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All Journal Perisai : Islamic Banking and Finance Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Media Mahardhika International Journal of Religious and Cultural Studies Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Tax and Accounting EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business International Research of Multidisciplinary Analysis Journal of Islamic economics Perspectives (JIEP) JEMABITEK JEPENDIMAS Journal of International Accounting, Taxation and Information Systems Journal of Economics, Management, Accounting, Business, Educational, Technology, and Social Science Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Miya Dewi Suprihandari
STIE Mahardhika Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE TASTY OF BRAND PRODUCTS FOR MICRO, SMALL AND MEDIUM ENTERPRISES “BRANCH PURNAMA” Emmywati, Emmywati; Masyhuri, Mohammad Ali; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.50

Abstract

The word “Branch Purnama” is a word that is often read, heard and is a favorite of consumers and lovers of local roadside food in Indonesia, especially in East Java. The word has automatically become a "stamp" to convince new consumers and loyal consumers that they have culinary products and tastes that are the same and "in line" with many other micro, small and medium enterprises everywhere. Although in reality, the facts are not as expected, that is, all of their culinary products refer to a slightly different center, will not the same, for those who know (Aaker, D.A., 2004). However, all of this has aroused the curiosity of many people outside their scope, especially consumers, how come hundreds of micro, small and medium enterprises have made or pinned the same name on the front banner of their culinary establishment, namely the Purnama Branch. What is even more interesting is that these micro, small and medium enterprises mix and set the seasoning for their respective products, not based on ready-to-eat product shipments from the central "Purnama Branch" which most likely does not recognize the "branches" that have existed so far in Indonesia. many places in East Java, especially in Surabaya and its surroundings
BRAND AND HERITAGE AKNOWLEDGEMENT Lazuardi, Sofyan; Wibowo, Bambang Sri; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.51

Abstract

Kalimantan heritage is one of the many cultural assets owned by the Indonesian nation from hundreds of other cultures. One culture that is highly admired is the typical Kalimantan batik which is liked not only by native people of Kalimantan. However, it seems that these batik motifs have not been attached to the brands of each entrepreneur who produces them, the brands are only pinned by boutiques or small business entities that market them (Kapferer, J.-N., 2004). This needs to get support in the ease of processing and obtaining it for batik cloth production actors from the authorized agency. All of this needs to be done so that the works of local sons and daughters are protected from irresponsible parties. The wealth of Kalimantan batik motifs in general comes from the original motifs of the rich indigenous culture of Kalimantan. Based on several facts, it can be concluded that almost all original batik makers do not have personal brands for the batik works they have made and marketed. For this reason, it is necessary to provide an understanding of the importance of brands on patents for the creative ideas of batik motifs that they make by people who are experts in their fields (Keller, K.L. and Lehmann, DR, 2006).
INFORMATION AND TECHNOLOGY FOR ADVANCED SOCIETY Wibowo, Bambang Sri; Abdillah, Hasan; Lazuardi, Sofyan; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.812

Abstract

Human resource management in community organizations and government entities in rural areas holds significant complexity and importance. Rural regions often serve as crucial supporting environments for surrounding urban centers, making effective human resource management pivotal for organizational success. This research aims to enhance Human Resource Management in Rural Areas Through Information Technology as an effort towards advanced societal development. By analyzing literature reviews, case studies, and real-world implementation examples, this study seeks to uncover how information technology can enhance recruitment, training, performance evaluation, and employee engagement in rural settings. The research highlights how technology can serve as a tool to improve operational efficiency, informed decision-making, and effective communication within rural community organizations and government entities. Thus, this study provides insights into how information technology can play a central role in supporting sustainable development and added value growth within rural communities. With a focus on successful technology implementation, this research can serve as a guide for rural community organizations and government entities to optimize their human resource potential. By combining technology with the unique needs of rural areas, this research can also inspire efforts towards broader sustainable development within advanced rural communities.
WHEN SELF BELONGING AND ORGANIZATION CULTURE COLLIDE Masyhuri, Mohammad Ali; Emmywati; Purnomo, Teguh; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.813

Abstract

Organizations and institutions serve as dynamic hubs where diverse backgrounds and perspectives converge. While individuals often establish deep connections, considering these places a second home. This study explores how personal diversity, technology, and organizational culture intersect in organizations, aiming to understand their impact on self-belonging and the overall culture. Through literature review and case analysis, we scrutinize the intricate relationships between personal diversity, technology, and culture. Effective management can alleviate challenges stemming from these dynamics, enhancing human resource conditions. Successful strategies embracing diversity and technology can positively influence these conditions. Although technology accelerates institutional development, cultural change is gradual. Effective management is crucial in bridging gaps between personal diversity, technology, and cultural continuity. Improved conditions foster self-belonging, enriching organizational culture. This research underscores the role of strategic management in harmonizing personal identities with organizational values, ultimately fostering an adaptive institutional culture.
FINANCIAL LITERACY AND CULINARY SMEs Suprihandari, Miya Dewi; Kamudu, Fitria; Haider, Ajlal
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.625

