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Optimalization of Marketing Strategy Innovation and Business Model Development: Study of The MAY a Water Refill Depot Sanggarwati, Diah Ayu; Lestari, Sri; Suprihandari, Miya Dewi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15250

Abstract

Small and Medium Enterprises (SMEs) face a growing number of difficult business variables in the fast-paced globalization period, particularly in the face of intense competition and shifting consumer behavior brought on by technological improvements. The MAY refillable drinking water depot, situated in Surabaya, is one SME that has experienced a substantial decline in sales as a result of this rivalry. This article examines MAY Depot's marketing approach, which made use of the 7P marketing mix, SWOT analysis, and the creation of a Business Model Canvas (BMC) to identify creative solutions. This study employs a qualitative descriptive methodology to offer comprehensive insights into MAY Depot's market prospects and business issues. The end objective is to enhance the company's sustainability and competitiveness. It is anticipated that the research's conclusions will offer useful advice to companies in comparable circumstances. Keywords: Business Model Canvas, Marketing Strategy, SWOT Analysis.
SOCIAL DYNAMICS OF MARRIAGE (DIVORCE) IN BANYUWANGI CITY: ECONOMIC AND CULTURAL PERSPECTIVES IN BANYUWANGI Purnomo, Teguh; Suprihandari, Miya Dewi
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.720

Abstract

This article examines the social dynamics of marriage and divorce in Banyuwangi, East Java, Indonesia, with a focus on economic and cultural perspectives. This study aims to understand how economic factors, such as unemployment, financial instability, and job demands, contribute to the increasing divorce rate. On the other hand, this study also explores how local cultural values, including customary norms, religion, and social pressures, influence marriage and divorce decisions in Banyuwangi society. Through a qualitative approach, this study reveals the complex interactions between economic and cultural factors that shape divorce patterns, as well as their implications for the social structure and resilience of communities in Banyuwangi
Tantangan dan Peluang bagi Wirausaha Milenial dalam Lanskap Industri 4.0 Suprihandari, Miya Dewi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 3 (2025): MARCH 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i3.187

Abstract

Penelitian ini bertujuan untuk memahami secara mendalam tantangan dan peluang yang dihadapi oleh wirausaha milenial dalam konteks transformasi digital pada era Industri 4.0. Menggunakan pendekatan kualitatif fenomenologis, studi ini melibatkan 15 narasumber dari berbagai negara termasuk Indonesia, Jerman, dan Amerika Serikat, yang aktif menjalankan bisnis berbasis teknologi digital. Temuan menunjukkan bahwa tantangan utama meliputi kesenjangan kompetensi digital (Schwab, 2017), akses terhadap pendanaan inovatif (OECD, 2020), serta adaptasi terhadap perubahan pasar global yang cepat (Berg, 2021). Namun, peluang strategis juga muncul dalam bentuk integrasi teknologi cerdas seperti Internet of Things dan Artificial Intelligence (Lee, Kao, & Yang, 2019), serta akses ke pasar internasional melalui platform digital (UNCTAD, 2021). Studi ini memberikan kontribusi terhadap literatur kewirausahaan modern serta menawarkan wawasan bagi pengambil kebijakan dan lembaga pendukung untuk menciptakan ekosistem bisnis yang inklusif dan adaptif terhadap perubahan era industri digital.
Digitalization in Indonesian Culinary Human Resource Management: Strengthening Identity and Competitiveness Suprihandari, Miya Dewi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26918

