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All Journal SEGMEN Jurnal Manajemen dan Bisnis Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMM (Jurnal Masyarakat Mandiri) Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Dharma Laksana Jurnal Mantik JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Bingkai Ekonomi (JBE) Interdisciplinary Social Studies Kontigensi: Jurnal Ilmiah Manajemen Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Journal of Social Science Journal of Business Management and Economic Development Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Pancasila International Journal of Applied Social Science Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of International Multidisciplinary Research Management Studies and Business Journal Accounting Studies and Tax Journal Nusantara Mengabdi kepada Negeri Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Journal of Economics, Management, Accounting and Computer Applications International Journal of Economics, Business Management and Accounting Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business Brilliant International Journal of Management and Tourism Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ray Octafian
STIEPARI Semarang
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INOVASI PROMOSI WISATA KAMPUNG PELANGI: KETERLIBATAN MASYARAKAT DAN PENGGUNAAN MEDIA SOSIAL Waruwu, Demi Kristiani; Octafian, Ray
Jurnal Pariwisata Vol 11, No 1 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i1.21579

Abstract

ABSTRAK Tujuan dari studi ini adalah untuk menilai efektivitas inovasi promosi untuk wisata Kampung Pelangi, khususnya dengan mengkaji dampak penggunaan media sosial untuk meningkatkan keterlibatan dari masyarakat lokal dan menarik lebih banyak wisatawan. Studi ini menggunakan pendekatan kualitatif yang berfokus pada pemahaman mendalam tentang keterlibatan masyarakat, penggunaan media sosial, dan promosi wisata dengan menekankan pada konteks, makna, dan interpretasi yang kompleks. Teknik pengumpulan data melalui kuesioner, wawancara mendalam, dan analisis konten media sosial. Kuesioner yang digunakan bersifat tertutup dan mendalam, dengan pertanyaan yang dirancang untuk menggali pemahaman yang lebih dalam dari narasumber terkait dengan keterlibatan masyarakat, penggunaan media sosial, dan promosi wisata. Narasumber dipilih menggunakan model purposive sampling dan snowball sampling. Analisis konten media sosial dilakukan dengan mengumpulkan data dari platform media sosial terkait, kemudian menganalisisnya secara mendalam untuk menemukan pola, tren, dan makna terkait dengan topik penelitian. Metode analisis yang digunakan dapat berupa analisis teks, analisis sentimen, atau analisis konten visual, tergantung pada jenis data yang diperoleh. Hasilnya menunjukkan bahwa pemanfaatan media sosial secara strategis dalam pemasaran pariwisata dapat memiliki dampak yang substansial dalam meningkatkan kesadaran dan menghasilkan minat terhadap destinasi wisata, sekaligus meningkatkan keterlibatan komunitas. Rekomendasi praktis yang diusulkan adalah menggabungkan taktik promosi media sosial dengan partisipasi aktif masyarakat lokal untuk menciptakan pengalaman wisata yang berkelanjutan. Kampung Pelangi atau destinasi serupa dapat meningkatkan daya tariknya sebagai tempat wisata yang unik dan menarik bagi para pengunjung. Strategi seperti kampanye hashtag, kemitraan dengan individu berpengaruh, dan penyediaan materi yang menarik yang mendorong keterlibatan pengguna telah menunjukkan efektivitas dalam meningkatkan kedatangan pengunjung. Keyword : Promosi Wisata, Keterlibatan Masyarakat, Kunjungan Wisatawan. AbstractThis study aims to assess the effectiveness of promotional innovation for tourism in Kampung Pelangi, specifically by examining the impact of social media usage in enhancing local community engagement and attracting more tourists. The study employs a qualitative approach that focuses on gaining an in-depth understanding of community engagement, social media usage, and tourism promotion with an emphasis on context, meaning, and complex interpretations. Data collection techniques involve questionnaires, in-depth interviews, and social media content analysis. The questionnaires used are closed-ended and in-depth, with questions designed to elicit a deeper understanding from respondents regarding community engagement, social media usage, and tourism promotion. Respondents are selected using purposive sampling and snowball sampling models. Social media content analysis is conducted by collecting data from relevant social media platforms, then analyzing it in-depth to find patterns, trends, and meanings related to the research topic. The analysis methods used can be text analysis, sentiment analysis, or visual content analysis, depending on the type of data obtained. The results demonstrate that strategic social media utilization in tourism marketing can have a substantial impact in raising awareness and generating interest in tourist destinations, while simultaneously enhancing community engagement. The practical recommendations proposed are to combine social media promotional tactics with active participation from the local community to create sustainable tourism experiences. Kampung Pelangi or similar destinations can enhance their appeal as unique and attractive tourist destinations for visitors. Strategies such as hashtag campaigns, partnerships with influencers, and providing engaging content that encourages user engagement have shown effectiveness in increasing visitor arrivals. Kata kunci:  Tourism Promotion, Community Engagement, Tourist Visits.
The Impact of Work Environment and Job Satisfaction on Employee Loyalty Wularsih, Endang Ammi`; Octafian, Ray
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 6 No. 2 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v6i2.2218

