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Kartini, Tini
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Product Quality Analysis as a Tool for Marketing Strategy Planning for Nutmeg Juice Products (Case Study in Bogor City) Gemina, Dwi; Kartini, Tini; Haris, Helmi; Nurjanah, Dewi Astri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8888

Abstract

This study aims to analyse the level of performance and importance of product quality in order to design a marketing strategy for Nutmeg Juice Products. The research population consists of consumers of nutmeg juice products, with a sample size of 75 respondents. This study uses Importance Performance Analysis (IPA). The results of the study show that consumer expectations of nutmeg juice products focus on the uniqueness of the logo, attractive product appearance, and the accuracy of the flavour description on the packaging. Meanwhile, consumers perceive the product performance to be good in terms of ease of storage, health benefits, and long shelf life. Based on IPA analysis, it was found that the three product quality indicators that are the top priorities for improvement are performance, reliability, and quality of conformance. These three indicators are considered very important by consumers, but their performance still does not meet expectations. To achieve an effective marketing strategy, manufacturers can make efforts to improve ease of maintenance, product uniqueness, and aesthetics.
Co-Authors Ade Budi Setiawan Adela, Fanya Adzqiya, M. Khair Akhsan, Muhammad Alam, Saepul Alfahri, Hasanudin Alfiana Alfiana Alvianingsih, Anggita Alycia, Chantika Putri Amalia, Dita Amallia, Yollanda Dwi Amelia , Yesi Amelia, Yesi Amriani Asmin, Erny Ananda, Fahira Trie Anggrayanti, Rantika Ani Susilawati Anisusulawati, Anisusulawati Anjani, Komala Assegaf, Said Riziq Awa, Awa Ayun, Mutiara Qurota Ayuningsih, Indah CHAERUNNISA, Connie Chintia Chintia, Chintia Crebas, Dennis Octavian Darmawan Apriyadi, Darmawan Dede Kurniawan Dian Hermawan Dina Marlina, Dina Dwi Gemina Emela, Satia Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fadly, Januar Nur Mohamad Fairuz, Rozaan Fe, Didi Fitriyani , Elma Fitriyani, Amanda Gemini, Pra Ghassani, Amira Muthi Gojali, Andreas Gotfridus Goris Seran Halizah, Insani Nur Hanipah, Imanda Helmi Haris Hutomo, Yoyok Priyo Ibrahim, Zahra Azkia Ilham, Saepul Iriantara, Yosal Ismartaya Ismartaya, Ismartaya Jailani, M. Rachmat Lestari, Diyah Luthfiany, Delia Mahmuddin, Anggi Mahmudin, Anggi Maman Suherman Manik, Tuti Khoiriyah Maulana, Lucky Hikmat Monaya, Nova Muhammad Faza Aditya Mulyantoro, Anto Muzdalifah, Gina N, Neng Nanda Nagara, Mugia Wira Ningsih, Desi Fitria Nisa, Nida Khoerun Nur Insani, Isti Nurfaozi, Muhamad Nurhalisza, Dian Tri Nurjanah, Ana Nurjanah, Dewi Astri Nurohimah, Susi Nurohmah, Siti Nushrotillah, Siti Salma Putranto, Nur Arief Rahmatsyah Putri, Ayu Amalia Rahmanissa, Nurul Febrianti Ramadhanti, Alicia Nurfitriani Ramitha, Ranidya Rasyifa, Chika Restu, Faqih Maulana Rivaldi, Muhammad Ilhan Rizky Aditya Rofiqi, Ifan Reza Saepul Anwar Safitri, Siti Maria Safuan Safuan Samsuri, S. Santika, Eva Julia Sari, Selvina Desfa Saripudin, Yusep Sastrawan, Berry Siffa, Alma Aulia Simanjuntak, Wildaria Siti Julaiha Siti Nurhasanah Sofian, Dinda Ardianti Sri Harini Sudarijati Sudarijati Suharyanto H. Soro Sulistiawati, Vira Sumirat, Nur Cahya Syabani’ah, Nispi Yani Syarif, Moh. Suryadi Titiek Tjahja Andari Titis Agustianto, Rizky Tjahja Andari , Titiek Warizal Wulan Sari, Vanny Wulanda Suci Padi, Agtariza Yoseptry, Ricky Yulianingsih, Yulianingsih Zaenudin, Ikhwan Zakaria, Nadisah