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All Journal Perisai : Islamic Banking and Finance Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Media Mahardhika International Journal of Religious and Cultural Studies Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Tax and Accounting EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Research of Multidisciplinary Analysis Journal of Economics, Business, Management, Accounting And Social Sciences Journal of Islamic economics Perspectives (JIEP) JEMABITEK JEPENDIMAS Journal of International Accounting, Taxation and Information Systems Journal of Economics, Management, Accounting, Business, Educational, Technology, and Social Science
Miya Dewi Suprihandari
STIE Mahardhika Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Marketing Strategy of PT Usaha Makmur Indonesia in Increasing Sales and Company Competitiveness Muslikun; Suprihandari, Miya Dewi
Journal of Economics, Management, Accounting, Business, Educational, Technology, and Social Science Vol. 1 No. 1 (2024): November 2024
Publisher : PT. Putra Jawa Mulya ( Putra Jawa Publisher )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the marketing strategies implemented by PT Usaha Makmur Indonesia to increase sales and competitiveness in a competitive market. The research approach used is qualitative with a case study method. Data was collected through in-depth interviews with marketing management and analysis of company documents, including sales reports and marketing strategies. The research results show that PT Usaha Makmur Indonesia implements a digital marketing strategy that includes the use of social media, content marketing, and online advertising campaigns that are effective in increasing brand visibility and interaction with consumers. Additionally, the company is also adopting a data-driven approach to understand customer needs and optimize loyalty programs. The implication of this strategy is a significant increase in sales and a strengthening of competitive position in the market. This research concludes that innovation in digital marketing and a focus on customer satisfaction are key success factors in improving the marketing performance of PT Usaha Makmur Indonesia.
Religius Tourism : Bless for Everyone, Now and Then in Indonesian Economics Value Miya Dewi Suprihandari, Miya Dewi Suprihandari
Journal of Islamic Economics Perspectives Vol. 2 No. 1 (2020): September (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v2i1.35

Abstract

Religion as the most important foundation of human life is also a unifying difference between humans. Between people, they are connected when some of them need some things that are not owned by some other, whatever their religion. In Indonesia, especially in areas known as the origin of several deceased religious leaders, now it has turned into a spot that is visited by many followers or groups of people of different faiths to get information as educational material for them. These conditions make the economic conditions of the area begin to change, where the surrounding community prepares everything that is expected to be able to support the changing situation and conditions. Religious tourism spot has become one of the phenomena of the emergence of economic changes in the surrounding community to grow to be more positive than the previous condition. Religious tourism is a turning point in the growth of the religious value of the community and the economic value of the surrounding community and migrant communities in the area, even regional income. To support this condition, it would be wise for the local government at the location to provide support in the form of improved suggestions and supporting infrastructure for the smooth and development of the economic conditions of the people in particular, and for local governments in general.
Optimalization of Marketing Strategy Innovation and Business Model Development: Study of The MAY a Water Refill Depot Sanggarwati, Diah Ayu; Lestari, Sri; Suprihandari, Miya Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15250

Abstract

Small and Medium Enterprises (SMEs) face a growing number of difficult business variables in the fast-paced globalization period, particularly in the face of intense competition and shifting consumer behavior brought on by technological improvements. The MAY refillable drinking water depot, situated in Surabaya, is one SME that has experienced a substantial decline in sales as a result of this rivalry. This article examines MAY Depot's marketing approach, which made use of the 7P marketing mix, SWOT analysis, and the creation of a Business Model Canvas (BMC) to identify creative solutions. This study employs a qualitative descriptive methodology to offer comprehensive insights into MAY Depot's market prospects and business issues. The end objective is to enhance the company's sustainability and competitiveness. It is anticipated that the research's conclusions will offer useful advice to companies in comparable circumstances. Keywords: Business Model Canvas, Marketing Strategy, SWOT Analysis.
Co-Authors ., Mahmudah Abdillah, Hasan Ahmad, Muhammad Ali Amin Sadiqin Andriana, Balqis Ersa Ardi Setyawan, Mohammad ARI SUSANTO Bambang Sri Wibowo Diah Ayu Sanggarwati Dyah Wulansari Dyah Wulansari Emmywati Fitri Nur Latifah Fitriya, Wahyu Haider, Ajlal Hanifah Hasan Abdillah Hayati, Cucu Iman Supriadi Kamudu, Fitria Komariah, Fitri Kusuma Adi Rahardjo Kusumaningtyas, Menur Lazuardi, Sofyan Ma'ruf, Muhammad Mahmudah . Mahmudah Mahmudah Manape, Leonard Adrie Masyhuri, Mohammad Ali Mochamad Ardi Setyawan Mohammad Ali Masyhuri Mohammad Ali Masyhuri Mohammad Ardi Setyawan Mohammad Zainuddin, Mohammad Muhammad Ali Ahmad Muhammad Ali Masyhuri Muhammad Ali Masyhuri Muhammad Aly Umar Muhammad Aly Umar Muhammad Syauqi Muslikun Ningrum, Muthi Dwika Nurul Iman Nurul Iman Parwita Setya Wardhani Pristiwantiyasih Pristiwantiyasih Pristiwantiyasih, Pristiwantiyasih Putri Arifin, Rizky Marshanda Putri, Salsa Shabilla Raharjo, Kusuma Adi Risxa Ayu Rulam Ahmadi Rulam Ahmadi Sari, Aprilia Rofiana Sari, Putri Diana Setyawan, Mochamad Ardi Setyawan, Mochamad Ardi Sholicha, Dinia Nikmatus Sofyan Lazuardi SRI LESTARI Sri Lestari Sri Lestari Sri Wahyuni Stafrezar, Burhan Subandoro, Agus Teguh Purnomo Teguh Purnomo Teguh Purnomo, Teguh Wati, Anggi Oktita Wenni Indita Yuliardani Wenni Indita Yuliardani, Wenni Indita Winata, Sukma Ali Yayah Atmajawati Yuli Kurniawati Yuli Kurniawati, Yuli Yustika, Siska