Abstract

STIEPARI Semarang is a public organization engaged in educational services. As an education provider, STIEPARI Semarang is truly required to show its professionalism in the form of improvements and enhancements in organizational performance. STIEPARI Semarang's main task is to produce the best graduates according to stakeholders' needs. Seeing this, STIEPARI Semarang must strive as much as possible to improve its performance quality to compete and become a leading higher education institution in management and tourism in line with its vision and mission. Some employees also arrived late and took breaks exceeding the stipulated time. In this research, the type of study used is explanatory research or explanatory level research. Based on the type of explanatory research, this research is classified as associative research. The sampling technique used in this research is census sampling, where the entire population, which is 89 employees The work environment has a positive impact on employee loyalty. As a result, more employee loyalty to the company is strongly correlated with a happy and encouraging work environment. Job satisfaction has a big impact on employee loyalty. As a result, there exists a strong association between employees' job satisfaction levels and their loyalty to the company
Millennial Employee Turnover: Contributive Factors and Retention Strategies in the Indonesian Industry Ratnasari, Dian; Octafian, Ray
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 6 No. 2 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v6i2.2285

Abstract

This research aims to explore the phenomenon of millennial employee turnover in the Indonesian industry, identify the contributive factors to the high turnover rate, and formulate effective retention strategies to retain millennial talent. The research method used is a qualitative approach with data collection techniques through semi-structured interviews and participatory observation. The participants in this study are 6 millennial employees, 1 supervisor, and 1 manager from one of the industries in Indonesia, selected through purposive sampling. The results of the study show significant differences in values and work culture between the millennial generation and previous generations. Millennials tend to desire a more flexible, collaborative work environment that focuses on individual development. They also have higher expectations regarding technology, innovation, and more frequent feedback and recognition. These differences can pose challenges in intergenerational communication and collaboration in the workplace. The implications of this research include the need for transformation in HR management practices to accommodate the characteristics and expectations of millennial employees. Companies that successfully adapt their HR management approach will be better able to attract, retain, and optimize the potential of millennial talent, thereby driving business growth and innovation in this increasingly competitive era
Road To Customer Satisfaction: The Servqual Journey Fransiska Oktalia Duha Gumano; Ray Octafian
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.9

Abstract

This study was carried out at Resto Bebek Goreng Pak Eko with the objectives of examining and measuring the quality of service offered by restaurant personnel and determining the level of satisfaction experienced by customers who dined at the establishment. The research was conducted using a qualitative approach and a descriptive research method, which allows for a more in-depth presentation of the findings of the research. In this study, the methods for collecting data included interviews with restaurant staff, observations of interactions between employees and clients, and a review of the literature to gain a better understanding of the conceptual framework underlying Servqual. The outcomes of the research are a reflection of how guests feel about the quality of service they receive when dining at the restaurant. Based on the findings of the research, one can draw the conclusion that the service that customers receive from the staff of Resto Bebek Goreng Pak Eko may be classified as being of a high quality. The level of service that guests get meets and exceeds their expectations. This shows that the restaurant has been effective in maintaining high service standards and satisfying the expectations of their customers within the framework of the customers' happiness with the service that has been delivered.
Building a Competitive Edge: The Effectiveness of the 3 in 1 Program in Enhancing LPK Kartika's Marketing Yohana Efenia Ndruru; Ray Octafian
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.108

