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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Secretary and Business Administration Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Charity : Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Indonesian Community Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Islamic Economics and Business eProceedings of Applied Science Inclusive Society and Sustainability Studies (ISSUES) BINA CIPTA Journal of Business Management and Economic Development AMMA : Jurnal Pengabdian Masyarakat
Rennyta Yusiana
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Perancangan Strategi Promosi Dengan Metode Aisas (Studi Pada Media Sosial Instagram Disbudpar Kabupaten Bandung Tahun 2023) Wibisono, Achmad Alief; Yusiana, Rennyta
eProceedings of Applied Science Vol. 10 No. 2 (2024): April 2024
Publisher : eProceedings of Applied Science

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Abstract

Kedudukan Dinas Pariwisata dan KebudayaanKabupaten Bandung, yang selanjutnya disingkat DISBUDPARKabupaten Bandung, merupakan Lembaga Teknis Daerahsebagai unsur penunjang Pemerintah Daerah yang dipimpinoleh seorang Kepala Dinas yang bertanggungjawab kepadaBupati melalui Sekretaris Daerah Kabupaten Bandung. Mediasosial utama yang digunakan dalam mempromosikanDisbudpar Kabupaten Bandung adalah Instagram, karenaInstagram memiliki beberapa fitur menarik yang bergunauntuk mempromosikan bisnis. Insight merupakan salah satuyang disediakan oleh Instagram sebagai tools menganalisisperforma dan mengukur impact konten yang diposting, kita bisamelihat data aktivitas yang terjadi dengan melihat datademografi dan jam aktif pengunjung. Dengan adanyapermasalahan pemasaran yang terjadi pada DisbudparKabupaten Bandung, perlu diperhatikan lagi bagaimana caramenggunakan sosial media yang baik untuk mendapatkanfeedback yang bagus.Metode dari penelitian ini untuk mengetahui perancanganstrategi promosi dengan metode AISAS. Penelitian ini bersifatkualitatif studi deskriptif yang menggambarkan danmemaparkan situasi dan kondisi yang sebenarnya biasanyabersifat naratif (banyak kata-kata) dan alamiah (natural). Datadikumpulkan melalui metode observasi pada media sosialInstagram produk serupa, wawancara, dan studi pustakaterhadap dokumentasi data internal perusahaan.Hasil penelitian yang didapatkan adalah memaparkan tahapanmulai dari perancangan strategi promosi yang telah dibuat.Dilihat dari Instagram insight bahwa strategi promosi melaluiInstagram sangat bermanfaat dan berguna bagi perusahaan, halini dapat dilihat dari peningkatan engagement, reach danfollowers. Kata kunci— Media Sosial, Promosi, Strategi Promosi, Instagram.
Digital Marketing for Startup: A Systematic Literature Review Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Martri Aji Buana, Dwinto; Yusiana, Rennyta
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.
A Systematic Review of Green Brand Evangelism: Definitions and Drivers Yusiana, Rennyta; Hurriyati, Ratih; Disman, Disman; Wibowo, Lili Adi; Widodo, Arry; Nurwita Pratami, Ni Putu
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.50686

Abstract

Environmental sustainability has become a central concern in global markets, driving scholars and practitioners to explore how consumers can act as active promoters of sustainable brands. Green Brand Evangelism (GBE) captures this phenomenon, defined as consumers’ voluntary and enthusiastic advocacy of eco-friendly brands. Despite its relevance, research on GBE remains fragmented, with inconsistent definitions and scattered insights into its drivers. This paper addresses two research questions: How is GBE defined in the extant literature, and what are the enablers that foster it? This study provides the first systematic literature review (SLR) focused exclusively on GBE, consolidating fragmented evidence across contexts and reconceptualizing GBE as a multidimensional construct. Following PRISMA guidelines, eleven peer-reviewed articles (2020–2025) were synthesized from multiple databases. Data were analyzed thematically around two research questions and complemented with a bibliometric keyword co-occurrence analysis (VOSviewer). GBE emerges from the interplay of individual, brand, and contextual enablers. The study advances theoretical clarity and offers practical implications for managers, marketers, and policymakers in cultivating consumers as green brand evangelists.
Co-Authors A'limah, Nur Abram Putra, Marcellino Ade Irma Susanty Agus Maolana Hidayat Amaturrahman, Roihanah Anak Agung Gde Agung Anak Agung Gde Agung Anang Sularsa Andriana, Denny Arif Kuswanto Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Bachruddin Saleh Luturlean Bambang Widjajanta, Bambang Chandra, Dicky Cicilia Stevanie Dendi Gusnadi Devie Ryana Suchendra Dewi K. Soedarsono Disman, Disman Donni Junipriansa Elis Hernawati Fanni Husnul Hanifa Fauzan Aziz Ghiffari, Zaki Gita Indah Hapsari Gumilar, Muhammad Farhanuddin Gunawan, Tedi harisandi, Prasetyo Heru Nugroho Hilal Alfiqri, Muhammad Ichwanul Muslim Karo Karo Iqlima Victoria, Vamailisa Khaya Widelia Kristina Sisilia Lili Adi Wibowo Lisda Meisaroh, Lisda Martri Aji Buana, Dwinto Maya Sari Muji Gunarto Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nurianputri, Awfa Azka Nurjanah, Diah Nurwita Pratami, Ni Putu Nuslih Jamiat Oktaviani, Prima Kusuma Patrick Adolf Telnoni Pikir Wisnu Wijayanto Pramitha Aulia Pramuko Aji Prima Kusuma Oktaviani Puspo Dewi Dirgantari Putri Ayu Nuraisyah Ramadhan, Muhammad Iskandar Ratih Hurriyati Retno Setyorini Rifaatul Maulida Riska Aprilina Rizza Indah Mega Mandasari Robbi Hendriyanto Rochmawati Rohmat Saragih Sampurno Wibowo Saragih, Romat Siska Komala Sari Sri Widaningsih Taufan Umbara Umi Sumarsih Vanessa Gaffar Vany Octaviany Wardhani Muhamad Wibisono, Achmad Alief Widaningsih , Sri Wijaya, Ni Putu Nurwita Pratami Wijaya, t Made Bagus Paramartha Dharma Yahya Peranginangin Yanti, Pitri Yolanda Agustiningsih