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All Journal Jurnal Administrasi Bisnis Jurnal Media Wahana Ekonomika Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JSHP (Jurnal Sosial Humaniora dan Pendidikan) Almana : Jurnal Manajemen dan Bisnis Jambura Economic Education Journal The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management International Journal of Integrative Sciences Jurnal Pengabdian kepada Masyarakat eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Multidisciplinary Indonesian Center Journal Proceeding of Community Service and Engagement Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
R. Nurafni Rubiyanti
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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The Influence of Information Quality and Functionality on Intention to Use Mobile Apps with Perceived Usefulness as an Intervening Variable Cahyani, Made Gita Dwi; Dewi, Citra Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i5.9252

Abstract

People's behavior towards the internet creates new habits in obtaining easy transactions for purchasing goods and services, such as purchasing plane tickets using online applications. Traveloka is ranked 1st in Online Travel Agent in Indonesia. This research aims to determine the influence of Information Quality and functionality on the Intention to use Traveloka mobile apps with Perceived usefulness as an intervening variable. The population in this research is Traveloka users in Indonesia. The sample in this study has criteria, namely Traveloka users. This research uses quantitative methods with the Smart-PLS analysis technique
The Influence of Hedonic Value and Economic Value on Continuance Intention with Satisfaction as an Intervening Variable Lianto, Fazrian; Dewi, Citra Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i5.9253

Abstract

People's behavior towards transportation services has formed new habits in using services for ordering goods and services, especially in terms of ordering ride-hailing services via online-based applications. Gojek, which is one of the most popular ride-hailing applications in Indonesia, is ranked second as the most widely used ride-hailing application in Indonesia. This research aims to determine the influence of Hedonic value and Economic value on the Continuance intention of the ride-hailing application (Gojek), with Satisfaction as an intervening variable. The population in this study are users of ride-hailing services from Gojek in Indonesia, as well as a sample consisting of individuals who meet the criteria for being users of the Gojek application. This research method uses a quantitative approach by applying Smart-PLS analysis.
The Influence of Virtual Reality Technology on Purchase Intention through User Experience as an Intervening Variable in the Marketing Strategy of Samsung Products in the Virtual World: a Conceptual Paper Afwa, Intan Lailya; Rubiyanti, Nurafni; Widodo, Arry; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9350

Abstract

Virtual reality has come a long way in recent years, and its potential to revolutionize the world of marketing is becoming increasingly apparent. It offers an immersive and engaging new way to reach consumers. Samsung utilizes this technology to gain a significant advantage in competition. This study aims to determine the effect of virtual reality technology on purchase intention through user experience as an intervening variable in the marketing strategy of Samsung products in the virtual world. This type of research is quantitative research using the Structural equation modeling (SEM) method with the Partial Least Square (PLS) approach using SmartPLS software. With this research, it is hoped that it can contribute to improving marketing strategies for Samsung products through virtual reality technology.
Value Perception and Streaming Intentions: Exploring Social Identity Mediation in Indonesian OTT Users Shaomi Fujiyanti Amalia; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9218

Abstract

In the era of digital technology development and the influence of the pandemic, there has been a shift in media consumption patterns among society which has successfully driven the rise of Over-The-Top (OTT) platform streaming services. This phenomenon has opened up huge opportunities for digital marketers who are looking for unique ways to approach their consumers. This research aims to validate the Perceived Value Theory and Social Identity Theory models in predicting people's attitudes towards Future Behavioral Intention. The sampling technique in this research used nonprobability sampling. The sampling method used was purposive sampling. The sample in this research is consumers who have used Over-The-Top (OTT) streaming services in Indonesia. The analysis technique used is Partial Least Squares (PLS) with Structural Equation Modeling (SEM). SEM-PLS is a statistical analysis method used to validate structural equation models that include latent variables.
The Influence of Content Marketing on Customer Advocacy with Entertainment Intention as an Intervening Variable on Tiktok Uswatun Khasanah; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9232

Abstract

This study aims to determine the relationship between marketing content and customer advocacy mediated by entertainment intentions using the idea of the stimulus - organism - response (SOR) framework on TikTok social media. The research model used is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that content marketing is the main key to increasing customer engagement. This engagement can trigger customer advocacy, where customers actively promote brands based on the positive experiences they feel. The role of entertainment intentions in content marketing is also important to provide consumer self-awareness and identity formation so that it will affect customer advocacy.
Adoption of Cash on delivery (COD) Payment System in Tokopedia Marketplace Transaction Nurul Aulia Ramadhina; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9264