Abstract

The Kartika Job Training Institute (LPK) and STIEPARI Semarang have formed a partnership to offer part-time classes at the Kartika LPK building on weekends, allowing students to balance their employment commitments. Nevertheless, a number of obstacles have arisen, including the necessity for students to efficiently handle their time and focus, while simultaneously fulfilling their obligations to both endeavours. The data collection methods employed in this study encompassed interviews conducted by the interviewer, direct observations of the study subject, and a comprehensive literature review that entailed gathering information from newspaper articles, books, and prior scholarly research. The research findings, acquired through various data collection approaches, illustrate the efficacy of utilising Kartika LPK's advantages to capitalise on current chances. This entails the creation of distinctive and varied products in order to appeal to a more devoted client demographic, as well as the efficient utilisation of technology to bolster the advancement of the 3 In 1 programme. Moreover, effectiveness is attained by capitalising on existing possibilities to overcome hurdles. Ultimately, the achievement of lowering dangers is accomplished by means of proficient communication among training participants, enhanced customer service, and more streamlined employee training.
Cultivating Green Excellence : How Sustainable Talent Management Transforms HR Performance in Eco-Friendly Hotels of Central Java Ray Octafian; Dyah Palupiningtyas; Nina Mistriani; Krisnawati Setyaningrum Nugraheni
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.188

Abstract

This study examines the impact of green talent management practices on HR performance quality in eco-friendly hotels in Central Java, Indonesia, using a phenomenological approach. Through in-depth interviews with 24 participants across six star-rated hotels, direct observation, document analysis, and focus group discussions, the research explores how green HRM practices influence employee performance and career development opportunities for young talent. The findings reveal that eco-friendly hotels have implemented various green talent management practices including environmentally-conscious recruitment, sustainability training, green performance management, and employee involvement in environmental initiatives. These practices positively impact multiple dimensions of employee performance: task performance through improved resource efficiency; contextual performance through enhanced teamwork; adaptive performance through increased innovation capability; and environmental performance through strengthened pro-environmental behaviors. The effectiveness of these practices is influenced by top management commitment, integration with business strategy, training quality, organizational culture, and resource availability. Young employees perceive involvement in green initiatives as valuable for developing leadership skills, expanding professional networks, and enhancing market competitiveness, although they identify the need for clearer sustainability-focused career paths. The study contributes to GHRM and talent management literature by explicating the mechanisms linking green talent management with performance outcomes in the hospitality industry context, while providing practical implications for hotel managers seeking to enhance both environmental sustainability and human resource performance. The research underscores the importance of a holistic approach to green talent management that aligns environmental priorities with employee development and organizational strategy.
Analisis Kepuasan Konsumen di Restoran Canting Semarang Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 2 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i2.86

Abstract

Consumer satisfaction is influenced by product quality and service satisfaction variables are independent variables, while customer satisfaction is the dependent variable. To find out the magnitude of the effect of product quality, facilities and location on customer satisfaction, in sampling using the Slovin formula obtained at 87 with an error rate of 10%. The sampling technique uses the method of accidental sampling which is done by obtaining data from a group of population, then incidentally or incidentally by not using a particular plan. R2 value of 0.821, meaning that 82.1% of customer satisfaction can be explained by the variable quality of products, facilities and location while 17.9% is explained by other variables.
NIAT BERKUNJUNG KEMBALI DI RESTORAN LIKA LIKU DITINJAU DARI HARGA DAN KEPUASAN PELANGGAN Vardhani, Nadia; Octafian, Ray
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 2 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i2.834

Abstract

The competitive restaurant industry demands strategies to attract and retain customers. This research aims to analyze the influence of price and customer satisfaction on intention to revisit a restaurant. This research uses quantitative methods with a survey design. Data was collected from 100 respondents who had visited the restaurant. Data were analyzed using path analysis. The results show that price and customer satisfaction have a positive and significant influence on intention to revisit, satisfaction mediates the effect of price on intention to revisit. In conclusion, price and customer satisfaction are important factors in increasing intention to visit again. Restaurants need to pay attention to pricing strategies and increasing customer satisfaction to attract and retain customers.
Green HRM as a Driver of Hotel Employee Performance: The Intervening Role of Environmentally Friendly Workplace Behaviors C Susmono Widagdo; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Aletta Dewi Maria; Ray Octafian
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 4 (2024): October : International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i4.187

