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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia PROJECT (Professional Journal of English Education) JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of English and Applied Linguistics (IJEAL) Journal of Education Research Proceeding International Conference on Malay Identity Majalah Ilmiah METHODA Jurnal Pengabdian West Science Jurnal Pengabdian Masyarakat Bangsa Philology: Journal Of English Language and Literature Teaching English and Language Learning English Journal AJCD
Dewi Nurmala
Universitas Muslim Nusantara Al-Washliyah
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MORPHOLOGICAL CREATIVITY IN BRAND NAMING: WORD FORMATION AND DERIVATIONAL PROCESSES Siregar, Riska Safitri; Aisyah, Siti; Wijaya, Rifandy; Prasetyo, Dimas Bagoes; Nurmala, Dewi
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6375

Abstract

This research investigates the strategic intersection of morphological theory and commercial branding by examining the linguistic mechanisms behind 50 global consumer brands. The primary objective is to analyze the derivational processes and creative word-formation strategies that facilitate brand distinctiveness. Utilizing a mixed-method approach supported by a corpus-based analysis, this study evaluates the structural patterns and functional impact of various linguistic innovations. Drawing on frameworks of derivational morphology and advertising management, the findings reveal that non-standard linguistic strategies are pivotal for establishing market resonance. Statistical data from the processed corpus indicate that compounding is the most dominant process (44%), followed by coining/acronyms (26%) and blending (24%), while standard derivation remains minimal at 6%. The analysis demonstrates that brands frequently employ "language games" to optimize phonetic appeal and semantic density. This study concludes that morphological creativity is a vital instrument within the contemporary linguistic landscape, providing a unique "creative experience" that differentiates commercial entities in a competitive global market.
Sosialisasi Landskap Linguistik Dalam Meningkatkan Soft Skills Mahasiswa Nurmala, Dewi; Sopha, Diana; Zuindra, Zuindra; Al Qorni, Wais
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2689

Abstract

This article is the result of the hard work of a group of lecturers and students from the English literature study program at Al Washliyah Muslim Nusantara University and Harapan University in Medan. The goal of this community service is to find solutions to improve students' soft skills by introducing them to the linguistic landscape. The study of language use in public spaces is known as linguistic landscape. Signs on the road or notices about rules or prohibitions in specific places or areas become a linguistic landscape study. This service location was chosen based on the findings of an analysis of students at Harapan University, Medan's Faculty of Language and Communication via interview data with one of the lecturers. Based on the interview results, community service was performed at Harapan University in Medan. This activity improves students' soft skills by utilizing counseling and outreach methods regarding the linguistic landscape. The benefit of this counseling is that it helps students understand how the linguistic landscape can influence their attitudes and speech in social interactions, particularly on campus. Location surveys, obtaining permits, preparing materials, and community service training are all stages of activity. It is hoped that by participating in this activity, students at Harapan University's Faculty of Language and Communication in Medan will gain more knowledge and insight.
Co-Authors Adiattoni, Muhammad Adinda Putri Maharani Agustina, Meri Ahmad Suriansyah al qorni, Wais Ali Djamhuri Andika Wahyu Pratama Andini Putri, Andini Anggia Sari Lubis, Anggia Sari Ardiyanti, Sunia Arini, Dessy Rizqi Ashar, Diya Ayu Melati Ningsih binti Hisham, Hadirah Amalin Daniel, Muhammad Dardanila, Dardanila Defitri Herlambang Dharmadiah Dharmadiah Diajeng Amelia Putri Dwi Widayati, Dwi Ekalestari, Susi Eriyani, Reni Nur Gabena Indrayani Dalimunthe Girsang, Raflika Azwanda Gustianingsih, Gustianingsih Hamda, Haikal Handayani, Riska Hapipah Harianto II Hendra Setiawan Henny Andriyani Wirananda Hikmatunisa, Azizah Imraini Imraini Irawan, Fadhilah Kartika, Dinda Dwi Luthfiyyah, La’ali M. Handika Syahputra Manurung, Iqbal Fahruzi Mas Andika Fahreza Mawaddah, Muftia Zakia Melani, Devi Muhammad Danial Muhammad Kiki Wardana Nasution, Ajeng Tria Wasesha Nila Afningsih Olita, Apen Ovami, Debbi Chyntia Prasetyo, Dimas Bagoes Pratama, Aldi Rohim Purwanti, Ratna Rangkuti, Cindy Rahayu Ratna Sari Dewi Ratna Sari Dewi Raudah Raudah Riandy Agusta, Akhmad Rifky Sultan Nico Sembiring Risnawaty Risnawaty S.Pd. M Kes I Ketut Sudiana . Salsabila, Ananda Pasha Shafira Ramadhani Lubis Sinar, T. Silvana Siregar, Riska Safitri Siti Aisyah Sopha, Diana Sri Wulan Syafrida, Nazwa Syahputri, Maulida Syakila, Farah Tarihoran, Rezky Khoirina Tengku Silvana Sinar Tria Novita Br Karo Sekali Tristi Ananda Vera Kristiana Vera Kristiana Wijaya, Rifandy Zahara, Anisa Zuindra, Zuindra