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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Secretary and Business Administration Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Charity : Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Indonesian Community Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Islamic Economics and Business eProceedings of Applied Science Inclusive Society and Sustainability Studies (ISSUES) BINA CIPTA Journal of Business Management and Economic Development AMMA : Jurnal Pengabdian Masyarakat

Rennyta Yusiana

Telkom University

Author-ID : 1513081

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Integration Consumer Response during the Pandemic Covid-19 on Advertising: Perception Study on Eco Labeling and Eco Brand Products Eco Care Rennyta Yusiana; Arry Widodo; Umi Sumarsih
Inclusive Society and Sustainability Studies Vol. 1 No. 2 (2021): December Volume
Publisher : Research Synergy Foundation

Environmentally friendly assurance, or commonly known as eco label, indicates that the product is guaranteed quality. Currently, the Indonesian government supports green marketing actions carried out by companies. One of the supports provided by the government is the provision of eco labels for green products. To analyze an advertisement through the concept of green marketing, one of the supporting elements of communication in promotion is and eco brand and eco label. This research is a descriptive analysis using quantitative methods involving 100 respondents determined by the Bernoulli formula. Respondents are consumers who use eco care products during the covid-19 pandemic. The measurement scale used in this study is the ordinal scale and the Likert scale. This research used multiple linear regression analysis. The results of hypothesis testing demonstrate a significant difference in customer buying behavior between the eco label, eco brand and environmental advertisement. The partial hypothesis test (t test) revealed that the factors (e.g eco label, eco brand and environmental advertisement) had a substantial impact on customer buying behavior. The coefficient of determination describes the relationship between these variables. Time affects most of consumer buying behavior and the rest is influenced by external factors. This study focusing the determine the effect of using environmentally friendly products on consumers to buy as measured through, eco brands, environmental advertisements and eco labels in Bandung-Indonesia either directly or indirectly. Furthermore, analysis is deemed necessary to expand the sample size and investigate a broader cluster of samples to boost the understanding of consumer purchase behavior. This study provides input on relevant theories on the theory of reasoned action, especially on the sub-variables regarding the eco label, eco brand, environmental advertisement, and consumer purchase behavior, and supports increased use and consumer behavior.

Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia Rennyta Yusiana; Arry Widodo; Agus Maolana Hidayat
Inclusive Society and Sustainability Studies Vol. 1 No. 2 (2021): December Volume
Publisher : Research Synergy Foundation

Background - Currently, there is environmental and ecosystem damage, one of which is due to the accumulation of waste residue or waste originating from industry and households. Difficult waste to decompose is plastic, they tend to accumulate in landfills, wasted in the sea, and can threaten marine ecosystems. However, if burned will produce substances that are harmful to health. This phenomenon supports people using plastic substitutes, bioplastics. It made from cassava and vegetable derivatives, and environmentally friendly and not harmful if ingested by animals. Purpose – This study aims to determine the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung, Indonesia. Design/methodology/approach – This research is a quantitative research with descriptive and causal data analysis. The number of samples is 100 respondents who use bioplastic products in Bandung-Indonesia. The number of consumers is unknown, so the number of samples is determined by Bernoulli formula. Data collected from the questionnaire, processed using SPSS application and path analysis method. Findings – The results showed that the respondents' perceptions of each variable: Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) were in the good category. There is a partially significant relationship between Green Brand Knowledge (GBK) and Green Purchase Intention (GPI) and a simultaneous relationship, Green Brand Knowledge (GBK) and Green Perceived Value (GPV) with Green Purchase Intention (GPI) has a very strong and significant relationship. Research limitations – Focusing the dimensions of Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) to the respondent in Bandung-Indonesia, so the memory in the minds of consumers is centered on these variables. Originality/value – This study provides input on relevant theories regarding the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung-Indonesia and supports increased consumer use of environmentally friendly products. It is known that improvements in the customer dimension and environmental concern are to increase Green Perceived Value (GPV), so that consumers get overall benefits and something is sacrificed based on environmental desires, in the hope that there will be sustainability and an increase in green needs.