Abstract

This study examines the relationship between Green Human Resource Management (Green HRM), Pro-Environmental Behavior (PEB), and Employee Performance in the hospitality industry. Using data collected from 265 employees across 12 star-rated hotels in Semarang that have implemented green hotel practices, this research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The findings reveal that Green HRM positively influences both PEB (β = 0.627) and Employee Performance (β = 0.341). Furthermore, PEB positively affects Employee Performance (β = 0.396) and partially mediates the relationship between Green HRM and Employee Performance. Demographic factors, including age, education level, and tenure, moderate several relationship paths, suggest the importance of a differentiated approach in Green HRM implementation. Among Green HRM dimensions, Training and Development and Employee Involvement have the strongest effect on PEB, while Performance Management and Reward Systems most directly influence Employee Performance. These results provide empirical evidence that integrating environmental sustainability into HR practices benefits not only environmental outcomes but also enhances employee performance, creating a win-win situation for hotels in their pursuit of competitive advantage while meeting environmental responsibilities.
Analisis Kinerja Keuangan Lembaga Pelatihan Kerja Kartika Sebagai Upaya Pencapaian Tujuan Organisasi Waruwu, Erlin Kristinawati; Octafian, Ray
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1761

Abstract

The objective of this study is to assess the financial performance of job training institutions with regards to the attainment of organisational objectives. This study used a qualitative methodology to assess the efficacy of managing financial resources within institutions. It focuses on important financial indicators, including liquidity, solvency, profitability, and efficiency. The study collected and analysed historical financial data from multiple job training institutions to ascertain the correlation between financial performance and the institution's capacity to accomplish its strategic objectives. The research findings indicate that institutions exhibiting robust financial performance are more proficient in conducting training programmes that align with labour market demands, extending the scope of their services, and guaranteeing long-term operational viability.
Co-Authors ABDUL RAUF Agatha Esti Rinalda Laia Ahmad Mansur Aletta Dewi Maria Amanda Amanda Amaniar Istiqomah Ameliana, Hesty Andhara Auror Alnilam Andriani Putri Asania Waruwu Aswan, Mukhamad Kholil Aswari, Novita Indri Aurilia Triani Aryaningtyas Azizah Naharia Bago, Fitra Andayani Mentari Bima Prahar Adilase Bima Prahar Adilase Bonaventura Ngarawula C Susmono Widagdo C.Susmono Widagdo Denik Risyanti, Yustina Desy Rahmawati Lukmana Dian Ratnasari Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Dwi Ermayanti Susilo Dyan Triana Putra Edypriyanto Edypriyanto Elna Matasari Halawa Enik Rahayu Erlin Kristinawati Waruwu Erlina Mutiara Aprilia Fadhill Ramadhan Farah Nabilah Binti Yaacob Fhiresti Duha Fransiska Oktalia Duha Gumano Galih Ahmad Khoiri Gofrandha Hilga Hibatullah Gulo, Marnila Gulo, Yupilia Guntur Suryaning Hadi Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Harefa, Fati Elfina Doris Hendrajaya Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto HeruYulianto Hesky Ilham Ikhlasandi I Gede Wiwin Suyasa Idah Kusuma Dewi Isnu Hadi Sunarko Istiqomah, Amaniar Julian Adriani Putri Julian Andriani Putri Junianto Junianto Juwarti Juwarti, Juwarti Kafilatul Hidayah Karunia Wati Telaumbanua Kholil Aswan, Mukhamad Krisnatalia, Heni Kristinawati Setyaningrum Nugraheni laeli masruroh Lina Lina Lorenza, Sara Margaretha Setyaningtyas Maria Th, Aletta Dewi Marlinawati Waruwu Mendrofa, Herlinawati Mochamad Miswanto Gunawan Muhammaad Azhar Putra Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nanda Utami Putri Nina Mistriani Nina Mistriani Nugraheni, Krisnawati Setyaningrum Nurdina Prasetyo NURJANAH, IVA Oktavianto, Ibnu Farhan Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Petra Arnol Vini Bulunisora Harita Putri, Julian Andriani Putri, Nanda Utami Rifki A. Rachman Rifki A. Rachman Rizal Ichsan Syah Putra Rudi Prasetyo Ardi Sajia Ferdousi Sapto Supriyanto Sarah Nur Amalina Saskia Cahya Khaylila Fitra Septiana Raihan Saputri Shella Gherina Saptiany Sihura, Anastasia Fransiska Siswanto Siswanto Solichoel, Solichoel Sony Heru Priyatno Sugiarto Sugiarto Supriyadi, Andhi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Tri Suyud Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo Wijoyo Vardhani, Nadia Waruwu, Demi Kristiani Waruwu, Erlin Kristinawati Wularsih, Endang Ammi` Y R Satoto Yema Charista Zelda Yohana Efenia Ndruru Yuliamir, Henry Yusuf, Faisal Zebua, Estera Asriani Zega, Neill Ayu Moralina Zendrato, Minta Wati