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Pengaruh Fasilitas Dan Media Sosial Promosi Terhadap Keputusan Menginap Tuwuh Adhistyo Wijoyo; Ray Octafian; Julian Andriani Putri; Sarah Nur Amalina; Azizah Naharia; Fadhill Ramadhan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1318

Abstract

The importance of customer satisfaction has become a primary focus, with many companies investing in customer resources and continually seeking ways to enhance satisfaction. Promotional strategies through social media are an approach that can be adopted by tourism businesses such as accommodations to influence customer satisfaction. This research aims to explore the impact of social media and facility quality on customer satisfaction levels. The results of data analysis indicate that Facility Quality (X1) positively and significantly influences tourists' decisions to stay (Y). The influence of social media (X2) is also positive and significant on tourists' decisions to stay (Y). Together, facility quality (X1) and social media (X2) have a significant impact on tourists' decisions to stay (Y) at Glamping Mawar Camp, Bandungan.
Pengaruh Partisipasi Masyarakat Dan Kearifan Lokal Terhadap Minat Berkunjung Di Desa Wisata Kandri Kota Semarang Julian Andriani Putri; Nina Mistriani; Ray Octafian; Margaretha Setyaningtyas; Gofrandha Hilga Hibatullah; Kafilatul Hidayah
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1319

Abstract

This study examines the impact of local community engagement and traditional values on the desire to visit Kandri Tourism Village in Semarang, emphasizing the importance of local wisdom and community involvement as key factors. Utilizing quantitative methods and a questionnaire-based survey to collect data from visitors, this research analyzes the influence through multiple linear regression analysis techniques. Findings indicate that both community participation and local wisdom have a positive and significant impact on visiting interest, affirming that improvements in these aspects enhance the desire to visit. The study suggests that the management of tourism villages should focus on active community involvement and the preservation of traditional values to attract more visitors. It offers practical recommendations for destination managers and local authorities to increase community engagement and promote local wisdom as strategies to boost visits to Kandri Tourism Village, showing that synergy between community involvement and traditional values is essential for the successful development and marketing of community-based tourism destinations.
Pengaruh Kepuasan Wisatawan Dan Citra Destinasi Terhadap Minat Kunjungan Ulang Di Kota Lama Semarang Aletta Dewi Maria; Ray Octafian; Dyah Palupiningtyas; Isnu Hadi Sunarko; Muhammad Arif Winata; Perez Eben Ezer Sidabutar
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1320

Abstract

The Old Town of Semarang is a famous tourist destination in Indonesia, with the potential to captivate tourists to return. This study aims to examine the impact of tourist satisfaction and perception of destination image on the intention to revisit the Old Town of Semarang. The research employs a quantitative approach through a survey. Data was collected through questionnaires given to tourists visiting the Old Town of Semarang. The research findings indicate that tourist satisfaction and destination image have a positive and significant influence on the intention to revisit. Tourist satisfaction positively contributes to the intention to revisit because satisfied tourists are more likely to return. Additionally, destination image also positively influences the intention to revisit as tourists with a positive perception of the destination are more likely to return. These findings provide insights for tourism destination managers to enhance tourists' interest in revisiting.
The Role of Accounting in Sustainability and Corporate Social Responsibility: Accounting for a Better Future Gulo, Marnila; Octafian, Ray
Accounting Studies and Tax Journal (COUNT) Vol. 1 No. 4 (2024): Accounting Studies and Tax Journal (COUNT)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/e4fe0010

Abstract

This research presents a systematic synthesis of the role of accounting in advancing sustainability and corporate social responsibility (CSR) based on extensive discussion in the literature. Through analysis of stakeholder perspectives, investor expectations, regulatory frameworks, employee expectations, community involvement, accounting practices, challenges, future directions, and the role of developing technology and collaborative efforts, this research concludes that accounting has a crucial role in promoting sustainable business practices and responsibility. Key findings suggest that integration of diverse viewpoints, investor needs, a strong regulatory framework, meeting employee expectations, effective community engagement, prudent accounting practices, as well as adoption of emerging technologies and collaborative efforts are key in driving sustainability and CSR initiatives. This research also identifies the limitations of current accounting practices and proposes future research directions to enhance the role of accounting in promoting sustainability and corporate social responsibility.
Analysis of Brand Equity in Enhancing Repeat Visitation Rates in the Hospitality Industry Lorenza, Sara; Octafian, Ray
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5029