Abstract

Traditional food plays a significant role in the lives of people all over the world, including Indonesia. The combination of society and culinary creates a unique bond that is always fascinating to explore. Many individuals who run traditional food businesses have achieved unimaginable success, such as owning houses and vehicles. When we observe the process of these simple culinary businesses, it becomes clear that they alone cannot fulfill all of their daily needs. In this article, we will qualitatively describe the importance of accounting for the behavior of traditional Indonesian food from ancient times to the present. By examining the existing evidence, it is evident that these simple culinary businesses have thrived in the community for many decades. Accounting for the behavior of traditional Indonesian food businesses is essential for understanding their impact on the local economy and society. By studying their practices and strategies, we can gain insights into how these businesses have managed to thrive and adapt to changing market conditions.
Analisis Kinerja Berbasis Akuntansi Keberlanjutan (SUSTAINABLE ACCOUNTING) Pada Usaha Budidaya Ikan Lele DI FARM FISH BOSTER CENTRE KABUPATEN SIDOARJO Ma'ruf, Muhammad; Raharjo, Kusuma Adi; Suprihandari, Miya Dewi; Wahyuni, Sri
Jurnal Ekonomi Manajemen Akuntansi Bisnis dan Teknologi Informatika Vol. 1 No. 3 (2024): November 2024
Publisher : PT. Putra Jawa Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan usaha budidaya ikan lele pada Jawa Timur khususnya di Kabupaten Sidoarjo. Telah menunjukkan perkembangan yang signifikan sebagai salah satu sektor penting perekonomian agribisnis perikanan. pertumbuhan ekonomi yang pesat seringkali menimbulkan dampak lingkungan yang tidak diinginkan. Oleh karena itu, perlu mengatasi dampak-dampak tersebut dengan menerapkan konsep akuntansi keberlanjutan (sustainable accounting) yang tidak hanya mementingkan pelaporan financial tetapi juga berkaitan pada sosial dan lingkungan juga. Tujuan dari penelitian ini adalah untuk mengkaji dan menganalisis kinerja berbasis akuntansi keberlanjutan (sustainable accounting) pada usaha budidaya ikan lele di Farm Fish Boster Centre Kabupaten Sidoarjo. Metode penelitian ini menggunakan metode penelitian pendekatan Kualitatif dengan studi kasus. Sedangkan data yang dikumpulkan adalah data primer dan data sekunder. Sedangkan, penelitian ini menganalisis hasil wawancara dan hasil Observasi serta dokumentasi. Hasil Penelitian menunjukan bahwa Farm Fish Boster Centre telah menerapkan beberapa prinsip akuntansi keberlanjutan. Dalam segi keuangan Analisis pendapatan dan profitabilitas usaha menunjukkan memiliki kinerja ekonomi yang stabil. Sosial memberikan dampak positif pada komunitas lokal dengan menyediakan lapangan pekerjaan masyarakat sekitar. Lingkungan ada upaya nyata untuk mengurangi dampak lingkungan melalui pengelolaan limbah budidaya ikan lele.
Pelatihan Creative Digital Content with Artificial Intelligence Bekerjasama dengan Dinas Perpustakaan dan Kearsipan Kota Mojokerto Sanggarwati, Diah Ayu; Emmywati, Emmywati; Hayati, Cucu; Suprihandari, Miya Dewi
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 2 (2024): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i2.23

Abstract

In recent years, artificial intelligence (AI) has become a very successful modern technology, often associated with human creativity. The Creative Digital Content with Artificial Intelligence training organized by STIE Mahardhika Surabaya and the Mojokerto City Library and Archives Service aims to raise the awareness and skills of participants in using AI to create innovative digital content. The method of implementation included lectures, discussions, and practical sessions. Despite facing some obstacles such as the constraints of computer devices and internet connections, the evaluations of the participants showed high satisfaction and great interest in this training. The results included improved knowledge and skills of participants in the use of AI for literacy and educational activities, as well as increased creativity and innovation in the creation of digital content.
Jurnal Pengabdian Masyarakat: Pemberdayaan Ibu PKK di Kelurahan Jatirejo Emmywati, Emmywati; Suprihandari, Miya Dewi; Hanifah
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 4 (2024): OKTOBER
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i4.34

Abstract

Empowering PKK (Family Welfare Empowerment) mothers plays an important role in local community development, especially in Jatirejo Village. This article describes the results of a community service program which aims to increase the capacity of PKK mothers through various training and direct activities. The program's main focus is on improving economic skills, health knowledge, and social participation. The methodology used includes small business skills training, health workshops, and digital literacy activities. The results of the program show a significant increase in the abilities and self-confidence of PKK mothers, which ultimately has a positive impact on the welfare of the community in Jatirejo Village. This program also identifies the challenges faced and offers recommendations for the sustainability of empowerment initiatives in the future.
Pengabdian Masyarakat dalam Pengembangan UMKM Bakso Bu Mur: Pendampingan dan Pemberdayaan Suprihandari, Miya Dewi; Emmywati, Emmywati; Sanggarwati, Diah Ayu; Komariah, Fitri; Sadiqin, Amin; Manape, Leonard Adrie
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 1 (2025): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i1.38

