technology The Es Economics and Entrepreneurship The Es Accounting and Finance Jurnal Kabar Masyarakat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Prosiding Amal Insani Foundation Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat International Journal of Management and Business Applied International Journal of Economics, Accounting, and Management
Hari Gursida
Sekolah Pascasarjana, Universitas Pakuan Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Sustainability Management in Gojek's Marketing Strategy: Impact on Brand Image and Customer Loyalty Pasaribu, Veta Lidya Delimah; Hadi, Reza Khairul; Wihartika, Doni; Gursida, Hari
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v5i1.16138

Abstract

Sustainability has become an important issue in the modern business world. Companies are required not only to pursue economic profits but also to pay attention to social and environmental aspects. This study aims to analyze the implementation of sustainability management in Gojek's marketing strategy and its impact on brand image and customer loyalty. The research uses a qualitative descriptive method with a literature study approach. The analysis results show that Gojek has successfully integrated the Triple Bottom Line principles into marketing activities through environmentally friendly programs, driver partner empowerment, and sustainability communication. These initiatives have proven to strengthen the company's positive image and increase customer loyalty. However, challenges remain, especially in terms of implementation costs and the still low consumer awareness.
THE WORK VALUES AS IDENTITY-ANCHORING MECHANISMS: Career Women in Mission-Driven Microfinance Institutions Yusnita, Nancy; Wihartika, Doni; Gursida, Hari; Seong SU, Chih
Prosiding Amal Insani Foundation Vol. 3 (2026): PROSIDING INTERNASIONAL
Publisher : Amal Insani Foundation

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Abstract

This study investigates how work values operate as identity-anchoring mechanisms that shape turnover intention among career women employed in microfinance institutions (MFIs). Rather than treating work values as static motivational preferences, the study conceptualizes them as identity-relevant cognitive frameworks that stabilize employment decisions in purpose-driven financial settings. A cross-sectional survey was administered to 800 employees working in microfinance institutions, 99.5% of whom were women. Work values were operationalized across three domains—personal, social–cultural, and organizational. Turnover intention was measured using multi-item Likert scales. Descriptive and comparative analyses were conducted to determine value salience and withdrawal cognition patterns. All work-value domains were strongly endorsed, with sociocultural values emerging as the most salient. Despite respondents’ relatively short organizational tenure and early-career status, turnover intention remained low. The findings suggest that socially embedded work values may function as identity anchors that mitigate withdrawal cognition in relational, mission-driven financial contexts. The cross-sectional and descriptive design constrains causal interpretation. Future research should test mediating mechanisms—such as meaningful work and identity integration—using longitudinal or structural modeling approaches. Retention strategies in microfinance organizations should emphasize purpose alignment, relational leadership, and structured identity development rather than relying predominantly on economic incentives. This study advances work value research by integrating identity theory with value congruence models and specifying gender-sensitive mechanisms within a female-dominated service sector
Co-Authors Ade Ratna Sari, Ade Ratna Agus Setyo Pranowo Aminudin, Aminudin Anggorodi, Riza Aditriawan Darwis , Valeriana Endi Suyatno Enok Tuti Alawiah Erna Herlina Firman Ferdian Gandhy, Abel Hadi, Reza Khairul Hafidz Hanafiah Hammad Hammad Hammad, Hammad Hamzah, Zeze Zakaria Hanan, Sufrin Hardiyanto, Arief Tri Hendro Sasongko herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini ibram pinondang dalimunthe, ibram pinondang Indra Cahya Kusuma Indra Cahya, Kusuma Indrayono , Yohanes Indrayono, Yohanes Isnurrini hidayat, Isnurrini Karina Apriyani Lakonardi Nurraditya Lutviani, Metya Mailini, Dini Maman Suryaman Marsifa Matdio Siahaan Maulana, Dede Hikmat Maulana, Nurnita Hayatun Moeins, Anoesyirwan Muharam, Hari Nancy Yusnita Pasaribu, Veta Lidya Delimah Rahman Hakim, Dani Ramon Hurdawaty Riza Aditriawan Anggorodi Rochman Marota ROOSGANDA ELIZABETH Rukmana, Dwita Rusnaeni, N Salmah Saputri, Kiki Intan Seong SU, Chih Shabrina, Hafiyya Siahaan, Matdio Siddik, Ibnu Sri Setiawati, Sri Sumarno . Sunarta, Ketut Sutarto, Bambang Suyatno, Endi Umayi Ananda, Woro Warizal Widasiwi, Herlin Widodo Sunaryo Wihartika, Doni Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat yusnita, nancy Zaini, Oktori Kiswati