Pengaruh Green Brand Knowledge Dan Attitude Toward Green Brand Terhadap Green Purchase Intention Di Restoran Kehidupan Tidak Pernah Berakhir Kota Bandung Tahun 2019 Yolanda Agustiningsih; Rennyta Yusiana
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

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At present the existence of environmental damage issues is a concern of all people in the world. This is due to the increasing number of causes of environmental damage, moreover the consequences of environmental damage are beginning to be felt for everyone, starting from the many natural disasters that have occurred lately. One reason is the occurrence of global warming. With the occurrence of global warming, people are aware that they are better at protecting the environment, one of which is by starting to consume green products or green products, namely products that start from the manufacturing process to decomposition do not have a bad effect on the environment. To make people aware of the benefits of green products, knowledge of the brand of the product is needed. The purpose of this study was to determine the effect of Green Brand Knowledge and Attitude Toward Green Brand on Green Purchase Intention at Kehidupan Tidak Pernah Berakhir Restaurants. Data collection is done by distributing questionnaires to 400 people in Bandung City also interviews with the companyâ€™s management. The research method used in this study is a mixed method, and the data analysis technique used is multiple linear regression. The result of this study is that Green Brand Knowledge has partial influence on Green Purchase Intention with significance value of 0.001, for Attitude Toward Green Brand has a partial influence on Green Purchase Intention with significance value of 0.000 and the result of both variables, and for Green Brand Knowledge and Attitude Toward Green Brand effect simultaneously (together) on Green Purchase Intention with the value of Significance of 0.000. Then it can be interpreted that the statements on hypotheses 1, statements on hypotheses 2 and statements on hypotheses 3 are accepted. Keyword: Green Marketing, Green Brand Knowledge, Attitude Toward Green Brand, Green Purchase Intention, Multiple Linear Regression

Pengaruh Green Brand Knowledge Dan Green Brand Positioning Terhadap Green Purchase Intention Di Restoran Kehidupan Tidak Pernah Berakhir Kota Bandung Tahun 2019 Prima Kusuma Oktaviani; Rennyta Yusiana
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

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Salah satu permasalahan di Indonesia adalah sampah organik yang berasal dari sampah makanan. Salah satu solusi mengurangi sampah makanan adalah mengonsumsi green product. Konsep green product pada makanan yang dijual tidak mengandung bahan pengawet dan vetsin, menggunakan sayuran organik, meminimalisir sumber daya (air dan minyak goreng), menggunakan kertas nasi daur ulang dan piring rotan sebagai pengganti piring kaca. Penelitian ini adalah kausal kuantitatif dengan 400 responden, yaitu masyarakat Kota Bandung di bagian Utara (Setiabudhi, Dago, Gasibu), Timur (Antapani, Jatinangor, Margahayu), Selatan (Kopo, Bojongsoang, Baleendah), Tengah (Asia Afrika, Pasir Kaliki), Barat (Lembang, Cihampelas). Analisis data yang digunakan adalah deskriptif dan analisis regresi linier berganda. Hasil dari penelitian ini; 1) Green Brand Knowledge (GBK) berpengaruh signifikan terhadap Green Purchase Intention (GPI) sebesar 7,7% yang berarti masyarakat Kota Bandung belum mengetahui dengan baik bahwa merek Restoran Kehidupan Tidak Pernah Berakhir menerapkan konsep green product; 2) Green Brand Positioning (GBP) berpengaruh signifikan terhadap GPI sebesar 49,4% yang berarti Restoran Kehidupan Tidak Pernah Berakhir belum menciptakan image yang baik sebagai green brand; 3) GBK dan GBP berpengaruh secara simultan terhadap GPI sebesar 26,1% yang berarti GPI di Restoran Kehidupan Tidak Pernah Berakhir tidak banyak dipengaruhi oleh GBK dan GBP. Kata Kunci: GBK, GBP, GPI

Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dengan Usia Sebagai Moderator Arry Widodo; Rennyta Yusiana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2870