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, particularly in job creation and contributing to the Gross Domestic Product (GDP). One of the leading MSMEs in the culinary field is Bakso Bu Mur. However, it faces financial issues, limited digital marketing, and poor relations with the local community. A community service program conducted by STIE Mahardhika Surabaya aims to address these issues through training and assistance in business management, digital marketing, and community empowerment. This study employs a qualitative descriptive method with a case study approach to analyze the implementation and impact of the community service program on the development of Bakso Bu Mur MSME. Data were collected through in-depth interviews, observation, questionnaires, and documentation. The findings indicate that the program successfully enhanced financial management skills and operational efficiency at Bakso Bu Mur. Digital marketing training improved product visibility and sales through social media and e-commerce platforms. Additionally, local community empowerment strengthened the relationship between the MSME and the surrounding community, fostering a more sustainable business ecosystem. In conclusion, the community service program implemented by STIE Mahardhika Surabaya has had a significant positive impact on the development of Bakso Bu Mur MSME. This program demonstrates that collaboration between higher education institutions and MSMEs can benefit the local economy. This approach can be adopted to support culinary MSMEs across Indonesia.
Analisis Inovasi Varian Produk Aci pada Program Kewirausahaan Ciamo: Aci dan Mojito Putri, Salsa Shabilla; Sari, Aprilia Rofiana; Andriana, Balqis Ersa; Fitriya, Wahyu; Sholicha, Dinia Nikmatus; Suprihandari, Miya Dewi
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 1 (2025): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i1.39

Abstract

This study aims to analyze the implementation of innovation of tapioca-based product variants in the Ciamo entrepreneurship program, which includes filled cireng, cibay, and mojito, and its influence on the success of student businesses. Using a qualitative approach through a case study design, this study explores the views of consumers from various backgrounds through in-depth interviews with 16 informants in Sidoarjo. The results showed that product innovation received a positive response, especially thanks to the spicy taste, the practicality of the product in frozen form, and the diversity of variants. However, several challenges such as the lack of attractive packaging design, limited digital promotion, and the need for flavor diversification were also found. These findings support the literature that highlights the importance of consumer preference-based innovation and digital marketing in increasing product competitiveness. By strengthening digital marketing strategies, improving packaging design, and developing flavor variants, the Ciamo entrepreneurship program has a great opportunity to become a creative and sustainable student business model.
Co-Authors ., Mahmudah Abdillah, Hasan Ahmad, Muhammad Ali Amin Sadiqin Andriana, Balqis Ersa Anggi Oktita Wati Ardi Setyawan, Mohammad Ari Susanto ARI SUSANTO Bambang Sri Wibowo Diah Ayu Sanggarwati Dyah Wulansari Dyah Wulansari Emmywati Fitri Nur Latifah Fitriya, Wahyu Haider, Ajlal Hanifah Hasan Abdillah Hayati, Cucu Iman Supriadi Kamudu, Fitria Komariah, Fitri Kusuma Adi Rahardjo Kusumaningtyas, Menur Lazuardi, Sofyan Lince Lidia Sagala Ma'ruf, Muhammad Maharani Putri Priyani Mahmudah . Mahmudah Mahmudah Manape, Leonard Adrie Masyhuri, Mohammad Ali Mayang Saputri Mochamad Ardi Setyawan Mohammad Ali Masyhuri Mohammad Ali Masyhuri Mohammad Ardi Setyawan Mohammad Zainuddin, Mohammad Muhammad Ali Ahmad Muhammad Ali Masyhuri Muhammad Ali Masyhuri Muhammad Aly Umar Muhammad Aly Umar Muhammad Syauqi Muslikun Muthi Dwika Ningrum Ningrum, Muthi Dwika Nurul Iman Nurul Iman Oktavia Amanda Pratiwi Parwita Setya Wardhani Pristiwantiyasih Pristiwantiyasih Pristiwantiyasih, Pristiwantiyasih Putri Arifin, Rizky Marshanda Putri Diana Sari Putri Kuning Sri Wedari Putri, Salsa Shabilla Raharjo, Kusuma Adi Ramadani Ladysie Risxa Ayu Rizky Marshanda Putri Arifin Rulam Ahmadi Rulam Ahmadi Sari, Aprilia Rofiana Sari, Putri Diana Setyawan, Mochamad Ardi Setyawan, Mochamad Ardi Sholicha, Dinia Nikmatus Sofyan Lazuardi Sri Lestari SRI LESTARI Sri Lestari Sri Wahyuni Stafrezar, Burhan Subandoro, Agus Sukma Ali Winata Taufik Kurniawan Teguh Purnomo Teguh Purnomo Teguh Purnomo, Teguh Wati, Anggi Oktita Wenni Indita Yuliardani Wenni Indita Yuliardani, Wenni Indita Winata, Sukma Ali Yayah Atmajawati Yuli Kurniawati Yuli Kurniawati, Yuli Yustika, Siska