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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia PROJECT (Professional Journal of English Education) JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of English and Applied Linguistics (IJEAL) Journal of Education Research Proceeding International Conference on Malay Identity Jurnal Multidisiplin West Science Majalah Ilmiah METHODA Jurnal Pengabdian West Science Jurnal Pengabdian Masyarakat Bangsa Philology: Journal Of English Language and Literature Teaching English and Language Learning English Journal West Science Social and Humanities Studies AJCD
Dewi Nurmala
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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MORPHOLOGICAL CREATIVITY IN BRAND NAMING: WORD FORMATION AND DERIVATIONAL PROCESSES Siregar, Riska Safitri; Aisyah, Siti; Wijaya, Rifandy; Prasetyo, Dimas Bagoes; Nurmala, Dewi
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6375

Abstract

This research investigates the strategic intersection of morphological theory and commercial branding by examining the linguistic mechanisms behind 50 global consumer brands. The primary objective is to analyze the derivational processes and creative word-formation strategies that facilitate brand distinctiveness. Utilizing a mixed-method approach supported by a corpus-based analysis, this study evaluates the structural patterns and functional impact of various linguistic innovations. Drawing on frameworks of derivational morphology and advertising management, the findings reveal that non-standard linguistic strategies are pivotal for establishing market resonance. Statistical data from the processed corpus indicate that compounding is the most dominant process (44%), followed by coining/acronyms (26%) and blending (24%), while standard derivation remains minimal at 6%. The analysis demonstrates that brands frequently employ "language games" to optimize phonetic appeal and semantic density. This study concludes that morphological creativity is a vital instrument within the contemporary linguistic landscape, providing a unique "creative experience" that differentiates commercial entities in a competitive global market.
Sosialisasi Landskap Linguistik Dalam Meningkatkan Soft Skills Mahasiswa Nurmala, Dewi; Sopha, Diana; Zuindra, Zuindra; Al Qorni, Wais
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2689

Abstract

This article is the result of the hard work of a group of lecturers and students from the English literature study program at Al Washliyah Muslim Nusantara University and Harapan University in Medan. The goal of this community service is to find solutions to improve students' soft skills by introducing them to the linguistic landscape. The study of language use in public spaces is known as linguistic landscape. Signs on the road or notices about rules or prohibitions in specific places or areas become a linguistic landscape study. This service location was chosen based on the findings of an analysis of students at Harapan University, Medan's Faculty of Language and Communication via interview data with one of the lecturers. Based on the interview results, community service was performed at Harapan University in Medan. This activity improves students' soft skills by utilizing counseling and outreach methods regarding the linguistic landscape. The benefit of this counseling is that it helps students understand how the linguistic landscape can influence their attitudes and speech in social interactions, particularly on campus. Location surveys, obtaining permits, preparing materials, and community service training are all stages of activity. It is hoped that by participating in this activity, students at Harapan University's Faculty of Language and Communication in Medan will gain more knowledge and insight.
The Use of Formal and Informal Language Varieties in Internal Communication of the Deli Serdang Regency DPRD Putri Puspitasari; Nurul Nazma Zafira; Faradila Fairuz Alsha; Nurisa Nabila Utami; Dewi Nurmala
West Science Social and Humanities Studies Vol. 4 No. 05 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i05.2843

Abstract

Internal communication in government institutions requires the appropriate use of language varieties according to communicative contexts. This article aims to describe the use of formal and informal language varieties in the internal communication of the Regional House of Representatives (DPRD) of Deli Serdang Regency based on Practical Work Experience (PKL). A qualitative descriptive method was applied through direct observation and documentation of spoken utterances. The findings show that formal language is used in official and institutional activities, while informal language is used in daily work communication for coordination and task instructions. These findings indicate that language use within the DPRD is contextual and adaptive.
An Analysis of Imperative Sentences in English Travel Brochures: A Study of Ammar International Travel Adinda Ramadhani; Rani Mahraini; Muhammad Hatta Siregar; Dewi Nurmala
Jurnal Multidisiplin West Science Vol 5 No 05 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i05.3375

Abstract

Travel brochures use different types of sentences to attract and guide readers. One of the most common types is the imperative sentence, which is used to give instructions, make suggestions, and invite readers to take action. This study examines the use of imperative sentences in the English travel brochures of Ammar International Travel, a travel agency based in Medan, Indonesia. The aims of this study are to identify the types of imperative sentences used, determine the most dominant type, and explain their functions in the brochures. This study uses a qualitative descriptive method following Creswell (2018). The classification of imperative sentences is based on Quirk et al. (1985), who divide them into three types: directive, persuasive, and invitational. The data were taken from five English brochures published between 2023 and 2025. A total of 31 imperative sentences were identified. The findings show that persuasive imperatives are the most dominant (48.39%), followed by invitational imperatives (29.03%) and directive imperatives (22.58%). Each type has a different function: directive imperatives give instructions, persuasive imperatives highlight benefits and encourage customers, and invitational imperatives create a friendly and engaging tone. These results indicate that imperative sentences play an important role in making travel brochures both informative and persuasive.
Co-Authors Adiattoni, Muhammad Adinda Putri Maharani Adinda Ramadhani Agustina, Meri Ahmad Suriansyah al qorni, Wais Ali Djamhuri Andika Wahyu Pratama Andini Putri, Andini Anggia Sari Lubis, Anggia Sari Ardiyanti, Sunia Arini, Dessy Rizqi Ashar, Diya Ayu Melati Ningsih binti Hisham, Hadirah Amalin Daniel, Muhammad Dardanila, Dardanila Defitri Herlambang Dharmadiah Dharmadiah Diajeng Amelia Putri Dwi Widayati, Dwi Ekalestari, Susi Eriyani, Reni Nur Faradila Fairuz Alsha Gabena Indrayani Dalimunthe Girsang, Raflika Azwanda Gustianingsih, Gustianingsih Hamda, Haikal Handayani, Riska Hapipah Harianto II Hendra Setiawan Hikmatunisa, Azizah Imraini Imraini Irawan, Fadhilah Kartika, Dinda Dwi Luthfiyyah, La’ali M. Handika Syahputra Manurung, Iqbal Fahruzi Mas Andika Fahreza Mawaddah, Muftia Zakia Melani, Devi Muhammad Danial Muhammad Hatta Siregar Muhammad Kiki Wardana Nasution, Ajeng Tria Wasesha Nila Afningsih Nurisa Nabila Utami Nurul Nazma Zafira Olita, Apen Ovami, Debbi Chyntia Prasetyo, Dimas Bagoes Pratama, Aldi Rohim Purwanti, Ratna Putri Puspitasari Rangkuti, Cindy Rahayu Rani Mahraini Ratna Sari Dewi Ratna Sari Dewi Raudah Raudah Riandy Agusta, Akhmad Rifky Sultan Nico Sembiring Risnawaty Risnawaty S.Pd. M Kes I Ketut Sudiana . Salsabila, Ananda Pasha Shafira Ramadhani Lubis Sinar, T. Silvana Siregar, Riska Safitri Siti Aisyah Sopha, Diana Sri Wulan Syafrida, Nazwa Syahputri, Maulida Syakila, Farah Tarihoran, Rezky Khoirina Tengku Silvana Sinar Tria Novita Br Karo Sekali Tristi Ananda Vera Kristiana Vera Kristiana Wijaya, Rifandy Wirananda, Henny Andriyani Zahara, Anisa Zuindra, Zuindra