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OPTIMALISASI PENGGUNAAN APLIKASI DIGITAL DALAM MERANCANG SOAL LITERASI NUMERASI BERBASIS BUDAYA ACEH BAGI GURU SMP DI KOTA LANGSA Amalia, Rizki; Sofiyan, Sofiyan; Pahlevi, Riza; Muliani, Fitra; Saumi, Fazrina
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 7 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i7.2489-2494

Abstract

Fokus pengembangan kurikulum merdeka saat ini adalah literasi dan numerasi. Oleh karena itu, perlunya upaya perancangan soal-soal literasi numerasi dengan level kognitif yang variatif. Selain itu, di era perkembangan digital yang pesat ini, selain perlu adanya pengembangan kompetensi siswa, guru juga perlu menanamkan karakter siswa, salah satunya cinta budaya daerah sendiri. Jangan sampai siswa-siswa lebih ‘akrab’ dengan budaya luar, namun terasa asing dengan budaya daerah sendiri, padahal mereka merupakan agen utama dalam melestarikan budaya lokal. Oleh karena itu, guru bisa melaksanakan pembelajaran ataupun asesmen yang mengaitkan dengan kearifan budaya lokal. Oleh karena itu, tujuan utama kegiatan PkM ini yaitu Adanya pelatihan dalam mengoptimalkan penggunaan aplikasi digital dalam merancang soal literasi numerasi berbasis budaya Aceh melalui keterlibatan tim pengabdi (dosen dan mahasiswa) dengan pihak MGMP Matematika dan guru-guru matematika SMP di Kota Langsa. Secara khusus, kegiatan yang akan dilaksanakan yaitu memberikan sosialisasi dan pelatihan merancang soal literasi numerasi berbasis budaya Aceh dan memberikan pelatihan pemanfaatan aplikasi digital sebagai bank soal-soal literasi numerasi berbasis budaya Aceh yang telah dirancang. Hasil dari kegiatan ini adalah sebanyak 90% peserta memahami cara menggunakan aplikasi digital dan membuat soal literasi numerasi. Guru SMP di Langsa telah mampu menggunakan aplikasi digital untuk merancang soal literasi numerasi berbasis budaya Aceh
Pemberdayaan Mahasiswa BDP FPIK UHO dalam menerapkan Teknologi Sistem Hidroponik pada Kelompok Milenial Desa Tapulaga, Kabupaten Konawe Selatan, Sulawesi Tenggara Muskita, Wellem H; Muhaimin Hamzah; La Ode Aslin; Sofiyan
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13521

Abstract

AbstractThis community service program aims to enhance the knowledge and skills of the millennial group inTapulaga Village, South Konawe Regency, in applying hydroponic system technology as an environmentallyfriendly and productive business alternative. The topic was chosen based on the low utilization of modernagricultural technology among rural youth and the high potential of coastal areas for developing sustainableagribusiness ventures. The activity was conducted by students of Aquaculture Study Program (BDP), Facultyof Fisheries and Marine Science, Universitas Halu Oleo (UHO), through a participatory approach involvingsocialization, technical training on hydroponic installation, plant maintenance assistance, and evaluation ofplant growth results. The results showed an 85% increase in participants’ understanding of the basic conceptsof hydroponics, and 70% of participants were able to operate the system independently. Moreover, themillennial group began to show interest in developing hydroponics as a new business opportunity in the village.This program has had a positive impact in promoting economic independence and strengthening the capacityof young generations through the application of appropriate technology in modern agriculture. Keywords: Hydroponics, Innovation, Millennials, Empowerment, Appropriate Technology
The Effect Of Marketing Communications Strategy And Promotion On Customer Loyalty With Customer Satisfaction As A Moderating Variable In Pt. Bank Rakyat Indonesia Tbk Especially In Work Units Kcp Diski Year 2019 Purnomo, Dedi; Yusuf Ronny Edward; Syaifuddin; Sofiyan
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.490

Abstract

The research was conducted with the aim of knowing the effect of marketing and promotional communication strategies on customer loyalty with customer satisfaction as the moderating variable. The study used primary data sourced from research questionnaires. The population in this study are customers at PT.Bank Rakyat Indonesia.Tbk, especially the KCP Diski work unit, amounting to 14,021 people. Then the sample used in the study was 100 respondents with saturated sampling technique. The data analysis method used Moderated Regression Analysis (MRA). The results showed that the Marketing Communication Strategy had a positive and significant effect on Customer Loyalty using BRI bank products. Promotion has a positive and significant impact on customer loyalty using BRI bank products. Customer satisfaction is not able to be a moderating variable of Marketing Communication Strategy on Customer Loyalty using BRI bank products. Customer satisfaction is not able to be a moderating variable of the level of promotion of customer loyalty using BRI bank products. Thus, the customer satisfaction variable cannot be an independent variable or an intervening variable.
The Effect Of Communication And Work Environment On Employee Performance With Motivation As Intervening Variable At Royal Prima Medan Hospital Mikael, Mikael; Sofiyan, Sofiyan; Faris, Salman; Fitri Rostina, Cut
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.608