The basis of a company's marketing strategy is to study consumer behavior, including the consumer decision-making process. Before the emergence of consumer purchasing decisions have an interest first. The purpose of this study is to determine the relationship between product knowledge and product involvement with purchasing decision making. In addition, this study also determines the role of halal brand awareness as a moderating variable in influencing the relationship between product knowledge and product involvement with purchasing decision making. This study aims to determine the relationship between the influence of ice cream product quality on purchasing decisions. In addition, this study also determines the role of age as a moderating variable in influencing the relationship between product quality and purchasing decision making. The number of samples is 400 respondents with a purposive sampling technique through a Likert scale questionnaire. Data analysis used descriptive and smart-PLS. The results showed that product quality had a significant positive effect on purchasing decisions. When consumers are faced with reviews related to trust and emotional purchase decisions on an ice cream product. Additionally, the moderating effect of consistent reviews was stronger for female consumers than for male consumers. Researchers hope that this research can enrich the understanding of how consistent reviews play a role in consumer purchasing decisions. Furthermore, in the behavior of consumers who make purchasing decisions on a product, look at the benefits and the resulting impact in determining purchase attitudes on an ice cream product.

Peningkatan Kapabilitas UMKM Yayasan Rikalikas Melalui Website HiUMKM Agus Maolana Hidayat; Rennyta Yusiana; Fauzan Aziz; Nadya Novandriani Karina Mulyono; Astadi Pangarso; Arry Widodo; Heru Nugroho; Gita Indah Hapsari
I-Com: Indonesian Community Journal Vol 3 No 1 (2023): I-Com: Indonesian Community Journal (Maret 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Yayasan Rikalikas adalah Yayasan sosial yang berfokus pada bidang sosial dan edukasi, serta memiliki program kerja untuk penguatan UMKM khususnya skala Mikro dan Kecil. Terdapat beberapa permasalahan yang dihadapi oleh mitra, yaitu: 1. Mitra belum memiliki website media untuk membahas konten yang berkaitan dengan UMKM, 2. Anggota mitra UMKM belum mampu menjadi content writer dan membuat iklan produk yang menarik, 3. Belum memiliki fasilitas pendukung untuk membangun konten seperti personal komputer. Solusi yang dilakukan adalah dengan membuat website media UMKM, mengadakan pelatihan Search Engine Optimization (SEO), copywriting, dan pemanfaatan media sosial, serta memberikan bantuan sarana berupa personal computer. Kegiatan ini disambut baik oleh mitra dan berharap akan terjadi keberlanjutan. Dengan website HiUMKM, mitra menjadi lebih mudah memasarkan produknya. Website tersebut membantu mitra dapat beriklan secara gratis tanpa dipungut biaya dan dengan adanya pelatihan dapat meningkatkan wawasan serta keahlian mitra sehingga dapat mengoptimalkan pemasaran.

APLIKASI KLINIK UMKM UNTUK MENDUKUNG FOOD COMMUNITY UMKM BANDUNG Anak Agung Gde Agung; Rennyta Yusiana; Rizza Indah Mega Mandasari; Kristina Sisilia; Heru Nugroho; Taufan Umbara; Astadi Pangarso; Agus Maolana Hidayat; Dewi K. Soedarsono
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.378

As the spearhead of the economy, Micro, Small and Medium Enterprises (MSMEs) play a very important role in Indonesia. MSMEs employ more than 99% of the workforce and contribute greatly to our country's gross domestic product. The Covid-19 pandemic that occurred at the end of 2020 caused drastic changes in daily habits, including interactions and transactions. For health reasons, people are forced to use IT in interacting and transacting. This is actually in line with the government's plan to utilize IT for economic activities, but the pandemic has accelerated this so that MSMEs must be able to adapt in a very short time. Food Community (Footy) is an MSME community focused on the food sector operating in the Bandung area. Currently, the community requires an IT-based platform to communicate with their SMEs member. This communication includes MSME consulting from legality arrangements to branding, design and marketing, institutional consulting, and management of activities such as workshops and seminars. For this reason, in this community service activity, we proposed an IT-based platform in the form of an MSME clinic website that can be used by MSME members and other parties involved in community operations, such as academic and government institutions. In this activity, we also provide supporting equipment for MSME clinical activities