Abstract

The hospitality industry is a highly competitive industry, where each hotel competes to attract customers and increase repeat visitation rates. One important factor that can help hotels achieve these goals is brand equity. This research aims to explore the role of brand equity in increasing repeat visitation rates in the hospitality industry. The study uses a qualitative approach with in-depth interviews and a case study at HARRIS Hotel Sentraland Semarang. The research concludes that brand equity plays a crucial role in increasing repeat visitation rates in the hospitality industry. By building strong brand equity through strategies focusing on brand awareness, brand associations, perceived quality, and brand loyalty, hotels can enhance their appeal to customers and encourage them to return for future stays
Impak Kualitas Layanan, Fasilitas, Promosi, dan Religiusitas pada Keputusan Menginap di Hotel Grasia Syariah Yusuf, Faisal; Octafian, Ray
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4628

Abstract

Riset bertujuan untuk mengidentifikasi dan mengukur dampak dari variabel seperti religiusitas, fasilitas, promosi, dan kualitas pelayanan terhadap keputusan menginap tamu di Hotel Grasia Semarang. Riset ini memakai pendekatan kuantitatif dengan 100 responden yang didapat memakai metode non probability sampling. Analisa regresi linier berganda merupakan akibat dengan cara linier antara elastis mutu jasa, sarana, advertensi, serta religiusitas kepada ketetapan menginap. Berdasarkan hasil uji hipotesis menunjukkan bahwa kualitas pelayanan hotel, fasilitas, promosi, dan religiusitas berpengaruh positif dan signifikan terhadap keputusan konsumen untuk menginap di hotel Grasia, Semarang. Hasil studi ini memiliki implikasi manajerial bahwa guna meningkatkan keputusan untuk menginap di hotel Grasia, hendaknya pihak manajemen memprioritaskan peningkatan dalam rasa kepedulian staf hotel untuk selalu peduli dengan apa yang dibutuhkan oleh konsumen.  
Analisis Kinerja Keuangan Lembaga Pelatihan Kerja Kartika Sebagai Upaya Pencapaian Tujuan Organisasi Erlin Kristinawati Waruwu; Ray Octafian
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1761

Abstract

The objective of this study is to assess the financial performance of job training institutions with regards to the attainment of organisational objectives. This study used a qualitative methodology to assess the efficacy of managing financial resources within institutions. It focuses on important financial indicators, including liquidity, solvency, profitability, and efficiency. The study collected and analysed historical financial data from multiple job training institutions to ascertain the correlation between financial performance and the institution's capacity to accomplish its strategic objectives. The research findings indicate that institutions exhibiting robust financial performance are more proficient in conducting training programmes that align with labour market demands, extending the scope of their services, and guaranteeing long-term operational viability.
Analisis Biaya Produksi dalam Menetapkan Harga Jual yang Kompetitif Nanda Utami Putri; Ray Octafian
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1840

Abstract

Based on interviews and analysis, the management of Super Chicken Noodle Eatery conducts comprehensive production cost calculations in determining the selling price. They consider various factors, including raw material costs, labor costs, and factory overhead costs. Additionally, they also take into account external market conditions, such as competitor prices, the level of competition, and consumer preferences. By considering these various factors, the management strives to establish competitive selling prices in the market. However, they face several challenges in the pricing process. One of the main challenges is the unstable fluctuations in raw material prices, which can significantly impact production costs. Additionally, the high level of competition in the local market is also a factor to be considered. Furthermore, the management also struggles with adjusting prices to changes in consumer preferences. Another challenge faced is the increasing factory overhead costs that tend to rise over time. This demands careful and flexible analysis from the management in determining selling prices that remain competitive in the market. Through a comprehensive approach in calculating production costs and considering external factors, the management of Super Chicken Noodle Eatery strives to achieve competitive selling prices in the market while still maintaining profitability.
Navigating Human Resource Challenges and Key Success Factors in the Transition to Integrated Logistics Systems: A Change Management Perspective palupiningtyas, dyah; Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 2 (2024): November 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i2.1516

Abstract

This study examines the process of change management, identifies human resource obstacles, and explores critical success factors in deploying an integrated logistics system at PT Kubota Indonesia. Employing a qualitative approach and case study methodology, data were gathered via semi-structured interviews, observations, and document analysis. Findings reveal that PT Kubota Indonesia employs a systematic change management strategy that considers human and cultural dimensions. Despite encountering challenges like deficiencies in technical expertise and resistance to change, the company effectively addressed these issues through proactive communication, staff engagement, training initiatives, and strong management backing. Key drivers of success identified encompass executive support, transparent communication, employee involvement, comprehensive training, and adept cultural change management. This study contributes insights into a comprehensive approach to change management, emphasizing the synchronization of technical aspects with human and cultural factors to ensure the triumphant integration of an advanced logistics system.
Exploratory Research on Good Governance for Vanaprastha Tourism I Gede Wiwin Suyasa; Sugiarto Sugiarto; Sony Heru Priyatno; Ray Octafian; Tri Suyud
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.33