Abstract

This study aims to determine whether communication and work environment affect employee performance through job satisfaction as an intervening variable at Royal Prima Hospital Medan. The study was conducted on 105 non-medical employees of Royal Prima Hospital Medan using saturated sampling technique. The data collection technique used is primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data which is processed with SPSS version 25 program, namely t test, coefficient of determination (R2) and path analysis. The results obtained in this study indicate 1) there is a significant influence between communication on motivation, 2) there is a significant influence between work environment variables on motivation, 3) there is a significant but not significant effect between motivational variables on performance, 4) there is a significant but not significant effect between communication variables on performance, 5) there is a significant influence between work environment variables on performance, 6) motivation variables can affect communication variables on performance, 7) motivational variables can affect work environment variables on performance. The ability of communication variables, work environment and motivation in explaining employee performance at Royal Prima Hospital Medan is 72.9%, while the remaining 27.1% is explained by other variables not included in this research model.
WORKSHOP MENDESAIN VISUALISASI GRAFIS MATEMATIS DENGAN APLIKASI DESMOS BAGI GURU MGMP MATEMATIKA MTsN DI KABUPATEN ACEH TIMUR Anwar, Anwar; Zaki, Muhammad; Saiman, Saiman; Sofiyan, Sofiyan; Fadhelina, Nishbah; Pahlevi, Riza
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.91-96

Abstract

Matematika sering dianggap sebagai mata pelajaran yang abstrak dan sulit oleh siswa. Guru-guru telah berusaha dengan menggunakan MS word tetapi presisinya sangat terbatas, sehingga visualisasi grafis belum tersaji dengan akurat.  Untuk itu, Tim Pengabdian kepada Masyarakat (PkM) dari Program Studi Pendidikan Matematika FKIP Universitas Samudra menyelenggarakan workshop tentang pemanfaatan aplikasi Desmos. Kegiatan ini bertujuan untuk meningkatkan kompetensi guru dalam merancang visualisasi grafis matematis sebagai alat bantu mengajar. Workshop dilaksanakan selama dua hari di MTsN 8 Aceh Timur dan diikuti oleh 25 guru yang tergabung dalam Musyawarah Guru Mata Pelajaran (MGMP) Matematika MTsN se-Kabupaten Aceh Timur. Metode pelaksanaan kegiatan meliputi ceramah, demonstrasi, praktik langsung, dan diskusi. Hasil kegiatan menunjukkan antusiasme yang tinggi dari para peserta. Di akhir sesi, seluruh peserta berhasil merancang setidaknya satu visualisasi grafis interaktif menggunakan Desmos, seperti grafik fungsi linear, kuadrat, dan trigonometri dengan slider dinamis. Berdasarkan evaluasi, kegiatan ini efektif dalam meningkatkan keterampilan teknologi dan kreativitas guru dalam menyajikan materi matematika yang lebih menarik dan mudah dipahami. Diharapkan penerapan Desmos dapat secara berkelanjutan meningkatkan kualitas pembelajaran matematika di lingkungan MTsN Aceh Timur.
FACTORS AFFECTING SERVICE QUALITY IN THE IMPLEMENTATION OF RESEARCH AND COMMUNITY SERVICE PROGRAMMES AT PRIVATE UNIVERSITIES WITHIN THE REGIONAL HIGHER EDUCATION SERVICE INSTITUTION I Siregar, Robert Tua; Damanik, Ronald; Sofiyan, Sofiyan; Sitanggang, Tina Novianti; Toni, Nagian; Purba, Melfrianti Romauli
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the factors that affect service quality in the implementation of research and community service programmes at private universities under the coordination of the Higher Education Service Institution (LLDIKTI) Region I. As part of its mandate, LLDIKTI is responsible for supervising, assisting, and improving the quality of higher education services, particularly in research and community service funded through national grant schemes. Using a quantitative approach, data were collected from 102 respondents consisting of heads of Research and Community Service Institutions (LPPM) at private universities who received BOPTN grant funding. Data analysis was performed using SPSS version 25, including validity testing, reliability testing, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that the variables tangibles, responsiveness, and assurance have a positive and significant effect on service quality, indicating that physical facilities, the promptness of service, and confidence in institutional capability strongly shape user perceptions. In contrast, reliability and empathy show no significant effect on service quality. Simultaneously, all variables significantly influence service quality, demonstrating that service quality is multifaceted and reliant on interconnected dimensions. These findings highlight the need for LLDIKTI Region I to strengthen its physical infrastructure, improve responsiveness, and ensure the professionalism of its services to enhance satisfaction among higher education institutions.
SINERGI PEMBELAJARAN NILAI-NILAI KEWARGANEGARAAN DAN KEGIATAN OLAHRAGA BERBASIS MODEL COSPLAY DALAM PEMBENTUKAN KARAKTER SISWA DI MAN 1 BONE Cheriani; Sofiyan; Iksar, Muhammad; Salsabila, Annisa; Jaya, Riska; Muliya, Suci; Sulpadli, Muh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46777