Penerapan Pojok UMKM Sebagai Sarana Penguatan & Pemasaran Produk Pada Komunitas Food Community Bandung Rennyta Yusiana; Arry Widodo; Astadi Pangarso; Robbi Hendriyanto; Rizza Indah Mega Mandasari; Fauzan Aziz; Romat Saragih; Pramitha Aulia; Nadya Novandriani Karina Moeliono
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Usaha Mikro, Kecil dan Menengah atau UMKM berperan penting serta stratejik terkait pembangunan ekonomi nasional. UMKM berperan menumbuhkan ekonomi, menyerap tenaga kerja dan mendistribusikan hasil-hasil usahanya. Pandemi Covid-19 yang terjadi dua tahun belakangan ini telah membuat dampak besar kepada kegiatan UMKM salah satunya di kegiatan pemasaran mereka. Seiring dengan pembatasan social yang sudah mulai diringankan banyak tempat seperti hotel, fasilitas umum, kantor dan institusi telah dibuka kembali secara berkala. Tempat-tempat tersebut merupakan potensi dalam penguatan kembali di kegiatan pemasaran pada UMKM. Kecenderungan UMKM dalam menggunakan cara konvensional tatap muka secara langsung untuk memasarkan produknya tidak akan dapat dilakukan, ketika ada regulasi yang diberlakukan kembali. Dalam hal ini diperlukan bentuk pelayanan dan fasilitas secara digital yang membantu UMKM dalam menguatkan pemasaran produknya tanpa harus terkena dampak regulasi pembatasan social secara langsung. Penguatan pemasaran ini diperlukan untuk membantu UMKM dalam memulihkan kembali usaha mereka yang telah terdampak dari banyak regulasi selama masa Covid-19 berlangsung. Untuk itu dalam kegiatan pengabdian kepada masyarakat kali ini, kami mengajukan Penerapan Pojok UMKM Sebagai Sarana Penguatan dan Marketing Produk UMKM Web Katalog pada Komunitas Food Community Bandung. Sebagai mitra, dipilih UMKM Food Community.

IMPLEMENTASI CONTENT MANAGEMENT SYSTEM DAN MEDIA PROFILE KOMUNITAS KAMPUNG DIGITAL SENTRA KREASI Kristina Sisilia; Rennyta Yusiana; Retno Setyorini; Anak Agung Gde Agung; Pramuko Aji; Arlin Moch. Trenggana; Robbi Hendriyanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17346

Content Management System (CMS) merupakan platform bagi pengguna dapat membuat, mengedit, dan mengelola konten di situs web tanpa pengetahuan teknis dalam pengembangan web. Konten yang dapat dikelola seperti artikel, gambar, video, dan halaman web. Dalam dunia bisnis, CMS berperan sangat penting karena dapat membantu pengguna mengelola konten di situs web mereka dengan mudah, meningkatkan efisiensi operasional, serta menghemat waktu dan biaya. Hal ini sangat penting terutama untuk permasalahan UMKM yang seringkali kekurangan sumber daya untuk mengelola keberadaan mereka di dunia maya. Komunitas UMKM Kampung Digital Sentra Kreasi berfungsi sebagai platform bagi para pemilik usaha kecil dan menengah di Kecamatan Pameungpeuk dan sekitarnya untuk saling bertukar informasi serta bekerja sama untuk meningkatkan kualitas produk mereka. Komunitas ini bertujuan membantu anggotanya mengembangkan kemampuan teknologi dan meningkatkan keterampilan pemasaran digitalnya, agar dapat memberikan dampak positif pada ekonomi lokal. Dengan CMS, anggota komunitas dapat mengelola konten situs web mereka dengan efisien, membantu mereka memperkenalkan produk mereka pada khalayak yang lebih luas, dan meningkatkan visibilitas pasar mereka. Dengan dukungan dari komunitas, pengusaha UMKM dapat lebih baik menempatkan diri mereka untuk bersaing di pasar digital dan berkontribusi pada pertumbuhan ekonomi Indonesia.