Abstract

Everyone is connected to the internet, everyone now trusts buying and selling activities on the internet, and currently the internet world has sufficient security. The growth of marketplace platforms such as Tokopedia makes it easier for people to make purchases just from home. The Cash on Delivery (COD) payment system is an option for people who want easy direct payments. The COD payment method has many benefits, especially in avoiding fraud. Apart from having advantages, the COD system also has disadvantages, one of which is that customers do not want to pay for the products sent and blame the courier. This conceptual paper uses the UTAUT development theory. The sampling technique in this study used nonprobability sampling. This technique is a sampling technique that is selected based on subjective judgment. The sampling method used is purposive sampling. The sample in this study were consumers who have used and purchased green cosmetic products in Indonesia. The research model used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach.
Application of Kirkpatrick Model to Measure Employee Agility to Employee Performance of PT Telkom Indonesia Dinda Aulia Rahmah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9355

Abstract

This study aims to determine the relationship between Reaction, Learning, Behavior, Result, Employee Agility, and Employee Performance using AfRAM (Agility for B2B Regional &; Account Management Team) trainee data. In this study using proportional sampling technique. In analyzing the data collected using PLS-SEM. The result of the study is that employee agility is an urgency and the company's needs continue to increase. Agility benefits employee performance. Employee Agility can be developed through training. Research evaluation is very important to measure the success rate of training, the evaluation method used is kirkpatrick. Employees with a high level of agility can implement the skills learned in training effectively, demonstrating a strong relationship between training and employee performance.
The Influence of Customer Experience and Brand Image on Repurchase Intention Through Product Quality as a Moderator on the Zalora E-commerce Platform : A Conceptual Framework Fatizah Amanda; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9357

Abstract

The growth of the fashion e-commerce industry in Indonesia continues to increase rapidly. This is triggered by the increasing use of the internet and smartphones. Zalora, as a leading fashion e-commerce platform, has successfully become a prominent market in Indonesia by providing a wide range of fashion products from local and international brands. In this digital era, there has been a significant transition in consumer behavior and people are moving to do their shopping through online platforms, especially for fashion products. This study aims to examine the impact of customer experience and brand image on repurchase intentions through product quality as a regulator on the Zalora e-commerce platform. This study was conducted using a quantitative approach. Data was collected through questionnaires and analyzed using the regression method. The purpose of this research is to contribute to further understanding of the influence of customer experience and brand image on customer repurchase intentions on the Zalora e-commerce platform. In addition, this study also aims to determine how product quality affects the relationship between customer experience and brand image with the intention to repurchase.
Flexibility and Social Security in Gig Workers: A Study of Gig Worker Welfare in Bandung City Azhar Humaira Syabani; Anita Silvianita; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9453

Abstract

The development of information and digital technology has brought significant changes in the structure and way of working in various industrial sectors. One phenomenon that has emerged from these changes is the gig economy, which refers to a job market consisting of temporary or short-term contract work, where individuals or workers work as freelancers or as gig workers. This phenomenon is growing rapidly in various parts of the world, including in Indonesia. This study aims to identify the welfare of gig workers in Bandung City in terms of work flexibility and social security, and provide recommendations for policy makers to regulate a more equitable and sustainable gig economy ecosystem. The results show that work flexibility has a significant positive impact on gig workers' welfare, while social security is also important but has less influence than work flexibility. Policies that support work flexibility need to be combined with policies that provide adequate access to social security for gig workers.
ANALISA SERVICE QUALITY PT. KAI MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS PADA STASIUN BANDUNG Gunawan, Hajid; Rubiyanti, Nurafni
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4173