Abstract

This study examines the role of citizenship learning and sports coaching activities in fostering student character development at MAN 1 Bone. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation involving 50 students, teachers, and coaches. The findings indicate that classroom learning promotes discipline, responsibility, and patriotism, while sports coaching strengthens teamwork, resilience, and leadership through structured training. The synergy between both creates a holistic character-building environment, reflected in improved behavior and social responsibility. This integration can be further enhanced through a cosplay-based learning model as a role-play approach to internalize character values. Despite challenges such as limited facilities, the program demonstrates an effective model for character education in madrasahs.
Determinants of Brand Loyalty in Social Media Marketing: The Impact of Influencer Marketing and Content Quality on TikTok Users Mas Intan Purba; Darwin Lie; Sofiyan Sofiyan
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 3 No. 1 (2026): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v3i1.384

Abstract

The rapid growth of social media has transformed digital marketing strategies, particularly through TikTok as a platform for fashion product promotion. Influencer marketing and content quality have become important factors that may influence consumer brand loyalty. This study aims to examine the effect of influencer marketing and content quality on brand loyalty among TikTok users who consume fashion products in Medan, Indonesia. This research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 385 active TikTok users in Medan who had experienced fashion product promotions through influencers. The sampling method combined purposive and accidental sampling techniques. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLLS software. The findings indicate that influencer marketing has a positive and significant effect on brand loyalty, with a path coefficient of 0.622, t-statistic of 10.850, and p-value of 0.000. Content quality also has a positive and significant effect, with a path coefficient of 0.189, t-statistic of 3.474, and p-value of 0.001. The R² value of 0.616 shows that influencer marketing and content quality simultaneously explain 61.6% of the variation in brand loyalty. The results highlight that influencer marketing has a stronger influence than content quality in building brand loyalty among fashion consumers on TikTok. Therefore, fashion businesses should focus on collaborating with credible influencers and developing engaging, relevant, and high-quality content to strengthen customer relationships and maintain long-term loyalty.
Review Response Strategy, Online Reputation, and Consumer Trust: A Moderated Mediation Model of Marketing Performance in the Hotel Industry of Medan City Demak Claudia Yosephine Simanjuntak; Darwin Lie; Sofiyan Sofiyan
Proceeding of the International Conference on Economics, Accounting, and Taxation Vol. 3 No. 1 (2026): Proceeding of the International Conference on Economics, Accounting, and Taxati
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/iceat.v3i1.225

Abstract

This study examines how Review Response Strategy and Online Reputation shape Marketing Performance, positioning Consumer Trust as a mediating variable and Service Quality as a moderator, within the hospitality sector of Medan City, Indonesia. A quantitative paradigm was adopted, employing Partial Least Squares Structural Equation Modeling (PLS-SEM) applied to data gathered from 130 respondents comprising hotel guests and frontline management staff. The results confirm that both independent variables—Review Response Strategy and Online Reputation—exert significant positive effects on Consumer Trust, which subsequently drives Marketing Performance. Consumer Trust functions as a partial mediator in the pathway from Online Reputation to Marketing Performance. Additionally, Service Quality strengthens the Consumer Trust–Marketing Performance relationship, whereby hotels delivering higher service standards derive greater trust-driven performance gains. An Adjusted R² of 0.720 attests to the model’s robust explanatory capacity. The findings carry actionable implications for hospitality operators in Medan seeking to harness digital review management as a strategic marketing lever.
PENDEKATAN METACOGNITIVE SCAFFOLDING BERBANTUAN VIDEO ANIMASI INTERAKTIF DALAM MENGATASI KONFLIK KOGNITIF SISWA Maulida, Sadilla; Puja Sapitri, Ratna; Anwar; Sofiyan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53593

Abstract

Mathematics education that is of high quality does not only focus on the delivery of the material, but also on the effort to guide students to build understanding through active and independent thinking processes. One of the obstacles that often appears in this process is cognitive conflict, a condition in which students’ prior knowledge contradicts new information or concepts acquired during learning. This study aims to examine the potential of a metacognitive scaffolding approach using interactive video animations to address cognitive conflicts, particularly in the context of mathematics education. The study used the Systematic Literature Review method with a qualitative design. The population of the study includes all national and international scientific articles published from 2021 to 2026. A total of 15 articles were selected based on the following criteria: indexed in Scopus, SINTA, or DOAJ; discuss metacognitive scaffolding; and address video animation, interactive learning, and cognitive conflict in the context of education. Data were collected from Google Scholar, Research Rabbit, and Publish or Perish, and analyzed using Creswell’s six-stage procedure. The results of the study show that interactive video animations increase students’ conceptual understanding and learning motivation, while metacognitive scaffolding develops reflective thinking, mathematical literacy, and numeracy. The integration of both results in more optimal learning and helps students overcome cognitive conflicts by reconstructing their understanding independently.