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Journal : Gema Wisata

Analisis Hubungan Pendirian Objek Wisata Menara Pandang terhadap Peningkatan Jumlah Kunjungan Wisatawan ke Objek Wisata Salib Kasih Dini Resavita Hariandja; Robert Juni Tua Sitio; Ade Putera Arif Panjaitan; Liyus Waruwu; Yulia K.S Sitepu
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.859

Abstract

This study aims to analyze the relationship between the establishment of the Menara Pandang tourist attraction and the increase in the number of tourist visits to the Salib Kasih tourist destination. The research method used is qualitative with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation with several informants, namely the Technical Implementation Unit (UPT) of Salib Kasih and Menara Pandang, the Tourism Office of North Tapanuli, tourism workers, local business actors, and visiting tourists. The results of the study show that the establishment of Menara Pandang has a significant relationship with the increase in tourist visits to Salib Kasih. This relationship can be seen from the growth in the number of tourists coming after the development of the new facility, namely Menara Pandang. Supporting factors of this relationship include the proximity of the two tourist sites, the development of integrated tour packages, active promotion through social media, and support from the local government in providing facilities and infrastructure. With this integration, tourists who previously only visited Salib Kasih are now encouraged to also enjoy the attraction of Menara Pandang, thus extending their length of stay and giving a positive impact on the local economy. Furthermore, this study also found that the existence of Menara Pandang strengthens the image of Salib Kasih as a religious tourism destination as well as natural tourism with its unique features and attractions. Therefore, the development of additional strategic tourist attractions can be an effective step in increasing both attractiveness and the number of tourist visits, especially in religious and nature-based destinations. This research emphasizes the importance of collaboration among stakeholders in sustainable tourism development.
Co-Authors Ade Putera Arif Panjaitan Andar Gunawan Pasaribu Arta Sary Saragih Binur Panjaitan Christien Christien Dela Wardani Pardede Dela Wardani Pardede Denata Rajagukguk Dini Resavita Hariandja Fero, David Frainskoy Rio Naibaho Fransiska Rambe Gultom, Rogate Gultom, Rogate Artaida Tiarasi Herdiana Boru Hombing Hutagalung, Bambang T.J Jungjungan Simorangkir Lasmaria Lumban Tobing Limbong, Nurelni Lince Sihombing Liyus Waruwu Liyus Waruwu Lumban Gaol, Nasib Tua Lumbantobing, Grace Na Anantha Lumbantobing, Roida Lustani Samosir Manangar Chardo Marpaung Marbun, Rencan Maringan Sinambela Maringan Sinambela Marlina Simamora Marudut Situmorang Meditatio Situmorang Melina Manalu Mery Silalahi Mery Silalahi Mery Silalahi Munthe, Putra Willy Apostel Nababan, Marina Letara Nadeak, Tio R.J Nadeak, Tio RJ Nasib Tua Lumban Gaol Nona Masni Boru Manalu Nona Masni Boru Manalu Nurelni Limbong Oktober Tua Aritonang, Oktober Tua Pakpahan, Betty A. S. Pandiangan, Pinta Omastri Pardede, Boho Parulian Pardomuan Simanulang Ramot Slamat Limbong Ratna Zebua Rusmauli Simbolon Rusmauli Simbolon Rusmauli Simbolon Senida Harefa Serli Gultom Siagian, Chandra Sianturi, Winda Siburian, Bernhardt Silalahi, Maryska Debora Silalahi, Wolter P. Simanjuntak, Rachel Simanjuntak, Ririn Simbolon, Elvri Teresia Sinaga, Kimson Sitorus, Masniar Hernawati Situmorang, Marudut Sophia Gabriella Br Manik Sudirman Lase Tambunan, Santa Tiasma Tio R J Nadeak Titi Rohani Napitupulu Titi Rohani Napitupulu Toni Abasri Padang Warseto F. Sihombing Yedice Kamangmau Yulia K S Sitepu Yulia K.S Sitepu Yulia K.S Sitepu Yulia K.S. Sitepu Yulia Kurnia Sari Sitepu Yulia Kurnia Sari Sitepu