Abstract

Tourism is an open sector, characterized by low barriers to entry and influenced by various political, social, environmental, and technological trends. The concept of governance in the tourism industry has gained significant attention in recent years, as it plays a crucial role in ensuring the sustainable development and competitiveness of tourist destinations. This study presents the findings of an exploratory research study on a good governance model for Vanaprastha Tourism. The research revealed that Vanaprastha Tourism encompasses seven risk factors as a destination concept. These include nature engagement, the experience of silence and contemplation, engagement with traditional practices, a holistic approach to well-being, sustainability and environmental consciousness, cultural immersion and authentic experiences, community empowerment, and socio-economic impact. Assessing the seven factors and overall visitor perception is essential for effective governance in Vanaprastha Tourism. The framework includes eight assessment elements, with 30 indicators and 49 sub-indicators, offering a comprehensive evaluation of various aspects such as environmental sustainability, community engagement, and visitor satisfaction. Vanaprastha Tourism should advocate for responsible tourism practices and foster stakeholder collaboration to address critical challenges. This will allow Vanaprastha Tourism to emerge as a model for sustainable and responsible tourism and safeguard its distinctive cultural and environmental heritage.
Co-Authors ABDUL RAUF Agatha Esti Rinalda Laia Ahmad Mansur Aletta Dewi Maria Amanda Amanda Amaniar Istiqomah Ameliana, Hesty Andhara Auror Alnilam Andriani Putri Asania Waruwu Aswan, Mukhamad Kholil Aswari, Novita Indri Aurilia Triani Aryaningtyas Azizah Naharia Bago, Fitra Andayani Mentari Bima Prahar Adilase Bima Prahar Adilase Bonaventura Ngarawula C Susmono Widagdo C.Susmono Widagdo Denik Risyanti, Yustina Desy Rahmawati Lukmana Dian Ratnasari Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Dwi Ermayanti Susilo Dyan Triana Putra Edypriyanto Edypriyanto Elna Matasari Halawa Enik Rahayu Erlin Kristinawati Waruwu Erlina Mutiara Aprilia Fadhill Ramadhan Farah Nabilah Binti Yaacob Fhiresti Duha Fransiska Oktalia Duha Gumano Galih Ahmad Khoiri Gofrandha Hilga Hibatullah Gulo, Marnila Gulo, Yupilia Guntur Suryaning Hadi Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Harefa, Fati Elfina Doris Hendrajaya Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto HeruYulianto Hesky Ilham Ikhlasandi I Gede Wiwin Suyasa Idah Kusuma Dewi Isnu Hadi Sunarko Istiqomah, Amaniar Julian Adriani Putri Julian Andriani Putri Junianto Junianto Juwarti Juwarti, Juwarti Kafilatul Hidayah Karunia Wati Telaumbanua Kholil Aswan, Mukhamad Krisnatalia, Heni Kristinawati Setyaningrum Nugraheni laeli masruroh Lina Lina Lorenza, Sara Margaretha Setyaningtyas Maria Th, Aletta Dewi Marlinawati Waruwu Mendrofa, Herlinawati Mochamad Miswanto Gunawan Muhammaad Azhar Putra Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nanda Utami Putri Nina Mistriani Nina Mistriani Nugraheni, Krisnawati Setyaningrum Nurdina Prasetyo NURJANAH, IVA Oktavianto, Ibnu Farhan Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Petra Arnol Vini Bulunisora Harita Putri, Julian Andriani Putri, Nanda Utami Rifki A. Rachman Rifki A. Rachman Rizal Ichsan Syah Putra Rudi Prasetyo Ardi Sajia Ferdousi Sapto Supriyanto Sarah Nur Amalina Saskia Cahya Khaylila Fitra Septiana Raihan Saputri Shella Gherina Saptiany Sihura, Anastasia Fransiska Siswanto Siswanto Solichoel, Solichoel Sony Heru Priyatno Sugiarto Sugiarto Supriyadi, Andhi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Tri Suyud Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo Wijoyo Vardhani, Nadia Waruwu, Demi Kristiani Waruwu, Erlin Kristinawati Wularsih, Endang Ammi` Y R Satoto Yema Charista Zelda Yohana Efenia Ndruru Yuliamir, Henry Yusuf, Faisal Zebua, Estera Asriani Zega, Neill Ayu Moralina Zendrato, Minta Wati