Abstract

Semakin beragamnya perusahaan transportasi seperti kereta api, pesawat, busway, Go-Jek, Grab, Travel, Taxi, dan lain-lain, ada persaingan yang ketat di industri transportasi saat ini. Perusahaan harus terus memperbaiki layanan mereka untuk tetap bertahan dalam persaingan. Oleh karena itu, service quality yang ditawarkan kepada pelanggan adalah kunci utama untuk menjadi perusahaan yang lebih unggul. Kemampuan suatu perusahaan transportasi saat ini menentukan kelangsungan hidup perusahaan tersebut.Tujuan Penelitian untuk mengetahui apakah kualitas layanan yang di berikan oleh PT KAI sudah memenuhi harapan pelanggan dan untuk mengetahui tingkat kepuasan pelanggan tentang artibut-atribut pelayanan yang telah diberikan oleh PT KAI. Martilla dan James pertama kali menerapkan metode Importance Performance Analysis (IPA) (1977 dalam Tjiptono, 2019). Metode ini bertujuan untuk mengukur hubungan antara persepsi pelanggan dan prioritas peningkatan kualitas jasa atau produk teknik ini dikenal sebagai analisis quadrant Brant dan Latu Everett (2015 dalam Tjiptono, 2011). Berdasarkan hasil penelitian yang menjadi prioritas sutama dalam kuadran A memiliki 7 indikator yakni (X.6), (X.10 (X.18), Ketersediaan layanan bantuan petugas 24 jam (X.24), (X.5), (X.25), (X.2) dan (X.14). Sehingga indikator yang berada di dalam kuadran A harus segera memperbaiki layanan dan fasilitas stasiun kereta kota Bandung.stasiun harus meningkatkan kualitas pelayanan yang diberikan oleh petugasnya. Hal ini dapat dilakukan dengan memberikan pelatihan yang lebih baik kepada petugas, sehingga mereka dapat memberikan pelayanan yang lebih baik dan lebih ramah. Kedua, stasiun harus meningkatkan infrastruktur dan fasilitas yang tersedia. Hal ini dapat dilakukan dengan memperbarui sistem tiket, meningkatkan kualitas toilet dan fasilitas lainnya, serta meningkatkan kebersihan di dalam stasiun.
Co-Authors Ade Irma Susanty Adib Alfikry Adji, Sapto Bayu Afifa Syafa Nabila Afwa, Intan Lailya Ahmad, Mokhtarrudin Aji Pratama, Aditya Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Amalia Nursyamsiah Anita Silvianita Apriani, Palensia Ririn Aprilia Diahayu Ningtias Arianto, Mahdar Arifin, Novitrio Ramadhan Arry Widodo Arya, Gusti Ayu Agung Deviana Aulia, Aisy Azhar Humaira Syabani Aznul Fazrin bin Abu Sujak bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Citra, Khansa Fairuz Clarisa Salsabila De Silva, Muh.Janward Sawanawadu Dematria Pringgabayu Desianti Ramadhan, Putri Dinda Aulia Rahmah Dinda Azzahra Diva, Sherren Aurakhania Dudi Pratomo Ellyne Annida Pramesti Eva Nurhazizah Fadhilah, Farah Nur Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fajrin Subhan Citalaksana Fanisa Tris Wandani Farah Alfanur Farah Nur Fadhilah Farah Oktafani Fathya Febrina Faza Fatizah Amanda Fazrin bin Abu Sujak, Aznul Feldihan, Vitto Fitriani Nur Utami Galih Adhi Prayogo Ghina Alya Audina Ghulam Ilmam H Gita Indah Hapsari Gunawan, Hajid Gunawan, Kusuma Pertiwi Praja Gusfi, Dhiya Athaya Gustano, Yasmine Putri Helda Widyarani Lutviari Herlambang, Kenanga Arumndalu Herra Azzahro, Dhyvha Hidayanti, Salsawinnie Indira Rachmawati Irma Mardiana Islami, Avrillia Putrie Jonneli, Halimah Husna Karima Astari Khairani, Dira Kristiana, Arisqa Adira Kumalasari, Amalina Dewi Kustiwan, Choirunnisa Luthfiyah Kusuma, Tatiana Lestari, Finka Lianto, Fazrian Litasari Suwarsono Mahendra Fakhri Mahir Pradana Mangsor, Miza Mardiana, Irma Mardiana, Irma Marsha Adilla Rahmani Mia Rosmiati Miftahuddin, S.Si.,MAB., asep Miranda Oktaviani Muhammad Luthfi Musa, Hussein Gibreel Nabilla, Zulfa Nathania, Geovanni NIDA MUTHI ANNISA Nikita Salsabila Salsabila Nurhasanah, Yulia Nurhayati, Lina Nurul Aulia Ramadhina Pangestu, Satiti Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramesti, Ellyne Annida Pramuditha, Salsabillah Putri Rizky Amanda Prasetyo, Rizky Bimo Pratama, Rifky Rezky Pratama, Taufik Wira Pulungan, Sarah Fadilla Purwandani, Meirissa Putri Puspita sari Putu Nina Madiawati Qulby, Fariha Lainy R. Amalina Dewi Kumalasari Rafiansyah, Muhammad Rafli, Muhamad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ramadina, Tarisya Rizki  Rania Salsabila Ratih Hendayani Rifky Rezky Pratama Rima Mahmuda Sadique Ali Said, Muhammad Abiriandy Salsabila, Rania Salsabila, Sabrina Fitri Saragih, Romat Sari, Mutiara Kusuma Setiawan, Ragil Restu Shaomi Fujiyanti Amalia Sheila Andita Putri Sheren Marselina Sherly Artadita Shilmy Diyani Shofiyah Rahmah Muthmainnah Sihombing, Reni Pratiwi Silviannita, Anita Simamora, Indah br Sri Widaningsih Sukmaningrum, Via Ayu Suryadi, Putri Adellia Tarandhika Tantra Terbit Setya Pambudi Tharissa Kesturi Trisha Gilang Saraswati Ulfa Azizah, Ulfa Wahyu Anggoro, Febrian Setyo Yasmine Putri Gustano Yuhana Astuti Yulia Nur Hasanah Zahid, Azham Zulfa, Chofifah