Abstract

Digitalization has become a key factor in the transformation of human resource (HR) management, including in the Indonesian culinary sector. This study aims to analyze how the application of digital technology in HR management can strengthen cultural identity and increase competitiveness in the global market. Using a qualitative approach and case studies, this study found that digitalization, such as the use of technology-based training applications and online recruitment platforms, can improve operational efficiency while preserving the traditional values ​​of Indonesian cuisine. Digital technology is not only an operational tool, but also a transformational strategy that allows local culinary companies to maintain cultural heritage while competing in the global market (Westerman et al., 2014). These findings provide new insights into the importance of integrating digitalization in the cultural sector as a strategic step to face the challenges of the globalization era.
Sosialisasi Digitalisasi Pendidikan untuk Guru dan Orang Tua: Optimalisasi Platform Pembelajaran Daring di Sekolah Dasar Suprihandari, Miya Dewi; Purnomo, Teguh; Yustika, Siska
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 2 (2025): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i2.45

Abstract

Perkembangan teknologi digital membawa dampak signifikan dalam dunia pendidikan, khususnya pada jenjang Sekolah Dasar. Digitalisasi pendidikan menjadi kebutuhan yang mendesak untuk meningkatkan kualitas pembelajaran, terutama melalui pemanfaatan platform daring. Namun, keberhasilan implementasi pembelajaran daring tidak hanya bergantung pada kesiapan sekolah, tetapi juga pada pemahaman dan keterlibatan aktif guru serta orang tua. Penelitian ini bertujuan untuk mendeskripsikan proses sosialisasi digitalisasi pendidikan kepada guru dan orang tua serta mengidentifikasi strategi optimalisasi penggunaan platform pembelajaran daring di lingkungan Sekolah Dasar. Melalui pendekatan kualitatif dengan metode studi kasus, kegiatan sosialisasi dilakukan dalam bentuk pelatihan, diskusi kelompok, dan simulasi penggunaan platform daring. Hasil menunjukkan bahwa sosialisasi yang terstruktur mampu meningkatkan literasi digital para peserta, memfasilitasi kolaborasi antara sekolah dan rumah, serta mendorong penggunaan platform daring secara lebih efektif dalam mendukung proses belajar siswa. Temuan ini menegaskan pentingnya keterlibatan seluruh pemangku kepentingan dalam transformasi digital pendidikan dasar.
Nature is Local Wisdom Treasures in Indonesia Ecotourism Miya Dewi Suprihandari; Muhammad Ali Masyhuri; Teguh Purnomo; Menur Kusumaningtyas; Nurul Iman; Muhammad Aly Umar
Journal of Islamic Economics Perspectives Vol. 3 No. 1 (2021): February (2021) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i1.39

Abstract

Kampung and tourism villages in Indonesia are a positive phenomenon that can function as an effort to increase the income of the village or village community directly and indirectly for local and central government. Efforts to present the local wealth of the region as an added value of an area, so that the growth rate of tourist visits in an area in Indonesia is increasing from the past. The number of village and tourist village destinations in Indonesia has also increased from the past and entrepreneurial activities have become an option for most members of village and tourism village communities in various forms. Efforts to explore and develop local capabilities and wealth will provide optimal results when the government provides full support for the capabilities and creativity of local communities in all matters, including training for community members who are interested and have a desire to increase knowledge and increase their creative abilities, so that they can become human resources who are able to compete in the future and have character. This support is carried out continuously because villages and tourist villages in Indonesia currently also have an educational function for all ages and levels of education.
Do You Want to Know Me? : (Brands as Local Wealth Identity) Lazuardi, Sofyan; Ardi Setyawan, Mohammad; Suprihandari, Miya Dewi; Ahmad, Muhammad Ali
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.78

Abstract

Natural wealth is one of the reasons an area makes it an identity. Natural wealth with distinctive characteristics is one of the regional assets that must be maintained and developed. Its development requires sufficient thought and knowledge for the local community and government. Exploration of natural resources should still be carried out wisely for the sake of the future of natural wealth and the region, including the people. South Kalimantan, especially the Cempaka area, contains natural resources that must be preserved, processed and developed wisely in order to improve the economic conditions of the community and the region itself. Efforts to increase knowledge about natural assets and their ownership as well as products produced by the local community, including brands, are very necessary to be carried out by the government and non-governmental organizations that have attention in this field (Dickinson, P., 2001).
Too Good to be Abandoned Emmywati; Miya Dewi Suprihandari; Yayah Atmajawati
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.88