PELATIHAN DIGITALPRENEURSHIP BAGI KOMUNITAS PERKUMPULAN PENGUSAHA KARSA MANDIRI (PPKM) KABUPATEN BANDUNG Vany Octaviany; Dendi Gusnadi; Donni Juni Priansa; Fanni Husnul Hanifa; Rennyta Yusiana; Riska Aprilina; Sampurno Wibowo; Sri Widaningsih
BINA CIPTA Vol 2 No 2 (2023): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v2i2.18

Saat ini kita dihadapkan dengan era digital yang semakin berkembang. Penerapan digitalisasi dan teknologi informasi juga mencakup banyak aspek, salah satunya pada aspek ekonomi dan kewirausahaan. Saat ini aktivitas ekonomi telah banyak melibatkan platform digital guna menunjang pencapaian tujuan, misalkan pemanfaatan media digital sebagai sarana promosi bisnis dan menjaring networking. Sektor UMKM juga mengalami perkembangan yang cukup signifikan. Hal tersebut juga didukung dengan adanya penerapan digitalisasi bagi sektor UMKM. Guna semakin meningkatkan harmonisasi dan kolaborasi kinerja dengan sinergi UMKM dan digitalisasi, maka di adakan pelatihan dengan menggandeng para pelaku UMKM. Pelatihan ini bertema Digitalpreneurship, guna pemberdayaan teknologi informasi bagi para pelaku UMKM. Diharapkan dengan adanya pelatihan ini dapat semakin meningkatkan literasi digital bagi para pelaku UMKM guna semakin meningkatkan pemberdayaan digitalisasi dan kesejahteraan masyarakat dalam aspek ekonomi dan kewirausahaan.

Co-Authors A'limah, Nur Abram Putra, Marcellino Ade Irma Susanty Agus Maolana Hidayat Amaturrahman, Roihanah Anak Agung Gde Agung Anak Agung Gde Agung Anang Sularsa Andriana, Denny Arif Kuswanto Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Bachruddin Saleh Luturlean Bambang Widjajanta, Bambang Chandra, Dicky Cicilia Stevanie Dendi Gusnadi Devie Ryana Suchendra Dewi K. Soedarsono Disman, Disman Donni Junipriansa Elis Hernawati Fanni Husnul Hanifa Fauzan Aziz Ghiffari, Zaki Gita Indah Hapsari Gumilar, Muhammad Farhanuddin Gunawan, Tedi harisandi, Prasetyo Heru Nugroho Hilal Alfiqri, Muhammad Ichwanul Muslim Karo Karo Iqlima Victoria, Vamailisa Khaya Widelia Kristina Sisilia Lili Adi Wibowo Lisda Meisaroh, Lisda Martri Aji Buana, Dwinto Maya Sari Muji Gunarto Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nurianputri, Awfa Azka Nurjanah, Diah Nurwita Pratami, Ni Putu Nuslih Jamiat Oktaviani, Prima Kusuma Patrick Adolf Telnoni Pikir Wisnu Wijayanto Pramitha Aulia Pramuko Aji Prima Kusuma Oktaviani Puspo Dewi Dirgantari Putri Ayu Nuraisyah Ramadhan, Muhammad Iskandar Ratih Hurriyati Retno Setyorini Rifaatul Maulida Riska Aprilina Rizza Indah Mega Mandasari Robbi Hendriyanto Rochmawati Rohmat Saragih Sampurno Wibowo Saragih, Romat Siska Komala Sari Sri Widaningsih Taufan Umbara Umi Sumarsih Vanessa Gaffar Vany Octaviany Wardhani Muhamad Wibisono, Achmad Alief Widaningsih , Sri Wijaya, Ni Putu Nurwita Pratami Wijaya, t Made Bagus Paramartha Dharma Yahya Peranginangin Yanti, Pitri Yolanda Agustiningsih

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