Abstract

Entrepreneurial activities require the spirit and creativity of the perpetrators in order to achieve success and become a leader. The ability to explore and manage the natural wealth that is around is often the capital for some people to start their activities to become entrepreneurs. The various natural resources that exist in many regions in Indonesia actually have great potential to be processed and developed by the community. This digging and managing activity will keep natural resources awake when they are processed using sufficient knowledge so as not to damage the environment that has been arranged. For this reason, the central government through the local government should pay attention to the "special needs" of the local community for the development of human resources in order to manage existing natural resources into something of high economic value and able to improve the economic capacity of the surrounding community, through training or empowerment activities or providing facilities and infrastructure for their activities.
Youth for Cooperative, Why Not? Miya Dewi Suprihandari; Sri Lestari; Mochamad Ardi Setyawan
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.89

Abstract

The younger generation is the next generation of the nation in all respects, so that the nation becomes better. They are obliged to protect what has become the basis of a nation from changes that can eliminate the characteristics of a nation. The ability of the next generation must be supported to develop by the nation and state, so that the characteristics of a nation and state can be maintained and developed for the better for the whole community, for example cooperatives. The development of the world makes most of the younger generation less remember and less interested in developing one of the characteristics of the nation in the economic field. So that at this time the existing cooperatives tend to appear underdeveloped in Indonesia, because there tends to be a lack of regeneration in their organizational structure. To overcome this, the government should also assist the process of making cooperatives into organizations that are able to attract the younger generation to work for the organization and community members who are part of it, and help the government seek to increase people's income, whether they are members or not.
PENGUKURAN TINGKAT EFISIENSI DAN KONTROL OPTIMAL UKM BATIK DI KABUPATEN BANYUWANGI MENGGUNAKAN PENDEKATAN COBB-DOUGLASS DAN STOCHASTIC FRONTIER ANALYSIS Hayati, Cucu; Suprihandari, Miya Dewi; Setyawan, Mochamad Ardi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4679

Abstract

Penelitian ini menganalisis elastisitas faktor-faktor yang berpengaruh pada tahap produksi UKM batik Banyuwangi. Dari total populasi sebanyak 40 UKM batik, peneliti mengambil data dari 12 UKM batik yang aktif dalam proses produksi. Pendekatan dalam menganalisis yang diterapkan adalah panel data regression. Hasil estimasi menunjukkan bahwa elastisitas faktor modal dan alat produksi berpengaruh searah secara nyata terhadap nilai produksi batik. Artinya, peningkatan modal dan penggunaan alat produksi yang lebih baik akan meningkatkan produksi batik secara signifikan. Sebaliknya, elastisitas faktor tenaga kerja menunjukkan pengaruh signifikan tetapi negatif, yang berarti peningkatan jumlah tenaga kerja justru mengurangi produksi batik dalam kasus UKM batik di Banyuwangi. Dari hasil analisis, ditemukan bahwa faktor modal memiliki pengaruh terbesar terhadap produksi batik. Sementara itu, elastisitas faktor bahan baku tidak menunjukkan pengaruh signifikan terhadap nilai produksi, yang mengindikasikan bahwa variasi dalam penggunaan bahan baku tidak mempengaruhi output produksi secara substansial. Penelitian ini juga menemukan bahwa produksi batik oleh UKM batik di Banyuwangi mengalami increasing return to scale, dengan nilai koefisien 1,627676 > 1, yang menunjukkan bahwa peningkatan input dapat menghasilkan peningkatan output yang lebih besar. Ini berarti UKM batik di Banyuwangi memiliki potensi untuk meningkatkan nilai produksi lebih lanjut. Nilai R-squared (R²) sebesar 0,892454 menunjukkan bahwa 89,25% variasi dalam produksi batik dijelaskan dari elastisitas modal, tenaga kerja, alat produksi dan bahan baku.